This document discusses how integrating Facebook plugins can enhance a company's marketing by plugging into 3.5 million Belgian consumers. It promotes using features like social login, highlighting user activities, and encouraging sharing to gather more Facebook fans, drive traffic to the company's page, and increase awareness, traffic, and customer acquisition. Proper integration provides seamless access to these social media marketing opportunities.
This document summarizes the portfolio and goals of a design firm. It increased its Etsy revenue by 300% and monthly website users by 1699 through social media marketing. On social platforms, the firm achieved a 347% increase in Facebook followers, 9295% increase in Twitter impressions, and 1385 average daily Pinterest views. The firm also redesigned responsive websites for its own brand and two clients.
Since working with a social media agency, the company has seen significant growth across its social media platforms and online presence. Facebook likes increased by 812 and tweets grew from 69 to 1440. The company also launched accounts on Pinterest, LinkedIn, and Google+ that have gained over 200 followers combined. Additionally, website traffic from social media increased dramatically, with Klout scores rising from 26 to 53.
The document discusses how businesses can run Facebook contests to build their brand, generate sales, and grow their business. Facebook contests allow businesses to reach a large, targeted audience by offering a giveaway. Contestants are incentivized to share the contest with others in order to gain more entries. The business is then able to grow their fan base exponentially and collect email addresses to add to their marketing list.
This document provides an overview of the features and tools available on the TweetMeme website. It describes the retweet button that can be used to share content on blogs and websites. It also summarizes the site's search and analytics tools for tracking retweets and influencers. Advertising options are mentioned like banner ads, application ads, and integrating the retweet button into ads. Contact information is provided for sales, support, press, and site maintenance.
Social Commerce, by Audrey Benoit, Emakina/SocialEmakina
1) Social media has become mainstream and people now spend more time on social platforms than email. This means social media is an opportunity for businesses to connect with customers.
2) Consumers now research products and brands online and share opinions, so social media allows both positive and negative experiences to spread quickly.
3) Successful social media strategies focus on creating engaging experiences for customers rather than just branding. They embrace open discussions and a culture of customer centricity. Learning from small businesses shows the power of authenticity and interaction.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Emakina Academy 5 - Know your Audience: Web Analytics & Search Engine MarketingEmakina
How many surfers visit your website every day? What are their favorite sections? How can you turn a visitor into a lead, then in a client? Where are the hurdles to this conversion?
Emakina Academy 19 : Microsoft presentationEmakina
Microsoft Surface brings virtual experiences to life by allowing users to directly interact with digital content on an everyday surface using multi-touch, multi-user interaction. The document discusses how Surface represents the next paradigm shift in user interfaces after command-line, graphical user interfaces, and now natural user interfaces. It provides a demo and resources for learning more about Microsoft Surface and its ability to fuse digital content onto physical surfaces through touch.
This document summarizes the portfolio and goals of a design firm. It increased its Etsy revenue by 300% and monthly website users by 1699 through social media marketing. On social platforms, the firm achieved a 347% increase in Facebook followers, 9295% increase in Twitter impressions, and 1385 average daily Pinterest views. The firm also redesigned responsive websites for its own brand and two clients.
Since working with a social media agency, the company has seen significant growth across its social media platforms and online presence. Facebook likes increased by 812 and tweets grew from 69 to 1440. The company also launched accounts on Pinterest, LinkedIn, and Google+ that have gained over 200 followers combined. Additionally, website traffic from social media increased dramatically, with Klout scores rising from 26 to 53.
The document discusses how businesses can run Facebook contests to build their brand, generate sales, and grow their business. Facebook contests allow businesses to reach a large, targeted audience by offering a giveaway. Contestants are incentivized to share the contest with others in order to gain more entries. The business is then able to grow their fan base exponentially and collect email addresses to add to their marketing list.
This document provides an overview of the features and tools available on the TweetMeme website. It describes the retweet button that can be used to share content on blogs and websites. It also summarizes the site's search and analytics tools for tracking retweets and influencers. Advertising options are mentioned like banner ads, application ads, and integrating the retweet button into ads. Contact information is provided for sales, support, press, and site maintenance.
Social Commerce, by Audrey Benoit, Emakina/SocialEmakina
1) Social media has become mainstream and people now spend more time on social platforms than email. This means social media is an opportunity for businesses to connect with customers.
2) Consumers now research products and brands online and share opinions, so social media allows both positive and negative experiences to spread quickly.
3) Successful social media strategies focus on creating engaging experiences for customers rather than just branding. They embrace open discussions and a culture of customer centricity. Learning from small businesses shows the power of authenticity and interaction.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Emakina Academy 5 - Know your Audience: Web Analytics & Search Engine MarketingEmakina
How many surfers visit your website every day? What are their favorite sections? How can you turn a visitor into a lead, then in a client? Where are the hurdles to this conversion?
Emakina Academy 19 : Microsoft presentationEmakina
Microsoft Surface brings virtual experiences to life by allowing users to directly interact with digital content on an everyday surface using multi-touch, multi-user interaction. The document discusses how Surface represents the next paradigm shift in user interfaces after command-line, graphical user interfaces, and now natural user interfaces. It provides a demo and resources for learning more about Microsoft Surface and its ability to fuse digital content onto physical surfaces through touch.
