Chipotle is an American chain of fast casual restaurants known for burritos and tacos made from natural ingredients. It was founded in 1993 in Colorado and has expanded across the US and Canada. The document discusses conducting a SWOT analysis and providing recommendations for Chipotle to expand into India. It identifies strengths such as innovation and brand equity, but also weaknesses in limited menus and higher prices. Opportunities include emerging markets and expansion abroad, but threats include increased competition. Recommendations include using a joint venture to mitigate risks and initially opening two locations in New Delhi and Bangalore.
This document provides an overview of a Mexican grill restaurant company. It discusses the company's background and mission to change perceptions of fast food. Financial performance from 2007-2011 is summarized, showing steady revenue and net income growth. Challenges facing the industry are described, including competition and supply chain risks. A competitor analysis compares the Mexican grill chain to similar companies. The document performs internal and external analyses to identify the company's strengths and weaknesses and opportunities and threats in the macro environment. Multi-year strategic objectives and a differentiation-focused business strategy are proposed to continue the company's growth.
This document summarizes an analysis of Chipotle Mexican Grill. It includes appendices on the company's executive summary, dominant economic characteristics, PESTEL analysis, five forces analysis, driving forces, key success factors, financial analysis, resources and capabilities, weighted competitive strength analysis, strategic group map, current strategy, and SWOT analysis. The document examines Chipotle's growth strategy, competitive advantages of fresh, customizable food, and challenges such as high competition in the fast food industry. It recommends strategies like adding new menu items and improving technology to help Chipotle continue its expansion.
This document outlines a marketing plan for Chipotle to expand in France. The objectives are to reach young consumers and enter new cities. Currently, Chipotle only has 4 locations in Paris. The plan proposes using food trucks to introduce the brand and menu in new cities. Marketing tactics include maintaining social media strategy, value-based pricing, and hybrid marketing channels. Implementation would involve food truck tasting events over 3 months to generate interest, followed by opening stores in 2 years in the most successful locations based on feedback. Evaluation metrics are sales, customers reached, feedback, and meeting strategic goals.
This document discusses the history and business strategy of Chipotle Mexican Grill. It provides details on the founder Steve Ells and Chipotle's expansion since opening its first restaurant in 1993. Chipotle focuses on using organic and sustainably sourced ingredients and operates in the fast-casual dining sector. The document analyzes Chipotle's strengths, weaknesses, opportunities, and threats, and provides recommendations to improve marketing and introduce healthier menu options.
Chipotle--An Analysis of the Growth and Future of the Fast-Casual Dining rest...Amanda Carullo
Chipotle Mexican Grill was founded in 1993 and has grown to nearly 2,000 locations across North America and Europe. The company focuses on using high-quality, sustainably-sourced ingredients in its tacos, burritos, and bowls. However, in late 2015 Chipotle experienced several foodborne illness outbreaks that hurt sales and its brand reputation. To recover, the company is implementing new food safety protocols, offering digital coupons, and working to regain customer trust over time.
Chipotle is an American chain of fast casual restaurants known for burritos and tacos made from natural ingredients. It was founded in 1993 in Colorado and has expanded across the US and Canada. The document discusses conducting a SWOT analysis and providing recommendations for Chipotle to expand into India. It identifies strengths such as innovation and brand equity, but also weaknesses in limited menus and higher prices. Opportunities include emerging markets and expansion abroad, but threats include increased competition. Recommendations include using a joint venture to mitigate risks and initially opening two locations in New Delhi and Bangalore.
This document provides an overview of a Mexican grill restaurant company. It discusses the company's background and mission to change perceptions of fast food. Financial performance from 2007-2011 is summarized, showing steady revenue and net income growth. Challenges facing the industry are described, including competition and supply chain risks. A competitor analysis compares the Mexican grill chain to similar companies. The document performs internal and external analyses to identify the company's strengths and weaknesses and opportunities and threats in the macro environment. Multi-year strategic objectives and a differentiation-focused business strategy are proposed to continue the company's growth.
