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Chapter 1 3 Introduction 3 Importance of Retailing 4 Economic Justification for retailing 4 GENERAL SERVICES 5 Facilitating Services: 6 Chapter 1 3 Introduction 3 Importance of Retailing 4 Economic Justification for retailing 4 GENERAL SERVICES 5 Facilitating Services: 6 Overview of Retail Sector 8 Summary 9 Chapter 2 10 TYPES OF STORES 10 Major Types of Retail Stores 10 Department Stores 10 Classification of Department Stores 11 Location of Department Stores 12 Future of Department Stores 14 Super Markets: 14 Advantages of supermarkets 15 Limitations of Supermarkets 15 Discount Houses 16 Chain Stores or Multiple Shops 16 Advantages of chain stores or multiple shops 17 Limitations of chain stores or multiple shops 17 Non-Store Retailing 18 Direct Selling 18 Advantages of Direct Selling 19 Limitations of Direct Selling 19 Online Retailing: 21 Automatic vending 22 Direct Marketing 23 Franchising 24 Summary 25 Chapter 3 26 RETAIL STRATEGY 26 Overview: 26 Function of a strategy 26 Retailers classified by marketing Strategies 26 OPERATING EXPENSES AND PROFITS 28 COMPETITIVE ADVANTAGE WITH SPECIAL REFERENCE TO PHYSICAL FACILITIES 28 LOCATION 29 DESIGN 29 LAYOUT 29 ASSESSING COMPETITORS CURENT STRATEGIES 29 TECHNOLOGY STRATEGY 31
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Similaire à Central
Chapter 1 3 Introduction 3 Importance of Retailing 4 Economic Justification for retailing 4 GENERAL SERVICES 5 Facilitating Services: 6 Chapter 1 3 Introduction 3 Importance of Retailing 4 Economic Justification for retailing 4 GENERAL SERVICES 5 Facilitating Services: 6 Overview of Retail Sector 8 Summary 9 Chapter 2 10 TYPES OF STORES 10 Major Types of Retail Stores 10 Department Stores 10 Classification of Department Stores 11 Location of Department Stores 12 Future of Department Stores 14 Super Markets: 14 Advantages of supermarkets 15 Limitations of Supermarkets 15 Discount Houses 16 Chain Stores or Multiple Shops 16 Advantages of chain stores or multiple shops 17 Limitations of chain stores or multiple shops 17 Non-Store Retailing 18 Direct Selling 18 Advantages of Direct Selling 19 Limitations of Direct Selling 19 Online Retailing: 21 Automatic vending 22 Direct Marketing 23 Franchising 24 Summary 25 Chapter 3 26 RETAIL STRATEGY 26 Overview: 26 Function of a strategy 26 Retailers classified by marketing Strategies 26 OPERATING EXPENSES AND PROFITS 28 COMPETITIVE ADVANTAGE WITH SPECIAL REFERENCE TO PHYSICAL FACILITIES 28 LOCATION 29 DESIGN 29 LAYOUT 29 ASSESSING COMPETITORS CURENT STRATEGIES 29 TECHNOLOGY STRATEGY 31
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PERSONAL SELLING IN RETAILING
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Bangkok Phuket Songkhla Child Lom Lardprao Bangna Pinklao Rama 3 Si Lom Complex Future Park Rangsit Si Lom Ramindra Wang Burapa Rama 2
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