management tactics of dhirubhai ambani

1. DHIRUBHAI AMBANI
PRESENTED BY :SIMRAN CHAUHAN
CLASS: MBA 1 SEMESTER
Think big, think fast, think ahead. Ideas are
no one's monopoly.

2. INTRODUCTION
Fiery instinct, futuristic outlook, indomitable will,
and a burning passion was all that Dhirubhai
Ambani had when he set out to work his way for a
living in the lanes of Bombay, way back in 1958.
From being a spice dealer to a cloth merchant to a
textile producer, it was his overarching ambition,
inexhaustible energy and never-say-die spirit that
led him through all the obstacles to emerge as the
business tycoon of India.
If you work with determination and with
perfection, success will follow

3. WHAT WE WILL STUDY
• EARLY LIFE
• STRUGGLES
• ACHIEVEMENTS
• RELIANCE INDUSTRIES
• MANAGEMENT THEORY
• SUCCESS RULES
You do not require an invitation to
make profits.

4. EARLY LIFE
• Full Name: Dhirajlal Hirachand Ambani
• Born on: 28 December 1932 ( deceased )
• Place of Birth: Chorward, Junagadh in
Gujarat
• Education: Matriculation
• Worked for: Reliance Industries
• Valued at: US$8.3 BILLION (2018)
• Spouse: Kokilaben Ambani
• Children: Mukesh Ambani,Anil Ambani ,Nina
Kothari, Deepti Salgaonkar
Only when you dream it you

5. STRUGGLES
• At the age of 17, Dhirubhai went to Aden (now in Yemen) and worked for 'A Besse and
Co Ltd,' the sole distributors of Shell products.
• Returned to Mumbai in 1958 and started his first company - Reliance Commercial Corp, a
commodity trading and exports house.
• Started textile mill in Naroda in Ahmedabad in 1966.
• In 1975, a technical team of the World Bank certified that the Reliance textile plant was
'excellent' by developed country standards.
• The company went public in 1997.
• The group is credited with a number of financial innovations in the Indian capital market.
• With an investment of Rs 360 billion in petroleum refining, petrochemicals, power
generation, telecommunication services and a port terminal in a three-year time frame,
the late Dhirubhai Ambani had steered the Group to its current status as India's leading
textiles-petrochemicals-telecommunications player.
• Reliance Group is India's largest business house with total revenues of over Rs 600
billion, cash flow of Rs 70 billion, net profit of Rs 45 billion and exports of Rs 93.70
billion.
True entrepreneurship comes only

6. RELIANCE INDUSTRIES Ltd.
• TYPE:PUBLIC
• Industry: Conglomerate
• Predecessor: Reliance Commercial Corporation
• Founded:1977: 41 years ago
• Founder: Dhirubhai Ambani
• Headquarters: Mumbai, Maharashtra,
• India Area served Worldwide Key people
• Mukesh Ambani (Chairman and MD)
• Products:Petroleum,Naturalgas,Petrochemicals,
Textiles,Retail,Telecommunications,Media
Meeting the deadlines is not good enough,
beating the deadlines is my expectation.

7. RELIANCE GROUP

8. AWARDS / ACHIEVEMENTS
• Voted as 'Indian Businessman of the Century' in Business Barons Global Multimedia
poll December 1999.
• Amongst the 'Power 50- India's 50 most powerful decision maker in politics,
business and finance' in Business Baronsin August 1999.
• Declared 'Most admired Indian business leader' by The Times of India,
indiatimes.com poll in July 1999.
• The only Indian industrialist in the 'Business Hall of Fame' in Asia Week in October
1998.
• Awarded the Dean's medal by the Wharton School, University of Pennslyvania, for
setting an outstanding example of leadership, in June 1998.
• Chosen as 'Star of Asia' by Business Week, USA in June 1998.
• Business Barons placed Ambani on its list of India's 25 Most influential business and
financial leaders, in June 1998.
• Awarded the Companion Membership of Textile Institute, UK, a membership which is
limited to 50 living members, who have substantially advanced the general interests
of industries based in fibres, in 1994.
• Chosen 'Businessman of the year 1993' by Business India, in January 1994.