Emakina Academy 19 : Dailymotion presentationEmakina
Augmented reality (AR) enhances the real-world environment with computer-generated perceptual information and sensory input. AR combines real and virtual elements to produce new mixed realities. The key aspects that define AR are that it is interactive and registered in 3D and in real time. As technology advances, particularly with computer vision and object recognition, AR will allow information about the environment and objects within it to be stored and retrieved as an interactive information layer overlaid on the real world. By 2020, it is predicted that the virtual world will be fully blended with the physical world, making the distinction between the two anachronistic.
Getyoo helps people manage information through a mobile app that allows sharing of community and website content as well as controlled advertising. This provides advantages to both advertisers through increased data and user statistics, and cost savings over print, and to users through an intuitive interface, ease of use, and ability to carry selected information without overload. The system has evolved from simple information sharing and carrying capabilities to a more complex one that continues to work well for both users and advertisers.
Emakina/Social: Selling social media inside your organisation!Emakina
Emakina/Social: Selling social media inside your organisation!
Presentation delivered by Audrey Benoit, Head of Emakina/Social, for the Social Media Forum in Brussels, 24/06/11.
www.emakina.com/social
Attentio is a company based in Brussels that provides social media monitoring and analysis services. It pioneered Word of Mouth Intelligence solutions and has strong experience working with companies in industries like pharma, consumer electronics, and automotive. Attentio's technology and tools allow companies to track discussions on blogs, videos and forums to understand brand perceptions, monitor trends, identify influencers and measure campaign effectiveness. It helps companies with tasks like competitive intelligence, crisis management, and content strategy.
A study in Belgium assessed how 1000 people use the internet for health information and to purchase pharmaceutical products. It found that 88% have searched for health information online, with 29% searching weekly. Most search due to personal symptoms or problems. People primarily use search engines and trust official health sites. While few buy medicines online, reasons include perceived lower prices and product availability. The study also suggests search engines should aim to reduce unnecessary health anxiety from search results.
- Betafence is a leader in the fencing industry with over 125 years of experience, €500 million in annual revenue, and operations in 12 countries.
- The previous Betafence website was difficult to manage and did not meet the needs of various user groups. The new website aims to strengthen Betafence's global online presence and better serve customers and prospects.
- Sitecore was selected as the content management system due to its flexible features for managing content in multiple languages across different regions. The new website features an improved product catalog and specification tools.
Academy 9 Sharepoint Solutions Designing And Branding Moss 2007Emakina
The document discusses customizing Microsoft SharePoint for different organizations. It describes SharePoint and its out-of-the-box features. When the out-of-the-box features are not sufficient, customization is needed. Three case studies are presented: customizing SharePoint for GS1, Borealis, and Attentia. The conclusion is that SharePoint can be customized through branding, design, and development while still respecting its underlying architecture. SharePoint architects and developers play a key role in customization projects.
Emakina Academy 21 : Who should Design is Dead work for?Emakina
1. The document discusses using social media like Facebook to engage with fans and gain new business leads.
2. It provides tips on maintaining relationships with Facebook fans such as thanking them, engaging them in your activities, and showing them what you're working on.
3. It also describes a campaign by Design is Dead to get more Facebook fans in order to shave their CEO's beard, showing how brands can use fun campaigns to engage audiences.
1. The document discusses the Emakina EscapeTV project, which aims to bring television content online through an innovative multimedia platform for a car brand targeting 18-30 year olds.
2. It outlines the concept of EscapeTV as a TV show, magazine, channel, and online community focused on entertainment, music, cars and culture. Content will be distributed through various online and mobile formats.
3. Emakina is recruiting for various roles to further develop the EscapeTV platform and projects like the VW Escape 2.0 website.
Chiffres clés de l’utilisation du Mobile. Le mobile à travers les secteurs. L'opportunité au sein de cette révolution.
Présentation Emakina.BE à la 19ème édition du #mforum Digital Wallonia.
Walking businesses and brands through Facebook Fan Pages. Addresses the benefits of using Facebook Pages, how to use it effectively, and how to measure your success.
This presentation is posted at http://buzzmanagerblog.blogspot.com/2009/08/facebook-for-your-brand.html
New web-based technologies can spread the word about your business, grow customer support, and drive traffic to your products. See how these tools can help your green-industry business.
Facebook fanpages can help businesses generate more profits by driving traffic to websites, building email lists, selling products/services, and announcing special offers. Setting up a fanpage is free and allows customization like a website. Fanpages get indexed by search engines like Google, helping businesses get found online. Advertising on Facebook is also an effective way to promote fanpages and reach targeted audiences.
How to make use of Facebook to create WOMCynthia Chan
Facebook has over 400 million active users who spend significant time on the platform. It is a powerful tool for brands to connect with customers and promote their products. The document provides examples of how brands like Gap, Burger King, and Bossini have successfully used Facebook for word-of-mouth marketing through interactive content, promotions, games and Facebook pages. Maintaining an active Facebook page allows brands to regularly engage customers and build brand awareness.
The document discusses using social media for business marketing purposes. It provides an overview of popular social media platforms like Facebook, Flickr, YouTube, blogs, Twitter and podcasting. It also discusses how businesses can create profiles and engage audiences on these channels. Specific tactics mentioned include uploading photos and videos, creating blogs, using hashtags and engaging customers.