This document summarizes an analysis of Chipotle Mexican Grill. It includes appendices on the company's executive summary, dominant economic characteristics, PESTEL analysis, five forces analysis, driving forces, key success factors, financial analysis, resources and capabilities, weighted competitive strength analysis, strategic group map, current strategy, and SWOT analysis. The document examines Chipotle's growth strategy, competitive advantages of fresh, customizable food, and challenges such as high competition in the fast food industry. It recommends strategies like adding new menu items and improving technology to help Chipotle continue its expansion.
This document outlines a marketing plan for Chipotle to expand in France. The objectives are to reach young consumers and enter new cities. Currently, Chipotle only has 4 locations in Paris. The plan proposes using food trucks to introduce the brand and menu in new cities. Marketing tactics include maintaining social media strategy, value-based pricing, and hybrid marketing channels. Implementation would involve food truck tasting events over 3 months to generate interest, followed by opening stores in 2 years in the most successful locations based on feedback. Evaluation metrics are sales, customers reached, feedback, and meeting strategic goals.
This document discusses the history and business strategy of Chipotle Mexican Grill. It provides details on the founder Steve Ells and Chipotle's expansion since opening its first restaurant in 1993. Chipotle focuses on using organic and sustainably sourced ingredients and operates in the fast-casual dining sector. The document analyzes Chipotle's strengths, weaknesses, opportunities, and threats, and provides recommendations to improve marketing and introduce healthier menu options.
Chipotle--An Analysis of the Growth and Future of the Fast-Casual Dining rest...Amanda Carullo
Chipotle Mexican Grill was founded in 1993 and has grown to nearly 2,000 locations across North America and Europe. The company focuses on using high-quality, sustainably-sourced ingredients in its tacos, burritos, and bowls. However, in late 2015 Chipotle experienced several foodborne illness outbreaks that hurt sales and its brand reputation. To recover, the company is implementing new food safety protocols, offering digital coupons, and working to regain customer trust over time.
This document analyzes the marketing strategies of Chipotle Mexican Grill. It provides an overview of Chipotle, including its founding, revenues, and "food with integrity" approach. It then performs an environmental scan, noting competitive pressures and Chipotle's commitment to local, sustainable ingredients. Comparative analyses of competitors Qdoba and Moe's Southwest Grill are given. Customer profiles examine Chipotle customers demographically, psychographically, geographically, and behaviorally. A SWOT analysis of Chipotle is presented. The marketing mix of product, price, place, and promotion is explored. Future developments around new products, pricing, store growth, and promotional strategies are outlined.
Chipotle Mexican Grill faces both opportunities and threats in the short term as it recovers from 2015 food safety issues. While the company has strong financials and customer loyalty based on its food quality and personalized service, it relies on a limited supply chain of small farms for ingredients. To further succeed, Chipotle should strengthen supplier relationships, improve its food safety program, and consider franchising to share risks.
Case study - Strategy Review at ChipotleNeha Randhawa
Chipotle Mexican Grill is a fast casual restaurant chain pursuing a differentiation strategy through high quality, organic ingredients, classic cooking methods, and friendly service. It has over 1500 locations across North America and Europe, with $3.21 billion in revenues in 2013. Chipotle aims to change perceptions of fast food through its "Food with Integrity" philosophy. Strengths include its brand image and sustainable food sourcing, while weaknesses include high food costs and limited menus. Opportunities for growth include international expansion and a growing market for fast casual dining. Threats include intense competition and increasing costs. Chipotle achieves competitive advantage through its valuable supply chain and operations focused on premium ingredients. Effective leadership from founders Steve Ells and Montgomery
Chipotle Mexican Grill is a fast-casual restaurant chain focusing on sustainably sourced food. It has strong brand loyalty and marketing expertise. While competitors struggle, Chipotle enjoys high growth and margins due to operational efficiencies, people culture, and differentiated product. To sustain its position, Chipotle should strengthen supplier relationships, source new ethical suppliers to support growth, raise sustainability standards, and leverage content marketing success.
