SlideShare une entreprise Scribd logo
Atrakcje Turystyczne
All the attractions in one
place
mission is A Tu Polska
For attraction organizers - Increase the number of customers and sales
through a platform that allows you to manage your availability and offer.
For users - facilitating trips. On our website there’ll be attractions
from all over Poland, where it will be easy to buy tickets to selected
places.
1
2
Creating platforms that fill the gap on the entertainment and tourism market,
connecting organizers with potential customers
trips/tours
attractions
museums
rentals
guides
transport
Types of attractions in Poland
market value of PLN
2.06 billion with an
average ticket price
of PLN 17.23
Attendance at tourist attractions
The report only includes
entrance tickets, skipping
additional services between
others such as: transport, guide
services, additional borrowing
equipment for the service.
Source: Polish Tourist Organization. Attendance at tourist attractions in 2016-2018
Prof. AWF dr hab. Zygmunt Kruczek
yes! this is
great
Our product
no single/uniform platform for
selling attractions
significant marketing costs, not
always effective
difficulty in obtaining clients
nationwide
focusing on local sales
no single/ uniform information
and sales platform linking all
attractions
time-consuming and
complicated search for
attractions
The necessity to stand in long
queues or waiting for the date
of entry
for the organizer for the user
Problem
1
2
3
4
5
Our solution
We enable easy and free publication of the offer by the
organizers
We provide a system for organizers up to sales
management
We make it easy to search attractions providing a
platform, sales information linking them all
We save waiting time in queues
We offer access to clients from all over Poland,
reducing marketing expenses
How does it work?
select/choose
attractions from
the list
get a ticket and
confirmation
redeem/get your ticket
and enjoy your rest/free
time
-acquiring organizers for
cooperation
-expansion of the
information part of the portal
-development of platform
functionality
-integration with existing
booking systems
-promotion of the portal,
branding/ website promotion,
branding
-marketing
-IT department - portal
development
-acquisition and care
department (organizer)
-service and sales
department (client)
-Administrative costs
A commission of 17% is
collected from the
organizer for each
transaction
Business model
key activities Cost structure Revenue structure
Viator
Getyourguide
Tripadvisor
2
1
3
Other OTA platforms in global markets
OTA-Online Travel Agency
1
2
3
4
What’s next?
Integration with reservation systems existing on the
Polish market
Expansion of the information part of the
knowledge base portal for customer
Further development of the Organizer's platform and
improvement of functionality
Preparation of the affiliate platform for
cooperation
Anna
Rafał
Krzysztof Witalij
CEO & founder Marketing Copywriter
COO & founder
Team
Why A Tu Polska?
There is currently no portal dedicated to tourist and entertainment
attractions in Poland, combining/connecting/linking information and opinions
about them with the possibility of purchasing.
Experience in the tourism industry since 2013. Knowledge of the methods of
operation of foreign portals through cooperation with them.
Creation of a complete information and booking website, linking
organizers and clients from all over Poland. Filling a market need.
1
2
3
4
The COVID-19 crisis has increased interest in domestic tourism and
attractions. Promotion of local tourism in Poland, which is gaining in
popularity.
We're done!
+ 48 737 663 333
biznes@atupolska.pl
atupolska.pl
1
2
3
Thank you for
participating.

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A Tu Polska EN

  • 1. Atrakcje Turystyczne All the attractions in one place
  • 2. mission is A Tu Polska For attraction organizers - Increase the number of customers and sales through a platform that allows you to manage your availability and offer. For users - facilitating trips. On our website there’ll be attractions from all over Poland, where it will be easy to buy tickets to selected places. 1 2 Creating platforms that fill the gap on the entertainment and tourism market, connecting organizers with potential customers
  • 4. market value of PLN 2.06 billion with an average ticket price of PLN 17.23 Attendance at tourist attractions The report only includes entrance tickets, skipping additional services between others such as: transport, guide services, additional borrowing equipment for the service. Source: Polish Tourist Organization. Attendance at tourist attractions in 2016-2018 Prof. AWF dr hab. Zygmunt Kruczek
  • 6. no single/uniform platform for selling attractions significant marketing costs, not always effective difficulty in obtaining clients nationwide focusing on local sales no single/ uniform information and sales platform linking all attractions time-consuming and complicated search for attractions The necessity to stand in long queues or waiting for the date of entry for the organizer for the user Problem
  • 7. 1 2 3 4 5 Our solution We enable easy and free publication of the offer by the organizers We provide a system for organizers up to sales management We make it easy to search attractions providing a platform, sales information linking them all We save waiting time in queues We offer access to clients from all over Poland, reducing marketing expenses
  • 8. How does it work? select/choose attractions from the list get a ticket and confirmation redeem/get your ticket and enjoy your rest/free time
  • 9. -acquiring organizers for cooperation -expansion of the information part of the portal -development of platform functionality -integration with existing booking systems -promotion of the portal, branding/ website promotion, branding -marketing -IT department - portal development -acquisition and care department (organizer) -service and sales department (client) -Administrative costs A commission of 17% is collected from the organizer for each transaction Business model key activities Cost structure Revenue structure
  • 10. Viator Getyourguide Tripadvisor 2 1 3 Other OTA platforms in global markets OTA-Online Travel Agency
  • 11. 1 2 3 4 What’s next? Integration with reservation systems existing on the Polish market Expansion of the information part of the knowledge base portal for customer Further development of the Organizer's platform and improvement of functionality Preparation of the affiliate platform for cooperation
  • 12. Anna Rafał Krzysztof Witalij CEO & founder Marketing Copywriter COO & founder Team
  • 13. Why A Tu Polska? There is currently no portal dedicated to tourist and entertainment attractions in Poland, combining/connecting/linking information and opinions about them with the possibility of purchasing. Experience in the tourism industry since 2013. Knowledge of the methods of operation of foreign portals through cooperation with them. Creation of a complete information and booking website, linking organizers and clients from all over Poland. Filling a market need. 1 2 3 4 The COVID-19 crisis has increased interest in domestic tourism and attractions. Promotion of local tourism in Poland, which is gaining in popularity.
  • 14. We're done! + 48 737 663 333 biznes@atupolska.pl atupolska.pl 1 2 3 Thank you for participating.