Testing various marketing strategies and creative elements is essential for direct marketing success. Testing allows marketers to determine the most effective approaches for their target audiences. Some key points:
- Marketers develop tests to compare different mailing lists, offers, copy styles, creative concepts, timing, and contact strategies.
- Tests must be carefully controlled, keeping all elements the same except the one being tested, to accurately measure responses.
- Results are tracked using codes or identifiers to see which variations perform best on criteria like response rates and order sizes.
- The highest performing variation becomes the "control" for future campaigns, while other tests inform future testing to maximize ROI and customer lifetime value. Ongoing testing is needed
Native display advertising allows businesses to target customers through location-based ads on a mobile device. Foursquare offers post check-in ads that appear after a user checks in and promoted updates that can drive foot traffic to a business location. The company touts its ability to deliver ads at the right time and place through a user's mobile device.
This document summarizes a study analyzing the effectiveness of free standing inserts (FSIs) in coupon distribution. The study found that 57% of FSI coupon redeemers were either new or lapsed consumers of the promoted brand, disproving the myth that FSIs only reward current brand buyers. The study analyzed over 17 billion FSI distributions and coupon redemption data from frequent shopper cards to determine if redeemers were new, lapsed, or current brand buyers. The results demonstrate that FSIs are effective at generating trial and converting new customers, not just rewarding loyal customers.
InsideARM Debt Settlement Survey and White PaperVivastream
The document summarizes the key findings of a survey conducted by InsideARM about how the debt settlement industry is utilized by creditors and collectors to increase collections. Some of the main findings include:
- Nearly half of survey respondents currently work with the debt settlement industry, indicating growing acceptance of this channel. Collection agencies make most use of debt settlement compared to other types of firms.
- Concerns about the reputation of the debt settlement industry have decreased, while compliance, data security, and performance are now larger priorities. Many firms would work with debt settlement if given a secure data repository.
- Most firms only work with a small number (10 or fewer) of debt settlement companies due to challenges managing hundreds of companies
Direct Marketing Is Not Dead in the Face of SocialVivastream
The document discusses the continued importance of email marketing despite the rise of social media. It provides statistics that show:
1) While social media usage is increasing across various age groups, people still use email regularly and it drives high rates of purchases and conversions.
2) Email marketing spending continues to increase each year as businesses recognize its effectiveness.
3) Two case studies demonstrate how combining targeted email campaigns with social media exposure can significantly increase engagement with a contest and promotions, driving revenue and other important metrics.
2. Un homme conduit sur la mêmeUn homme conduit sur la même
route mais en sens inverse…route mais en sens inverse…
3. Quand ils se croisent, la femme
descend sa vitre et lui crie :
- CHEVAL !
Immédiatement, l’homme
descend sa vitre et lui répond :
- GROSSE VACHE !
4. Ils continuent chacun leurIls continuent chacun leur
chemin.chemin.
L’homme, qui rit encore de ceL’homme, qui rit encore de ce
qu’il a répondu à la femme,qu’il a répondu à la femme,
prend la première courbe et …prend la première courbe et …
5.
6. La leçon de cette histoire :
““Les hommes neLes hommes ne
comprennent jamais ce quecomprennent jamais ce que
les femmes leur disent…"les femmes leur disent…"