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Proving ROI Through Google Analytics

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shuey03

This is the slide deck I used when I presented in our October SEO.com seminar. I discuss how to use Google Analytics to prove ROI through different marketing channels.

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Proving ROI Through Google Analytics
Analytics
Problems Facing Online Businesses Driving Traffic Attributing ROI To Online Marketing Campaign
Online Marketing Campaigns Smart Marketers Leverage Many Traffic Sources SEO PPC Social Media Display Advertising Affiliates Email
Attributing ROI Vital To Success To Track Revenue & ROI By Each Traffic Source Money Well Spent Cut Out Waste
Analytics Installation Most Current Code December 2009 (Asynchronous) Added To The Header – Not Footer Most Accurate Data
Campaign Tracking Important Questions To Ask How Did The Visitors Get To My Site? Which Source Brought The Most Visitors? Which Source Was The Most Profitable? Which Source Had The Highest ROI? What Was The ROI On Any Campaign?
Campaign Tracking Campaigns SEO Seminars PPC
Campaign Tracking Campaign Sources Who Brought Visitors To My Site?
Campaign Tracking Campaign Mediums How Did My Visitors Learn About My Site? Display Advertising Organic or CPC Email
Campaign Tracking Campaign Content Which Version Of My Ad Did They See? What Else Do I Want GA To Know About This Link? Campaign Term (Keyword) What Keyword Was Searched To Trigger This Link?
Campaign Tracking Auto Detected Organic Search Engines Website Link Referrals Direct Visits Google Adwords* Manual Tagging Required: Most CPC Emails Banner Ads Offline Ads (Everything Else)
Campaign Tracking Email Tagging Example Campaign: seminars utm_campaign=seminars Source: smblist utm_source=smblist Medium: email utm_medium=email Tagged Link Address: http://www.seo.com/cornucopia?utm_campaign=seminars&utm_source=smblist&utm_medium=email
Campaign Tracking CPC Tagging Example Campaign: seminars utm_campaign=seminars Source: yahoo search marketing utm_source=yahoo Medium: cpc utm_medium=cpc Term: search marketing seminar utm_term=smseminar Tagged Link Address: http://www.seo.com/cornucopia?utm_campaign=seminars&utm_source=newsletter45&utm_medium=email&utm_term=smseminar
Campaign Tagging Wizard
Proving ROI
Questions?

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