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How To Grow Your Audience - Jon Hibbitt and Scott Colenutt

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Jon Hibbitt and Scott Colenutt spoke to Wired Sussex members about how to grow your audience through digital marketing and in particular, SEO, Keyword Research & Content Marketing

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How To Grow Your Audience - Jon Hibbitt and Scott Colenutt

  1. 1. AUDIENCE GROWTH WIRED SUSSEX 2016 Jon Hibbitt – Technical SEO Analyst Scott Colenutt – Product Manager
  2. 2. SEO FRAMEWORK DISCOVERY STRATEGY & PLANNING DELIVERY ANALYSIS & REVIEW AUDIT & STRATEGY @sitevisibility
  3. 3. DISCOVERY @sitevisibility
  4. 4. CUSTOMER PROFILING •  Customer  challenges   •  Customer  pain  points   •  Validate  with  your  team   •  No  distrac7ons   @sitevisibility
  5. 5. RESEARCH & ANALYSE @sitevisibility
  6. 6. KEYWORD RESEARCH TOOL http://keywordtool.io/ @sitevisibility
  7. 7. KEYWORD PLANNER TOOL https://adwords.google.com/KeywordPlanner     @sitevisibility
  8. 8. UBERSUGGEST Keyword suggestions based on Google Suggest h8p://ubersuggest.org/     @sitevisibility @sitevisibility
  9. 9. ANSWER THE PUBLIC h8p://answerthepublic.com/   @sitevisibility
  10. 10. ANSWER THE PUBLIC h8p://answerthepublic.com/   @sitevisibility
  11. 11. KEYWORD INSIGHTS @sitevisibility
  12. 12. GOOGLE TRENDS @sitevisibility
  13. 13. GOOGLE TRENDS @sitevisibility
  14. 14. COMPETITOR ANALYSIS @sitevisibility But, focus on YOUR customers.
  15. 15.  UNDERSTAND USER INTENT @sitevisibility
  16. 16.  TRAFFIC = BEST CONTENT MATCH FOR USER QUERY @sitevisibility
  17. 17.  REPORTING & ANALYSIS @sitevisibility ONSITE OFFSITE
  18. 18. OR Any time left… ANY QUESTIONS? OR @sitevisibility
  19. 19. OR 01273 733 433 grow@sitevisibility.com www.sitevisibility.com Website:

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