Business Innovation PPT

2.  Design covers a wide area, not limited to product design.
 It implies an aesthetic response to a practical problem
or opportunity.
 Traditionally , design is understood as a plan to best accomplish
a particular purpose.
 Now, designs are adaptable to various products and contexts.
 Characteristics of design includes:
• Simple but complete
• Involvement of users emotionally
• Timeless and innovative at the same time.
• Assures familiarity while eliciting surprises.

3. UK - Design sector is made up of 12,450 firms
- Digital and multimedia design
◦ Improvements in gross revenues by 22%.
◦ Improvement in exports by 18-34% of sales.
Denmark - In 2005,
◦ 86% of design consultancies were one-person firm.
◦ 0.5% had more than 20 employees.
◦ Only 0.6% had employees strength
between 10-19.

4.  Danish Design Centre –
“Companies that adopt a comprehensive approach to design
make more money and generate more exports than
companies that do not use design”
 Movement of non – creating works to low labour cost countries.
 Increasing Govt spending in Design firms.
 Designer can add value and create new market.

5. Build In-house design capabilities. E.g. Apple, Nokia, Sony.
Buy services from design consultancies.
Invite design teams to submit proposals for specific projects.
Design as product: Traditional way of thinking design as a outcome or
solution to particular problem.
.
Design as process: Broadens attention to what is designed to how is it
designed.
Design as Transformation: Signifies a proactive innovation capability
of an organization.

6.  Relies on users.  Reliance on experts & visionaries.
 Dependent on interaction  Characterized by higher level of
with users to study how they expertise, internal motivation &
use products and services. concentration.
 Familiar types of designs.
 Different designs.
 Easy to implement.  Potentially difficult to implement.
User Driven Design Driven

7.  Milan
Known for design competencies in domestic and personal-use goods.
700 design firms in Milan (60% of Italian industry)
Accounts for 23% of Italian furniture manufacturers.
Italy is the largest exporter of household furniture-16%.
 Denmark
Focused on furniture design.
450 manufacturers.
Fifth largest export sector
Exports 85% of the furniture it produces.

8.  London:
• Famous as world centre of design, culture and creative industries.
• Specializes in creative, design and technology service of all kinds.
 Silicon Valley – San Francisco:
• Specialises in media and technology related design.
• Firms that mix creativity and applied design with technological
innovation.

9.  Design problems are now too complex and technical for individual
designers.
 Applying their excellence in design discipline to find solution to
humanitarian and environmental problems.
 Curricula has been transformed by the schools to meet the corporate
needs.
 dSchool
- “Design thinking is a catalyst for innovation.”

10.  Design stars- who contribute to important design outcomes creatively.
 Due to increasing complexity in design projects, the range of activities
have narrowed down.
 Designers specialize in the area of competence and intensify their work.
 In Design organization - Individual differences in ability and influence
are consequential in design.
E.g. Steve Jobs of Apple.

11.  Substantial increase in investment on design by the Asian companies.
 Japan, Chinese, Taiwanese, Korean and Hong Kong, companies and
government have committed to supply huge resources for design.
 They compete on differentiation, relevance and value to the customer
rather than on price alone.
“Business people need to be designers”
“The future of business is design”

13. Presented By:
Siva Priya S
Megha Tomar
Sonia Malhotra
Kaveri Seth
Manu Kanchan
Megha Dhingra