This document discusses industry and competitive analysis in strategic management. It covers analyzing the five competitive forces that shape industry competition: threat of new entrants, bargaining power of suppliers and buyers, threat of substitutes, and rivalry among existing firms. It also discusses consumer and industrial buying behavior, factors influencing consumer behavior, types of industrial customers, classification of industrial products/services, and the eight phases of industrial buying decision processes.
Pharmaceutical market:
Quantitative and qualitative aspects; size and composition of the market; demographic
descriptions and socio-psychological characteristics of the consumer; market segmentation &
targeting. Consumer profile; Motivation and prescribing habits of the physician; patient's choice
of physician and retail pharmacist. Analysing the Market; Role of market research.
Unit 1 Chp 2 Motivation and prescribing habites.pptxRoshanKumarDubey2
Pharmaceutical market:
Quantitative and qualitative aspects; size and composition of the market; demographic
descriptions and socio-psychological characteristics of the consumer; market segmentation &
targeting. Consumer profile; Motivation and prescribing habits of the physician; patient's choice
of physician and retail pharmacist. Analysing the Market; Role of market research.
Pharmaceutical market:
Quantitative and qualitative aspects; size and composition of the market; demographic
descriptions and socio-psychological characteristics of the consumer; market segmentation &
targeting. Consumer profile; Motivation and prescribing habits of the physician; patient's choice
of physician and retail pharmacist. Analysing the Market; Role of market research.
Unit 1 Chp 2 Motivation and prescribing habites.pptxRoshanKumarDubey2
Pharmaceutical market:
Quantitative and qualitative aspects; size and composition of the market; demographic
descriptions and socio-psychological characteristics of the consumer; market segmentation &
targeting. Consumer profile; Motivation and prescribing habits of the physician; patient's choice
of physician and retail pharmacist. Analysing the Market; Role of market research.
ICH: Introduction, objectives & guidelines: A brief insight.RxVichuZ
This is my 44th powerpoint........deals with ICH guidelines.....
Deals with brief introduction, precise objectives, organization(in short) & guidelines (in precise), based on SAFETY, EFFICACY, QUALITY & MULTIDISCIPLINARY guidelines.
Happy reading!!
:)
Unit-IV; Professional Sales Representative (PSR).pptxVishal Singh
Students will get the knowledge of the following:
- meaning of Pharmaceutical sales representative (PSR)
- purpose of detailing, training & supervision
- norms of customer calls
- motivating, evaluating, compensation and future aspects of PSR
Professional Sales Representative by Sahil Srivastava.pptxSahil Srivastava
This presentation shows the summarised information about PSR (Professional Sales Representative).
In this presentation alongwith definition of PSR thei Duties, Responsibilities, Role, Detailing Procedure, Benefits of Detailing, Selection and Training Criteria for PSR are included with Future prospects and scope of PSR in pharmaceutical Industry are explained effectively.
This presentation are prepared by Sahil Srivastava
(Bachelor of Pharmacy Student) (4th year-8 Sem).
Submitted to: Dr. Anupam Singh Bhadouriya
(Head of Department and Associate Professor)
at Kunwar Ajeet College of Pharmacy, Rajepur Kachgaon Jaunpur.
Aff. Dr. A. P. J. Abdul Kalam Technical University Lucknow India
Approval and Application Process involved in Investigational New Drug (IND)Nipun Gupta
1. Introduction
During a new drug's early preclinical development, the sponsor's primary goal is to determine if the product is reasonably safe for initial use in humans, and if the compound exhibits pharmacological activity that justifies commercial development. When a product is identified as a viable candidate for further development, the sponsor then focuses on collecting the data and information necessary to establish that the product will not expose humans to unreasonable risks when used in limited, early-stage clinical studies.
2. Drug development team
3. Investigational new drug application (INDA)
4. Format and content of IND
5. Preclinical testing
6. The development process IND
application and safety
7. Clinical research
8. New drug application
9. Abbreviated new drug application
10. Changes to an approved NDA or ANDA
11. Difference between NDA and ANDA
Technology Transfer Related Documents.pptxAfroj Shaikh
SlideShare Description: Technology Transfer Related Documents
Welcome to SlideShare's collection of technology transfer related documents in the field of pharmacy. This presentation focuses on the essential documentation needed for successful technology transfer in pharmaceutical manufacturing, emphasizing its role in ensuring quality, safety, and regulatory compliance.