9. 9 MANAGEMENT RULES
• Roll up your sleeves and help.
• Be a safety net for your team.
• The silent benefactor.
• Dream big, but dream with your eyes open.
• Leave the professional alone!
• Change your orbit, constantly!
• The arm-around-the-shoulder leader
• The Dhirubhai theory of Supply creating
Demand
• Money is not a product by itself, it is a by-
product, so don’t chase it
If you’re born poor it’s not your fault but if you die

10. ROLL UP YOUR SLEEVES AND HELP
• Sense of ‘do it yourself’
• You and your team share the same DNA.
• First to do anything.
• When things went wrong, he was the first person to sense that
the circumstances would have been beyond his team's control,
rather than it being a slip on their part, as he trusted their
capabilities implicitly. His first instinct was always to join his men
in putting out the fire and not crucifying them for it. Sounds too
good a boss to be true, doesn't he? But then, that was Dhirubhai
Don't give up, courage is my

11. BE A SAFETY NET FOR YOUR TEAM
• Knowledge that he knew and
cared for what his team was
going through, and that he
was there for Them if
needed him, worked wonders
for confidence of workers.
Think big, think fast, think ahead. Ideas are
no one's monopoly.

12. THE SILENT BENEFACTOR.
• When he helped someone, he never ever
breathed a word about it to anyone else
• He never used charity as a platform to
gain publicity. Sometimes, he would
even go to the extent of not letting the
recipient know who the donor was. Such
was the extent of his generosity.
"Expect the unexpected" just might have
been coined for him.
For those who dare to dream, there is a
whole world to win.

13. DREAM BIG, BUT DREAM WITH YOUR EYES OPEN
• His phenomenal achievement
showed India that limitations
were only in the mind. And
that nothing was truly
unattainable for those who
dreamed big.
• His favorite phrase “dream
with your eyes open It’s
difficult but not impossible!”
If you work with determination and with
perfection, success will follow.

14. LEAVE THE PROFESSIONAL ALONE!
• Much as people would like to believe, most owners
(even managers and clients), though eager to hire
the best professionals in the field, do so and then
use them as extensions of their own personality,
but ambani’s theory is slightly different .
• He believe in simple thinking which means that
person should have whole knowledge about the
project he is involved in or want to.
I am deaf to the word

15. CHANGE YOUR ORBIT, CONSTANTLY!
• Dhirubhai’s “orbit theory”
• He would often explain that we are all born into an orbit. It is up
to us to progress to the next. We could choose to live and die in
the orbit that we are born in. But that would be a criminal waste
of potential. When we push ourselves into the next orbit, we
benefit not only ourselves but everyone connected with us. Take
India's push for development. There was once a time our
country's growth rate was just 4 per cent, sarcastically referred
to as the "Hindu growth rate." Look at us today, galloping along
at a healthy 7-8 per cent. This is no miracle. It is the product of
a handful of determined orbit changers like Dhirubhai, all of
whose efforts have benefited a larger sphere in their respective
fields.
• THINK BIG,FAST AND AHEAD .
Tax is for the poor or the

16. THE ARM-AROUND-THE-SHOULDER LEADER
• It was Dhirubhai’s very own signature style.
Arm around the shoulder -With that one
simple gesture, he managed to achieve many
things.
• This tendency that he had, to draw people
towards him, manifested itself in countless
ways. This was just one of them. He would
never, ever exude an air of aloofness and
exclusivity. He was always inviting people into
sharing their thoughts and ideas, rather than
shutting them out.
Meeting the deadlines is not good enough,

17. THEORY OF SUPPLY CREATING DEMAND
• He was not an MBA. Nor an economist. But yet he
took traditional market theory and stood it on its
head. And succeeded.
• When everyone in India would build capacities only
after a careful study of market, he went full steam
ahead and created giants of manufacturing plants
with unbelievable capacities.
• No doubt his instinct was backed by years and years
of reading, studying market trends, careful listening
and his own honed capacity to forecast, but yet
despite all this preparation, it required undeniable
guts to pioneer such a revolutionary move.
• Also called as "stock market messiah”.
• He is visionary .
Don't give up, courage is my

18. MONEY IS NOT A PRODUCT BY ITSELF, IT IS
A BY-PRODUCT, SO DON’T CHASE IT
• This was a belief by which
Dhirubhai lived all his life
• A by-product is something that you
don’t set out to produce. It is the
spin off when you create something
larger.
• He believe in delivering value to his
customers rather than his own
profits
You have to take the calculated

19. SUCCESS RULES
1.Let your work speak for itself.
2.Have a dream.
3.Trust all, but depend on none.
4.Risks give greatest lessons.
5.Trust your gut instincts.
6.Be hungry, be impatient.
7.Don’t panic, stay strong.
8.Credibility carries high premium.
9.Keep your eyes wide open.
10.Build a team.
Our dreams have to be bigger. Our ambitions
higher. Our commitment deeper. And our efforts

20. Never. Till my last breath I will work. To retire there is only one
place-the cremation ground..
The man from
rags to riches
,DHIRUBHAI
AMBANI
breathed his
last on July
6,2002 but his
glow would
continue to

21. A