Este documento discute el creciente interés de los consumidores en comprar productos y servicios de empresas social y ambientalmente responsables. Señala que las encuestas muestran que los consumidores, especialmente los millennials, están dispuestos a pagar más por opciones sustentables. Usa la cadena de restaurantes Chipotle como ejemplo de una empresa que ha tenido éxito adoptando estrategias de responsabilidad social empresarial, como obtener ingredientes de forma ética y reducir su huella ambiental. Argumenta que para asegurar su sustentabilidad a largo plaz
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Chipotle uses social media like Instagram, Facebook, Twitter, and YouTube to engage with their target millennial audience. They focus on sharing high quality photos on Instagram and creating long-form video content for YouTube. Their social media strategy aims to promote their values of using high-quality ingredients rather than traditional advertising. While their creative content is generally effective, Chipotle needs to continue addressing customer criticism transparently to maintain trust.
This document outlines Chipotle's target market and advertising strategy. Chipotle's target is young adults aged 18-24 who value fresh, natural ingredients and customization. The objective is to establish Chipotle as the primary choice over fast food competitors. The strategy is to convince targets that Chipotle offers higher quality ingredients and meal customization. Tactics include traditional and non-traditional media with sales promotions. The media plan includes viral videos, radio spots, outdoor advertising, and sales promotions to increase awareness and preference over other fast food restaurants.
The document summarizes primary market research conducted on Panera Bread customers. It outlines the research objectives, methodology, key findings, and recommendations. The methodology included qualitative focus groups with college students and a quantitative online survey. Key findings from the research were that respondents feel Panera is overpriced, most order full meals rather than snacks, see most advertisements on social media and online, use online food delivery services, and value Panera's comfortable atmosphere. Based on these findings, recommendations include promotional advertising campaigns, increased social media and digital advertising, and marketing Panera as a "third place" between home and work.
This document provides a strategic review and recommendation for Chipotle Mexican Grill. It begins with an introduction of the authors and recommendation of a "C2C" subscription strategy. The document then provides a company snapshot of Chipotle, discusses recent food safety issues, and identifies trends in minimum wage, healthy eating, and aging demographics. It analyzes Chipotle using Porter's Five Forces model and identifies key resources and capabilities. The document diagnoses improving reputation and decreasing buyer power as priorities. It proposes and evaluates three strategies: encouraging/educating customers, backward vertical integration, and the recommended "C2C" subscription model strategy.
For our marketing strategy class, we had to create a Marketing Plan for Chipotle. The following data is a collaboration of my group while the design of the presentation is my own.
This document discusses industrial segmentation, including the different approaches and types. There are several approaches to segmentation, including two-stage (macro then micro), nested, and bottom-up approaches. The main types of segmentation are market segmentation, customer segmentation, and product segmentation. Market segmentation divides the market based on geography, demographics, psychographics, and behavior. Customer segmentation divides customers based on factors like age, interests, and spending habits. Product segmentation classifies products according to customer needs. Examples of industry segments discussed include communication, gaming, banking, and manufacturing.
Create an develop advertising plan for successful restaurant as part of team to include situational analysis, objectives, strengths & weaknesses, budgeting, strategy, execution, and evaluation. Direct responsibility for media plan covering strategy, media assessment, targeted execution, and budget allocation for best engagement with sought after market. (2006)
Este documento resume brevemente la evolución de las tecnologías educativas a lo largo de los años, desde la Enseñanza Asistida por Ordenador con la aparición de los primeros ordenadores personales, hasta el e-learning y las redes sociales actuales. También discute las barreras habituales para la adopción de tecnologías en el aula y la necesidad de centrarse más en la metodología que en la última tecnología. Por último, cita la filosofía de aprendizaje de Roger Schank sobre la importancia de aprender
Digital Marketing
L'E-Merchandising associé à la performance d'une solution de digital marketing et de web content management pour améliorer la conversion par une pratique avancée de la personnalisation de l'expérience client.
