Tips about Personal Branding.

1. Sarwat Ammar, MBA, SPHRi

2. 1. Intro.
2. Brand?
3. Personal Branding?
4. Personal Branding; why bother?
5. Personal Model Canvas!
6. Summary.
7. Q & A.
8. Homework.

3. Intro

4. Brand!Unique design, sign, symbol, words, or a combination
of these, employed in creating an image that
identifies a product and/or service and differentiates it
from its competitors.
Over time, this image becomes associated with a
level of credibility, quality, and satisfaction in the
consumer's mind (see positioning).
Thus brands help harried consumers in crowded and
complex marketplace, by standing for certain benefits
and value

5. Personal
Brandin
g!
practice of people
marketing themselves and
their careers as brands. ...
Personal branding is the
ongoing process of
establishing a prescribed
image or impression in the
mind of others about an
yourself.

6. Personal Branding; Why Bother?

7. Why bother with building your personal brand?
1. Reason to spend time figuring out what's important to you, and what you hope to
do professionally.
2. Differentiate you from people who do similar work, and create awareness of
information that is important to your work.
3. Opportunity to put your best foot forward and build your reputation
4. A way for the right kinds of people/professional opportunities to find you.
5. Your external professional image matches your internal values.
6. You have gifts to give this world.

8. PersonalModelCanvas
Who helps you
“Key Partners”
What do you do
“Key Activities”
Your Brand
Your Dream
How you interact Who You Help
Who you’re and
what you have
“Key Resources”
How They Know
you
“Channels”
Costs
“What you give”
Revenues
“What you get”

9. https://www.youtube.com/watch?v=g-
jwWYX7Jlo&t=262s

10. https://www.youtube.com/watch?v=PdGi5g2eatk