NexTV Rio 2013 presentation: Multiscreen is a revolution for TV distribution, but what about 2nd screen, this new behaviour of TV viewers who are now using multiple screens at the same time? The attention shift from TV to personal screens is a major disruption for advertisers and capturing the attention of dual screeners on their personal screen becomes a strategic challenge for the whole TV industry

1. LEADING THE
ND
2
SCREEN REVOLUTION
Frederic Arquier
Head of Sales – TV Operators
farquier@visiware.com

2. VISIWARE BACKGROUND
18 years BtoB experience in entertainment on TV
85+ experts in interactive TV service development
UI development
Casual games
on STB, TV & personal
screens, from specs to tests
optimized for TV
HTML5, flash, OpenTV…
2nd screen
enriched TV experiences
smartphones, tablets & PC
For NFL, Sony, Endemol

3. 2013
THE YEAR CONNECTED DEVICES OUTNUMBERED HUMANS

4. DOUBLE REVOLUTION FOR TV
TV IS MOVING OUT
VIEWERS ARE LOOKING OUT
VIEWERS ARE LOOKING OUT
TV everywhere
Companion TV

5. DOUBLE IMPACT FOR OUR INDUSTRY
MULTISCREEN
A major challenge for the business of TV
distribution
ND
2
SCREEN
A new territory to conquer for the advertisers
170 Billion EUR 151 Billion EUR
Pay TV
TV Ad
TV industry revenues worldwide*
*Source idate, August 2013

6. DOUBLE IMPACT FOR OUR INDUSTRY
MULTISCREEN
A major challenge for the business of TV
distribution
15 Billion EUR
Pay TV
ND
2
SCREEN
A new territory to conquer for the advertisers
18 Billion EUR
TV Ad
TV industry revenues LATAM*
*Source idate, August 2013

7. 86% OF SMARTPHONE OWNERS ARE DUAL SCREENERS
Scott Kelly | Head of Digital Marketing,
Ford
“…so when they watch our content on
TV…they are simultaneously engaging on
other devices.”
Neil Bedwell - Global Head of Digital for
Coca-Cola
“Connecting to consumers through
second and third screens takes
more than just adding a Twitter
feed. “That’s old thinking – the story
is way bigger on the other [second]
screen.”
source Redbee/Decypher survey sept 2012

8. WHAT DO DUAL SCREENERS DO ??
Inform
Play
Socialize
Buy
Source: redbee decypher survey 2012

9. ARE THEY SATISFIED WITH THIS FRAGMENTED EXPERIENCE ?
Frustration dominates on
nd
2
screen
81% dual screeners unsatisfied

10. BUILDING THE TV COMPANION
DYNAMIC ENRICHMENT
•
•
•
•
Dynamic EPG info
Social Integration
Gamification
Participation
“THIS IS WHAT’S HAPPENING”
PRACTICAL TOOLS
•
•
•
•
Zapping to
Set reminders
Set Recordings
Watch on the go
“THIS IS WHAT YOU CAN DO”
STATIC INFORMATION
•
•
•
•
EPG Info
Discovery
Editorial
News
“THIS IS THE PROGRAM”

11. THE 4 PILLARS OF DYNAMIC ENRICHMENT
Info
Vote
Play
Share

12. CUSTOMER CASE : ESPN SYNC

13. IT ALL STARTED IN 2011

14. 2012 EXPANSION

15. 2013: ACCELERATION

16. THE
ND
2
SCREEN REVOLUTION
1,400 shows
25 leading networks
20 countries
30 M. apps
In a market that is just starting….

17. ADAPTING TO ANY TYPE OF CONTENTS

18. MONETIZE IT !
AD SPOT ON ANY
CHANNEL
SYNCHRONOUS
ND SCREEN
2
RICH ANIMATION,
GAME, COUPON…

19. IN ACTION

20. MONETIZE IT !
Advertiser
TV Adspot
UNIQUE BENEFITS
nd screen animation
+2
Application
operator
Broadcasters
Ingest ad spot & animation
Back office
Client modules
TV Adspot
Synced with
nd screen ad
2
•
•
•
•
•
•
•
No need to control TV signal
Seamless for the viewer
Rich ad format
On any device
Call to action
Targetting and scenarios
Deployment in Progress

21. CONCLUSION

22. Thank you!