This document analyzes the marketing strategies of Chipotle Mexican Grill. It provides an overview of Chipotle, including its founding, revenues, and "food with integrity" approach. It then performs an environmental scan, noting competitive pressures and Chipotle's commitment to local, sustainable ingredients. Comparative analyses of competitors Qdoba and Moe's Southwest Grill are given. Customer profiles examine Chipotle customers demographically, psychographically, geographically, and behaviorally. A SWOT analysis of Chipotle is presented. The marketing mix of product, price, place, and promotion is explored. Future developments around new products, pricing, store growth, and promotional strategies are outlined.
Chipotle Mexican Grill faces both opportunities and threats in the short term as it recovers from 2015 food safety issues. While the company has strong financials and customer loyalty based on its food quality and personalized service, it relies on a limited supply chain of small farms for ingredients. To further succeed, Chipotle should strengthen supplier relationships, improve its food safety program, and consider franchising to share risks.
Case study - Strategy Review at ChipotleNeha Randhawa
Chipotle Mexican Grill is a fast casual restaurant chain pursuing a differentiation strategy through high quality, organic ingredients, classic cooking methods, and friendly service. It has over 1500 locations across North America and Europe, with $3.21 billion in revenues in 2013. Chipotle aims to change perceptions of fast food through its "Food with Integrity" philosophy. Strengths include its brand image and sustainable food sourcing, while weaknesses include high food costs and limited menus. Opportunities for growth include international expansion and a growing market for fast casual dining. Threats include intense competition and increasing costs. Chipotle achieves competitive advantage through its valuable supply chain and operations focused on premium ingredients. Effective leadership from founders Steve Ells and Montgomery
Chipotle Mexican Grill is a fast-casual restaurant chain focusing on sustainably sourced food. It has strong brand loyalty and marketing expertise. While competitors struggle, Chipotle enjoys high growth and margins due to operational efficiencies, people culture, and differentiated product. To sustain its position, Chipotle should strengthen supplier relationships, source new ethical suppliers to support growth, raise sustainability standards, and leverage content marketing success.
Este documento discute el creciente interés de los consumidores en comprar productos y servicios de empresas social y ambientalmente responsables. Señala que las encuestas muestran que los consumidores, especialmente los millennials, están dispuestos a pagar más por opciones sustentables. Usa la cadena de restaurantes Chipotle como ejemplo de una empresa que ha tenido éxito adoptando estrategias de responsabilidad social empresarial, como obtener ingredientes de forma ética y reducir su huella ambiental. Argumenta que para asegurar su sustentabilidad a largo plaz
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Chipotle uses social media like Instagram, Facebook, Twitter, and YouTube to engage with their target millennial audience. They focus on sharing high quality photos on Instagram and creating long-form video content for YouTube. Their social media strategy aims to promote their values of using high-quality ingredients rather than traditional advertising. While their creative content is generally effective, Chipotle needs to continue addressing customer criticism transparently to maintain trust.
This document outlines Chipotle's target market and advertising strategy. Chipotle's target is young adults aged 18-24 who value fresh, natural ingredients and customization. The objective is to establish Chipotle as the primary choice over fast food competitors. The strategy is to convince targets that Chipotle offers higher quality ingredients and meal customization. Tactics include traditional and non-traditional media with sales promotions. The media plan includes viral videos, radio spots, outdoor advertising, and sales promotions to increase awareness and preference over other fast food restaurants.
The document summarizes primary market research conducted on Panera Bread customers. It outlines the research objectives, methodology, key findings, and recommendations. The methodology included qualitative focus groups with college students and a quantitative online survey. Key findings from the research were that respondents feel Panera is overpriced, most order full meals rather than snacks, see most advertisements on social media and online, use online food delivery services, and value Panera's comfortable atmosphere. Based on these findings, recommendations include promotional advertising campaigns, increased social media and digital advertising, and marketing Panera as a "third place" between home and work.
This document provides a strategic review and recommendation for Chipotle Mexican Grill. It begins with an introduction of the authors and recommendation of a "C2C" subscription strategy. The document then provides a company snapshot of Chipotle, discusses recent food safety issues, and identifies trends in minimum wage, healthy eating, and aging demographics. It analyzes Chipotle using Porter's Five Forces model and identifies key resources and capabilities. The document diagnoses improving reputation and decreasing buyer power as priorities. It proposes and evaluates three strategies: encouraging/educating customers, backward vertical integration, and the recommended "C2C" subscription model strategy.