The document provides tips for charities on using Facebook to spread their message and cause. It recommends that charities create a public Facebook page, engage fans by publishing posts and creating social experiences to share, and use page insights to guide content strategy and targeting of posts. It also suggests leveraging the Facebook platform and ads to communicate beyond existing fans.
The document provides information about using Facebook for business purposes. It notes that Facebook has over 550 million active users globally and over 3.13 million in the Netherlands. It outlines the key components of the Facebook ecosystem that businesses can utilize, including Facebook Pages, which allow companies to have a branded presence and engage with fans. The document offers tips for creating an effective Facebook Page and discusses how acquiring fans and engaging with them can provide value for businesses.
This document provides information on using Facebook for business purposes. It discusses how to set up a Facebook business page and get people to like the page. Some key statistics about Facebook usage worldwide and in Ireland are presented. Tips are provided on what types of content to post, such as linking to relevant sites and blogs or polling fans. Applications that can be used to enhance the Facebook presence are also mentioned. Guidance is given on measuring engagement and interactions with the page.
The document provides an overview of using Facebook for marketing purposes. It discusses key aspects of Facebook including profiles, pages, groups and privacy settings. It then outlines strategies for businesses to use Facebook including creating a page, posting regularly to engage fans, using events and ads to promote the page, and integrating Facebook with other online and offline channels. The presentation encourages businesses to be active on Facebook but also maintain a positive presence in line with Facebook's terms and guidelines.
Emakina Academy 19 : Dailymotion presentationEmakina
Augmented reality (AR) enhances the real-world environment with computer-generated perceptual information and sensory input. AR combines real and virtual elements to produce new mixed realities. The key aspects that define AR are that it is interactive and registered in 3D and in real time. As technology advances, particularly with computer vision and object recognition, AR will allow information about the environment and objects within it to be stored and retrieved as an interactive information layer overlaid on the real world. By 2020, it is predicted that the virtual world will be fully blended with the physical world, making the distinction between the two anachronistic.
Getyoo helps people manage information through a mobile app that allows sharing of community and website content as well as controlled advertising. This provides advantages to both advertisers through increased data and user statistics, and cost savings over print, and to users through an intuitive interface, ease of use, and ability to carry selected information without overload. The system has evolved from simple information sharing and carrying capabilities to a more complex one that continues to work well for both users and advertisers.
Emakina/Social: Selling social media inside your organisation!Emakina
Emakina/Social: Selling social media inside your organisation!
Presentation delivered by Audrey Benoit, Head of Emakina/Social, for the Social Media Forum in Brussels, 24/06/11.
www.emakina.com/social
Attentio is a company based in Brussels that provides social media monitoring and analysis services. It pioneered Word of Mouth Intelligence solutions and has strong experience working with companies in industries like pharma, consumer electronics, and automotive. Attentio's technology and tools allow companies to track discussions on blogs, videos and forums to understand brand perceptions, monitor trends, identify influencers and measure campaign effectiveness. It helps companies with tasks like competitive intelligence, crisis management, and content strategy.
A study in Belgium assessed how 1000 people use the internet for health information and to purchase pharmaceutical products. It found that 88% have searched for health information online, with 29% searching weekly. Most search due to personal symptoms or problems. People primarily use search engines and trust official health sites. While few buy medicines online, reasons include perceived lower prices and product availability. The study also suggests search engines should aim to reduce unnecessary health anxiety from search results.
- Betafence is a leader in the fencing industry with over 125 years of experience, €500 million in annual revenue, and operations in 12 countries.
- The previous Betafence website was difficult to manage and did not meet the needs of various user groups. The new website aims to strengthen Betafence's global online presence and better serve customers and prospects.
- Sitecore was selected as the content management system due to its flexible features for managing content in multiple languages across different regions. The new website features an improved product catalog and specification tools.
Academy 9 Sharepoint Solutions Designing And Branding Moss 2007Emakina
The document discusses customizing Microsoft SharePoint for different organizations. It describes SharePoint and its out-of-the-box features. When the out-of-the-box features are not sufficient, customization is needed. Three case studies are presented: customizing SharePoint for GS1, Borealis, and Attentia. The conclusion is that SharePoint can be customized through branding, design, and development while still respecting its underlying architecture. SharePoint architects and developers play a key role in customization projects.
Emakina Academy 21 : Who should Design is Dead work for?Emakina
1. The document discusses using social media like Facebook to engage with fans and gain new business leads.
2. It provides tips on maintaining relationships with Facebook fans such as thanking them, engaging them in your activities, and showing them what you're working on.
3. It also describes a campaign by Design is Dead to get more Facebook fans in order to shave their CEO's beard, showing how brands can use fun campaigns to engage audiences.
1. The document discusses the Emakina EscapeTV project, which aims to bring television content online through an innovative multimedia platform for a car brand targeting 18-30 year olds.
2. It outlines the concept of EscapeTV as a TV show, magazine, channel, and online community focused on entertainment, music, cars and culture. Content will be distributed through various online and mobile formats.
3. Emakina is recruiting for various roles to further develop the EscapeTV platform and projects like the VW Escape 2.0 website.
Chiffres clés de l’utilisation du Mobile. Le mobile à travers les secteurs. L'opportunité au sein de cette révolution.
