ABCs of LBS

The ABCs of LBS An Introduction to Location-based Applications @eric_andersen #TechDayCamp 22 October 2011

Who am I? @Eric_Andersen #TechDayCamp

Who am I? Source: If applicable, describe source origin @Eric_Andersen #TechDayCamp

[object Object],@Eric_Andersen #TechDayCamp

@Eric_Andersen #TechDayCamp What is LBS, and What’s Driving It?

What is LBS? ,[object Object],[object Object],Source: http://en.wikipedia.org/wiki/Location-based_service#LBS_applications @Eric_Andersen #TechDayCamp

What is LBS? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: http://en.wikipedia.org/wiki/Location-based_service#LBS_applications @Eric_Andersen #TechDayCamp

Growth of smartphone usage @Eric_Andersen #TechDayCamp

@Eric_Andersen #TechDayCamp Location-based Applications And the Check-in

Location-based Applications and the Check-in @Eric_Andersen #TechDayCamp

Location-based Applications and the Check-in ,[object Object],[object Object],@Eric_Andersen #TechDayCamp

Location-based Applications and the Check-in ,[object Object],[object Object],[object Object],@Eric_Andersen #TechDayCamp Source: Location-Based Marketing for Dummies

Location-based Applications and the Check-in ,[object Object],[object Object],[object Object],@Eric_Andersen #TechDayCamp

Location-based Applications and the Check-in ,[object Object],@Eric_Andersen #TechDayCamp Source: http://pewinternet.org/~/media//Files/Reports/2011/PIP_Location-based-services.pdf

Location-based Applications and the Check-in @Eric_Andersen #TechDayCamp Source: http://pewinternet.org/~/media//Files/Reports/2011/PIP_Location-based-services.pdf

@Eric_Andersen #TechDayCamp Key Location-based Applications

Key Location-based Applications @Eric_Andersen #TechDayCamp

Key Location-based Applications ,[object Object],@Eric_Andersen #TechDayCamp Note: Most popular location-based application, recently hit 10 million users (June 2011) and 1 billion check-ins (September 2011)

Key Location-based Applications ,[object Object],@Eric_Andersen #TechDayCamp Note: Originally check-in focused, Gowalla recently changed strategy to focus more on travel guide and storytelling functionality

Key Location-based Applications ,[object Object],@Eric_Andersen #TechDayCamp Note: While supporting check-ins, SCVNGR has additional “challenges” at each location, and also incorporates scavenger hunt-like capability. Some additional unique features such as “social check-in”

Key Location-based Applications ,[object Object],@Eric_Andersen #TechDayCamp Note: Launched in August 2010, but revamped in August 2011 – the mobile-only Places feature was “phased out” and replaced with ability to add location to anything (status update, wall post, etc) Source: https:// blog.facebook.com/blog.php?post =10150251867797131

Key Location-based Applications ,[object Object],@Eric_Andersen #TechDayCamp Note: Reviews are the core feature in Yelp. Check-ins were a later add-on.

Key Location-based Applications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],@Eric_Andersen #TechDayCamp

@Eric_Andersen #TechDayCamp Location-based Apps for Personal Use

Location-based Apps – Personal Use @Eric_Andersen #TechDayCamp

Location-based Apps – Personal Use ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],@Eric_Andersen #TechDayCamp Why do people do this?

Location-based Apps – Personal Use ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],@Eric_Andersen #TechDayCamp Why don’t people do this?

Location-based Apps – Personal Use ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],@Eric_Andersen #TechDayCamp So what apps do I use?

@Eric_Andersen #TechDayCamp Location-based Apps for Business Use

Location-based Apps – Business Use @Eric_Andersen #TechDayCamp

Location-based Apps – Business Use ,[object Object],[object Object],[object Object],[object Object],[object Object],@Eric_Andersen #TechDayCamp What are benefits for businesses? This is a huge topic, can’t cover it all here – I’ll instead tell a few stories

Location-based Apps – Business Use ,[object Object],[object Object],@Eric_Andersen #TechDayCamp Case Study: AJ Bombers/Foursquare Source: http://blog.hubspot.com/blog/tabid/6307/bid/5879/Restaurant-Uses-Foursquare-and-a-Boat-to-Hit-Sales-Record.aspx ,[object Object],[object Object],[object Object],[object Object]

Location-based Apps – Business Use ,[object Object],[object Object],@Eric_Andersen #TechDayCamp Case Study: Buffalo Wild Wings/SCVNGR Source: http://blog.hubspot.com/blog/tabid/6307/bid/5879/Restaurant-Uses-Foursquare-and-a-Boat-to-Hit-Sales-Record.aspx ,[object Object],[object Object],[object Object],[object Object],[object Object]

Location-based Apps – Business Use ,[object Object],[object Object],[object Object],@Eric_Andersen #TechDayCamp Case Study: American Express/Foursquare ,[object Object],[object Object],[object Object]

Location-based Apps – Business Use ,[object Object],[object Object],[object Object],[object Object],[object Object],@Eric_Andersen #TechDayCamp Other ideas/unique case studies:

@Eric_Andersen #TechDayCamp Questions? Discussion topics?

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