The tribe model is agile and constantly evolving by continuously experimenting and creating a culture that breeds innovation. Learn more about its participants, planning and execution of delivering the solutions.

1. The Tribe Model
Kendis

2. A framework that is implemented by Spotify, which is
agile and focuses on constantly experimenting and
building a culture that doesn't see failure as the end,
rather a brilliant opportunity to learn and improve.

3. Continuous innovation, experimentation,
improvement and creating a culture where learning
from mistakes is promoted, are the pillars of the Tribe
framework.

4. Who are the participants?
Squads
Tribes
Chapter
Guild
Trio
Alliance
2
3
1
4
5
6

5. 1
Squads
6-12 members self managing and self
organizing members are responsible for
developing the solution.
An agile coach: Servant leaders to their
squads and provide guidance.
Product Owner: Responsible for defining the
feature area.
Each squad has direct contact with the
stakeholders.

6. 2
Tribes
Consists of multiple squads that work on
one feature area.
40-150 members.
A tribe lead is responsible for creating a
productive and an innovative environment
for the squads.

7. Consists of specialists that has individuals from
different squads grouped into one and formed
within a tribe.
A chapter lead is also a line manager of the
chapter members and supports them in their
personal growth and facing specific challenges.
3
Chapter

8. An informal group constituted of people from
different tribes, who have a common interest,
Any person from any squad, chapter or tribe
can be a part of a guild.
4
Guild

9. 5
Trio
Formed when for every tribe there is a
design, product area and a tribe lead.

10. A combination of three trios makes an alliance
which is led by a product, design and a tribe
lead.
6
Alliance

11. How is Planning done?

12. Each squad is working on a
specific feature area and has a
mission to complete.
1
The squads plan what they have
to achieve. They can choose to
have sprints or not of lengths
that suits them.
2
The squads are not bound to
follow agile practices rather they
are free to apply any practice
such as scrum or kanban for
their daily tasks that suits them.
3
The agile coach help in
removing impediments or
providing any guidance to the
squads.
4

13. How are
Solutions
Delivered?
Small releases done
frequently. When a new
feature has to be deployed, it
is first made available to a
small percentage of users. The
progress is closely monitored
using AB Testing and various
metrics and any necessary
tweaks are made which
eventually leads to rolling out
to all users.
1

14. Retrospective
Activities
All squads have daily stand up
meetings and weekly
retrospectives and demos.
Communication is very
important as the team members
discuss and talk about ideas, the
challenges being faced,
brainstorm and finding solutions
to problems being faced.
1
2

15. How is
Integration of
Work done?
Dev and ops work in such a
way that the operations do not
interfere with the work of the
developers. The operations
pave the way for the
developers by creating an
environment such as building
an infrastructure that supports
them and enables them to
release.
1

16. "Innovation is the ability to
see change as an opportunity
- not a threat."
Steve Jobs

17. For more information
Contact us at: team@kendis.io
Or visit us: www.kendis.io