Présentation Emakina.BE à la 19ème édition du #mforum Digital Wallonia.
Walking businesses and brands through Facebook Fan Pages. Addresses the benefits of using Facebook Pages, how to use it effectively, and how to measure your success.
This presentation is posted at http://buzzmanagerblog.blogspot.com/2009/08/facebook-for-your-brand.html
New web-based technologies can spread the word about your business, grow customer support, and drive traffic to your products. See how these tools can help your green-industry business.
Facebook fanpages can help businesses generate more profits by driving traffic to websites, building email lists, selling products/services, and announcing special offers. Setting up a fanpage is free and allows customization like a website. Fanpages get indexed by search engines like Google, helping businesses get found online. Advertising on Facebook is also an effective way to promote fanpages and reach targeted audiences.
How to make use of Facebook to create WOMCynthia Chan
Facebook has over 400 million active users who spend significant time on the platform. It is a powerful tool for brands to connect with customers and promote their products. The document provides examples of how brands like Gap, Burger King, and Bossini have successfully used Facebook for word-of-mouth marketing through interactive content, promotions, games and Facebook pages. Maintaining an active Facebook page allows brands to regularly engage customers and build brand awareness.
The document discusses using social media for business marketing purposes. It provides an overview of popular social media platforms like Facebook, Flickr, YouTube, blogs, Twitter and podcasting. It also discusses how businesses can create profiles and engage audiences on these channels. Specific tactics mentioned include uploading photos and videos, creating blogs, using hashtags and engaging customers.
The document provides tips for charities on using Facebook to spread their message and cause. It recommends that charities create a public Facebook page, engage fans by publishing posts and creating social experiences to share, and use page insights to guide content strategy and targeting of posts. It also suggests leveraging the Facebook platform and ads to communicate beyond existing fans.
The document provides information about using Facebook for business purposes. It notes that Facebook has over 550 million active users globally and over 3.13 million in the Netherlands. It outlines the key components of the Facebook ecosystem that businesses can utilize, including Facebook Pages, which allow companies to have a branded presence and engage with fans. The document offers tips for creating an effective Facebook Page and discusses how acquiring fans and engaging with them can provide value for businesses.
This document provides information on using Facebook for business purposes. It discusses how to set up a Facebook business page and get people to like the page. Some key statistics about Facebook usage worldwide and in Ireland are presented. Tips are provided on what types of content to post, such as linking to relevant sites and blogs or polling fans. Applications that can be used to enhance the Facebook presence are also mentioned. Guidance is given on measuring engagement and interactions with the page.
The document provides an overview of using Facebook for marketing purposes. It discusses key aspects of Facebook including profiles, pages, groups and privacy settings. It then outlines strategies for businesses to use Facebook including creating a page, posting regularly to engage fans, using events and ads to promote the page, and integrating Facebook with other online and offline channels. The presentation encourages businesses to be active on Facebook but also maintain a positive presence in line with Facebook's terms and guidelines.
Fresh ID, LLC, with offices in Kansas City, MO and Dallas, TX, is dedicated to improving and socializing the brand experience across all types of online & offline channels. We do this with a mix of design, development, social media savvy, user experience flow and a sense of humor.
How to Drive Traffic - The Holy Trinity of Social Media Marketingsociamigo
The document outlines the "Holy Trinity" of social media marketing as a blog, Twitter, and a Facebook business page. It explains why each of these three platforms is important for a successful social media campaign. A blog allows for interaction, builds an email list, and helps with search engine optimization. Twitter provides real-time audience, networking opportunities, feedback, and a way to spot trends. A Facebook page builds a loyal following, allows for engagement between the business and customers, and can drive traffic to a main website. The document advocates using all three platforms together for maximum exposure and marketing benefits.
This document provides information about using Facebook for business purposes. It discusses why companies should use Facebook, details about the Facebook ecosystem including pages, ads, and applications. It also provides tips on how to set up a fan page and get fans, examples of Facebook ad types, and case studies of campaigns run by B!Digital, including for 3Italia mobile and Samsung Galaxy Apollo. The document is meant to educate companies on utilizing Facebook for marketing and customer engagement.
Forward Progress - How to Build the Optimal Fan Page - PMA DeskSocial Jack
Complimentary Webinar - How to Promote your Business using Facebook – 2010 Edition
In working with hundreds of companies to find new business, Dean DeLisle has assembled the top items that their clients are using to find new business in Facebook. Dean will take you step-by-step to show you how companies are using Facebook to reach new customers and retain the ones they have.
He will also cover ways to leverage Facebook to help enhance your Search Engine Optimization!
You will Learn How to:
-Pick the Right Type of Page
-Use a Fan Page to get New Leads
-Leverage Facebook for Customer Service
-Connect Your Fan Page Outside Facebook
-Use Facebook Events to Promote
-Setup Facebook Advertising
*If you cannot make the specified time, by registering, you will receive access to the recording.
We look forward to seeing you in class!
“Thanks to Dean DeLisle and his guidance on Social Networks, we are seeing consistent growth and a wider reach than we could ever afford with traditional advertising. The classes and coaching have saved us thousands!” – Mark F. – CenterCars.com
ALL CLASSES ARE TAKEN ONLINE USING THE CONVENIENCE OF YOUR COMPUTER - LIVE AND RECORDED!