For our marketing strategy class, we had to create a Marketing Plan for Chipotle. The following data is a collaboration of my group while the design of the presentation is my own.
This document discusses industrial segmentation, including the different approaches and types. There are several approaches to segmentation, including two-stage (macro then micro), nested, and bottom-up approaches. The main types of segmentation are market segmentation, customer segmentation, and product segmentation. Market segmentation divides the market based on geography, demographics, psychographics, and behavior. Customer segmentation divides customers based on factors like age, interests, and spending habits. Product segmentation classifies products according to customer needs. Examples of industry segments discussed include communication, gaming, banking, and manufacturing.
Create an develop advertising plan for successful restaurant as part of team to include situational analysis, objectives, strengths & weaknesses, budgeting, strategy, execution, and evaluation. Direct responsibility for media plan covering strategy, media assessment, targeted execution, and budget allocation for best engagement with sought after market. (2006)
Este documento resume brevemente la evolución de las tecnologías educativas a lo largo de los años, desde la Enseñanza Asistida por Ordenador con la aparición de los primeros ordenadores personales, hasta el e-learning y las redes sociales actuales. También discute las barreras habituales para la adopción de tecnologías en el aula y la necesidad de centrarse más en la metodología que en la última tecnología. Por último, cita la filosofía de aprendizaje de Roger Schank sobre la importancia de aprender
Digital Marketing
L'E-Merchandising associé à la performance d'une solution de digital marketing et de web content management pour améliorer la conversion par une pratique avancée de la personnalisation de l'expérience client.
CIE MINIERE DE TOUISSIT (CMT, MA0000011793)
Emetteur
Secteur
Activité
Nombre d'actions
Capitalisation boursière ISSUER COMPAGNIE MINIERE DE TOUISSIT
Industries de base
Métaux Précieux - Mines
1,485,000
3,189,780,000.00
Extrait de la note
News: CMT a publié ses résultats annuels 2012 qui sont ressortis légèrement supérieurs à nos attentes. Le chiffre d’affaire du groupe a connu une augmentation de +4.5% pour s’établir à 675.7MDH, un niveau légèrement supérieur à nos attentes (CFGe : 663.6mDH), grâce au double effet des couvertures favorables (pour lesquelles aucune communication n’a été fournie) et le gain de parité entre $/DH (+6%), tandis que les cours des métaux se sont eux dépréciés de -14%, -11% et -11% pour le plomb, l’argent et le zinc respectivement sur les marchés internationaux.
Le résultat d’exploitation et le résultat net ont progressé de +3.2% et +12.5% respectivement pour s’établir à 456.2mDh et 408.3mDH respectivement, soit des marges opérationnelle et nette de 67.5% (-0.8pts) et 60.4% (+4.4pts). Rappelons que le résultat net a été favorablement impacté par un résultat financier de 77.8mDH (vs 12.6mDH l’année précédente).
2. … 68,7% de parts de marché du secteur global de la
restauration (France)
… 10 milliards d'euros de chiffre d’affaire
… 10 000 embauches annuelle
… un des seuls secteurs qui profite de la crise
3. Chipotle Mexican grill :
Chaîne de restauration
rapide américaine spécialisée
dans les produits mexicains.
Née en 1993
1095 restaurants
750 000 clients par jours
4. Principaux concurrents : Taco
Bell, Withbread et Mac
Donald’s.
Forte croissance du secteur, en
particulier pour CMG
Chiffre d’affaire de CMG :
2,16 milliards de dollars.
Hausse des résultats constante
5. Croissance des revenus à deux chiffres pour les 5
derniers trimestres.
Les restaurants
engendrent depuis 2006
une marge supérieure à
20 %.
7. Pourquoi ça va continuer
Les spécialités mexicaines :
un moyen de se démarquer de
ses concurrents
peu exploitée
prometteur et novateur
8.