Technology transfer plays a crucial role in the dynamic and ever-evolving field of pharmacy. It facilitates the smooth transfer of knowledge, processes, and technologies from research and development to commercial production. To ensure a seamless transition, a well-defined set of documents is required to capture critical information, procedures, and controls.
This SlideShare presentation explores the key documents involved in technology transfer within the pharmaceutical industry. The technology transfer protocol is discussed first, highlighting its purpose, contents, and significance. Acting as a roadmap, this protocol outlines the transfer scope, stakeholder responsibilities, timelines, and acceptance criteria, promoting effective communication and collaboration between the sending and receiving units.
The importance of comprehensive process descriptions is also emphasized. These documents detail the manufacturing process, equipment specifications, critical parameters, and in-process controls. They serve as a guide for the receiving unit to replicate the process accurately, ensuring consistent product quality and performance.
Validation and qualification protocols are addressed as well, highlighting their role in verifying that equipment, processes, and systems are suitable for their intended use. These protocols are crucial for meeting regulatory requirements and mitigating risks associated with the transfer.
Analytical method transfer documents are discussed next, encompassing the procedures for transferring and validating analytical methods used to assess the quality attributes of pharmaceutical products. Robust analytical methods are essential to ensure accurate and reliable test results throughout the product lifecycle.
The presentation also covers documentation related to training, risk assessments, change control, and deviation management. These documents help establish a robust quality management system, ensuring adherence to regulatory standards and facilitating continuous improvement.
Whether you're involved in technology transfer, quality assurance, or regulatory affairs, this SlideShare is a valuable resource for understanding the essential documents involved in successful technology transfer within the pharmaceutical industry. By leveraging these documents effectively, you can ensure a seamless transfer process, maintain product quality, and uphold patient safety.
Explore our SlideShare and gain the knowledge necessary to navigate the intricacies of technology transfer in pharmacy. Stay updated with the latest best practices and regulatory guidelines.
Students will get the knowledge of the following-
meaning of the pricing, its importance, objectives, methods of pricing, factors affecting the price of products, An overview of DPCO (Drug Price Control Order) and NPPA (National Pharmaceutical Pricing Authority)
The presentation is about: Drug Regulatory Affairs as a profession, Scope & Responsibilities in life cycle management of a drug and role of RA in the drug approval process.
Pilot Plant Scale Up Techniques Used in Pharmaceutical Manufacturing, Prof. Dr. Basavaraj K. Nanjwade, KLE University College of Pharmacy, Belgaum/Belagavi
Unit-I
Marketing:
Definition, general concepts and scope of marketing, distinction between marketing & selling.
Marketing environment. Industry and competitive analysis. Analyzing consumer buying
behaviour and industrial buying behaviour.
ICH: Introduction, objectives & guidelines: A brief insight.RxVichuZ
This is my 44th powerpoint........deals with ICH guidelines.....
Deals with brief introduction, precise objectives, organization(in short) & guidelines (in precise), based on SAFETY, EFFICACY, QUALITY & MULTIDISCIPLINARY guidelines.
Happy reading!!
:)
Unit-IV; Professional Sales Representative (PSR).pptxVishal Singh
Students will get the knowledge of the following:
- meaning of Pharmaceutical sales representative (PSR)
- purpose of detailing, training & supervision
- norms of customer calls
- motivating, evaluating, compensation and future aspects of PSR
Professional Sales Representative by Sahil Srivastava.pptxSahil Srivastava
This presentation shows the summarised information about PSR (Professional Sales Representative).
In this presentation alongwith definition of PSR thei Duties, Responsibilities, Role, Detailing Procedure, Benefits of Detailing, Selection and Training Criteria for PSR are included with Future prospects and scope of PSR in pharmaceutical Industry are explained effectively.
This presentation are prepared by Sahil Srivastava
(Bachelor of Pharmacy Student) (4th year-8 Sem).
Submitted to: Dr. Anupam Singh Bhadouriya
(Head of Department and Associate Professor)
at Kunwar Ajeet College of Pharmacy, Rajepur Kachgaon Jaunpur.