This document discusses social media marketing. It defines social media as conversation supported by online tools. It provides statistics on active users of major social media platforms like Facebook, Twitter, Google+, and highlights that 78% of people trust recommendations from other consumers over advertisements. The document then discusses using social media for brand visibility, recommendations, increasing online traffic, and persuasive marketing. It recommends primarily using Facebook, Twitter, LinkedIn, YouTube, Pinterest, and Google+ for social media marketing and outlines engagement strategies for each platform.
Top Five Techniques to Promote your Business using Facebook - Next GenerationSocial Jack
This document discusses techniques for promoting a business using social media platforms like Facebook and LinkedIn. It provides statistics about Facebook user engagement and recommendations for setting up a business Facebook page, including preparing relevant content and photos. The document also discusses using Facebook ads and measuring their effectiveness. Finally, it advertises an upcoming webinar on setting up and promoting a Facebook business page.
The document provides guidance on social marketing via Facebook. It recommends identifying your target audience based on age, location, interests, income, and culture. It also advises creating a strategy that considers previous successes and failures, current trends, and flexibility. Additionally, it suggests setting up a profile, groups, and fan pages to engage contacts and promote your business or cause. Regular updates and participation are also emphasized for effective social marketing on Facebook.
Similaire à Emakina Academy 21 : Facebook on your website (20)
Emakina was present to the Mobile Forum 9th edition. Cécric Gyselinck gave an overview of augmented and virtual reality: all the actual technologies and what we can expect in the future.
Emakina was present to the Mobile Forum 9th edition. Cédric Gyselinck provided an overview of augmented and virtual reality: the current situation and what we can expect in the coming years.
Social media has significantly impacted the airline industry by allowing customers to share their experiences and influence each other's decisions. This makes the customer decision process more complicated for airlines. Airlines have realized they must engage on social media to understand customer opinions and respond to issues in real-time to protect their reputation. However, few travelers actually follow airlines on social media. Airlines must find ambassadors and new ways of collaborating with customers to improve based on social media feedback and drive business through stronger relationships.
Emakina Academy 21 : You're on Facebook but are you performing?Emakina
Many companies have just begun discovering the power of web analytics and already a new challenge arises. How do you measure the performance of your social media efforts? A practical introduction to social analytics.
This document discusses how to maximize the value of a Facebook fan page for a brand. It finds that Facebook fans are more valuable consumers who spend more, are more loyal, and are more likely to recommend a brand. An analysis estimates the average annual value of a Facebook fan is $136.38 based on increased spending, loyalty, recommendations and other factors. It provides tips for brands on setting up an effective Facebook fan page including choosing a name, designing an engaging landing page, posting fresh and targeted content, and syncing with other social media channels. The overall message is that Facebook fans deserve to be treated better by brands through a Facebook presence in order to maximize their monetary and social value.
This document discusses the opportunities for advertising and marketing on the iPad. It begins by providing launch details and statistics on iPad sales. It then outlines how media consumption has evolved from TV to the internet to now tablets like the iPad. The rest of the document discusses what tablets will be used for, where they will be used, and the various marketing opportunities available to brands on the iPad, including iAds, apps, and location-based advertising. It concludes by suggesting the iPad will live up to its promise and shape the future of media consumption and advertising.
Emakina Academy 19 : Thomas de Vos presentationEmakina
Thomas De Vos shares predictions about the future of mobile technology from Western Union in 1876 and Popular Mechanics in 1949 that doubted the potential of new communication technologies. He then outlines a potential future where mobile devices take center stage, everything is connected, content is personalized based on location and context, sensors are ubiquitous, social participation is mass, decisions are automated, and mobile assistants take over mundane tasks to allow users to focus on enjoyment. He concludes that mobile may become a "remote control of life."
Emakina Academy 19 :Social shopping presentationEmakina
This document discusses the rise of social media and its impact on e-commerce, or "we-commerce". It notes that social media is replacing traditional communication tools and that consumers increasingly trust opinions shared online by other consumers. The document suggests that as social sharing increases, what is shared will be more believed. It proposes that social media can facilitate we-commerce by enabling consumers to recommend products to friends online through their social networks.
Emakina Academy 19 : Alcatel Lucent presentationEmakina
This document describes Touchatag, an Alcatel-Lucent venture focused on mobile wallet and internet of things technologies. It provides key details about Alcatel-Lucent, including its worldwide presence, annual revenues, employee count, and research and development budget. It then introduces Touchatag, noting its launch date, partners, membership in industry organizations, and locations. The remainder of the document outlines Touchatag's mobile wallet 2.0 concept and internet of things vision, which involve using mobile phones to enable payments, loyalty programs, coupons, and more through tapping or scanning.
When web meets world
Four workshops to discover an exciting future that closely interlinks the physical and virtual worlds and have a look on the new innovative ideas for the future.
When web meets world
Four workshops to discover an exciting future that closely interlinks the physical and virtual worlds and have a look on the new innovative ideas for the future.
Emakina Academy 9 Sharepoint Solutions Wesco IntranetEmakina
Wesco is a European leader in childcare and educational materials. They implemented a new intranet using SharePoint to improve knowledge sharing and collaboration. The intranet allows blogging, wikis, shared calendars, to-do lists, and easy editing.
