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Direct & Database Marketing Presented by: Siddharth S. Sharma PG 06-02 ISMC 1 ST Batch (2006-08) Assignment
Direct & Database Marketing ,[object Object],[object Object],[object Object],[object Object]
Database Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tools of Direct & Database Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How it is different from other tools ,[object Object],[object Object],[object Object]
Advantages of using Direct Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Disadvantages of using Direct Marketing ,[object Object],[object Object],[object Object]
Direct Marketer Reader’s Digest ,[object Object],[object Object],Magazine Select Editions Card & Binder General Books Recorded Music
Direct Marketing - Global ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How We Use Sweepstakes in our Mailings ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is Sweepstakes? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],                                                                                         
How Reader’s Digest do Direct Mailing

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