Aff. Dr. A. P. J. Abdul Kalam Technical University Lucknow India
Approval and Application Process involved in Investigational New Drug (IND)Nipun Gupta
1. Introduction
During a new drug's early preclinical development, the sponsor's primary goal is to determine if the product is reasonably safe for initial use in humans, and if the compound exhibits pharmacological activity that justifies commercial development. When a product is identified as a viable candidate for further development, the sponsor then focuses on collecting the data and information necessary to establish that the product will not expose humans to unreasonable risks when used in limited, early-stage clinical studies.
2. Drug development team
3. Investigational new drug application (INDA)
4. Format and content of IND
5. Preclinical testing
6. The development process IND
application and safety
7. Clinical research
8. New drug application
9. Abbreviated new drug application
10. Changes to an approved NDA or ANDA
11. Difference between NDA and ANDA
Technology Transfer Related Documents.pptxAfroj Shaikh
SlideShare Description: Technology Transfer Related Documents
Welcome to SlideShare's collection of technology transfer related documents in the field of pharmacy. This presentation focuses on the essential documentation needed for successful technology transfer in pharmaceutical manufacturing, emphasizing its role in ensuring quality, safety, and regulatory compliance.
Technology transfer plays a crucial role in the dynamic and ever-evolving field of pharmacy. It facilitates the smooth transfer of knowledge, processes, and technologies from research and development to commercial production. To ensure a seamless transition, a well-defined set of documents is required to capture critical information, procedures, and controls.
This SlideShare presentation explores the key documents involved in technology transfer within the pharmaceutical industry. The technology transfer protocol is discussed first, highlighting its purpose, contents, and significance. Acting as a roadmap, this protocol outlines the transfer scope, stakeholder responsibilities, timelines, and acceptance criteria, promoting effective communication and collaboration between the sending and receiving units.
The importance of comprehensive process descriptions is also emphasized. These documents detail the manufacturing process, equipment specifications, critical parameters, and in-process controls. They serve as a guide for the receiving unit to replicate the process accurately, ensuring consistent product quality and performance.
Validation and qualification protocols are addressed as well, highlighting their role in verifying that equipment, processes, and systems are suitable for their intended use. These protocols are crucial for meeting regulatory requirements and mitigating risks associated with the transfer.
Analytical method transfer documents are discussed next, encompassing the procedures for transferring and validating analytical methods used to assess the quality attributes of pharmaceutical products. Robust analytical methods are essential to ensure accurate and reliable test results throughout the product lifecycle.
The presentation also covers documentation related to training, risk assessments, change control, and deviation management. These documents help establish a robust quality management system, ensuring adherence to regulatory standards and facilitating continuous improvement.
Whether you're involved in technology transfer, quality assurance, or regulatory affairs, this SlideShare is a valuable resource for understanding the essential documents involved in successful technology transfer within the pharmaceutical industry. By leveraging these documents effectively, you can ensure a seamless transfer process, maintain product quality, and uphold patient safety.
Explore our SlideShare and gain the knowledge necessary to navigate the intricacies of technology transfer in pharmacy. Stay updated with the latest best practices and regulatory guidelines.
Students will get the knowledge of the following-
meaning of the pricing, its importance, objectives, methods of pricing, factors affecting the price of products, An overview of DPCO (Drug Price Control Order) and NPPA (National Pharmaceutical Pricing Authority)
The presentation is about: Drug Regulatory Affairs as a profession, Scope & Responsibilities in life cycle management of a drug and role of RA in the drug approval process.
Pilot Plant Scale Up Techniques Used in Pharmaceutical Manufacturing, Prof. Dr. Basavaraj K. Nanjwade, KLE University College of Pharmacy, Belgaum/Belagavi
Unit-I
Marketing:
Definition, general concepts and scope of marketing, distinction between marketing & selling.
Marketing environment. Industry and competitive analysis. Analyzing consumer buying
behaviour and industrial buying behaviour.
A program that combines the study of basic and pharmaceutical sciences with marketing and management studies; and that prepares individuals for careers in pharmaceutical sales, marketing, management, and related fields within the health care industry.
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The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
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[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
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How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
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In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
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Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
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1.1. INDUSTRY AND COMPETITIVE ANALYSIS.pdf
1.
