#13 IMU: Twitter for Business (GF501)
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The document discusses Twitter and how businesses can use it effectively. It explains that Twitter allows for engaging with customers, sharing knowledge and ideas, and driving business objectives like marketing and sales. It recommends that businesses focus on providing value to others by sharing useful, relevant content and engaging authentically with their audience. Measurement of business goals is important, and tools can help manage time spent on Twitter efficiently.
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#13 IMU: Twitter for Business (GF501)
- 1. Twitter for Business (GF501) Professor: Laura Fitton , Pistachio Consulting and co-author of Twitter for Dummies
- 2. for Business
- 5. What Are You Doing?
- 9. ~20 million monthly uniques (x5.7 since Nov 08) 125 million monthly visits (x4.3 since Nov 08)
- 11. 20% of online adults 25-34 23% of social network users 27% of bloggers December 2008
- 12. Why is it valuable?
- 18. How does it work?
- 19. What Are You Doing?
- 20. “ Use it Where You Think Best” -IBM ThinkPad
- 21. The User Multiface Browser • SMS • IM • RSS reader • FriendFeed • Facebook • blogs • widgets • desktop, iPhone, Blackberry, and SMS clients
- 24. The User Multiface Browser • SMS • IM • RSS reader Clients: iPhone • Blackberry • desktop • SMS Lifestream aggregator, Facebook, blogs …
- 27. The User Multiface Browser • SMS • IM • RSS reader Clients: iPhone • Blackberry • desktop • SMS Lifestream aggregator, Facebook, blogs …
- 28. The User Multiface Browser • SMS • IM • RSS reader Clients: iPhone • Blackberry • desktop • SMS Lifestream aggregator, Facebook, blogs …
- 29. The User Multiface Browser • SMS • IM • RSS reader Clients: iPhone • Blackberry • desktop • SMS Lifestream aggregator, Facebook, blogs …
- 30. The User Multiface Browser • SMS • IM • RSS reader Clients: iPhone • Blackberry • desktop • SMS Lifestream aggregator, Facebook, blogs …
- 32. The User Multiface Browser • SMS • IM • RSS reader Clients: iPhone • Blackberry • desktop • SMS Lifestream aggregator, Facebook, blogs …
- 33. The User Multiface Browser • SMS • IM • RSS reader • FriendFeed • Facebook • blogs • widgets • desktop, iPhone, Blackberry, and SMS clients
- 37. Externally Customer service Market awareness News Innovation Understanding Extending reach Relationships Branding Direct sales SEO Driving traffic Networking
- 38. Internally Sales Teams Event Planning Project Status News Coordination Interface Decentralized teams Employee Support Mentoring Problem-solving Purely Social
- 39. VALUE. visibility relevance relationships social capital community ideas trust research marketing networking customer service traffic news sales SEO
- 40. Influence (was) Attracting attention to yourself
- 41. Influence (is) Providing attention and value to others
- 42. Social Media is Nothing New
- 43. Photo Credit: (cc) jerryfletcher on flickr.com
- 44. Social Media is Knowledge
- 45. Knowledge is Socially Mediated
- 46. Knowledge is Socially Mediated Photo Credit: (cc) fredoalvarez on flickr.com
- 47. Knowledge is Socially Mediated
- 48. Knowledge is Social ly Media ted
- 49. Markets are Socially Mediated
- 50. Photo Credit: (cc) gregor_y on flickr.com
- 51. Markets are Socially Mediated
- 52. Markets are Social ly Media ted
- 53. Photo Credit: (cc) matrianklw on flickr.com
- 54. How should a business get started?
- 74. Branding Lessons
- 82. Outlook
- 84. “ We see an ecosystem of developers swarming around the Twitter API like moths around a flame” -TechCrunch.com
- 86. Learning more…