2. What is E-commerce ?
•Electronic commerce, commonly known as e-commerce, is a type of industry where the buying and
selling of products or services is conducted over electronic systems such as the Internet and other
computer networks.
• Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer,
supply chain management, internet marketing, online transaction processing, inventory management
systems, and automated data collection systems.
•Modern electronic commerce typically uses the World Wide Web(WWW) at least at one point in the
transaction's life-cycle, although it may encompass a wider range of technologies such as e-mail, mobile
devices social media, and telephones as well.
3. Types of E-commerce:
• B2B (Business-to-Business)
Companies doing business with each other such as manufacturers selling to distributors and
wholesalers selling to retailers. Pricing is based on quantity of order and is often negotiable.
5. • B2C (Business-to-Consumer)
B2C e-commerce or electronic commerce is used to describe a transaction conducted over the Internet
between a business and a consumer for his/her personal use. Businesses selling to the general public
typically through catalogs utilizing shopping cart software.
7. • C2C (Consumer-to-Consumer)
o There are many sites offering free classifieds, auctions, and forums where individuals can buy and sell
thanks to online payment systems like PayPal where people can send and receive money online with
ease.
o eBay's auction service is a great example of where person-to-person transactions take place everyday
since 1995.
9. E-COMMERCE IN INDIA
• According to, Internet & Mobile Association of India The e-commerce market in India is expected to nearly
double to Rs 2,11,005 crore by December 2016.
• Online travel, which includes domestic air ticket and railways booking, is expected to grow around 40%
to reach Rs 1,22,815 crore by end of 2016.
• Apparel and footwear sale almost doubled as compared to the previous year 2014 to Rs 7,142 crore in
December 2015. This segment is expected to gain further momentum and reach Rs 72,639 crore by end of
2016.
10. FUTURE OF E-COMMERCE IN INDIA
• With just over 1.2 billion people, India is the second most populous country on Earth. Only around 33
million of these people are focused around the three main commercial hubs of Mumbai, Delhi, and
Bangalore.
• Internet penetration still has a lot of room to grow in India. Only 22.2 percent of the total population has
Internet access today.
• This translates into a hefty 277.4 million users – and that is just scratching the surface. By 2019, 459
million people – or 35 percent of the population – will be Internet users, which is good news for India’s e-
commerce industry.
• One of the recent Morgan Stanley reports estimated that India’s ecommerce market would grow from
$102 billion to $119 billion by 2020. It also expects that the number of online shoppers in the country would
rise from 50 million in 2015 to 320 million by 2020.
11. Main factors contributing most to E-commerce growth in India are:
1) A Rise in Household Incomes:
India’s GDP has seen growth rates hovering between 6.5 percent and 8 percent – compared to 2.4 percent in the
U.S. This has helped to stimulate more job growth and a general improvement in living standards.
2) Social Media:
Social network like Face book, LinkedIn, Twitter, Google+ etc have become a medium for easy log-in and purchase.
Moreover, the clients can stay updated via the posts published on this media. Further, the advertising & promotions on
these social sites has increased the chances of success of generating transactions to many folds.
3) Growth in cities beyond metros:
Consumer demand is rising rapidly even in small towns and cities. A 2012 Nielsen report says that rural footprint will
be critical for volumes in the long run, there is a growth opportunity that is vastly under-rated by many marketers today,
which could emerge as a key growth engine for the next 10 years.
GROWTH OF E-COMMERCE IN INDIA
12. 4) Growing usage of debit cards for cashless transaction
There has been a net addition of nearly 140 million debit cards in the country in the past two years.
5) FDI Policy
India has allowed 100% FDI in online retail consumer businesses that operate as marketplaces—
companies that act as a facilitator between buyers and sellers by providing a technology platform.
6) Growing investment in logistics and warehouses
With estimated investment of nearly $2 billion in logistics and warehouses by 2020, the reach of online
retailers to deliver their products in remote locations is set to increase
13. CONCLUSIONS
It’s an expansion time for E-Commerce Industry. E-Commerce players are banking on the Indian
internet growth story. The fact that an average online user is spending more time online gives these
players the opportunity to draw more users to their websites through innovative marketing strategies
such as those revolving around social media.
Furthermore, to fully utilize the opportunity, players need to leverage the growing number of mobile
devices in the country. They should focus on developing mobile-compatible websites and applications.
This would allow customers to log on to easy-to-access platforms and browse e-Commerce websites on
their mobile devices.
Lots of Choices & Stores Are Open All the Time
14. REFERENCES
The Global Media Intelligence Report, Asia-Pacific
yourstory.com/
articles.economictimes.indiatimes.com/2014
bizresearchlabs.com/ecommerce-in-India
internet & mobile association of India
economictimes.com