9. 2 : vive la crise
La baisse du pouvoir
d’achat des ménages va
profiter à la restauration
rapide, beaucoup moins
couteuse que la restauration
traditionnelle.
3 : Une préoccupation de plus en
plus importante du consommateur sur
la nature des produits
10. 4 : D’immenses marchés à conquérir
Pays prometteurs :
Japon
Royaume-Uni
Irlande
Australie
France
Asie ?
16. CMG est capable de surclasser très nettement ses
concurrent, et le S&P, en terme de dynamisme, comme
l’illustre le graphique.
Impact de la crise : temporaire.
17.
18. A noter : Le faible niveau d’endettement de CMG ( 3,69 millions de dollars de dette
pour 444,63 millions de trésorerie).
Stock
Balance EPS Current Current
Price Next Qtr. Next Year
Sheet Trends Qtr. Year
History
Total Cash
Beta: déc/11 mars/12 Dec 11 Dec 12
0,5 (mrq): 444,6 M
Total Cash
52-Week Current
Per Share
Change3: 50,35% 14,21
Estimate
1,82 1,9 6,85 8,68
(mrq):
S&P500 52-
Total Debt
Week 7 Days Ago
(mrq):
Change3: 1,96% 3,69 M 1,82 1,89 6,84 8,66
52-Week Total
30 Days
High (Jan Debt/Equity
Ago
26, 2012)3: 373,37 (mrq): 0,37 1,81 1,9 6,83 8,64
52-Week
Current 60 Days
Low (Feb 1,
Ratio (mrq): Ago
2011)3: 234,48 3,8 1,8 1,9 6,83 8,62
50-Day Book Value
90 Days
Moving Per Share
349,34 31,92 Ago 1,8 1,9 6,82 8,6
Average3: (mrq):
200-Day
Moving
Average3: 325,48
19. Valuation Income Earnings Current Current
Next Qtr. Next Year
Measures Statement Est Qtr. Year
Market Cap Revenue
mars/12 juin/12 Dec 12 Dec 13
(intraday)5: 11,65 Mds (ttm): 2,16 Mds
Enterprise Revenue
Avg.
Value ( 4 Per Share
Estimate
Fevr 2012) 11,21 Mds (ttm): 69,14 1,9 2,22 8,68 10,82
Qtrly
Trailing P/E
Revenue No. of
(ttm,
Growth Analysts
intraday):
57,97 (yoy): 24,10% 25 25 29 26
Forward
P/E (fye Gross Profit Low
Dec 31, (ttm): Estimate
2012)1: 34,4 692,31 M 1,74 2,07 8,25 9,9
PEG Ratio
EBITDA High
(5 yr
(ttm): Estimate
expected)1: 2,03 410,56 M 2 2,4 9,38 12,26
Net Income
Price/Sales Avl to Years ago
(ttm): Common EPS
5,27 (ttm): 203,92 M 1,46 4,64 6,81 8,68
Price/Book Diluted
(mrq): 11,37 EPS (ttm): 6,42
Qtrly
Enterprise
Earnings
Value/Reve
Growth
nue (ttm)3: 5,2 25,30%
(yoy):
20. Revenue Current
Current Qtr. Next Qtr. Next Year
Est Year
mars/12 juin/12 Dec 12 Dec 13
Avg.
Estimate 627,46 M 698,98 M 2,75 Mds 3,22 Mds
No. of
Analysts 22 22 26 24
Low
Estimate 592 M 664 M 2,66 Mds 3,06 Mds
High
Estimate 643,24 M 726,25 M 2,83 Mds 3,39 Mds
Year Ago
Sales 509,38 M 571,56 M 2,27 Mds 2,75 Mds
Sales
Growth
(year/est) 23,20% 22,30% 21,10% 17,20%
21. Problèmes :
Le titre est souvent en sur-achat en ce moment
Le P/E est élevé : 55,84 ( Mc Donald’s : 18,91)
Coût très élevé, qui nécessite un investissement
conséquent !