Access full PowerPoint at: www.slideworks.io/templates/business-case This template includes an extensive library of ready-to-use best-practice slides, a useful guide, and a real-life case example developed by ex-McKinsey, BCG, and Bain consultants. 300 PowerPoint slides organized in a complete storyline with best-practice slide-layouts, titles, and graphics Three full-length, real client cases for you to draw inspiration from and see a business case presentation ‘in action’. 3 Excel models to support your business case development.

1. By ex-McKinsey and BCG consultants
Business Case
PowerPoint Template

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Objectives of this template
Template overview
The Business Case template includes a fully structured storyline complete with ready-to-use slides, as well as frameworks, tools,
real-life examples, and best practices to help you:
Create and present a full business case for a new product line, business unit, innovation area or completely stand-alone business
Analyze and describe all necessary areas with associated hypotheses for what this new product/business/innovation should look like
including value proposition, customer segments, business model and price point, IT setup, brand, team structure etc.
Discuss all necessary areas with associated hypotheses related to how this new product/business/innovation should interface and
integrate with the Group or main business(es) including positioning, data system integrations, governance etc.
Analyze potential risks and possible mitigation tactics related to building and launching this new product/business/innovation including
cannibalization, brand value etc.
Present timelines and roadmaps for the new product/business/innovation
Analyze financials and create a detailed Excel business case with strategic KPIs and other important metrics

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The template follows the classic 3 phase approach to creating a
business case as used by McKinsey, BCG, and Bain
Template overview
Why should we do this? What does it look like? How will we get there?
Phase 1 Phase 2 Phase 3
Outline point of departure and
rationale
• Overview of macro environment
and dynamics
• Key trends driving change
• Potential threats or opportunities
• Competitive landscape
Discuss high-level vision and
ambition
• High-level contours of new
business/product/innovation
• Strategic fit and benefits
• Creation of sustained competitive
advantage
Align on design framework and hypotheses for new business
• Customer segments and pain points
• Value proposition
• Product offering and features
• Geographic footprint
• Brand
• Governance
• Operations and processes
• Pricing and competitive position
• Distribution and marketing
• IT
• Team composition
Outline business model and detailed business case
• Business model and strategy
• Revenue and cost structure
• Business case
• Investment/capital allocation (sometimes covered in point 7)
Discuss financial projections
and scenarios
• Financial metrics
• Growth scenarios
Outline high-level timeline and
roadmap
• High-level roadmap for build,
implementation, scale
• Detailed roadmap for next phase
Discuss key risks and
approaches for mitigation
• Risk matrix
• Assessment framework
• Risk deep-dive and mitigation
strategies
Outline next steps
1
2
3
4
5
6
7
8

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This template includes everything you need to create your own high-
quality, well-structured, comprehensive business case presentation
300 PowerPoint slides
3 Excel sheets
Fully editable slides with best-practice
layouts
Included with this template:
Complete storyline based on a proven
and tested frameworks
Helpful checklist
Three full real-life examples for
inspiration and guidance
Free support from our senior ex-
McKinsey, BCG and Bain consultants
Free access to future updates

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The template is structured in five main parts, as well as three
accompanying Excel files
See more details of each section in following pages
Part 1
Guide to how you can
best use this template
Part 2
Structured business
case template
Part 3
Three full-length,
real client cases
Part 4
Common consulting
frameworks and tools
Part 5
Best practices for
creating presentations

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Part 1: A short guide to help you utilize the template in the best way
A short introduction to the Business Case template and a guide to using the
template most productively:

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Part 2: The full business case template with structured sections and
multiple versions of slides for you to choose from
125 fully editable template slides in a complete and structured storyline with action titles, ready-to-use graphs,
suggested formatting and more:

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Part 3: Three full-length, real client cases for you to draw
inspiration from and see a business case presentation ‘in action’
Real-life case example #1
(65 sanitized slides)
Pre-read document for Digital Venture
in the consumer goods space
Real-life case example #3
(57 sanitized slides)
Full report on business case for
new robo-investment venture
Real-life case example #2
(21 sanitized slides)
Executive level business case
presentation for a PropTech solution

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Part 4: A selection of common frameworks used in management
consulting for you to include in your presentation if needed
• Profitability framework
• McKinsey’s 7S Model
• BCG Growth-Share Matrix
• GE/McKinsey Matrix
• McKinsey’s Three Horizons of Growth
• McKinsey’s Seven Degrees of Freedom for Growth
• BCG’s Growth/Transformation framework
• Business Model Canvas
• Issue tree
• Objective, scope, and advantage
• Michael Porter’s five criteria for a good strategy
Frameworks included:
Common management consulting frameworks that
are helpful when creating a strategy:

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Part 5: Best practices and helpful checklists for presentation
writing as taught in top-tier firms like McKinsey, BCG, and Bain
Best practice tips to ensure your presentation is
top-level quality:
Checklists developed by former McKinsey and BCG
consultants to ensure all details are in order:

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In addition, the template includes a fully editable Excel sheet to
support your business case, as well as two real examples
…and two examples from the case studies
A ready-to-use business case template…

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refunded within 30 days of purchase.
For whatever reason, if you are unhappy
with a template, you can request a refund .
Simply email us at info@slideworks.io and
we will start the process.
Most refunds are returned via the original
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TRUSTED BY THE WORLD’S LEADING COMPANIES
“Having used one of the Slideworks
playbooks on a recent strategy project I
can firmly say we have saved countless
hours normally spent on tweaking layout
and storyline.”
Simon Perkins, Strategy Manager

14. Access the full PowerPoint template at www.slideworks.io