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Analisis swot.pdf
- 2. AGENDA Definition & Resources Strategy Introduction Social Analysis Conclusions 01 02 03 04 05 05 Simulation
- 3. INTRODUCTION
- 4. DEFINITION Analisis SWOT is how to identify any factors based on how logic works and maximize Strength (S), Opportunities (O), Weakness (W), and Threats (T). So, SWOT analysis is a comparison between internal and external factors. Setiawan Hari Purnomo and Zulkieflimansyah (1999).
- 5. 01 STRATEGY 02 03 04 SO WO WT ST
- 6. 3 STEPS TO ANALYZE 01 02 03 We need to comprehend the strength and weakness of the organization We need to learn and understand the environment and the circumstances of the organization Analyze which power that can be use for taking chances or opportunities, and which weakness can causes any hazardous, so we can set the best strategies
- 7. STRENGTH What is becoming the strength? What work you have managed well? What is other view about your strength? What things did well by organization? What is the best track record? Where is your organization area?
- 8. WEAKNESS What is need to be developed? What something ran lower than expectation? Competition that run well Things need to be fixed Things done unwell Things need to be avoid
- 9. OPPORTUNITY If there is no obstacle, what would you do? What is your expectation about this period? What things give you advantages? Which regulations that advantages you? Future movement that may affect With whom this organization will work to
- 10. THREATS Things that may hamper the development Who take roles in the organization Things that competitor do Does technology or movement have change roles? Any obstacle that may appear Any movement that may appear
- 11. Strength Weakness Opportunity SO _______________ Using S to utilize O WO __________________ Remove W and utilize O Threat ST ______________ Using S to avoid T WT __________________ Minimize W to avoid T
- 12. AN ORGANIZATION OUGHT TO ANALYZE COMPREHENSIVELY 01 02 03 INPUTS PROCESSES OUTPUTS 04 OUTCOMES
- 13. SIMPLE RULES TO DO SWOT Be realistic and honest Make the differences between present and future Be specific: avoid grey areas Always linked to main mission Make SWOT short and simple. Avoid complexities and too much emphasis Empowering SWOT with logic conceptual
- 14. LIMITATIONS OF SWOT SWOT can be to emphasize internal and deny external threat SWOT can be too static and be risky to avoid changes SWOT could be too emphasize strength or single strategic aspect Strength not always considered as advantages source
- 15. USE AS GUIDE DON’T RELY ON SWOT SWOT is too subjective, do not rely too much on written SWOT. Even two peeps can conclude different SWOT SWOT is not supposed to be a recipe, it should be a guide. CAUTION!
- 16. LET’S PRACTICE! 01 02 03 You guys are running on business. Each group has different background. Every group need to make SWOT based on every member sources Every group need to make at least 2 products/services based on SWOT result
- 17. THANK YOU! Made by Syifa Amanda