Danone Nations Cup is the largest youth football tournament, with a mission to promote health. They created a website using SharePoint and Silverlight to allow children to participate in an online community, share memories, and connect to Danone's infrastructure. The site aims to have simple and engaging user experience through features like galleries, games and comics to attract young users. SharePoint provides a standard CMS while Silverlight solves issues with user experience. The site brings the event
Emakina Academy 9 Miscrosoft Sharepoint Productivity In The Digital Decade 12...Emakina
This document discusses the challenges facing information workers and how the Microsoft Office System aims to address them. It notes that information workers spend a significant amount of time on emails, searching for information, and collaborating. This reduces productivity. The Office System provides tools like SharePoint for enterprise content management, collaboration, and business intelligence to help streamline processes and improve productivity by enabling easier information sharing and teamwork. It provides a roadmap of the Office System products and features to address these challenges.
The document provides recommendations and conclusions on choosing a content management system (CMS) for international accounts. It defines CMS and discusses various tools, including Drupal, OpenCms, eMagic, ektron, SiteCore and Microsoft SharePoint. Each tool is evaluated based on strengths, weaknesses and client references. The document concludes by recommending an appropriate approach for CMS selection.
Emakina Academy #13 : Fortis Merchant Banking Public PortalEmakina
The document discusses plans for a new Fortis Merchant Banking public portal. It recommends:
1) Segmenting visitors into clear customer categories and tailoring content for each.
2) Showcasing Fortis' integrated cross-border services to distinguish it from competitors.
3) Implementing the emagiC CMS.Net content management system to allow centralized content management while enabling local updates.
Dexia, a European bank, wanted to consolidate its multiple country-specific job posting websites into a single portal using Microsoft SharePoint 2007 (MOSS 2007). MOSS 2007 provided advanced publishing and content management features for building the portal. The portal was designed to be visually appealing with interactive elements like video. It allowed job postings to be managed locally by each subsidiary and centrally posted to a third-party job listing provider for a scalable single point of access for applicants across Dexia's European markets.
9. Seamless Integration Highlight Social Users Activities Social Login Encourage Sharing Advocacy = Awareness + Traffic + Acquisition Link Away with your Facebook Page Gather Facebook Fans No Social Integration
10. Link Away with your Facebook Page Gather Facebook Fans No Social Integration
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13. Encourage Sharing Link Away with your Facebook Page Gather Facebook Fans No Social Integration
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15. Customized updates Like = Back Traffic & New “Likes” Like = Visibility in FB Newsfeed Like = Visibility & potential traffic from users 300 average friends
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17. Social Login Encourage Sharing Link Away with your Facebook Page Gather Facebook Fans No Social Integration
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20. Highlight Social Users Activities Social Login Encourage Sharing Link Away with your Facebook Page Gather Facebook Fans No Social Integration
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25. Seamless Integration Social Login Highlight Social Users Activities Encourage Sharing Advocacy = Awareness + Traffic + Acquisition Link Away with your Facebook Page Gather Facebook Fans No Social Integration Amélie Sainthuile
Aujourd’hui, plus de 3.5 millions de consommateurs Belges sont inscrits sur Facebook et les différentes mesures d’audience montrent que près d’un utilisateur sur 2 se connecte chaque jour sur la plate-forme sociale, près de 15% d’entre eux (soit près de 500.000 consommateurs belges) s’y connectant même plusieurs fois par jour.Intégrer Facebook à votre site web est donc une excellent manière de vous connecter à ces 3.5 millions de consommateurs
Pour beaucoup d’entre- eux, Facebook est devenu une nouvelle forme de boite email mais aussi un aggrégateur de flux RSS à dimension humaine qui leur permet de rassembler et de suivre presque en temps-réel les activités sociales de leurs amis présents dans la communauté. Ils y suivent également différentes marques, par rapport auxquelles ils ont des affinités, mais surtout, avec la croissance des médias sociaux, dont FB fait partie, ils se sont approprié une grande partie des conversations originellement inhérentes aux marques! De fait, ils s’expriment dans les médias sociaux en posant des questions mais aussi en publiant leur opinion et en réagissant par rapport à la qualité des produits et services.
Si l’on observe aujourd’hui les différentes formes de publicité dans lesquelles les consommateurs placent leur confiance, on s’aperçoit rapidement qu’ils accordent davantage de confiance:aux avis des personnes qu’ils connaissent et donc également aux membres de leurs réseauxMais aussi aux opinions postées en ligne par d’autres utilisateurs Viennent ensuite les formes de publicités traditionnelles telles que les contenus postés sur les sites des marques ou les formats publicitaires des médias traditionnels comme les sponsoring, les spots TV, la publicité placée dans les journaux, les magazines, etc…Ce qu’il faut surtout retenir de ces chiffres, c’est que finalement, les personnes qui s’expriment régulièrement dans les réseaux sociaux/ updatent leurs statuts – comme fb ou Twitter- acquièrent de plus en plus d’importance d’un point de vue marketing . De fait, les informations publiées par ces personnes auront toujours plus d’impact auprès de leur réseau que la même information publiée par un inconnu ou par une marque. De plus, ces utilisateurs (les conversationnalistes) sont de plus en plus souvent consultés par leur réseau lorsqu’un des membres souhaitent effectuer un achat comme on voit également certains utilisateurs demander l’avis de leur amis dans les réseaux sociaux lorsqu’il s’agit de réaliser un achat important
Jusqu’en avril 2010, les principales fonctionnalités que vous pouviez intégrer à votre site web étaient d’une part
FB Connect, introduit en mai 2008, pour permettre aux utilisateurs de se connecter rapidement avec leur identité Facebook – mais aussi leurs amis et leurs « données personnelles »- à n’importe quel site web via le système d’API. Concrètement, FB connect était un des premiers pas de FB pour permettre une intégration de ses fonctionnalités en dehors de la plate-forme. En deux mots, les utilisateurs se connectaient avec leurs identifiants FB et une partie de leurs activités sur le site tiers étaient ensuite publiées dans les feeds de FB, ce qui permettait de donner de la visibilité aux actions des utilisateurs sur un site tiers et de générer alors un traffic supplémentaire basé sur les comportements des membres du réseau- L’autre fonctionnalité était le bouton « Share » utilisés par de nombreux sites web pour donner plus de visibilité à leur contenus et créer du trafic vers le site.