2. Chapter 1
Industry and Competitive Analysis
in Strategic Management
Presented By
M. BALASUNDARESAN
Assistant Professor, Department of Pharmaceutics
3. Introduction
• An organizational strategy is affected by the
structural characteristics.
• It is thus considered essential to make a detail
analysis of the industry in which the firm
operates its business.
• As per on Michael Porter, suppliers, buyers,
direct competitors, new entrants and
substitutes are the main pillars of industrial
structure.
4. • One must focus on industry structure with
proper strategy.
• After the external environmental analysis,
company should focus on industry analysis
which may help to obtain proper information
about future happening of industry.
• Every business should perform analysis of
Strengths, weaknesses, opportunities and
potential threats in market (SWOTAnalysis).
5. • Establishment of any industry and progress it
depends on ability of company to face the
completion.
• The competitive intensity affects business
operation significantly.
• No organizations can expect good strategy-
making without a detailed analysis of industry
environment.
7. • You will find that there are five factors or
forces that shape competition in an industry.
• These are:
power of
1. Threat of new entrants;
2. Bargaining
suppliers;
3. Bargaining
buyers;
4. Threat of
power of
substitute
products; and
5. Rivalry among the
existing firms.
8. 1. Threat of New Entrants
competitors
• When
launch
creates
potential
a new
threats
product, it
to the
business.
• Some competitors are already operating their
businesses are called existing competitors.
• Potential competitors can enter into market and
can take away the market shares which create
threats to existing companies (present
companies).
9. • Thus, existing companies depress possible
competitors from inflowing into the market by
creating barriers to entry.
• These are some measures taken by existing
companies that are very costly for the new
competitors to adopt.
• Sometimes, whenever the risk after entry of
potential competitors is not significant,
existing company increases price of product
and enjoys higher profits.
10. 2. Bargaining Power of Suppliers
• Any Industry has to obtain raw materials,
components and parts from the suppliers.
• If any company is more dependent on any
supplier, then supplier increases his/her
bargaining power.
• Henceforth; any company should not relay on
single supplier.
11. 3. Bargaining Power of Buyers
• Product or service buyers may include end
customers or any intermediate like dealers,
wholesalers and/or retailers.
• In any case, whenever supplier depends more
on buyers, suppliers bargaining power
decreases and vice versa.
• Buyers and seller relationship in terms of
bargaining power plays significant role in
overall progress of any business.
• Details summarized in respective Figure.
14. 4. Threat of Substitute Products
• One should also think of competition of a like
product by other industry.
• Pharma sector suffers a lot because of such
availability of same product by many industries.
• A factor that governs the strength of competition
includes cost and customer„s satisfaction
(quality).
• Majority of times, customer compares the cost of
product if they have option and in that case
ultimately it increases pressure on any
manufacturer to reduce price to stand in market.
15. 5. Rivalry among the Existing Firms
• One of the important factors that affect the
stability of any industry is the completion with
other established industry.
• It may lead to cold war between industries in
terms of the cost of product, which ultimately
decreases profitability of company.
16. Consumer Buying Behavior
• The way consumer buys a product is extremely
important to marketers.
• It involves understanding a set of decisions (what,
why, when, how much and how often) that the
consumer makes over the time.
• In general terms – “Consumer is a person
who consumes, especially an individual
belonging to a gender, age, sex, religion etc. and
who take product for own use and not for sale to
other”.
18. • Consumer buying behavior means more than
just how an individual buys product.
consumer„s consumption of services,
• Marketing efforts therefore also focus on
his
activities and ideas.
• A consumer is an important person who can
make the decision to acquisition an item from
a particular store and can be swayed by
marketing and advertisements.
19. • Consumer buying behavior: it is the process
that covers individuals or groups to select,
✓use, or
✓dispose products,
✓services,
✓ideas or
✓experiences (exchange) to satisfy needs and
desires.
• One should focus on this point to understand
tendency of consumer for selection of any
product
20. • Other important factors
environment are changes
in the consumer
in the economy,
technology, politics, and culture which affect
their buying incentives.
• Consumer incentives are known as 4 P„s.
Figure: Consumer incentives4 P’s
22. Industrial Buying Behavior
• Industrial buying is growing in importance
because of the fast growth of the industrial
market.
