Both sports and athleisure brands are known to enter partnerships with designers, iconic luxury brands and celebrities over the past few years to produce exclusive content, limited edition collections, capsule lines and a new line of products for the athleisure market. These curated strategic partnerships for Nike and Adidas have taken them from the high streets to iconic luxury houses and art galleries.
3. Both sports and athleisure brands are
known to enter partnerships with
designers, iconic luxury brands and
celebrities over the past few years to
produce some exclusive content, limited
edition collections, capsule lines and a
new line of products for the athleisure
market..
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4. These curated strategic partnerships for Nike and Adidas have
taken them from the high streets to iconic luxury houses and
art galleries.
Nike and Adidas have been able to carve a new market space
for themselves with three aspects over the past few years
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Source:
www.highsnobiety.com/
5. 1. Designer partnerships
2. Luxury fashion house partnerships
3. Digital retail: NFT Art
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Image Source:
Economic Times
6. Did you know a pair of shoes by Adidas x
Prada retailed for INR 1,00,000 and above,
while a Nike x LV shoe costs over INR
2,00,000?
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Sneaker
News
7. Adidas
Partnerships
While the brand is known for its curated
partnerships, entry into luxury has been
a new affair.
Brain Grevy, Adidas executive board
member who is responsible for global
brands mentioned in an interview in
March 2021 that the brand’s strategy
towards luxury collaboration is to build
luxury designs that are ‘’inspired by
Adidas and worn for status’’.
8. Stella McCartney and
Adidas
The well-known fashion house of Stella McCartney
partnered with the athletic giant Adidas to create a
fashion-forward collection of Adidas originals which has
been one of their most iconic and long-standing
collaborations that have been existing for over 10 years.
The classic Adidas three stripes with Stella print designs
for athletic wear, athleisure wear and footwear have
their own global loyal customer base.
10. Gucci & Adidas
Gucci was the first among the two luxury
houses to launch their collaboration with
the German athleisure wear empire,
Adidas.
The showcase presented a co-branded
collection of double-breasted suits and
fur-trimmed tweed coats in Adidas’ iconic
three-stripes logo above the Gucci name.
Jackets start from $3,900 to platform
sandals for $1250.
12. Balenciaga & Adidas
Balenciaga soon after Gucci’s launch, presented its
runway show that showcased the collaboration with
Adidas.
This show was a dark and dense affair with GMP-
masked models marching down the New York Stock
Exchange floor.
Balenciaga and Adidas collections saw a more
conventional athletic approach of twin-logoed
tracksuits, and soccer jerseys – capturing the essence of
both brands – luxury with high quality and design
along with street elements that encapsulate the pop
culture. Their track pants cost $1,550 and their
sneakers around $1,100.
14. Nike
Partnerships
Nike has proven to be a global leader
when it comes to sportswear and the
celebration of sports at all levels.
Be it basketball, tennis to football,
the brand uses innovative methods
and disruptive design to offer the best
of comfort, support, and performance
in their footwear.
16. Nike & Louis Vuitton
LV recently hosted a show in Brooklyn
that exhibited its collaboration with Nike.
One of the rare and final acts of Virgil
Abloh. This collaboration of Nike Air Force
1’s (that were manufactured by LV) was
the highlight of the show – all 47 of them.
The Nike swoosh and LVs logo became one
iconic symbol. These sneakers start at
$2750.
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to Quality projects being an integral part of pedagogy.
Innovative Management Practices.
Pedagogy focuses on the know-how method of learning. Reputed
sports and luxury fields.
World-Class Faculty ( a mix of Indian and French professionals)