Jusqu’en avril 2010, les principales fonctionnalités que vous pouviez intégrer à votre site web étaient d’une part
En Avril 2010, lors de la conférence f8, Marck Zuckerberg, CEO de Facebook, a révélé 8 nouvelles fonctionnalités et plugin qui élargissent nettement le champ des interactions possibles entre les marques, leurs produits, events ou services et les membres de la communauté. Ces fonctionnalités, que vous voyez ici, permettent en effet de créer, pour les utilisateurs de FB, une expérience sociale instantanément intégrée sur un ensemble de sites partenaires (temps-réel)Si nous regardons ces plugin, nous voyons ici de gauche à droite: la like box, un widget qui vous permettra, si ce n’est déjà fait, d’afficher sur votre site, l’ensemble de vos fans sur votre page FB le nouveau bouton « FB login » qui permet à vos visiteurs de se logger avec FB mais aussi de récupérer du contenu de FB- comme sa photo de profil- pour l’utiliser sur votre site tout en publiant ses actions sur votre site sur son profil FB le plugin facepile qui permet désormais de mettre en valeur, à côté du bouton « FB login » la photo des amis déjà inscrits sur le site de chaque visiteur connecté à FB le bouton like sur lequel je vais revenir juste aprèsle box « recommendations » qui reprend l’ensemble des recommendations (contenus aimés) sur votre site par les utilisateurs de FB. Selon que l’utilisateur est connecté ou non, il sera ensuite possible de customiser le box de manière à ce que le visiteur voit en priorité les recommendations de ses amis. le box « live stream » qui permet de rassembler les commentaires postés par des utilisateurs FB en temps réel pendant la participation à un évènement (et qui fonctionne donc essentiellement via FB pour iPhone ou Android) le box « activity feed » qui reprend les activités les plus intéressantes qui ont eu lieu récemment sur votre site tels que les contenus les plus aimés et finalement, la social bar, un plugin qui n’est pas encore disponible mais qui vous permettra d’intégrer des fonctionnalités de FB telles que le bouton like (par rapport à une page spécifique), le strean d’activité de FB et le chatCe qui est particulièrement révolutionnaire avec ces plugins sociaux, c’est que non seulement vos visiteurs emmènent désormais leur réseau avec eux sur votre site web, ce qui vous permet d’activer le pouvoir d’influence de leurs amis et relations / vos ambassadeurs au sein de leur réseau sur votre site mais surtout, que cette expérience sociale peut désormais être intégrée à partir d’une simple ligne d’HTML et non plus des mois de codage divers. “Bringing a social network to your site used to mean months of coding => now, you can do it in hours using FB plugins
Conclusion: parler des niveaux d’intégration et du fait que de passer un nouveau step permet d’améliorer davantage le marketing funnel
Conclusion: parler des niveaux d’intégration et du fait que de passer un nouveau step permet d’améliorer davantage le marketing funnel
Conclusion: parler des niveaux d’intégration et du fait que de passer un nouveau step permet d’améliorer davantage le marketing funnel
Auparavant, le like button fonctionnait uniquement sur Facebook où vous pouvez toujours montrer votre intérêt, en un seul clic et donc, sans grand effort, témoigner votre intérêt ou votre appréciation pour un contenu publié par un de vos amis ou même une marque que vous suiviezAujourd’hui, cette fonctionnalité a été étendue à tout site web qui souhaite intégrer le plugin sur ses pages de contenu.