• In an industry environment, the buying process
is more complex and purchase decisions are
based on many factors such as compliance
with product specifications, product quality,
availability or timely supply.
23. • Purchase decisions generally take a longer
time and involve many individuals from
technical, commercial, materials and finance
departments.
• After the initial offer made by a seller, there
are negotiations and exchange of information
between specialists and representatives in each
functional area from both the buyer and the
seller organizations.
25. Types of Industrial Customers
1. Commercial Enterprises:
• These are private sector, profit
organizations consisting of
seeking
Industrial
Distributors and Dealers, Original Equipment
Manufacturers (OEM„s) and Users.
2. Industrial Distributors and Dealers:
• Here one takes product from industry and re-
sale as it is to other industry.
26. 3. Original Equipment Manufacturers
(OEM’s):
• These industrial customers purchase industrial
goods to incorporate them in the products that
they produce.
4. Users:
• When a commercial enterprise purchases
industrial products or services to support its
manufacturing process or to facilitate business
operations it is classified as a User.
27. 5. Government Customers:
• The largest purchasers of industrial products in
India are Central and State Government
as Railways, Defence,
Departments
Telephones,
such
State Transport Undertakings,
State Electricity Boards and Director General
of Supplies and Disposal (DGS&D).
• These government units purchase almost all
kinds of industrial products and services and
they represent a huge market.
28. 6. Institutional Customers:
• Public and private institutions such as Hospitals,
Schools, Colleges, Universities and Prisons are
classified as Institutional Customers.
7. Cooperative Societies:
• An association of persons form a Cooperative
Society.
• It can be manufacturing units like Cooperative
sugar mills or non-manufacturing organizations
like Cooperative banks or Cooperative housing
societies.
29. Classification of Industrial Products
and Services
1. Materials and Parts:
• These are the goods that enter the product directly
consisting of raw materials, manufactured
materials and component parts. The costs of these
items are treated by the purchasing company as a
part of the manufacturing cost.
2. Raw Materials:
• These are the basic products that enter the
production process with little or no alterations.
30. 3. Manufactured Materials:
• Manufactured materials include those raw
materials that are subject to some amount of
processing before entering the manufacturing
process. Acids, fuel oil and steel are examples
of manufactured materials.
4. Component Parts:
• Components such as electric motors, batteries
and instruments that can be installed directly
into products with little or no additional
changes are classified as component parts.
31. 5. Capital Items:
• It includes items which are used in the production
process and they wear out over a certain time frame and
include Installations and Heavy Equipment,
Accessories and Light Equipment and Plant and
Buildings.
6. Installations and Heavy Equipment:
• These are major and long-term investment items such
as general purpose and special purpose machines,
turbines, generators, furnaces and earth moving
equipment.
7.Accessories and Light Equipment:
• These include power operated hand tools, small electric
motors, dies, jigs, typewriters and computers.
32. 8. Plant and Buildings:
• These are the real estate property of a company
and include the firm„s offices, plants (factories),
warehouses, housing, parking lots and the like.
9. Supplies and Services:
• Supplies and services support the operations of
the purchasing organization. Items such as paints,
soaps, oils and greases, pencils and stationery
belong to this category.
10. Services:
• This includes a wide range of services like
building maintenance services, auditing services,
legal services, courier services, marketing
research services.
33. Buy-Phases in the Industrial Buying –
Decision Process
• The industrial buying activity consists of various
phases or stages of buying decision making
process. The importance to be given to the various
phases will depend on the type of buying
situations.
• Robinson, Farris and Wind developed eight
phases of buying- decision process in industrial
markets in 1967 and called the process Buy-
phases. These are explained below.
34. ❖Phase - 1 - Recognition of a Problem
❖Phase - 2 - Determination of the Characteristics
and Quantity of needed Product
❖Phase - 3 - Development of Specifications of
needed Product
❖Phase - 4 - Search for and Qualification of
Potential Suppliers
❖Phase – 5 - Obtaining and Analyzing Supplier
Proposals
❖Phase-6 - Evaluation of Proposals and Selection
of Suppliers
❖Phase-7 - Selection of an Order Routine
❖Phase-8-Performance Feed-back and Post-
Purchase Evaluation