Si on observe la méchanique “virale” de ce plugin, nous voyons qu’il est très simple pour un utilisateur de FB de marquer son intérêt pour un contenu puisqu’il lui suffit d’un seul clic pour partager un contenu avec les membres de son réseau. Dans cet exemple, l’article de presse est alors visible dans les feeds de tous ses contacts, ce qui génère un traffic de retour et de nouveaux “likes” sur le site, ce qui augmente encore la visbilité du contenu puisqu’il repart dans la boucle avec le réseau d’un nouvel utilisateur.En termes de traffic, les sites qui ont intégré le bouton like parlent d’une augmentation immédiate de l’ordre de 30 à 80% selon les secteurs:Exp: steve madden : 30% en 24 h sur son site de mobile commerce Globe and Mail: 80% IMDB: 350.000 hits on the like button more than 100.000 websites integrated the like button in the first 3 weeksDe plus, et c’est ici que ça devient vraiment intéressant pour les webmasters, le like button ne se contente pas d’une connection unique avec la plate-forme, il établit en réalité un canal de communication entre un contenu aimé et une audience auto-sélectionnée. Concrètement, cela signifie que- via un outil de gestion d’audience (audience management tool), il est désormais possible aux marketeers de proposer à une audience auto-proclamée des offres spéciales ou des contenus similaires au contenu aimé initialement. New optin via the open audience manager
Si on prend l’exemple de Levis, le fait que j’aime ici le levis curve blue ice crée donc un canal que la marque peut désormais utiliser pour m’envoyer des informations ciblées que je recevrais alors dans mes feeds! Ce qui est intéressant ici, c’est que, grâce à l’utilisation de l’open graph protocole, il est désormais possible de donner un sens sémantique – via l’utilisation de métatags- à tout objet de la vie réelle (comme un restaurant, un film, une équipe de sport, une célébrité, …) présenté sur une page web.Dès lors, dès qu’un utilisateur cliquera sur le bouton “like” de cette page, elle se comportera comme une fan page et établira alors un canal de communication privilégié entre cette page web et les fans de l’objet qualifié (jean, chanteur, film, etc…)
Conclusion: parler des niveaux d’intégration et du fait que de passer un nouveau step permet d’améliorer davantage le marketing funnel
Social Plugins, as many technologies, are going to transform the way companies do business. In the coming years – or even months- Facebook – but also other web platforms like Twitter- are going to de-emphasize the importance of going to Facebook.com –or Twitter.com- and focus on making social profiles a crucial part of everything people do online. And this is with the purpose to build and proposes to every online user multiple instantly social experiences.In this context, the most successful brands will be the social brands with social voices operating in real-time. By social voices, I mean real people participating, talking and guiding other consumers but also engaging - on behalf of brands - in conversations with consumers across every digital consumer’s touch points!
Pour le moment, la plupart de ces plugins sont intégrés sur des sites de presse. Ici, sur le NY Times, les visiteurs ont directement accès aux articles les plus populaires au sein de la plate-forme Facebook.
Ici, CNN utilise un autre plugin (activity feeds) qui reprend les derniers articles aimés par les membres de la communauté. Comme tous les plugin sont personnalisables et que je suis connectée sur le site via le login fb, j’ai ici en priorité les activités récentes des membres de mon réseau, comme ici, Michel, l’orateur précédent qui me recommende implictement un article qu’il a aimé.
You can find everything right on the home page: conversations (you can ask and answer questions on twitter), Facebook integrations (you can see the most liked products and articles), photos uploaded by customers, video created by Samsung, reviews are brought to life and filtered by the most helpful, and buzz from all over the web about the company and their products.Esteban: One of our goals was to drive greater engagement and satisfaction by being more customer-centric and socially relevant. The new Samsung homepage enhances the brand experience by making it more about people, especially our customers. It also provides a more seamless, authentic, and even human brand experience, that is driven much more on consumer participation than on simply showcasing products. It also makes it easier and fun for people to find what they’re looking for, while providing opportunities to engage with us and with each other.Another major goal was to keep pace with the speed of changes in digital technology & consumer expectations. Our new homepage, and our entire new web site, is in many ways a celebration of a strengthened connection between us and them, and the two-way conversations that have only just begun.“Conversation” is a section that allows our visitors to start conversations, not only with us, but with each others. When people connect to Twitter and click the submit button as an answer to a question, they are actually sending a tweet to the person who asked that question. They can then continue the conversation on Twitter
Imaginez maintenant le potentiel de ce genre de modules de recommendations sur un site de e-commerce comme celui de Séphora. Bon, c’est un peu girly mais l’exemple est valable pour tous les sites. Si je pouvais avoir accès ici aux derniers produits “recommendés” par mes amies, mon attention serait directement attirée par ces produits au détriment d’autres, soit par simple curioisté, soit parce que mes amies ont une expertise et peuvent me recommender des produits potentiellement plus intéressants pour moi!
Dans l’absolu, l’intégration complète consisterait à obtenir les mêmes pages pour un site web, qu’il soit consulté via FB ou sur sa propre URL. Aujourd’hui, cette intégration n’existe pas encore même si de nombreuses entreprises reproduisent une grande partie du contenu de leur site web sur leur fan page. Toutefois, à travers les différents exemples que nous avons abordé, nous avons pu constater que plus un site intègre les fonctionnalités de FB dans ses pages, plus il intègre le WOM social dans sa stratégie de notoriété, traffic et acquisition.Si vous ne deviez retenir qu’une chose de cette présentation, retnez que les Social Plugins, as many technologies, are going to transform the way companies do business. In the coming years – or even months- Facebook – but also other web platforms like Twitter- are going to de-emphasize the importance of going to Facebook.com –or Twitter.com- and focus on making social profiles a crucial part of everything people do online. And this is with the purpose to build and proposes to every online user multiple instantly social experiences.In this context, the most successful brands will be the social brands with social voices operating in real-time. By social voices, I mean real people participating, talking and guiding other consumers but also engaging - on behalf of brands - in conversations with consumers across every digital consumer’s touch points!