SlideShare une entreprise Scribd logo
BUSINESS MODEL: 9 BUILDING BLOCKS
CUSTOMER SEGMENT
Internet Users
Advertisers & Marketers
Developers
Internet Users
Recruiters
Advertisers & Marketers
Developers
Internet Users
Developers
Enterprises
VALUE PROPOSITION
Internet Users
Advertisers & Marketers
Developers
Manage professional identity
& build professional network
Identify and reach the right talent
Reach the target audience
Access to LinkedIn database via
API s & widgets
Stay connected
News /Events
Targeted marketing
Twitter Apps
DISTRIBUTION
CHANNELS
Website
Mobile Apps
Facebook Ads
Facebook pages
Developer tools & APIs
LinkedIn website
Mobile Apps
Field sales
Website
Desktop Apps
Mobile Apps
SMS
Twitter API
CUSTOMER RELATIONS
Same side-network effects
Cross-side network effects
Poll
Analytics
Same side-network effects
Cross-side network effects
REVENUE MODEL
Free
Ad revenues
Payment revenues
Licensing data streams
Promoted tweets
Promoted trends
Promoted accounts
Analytics
Free offerings &
premium subscriptions
Hiring solutions
Marketing solutions
KEY RESOURCES
Face book Platform
Technology structure
LinkedIn Platform
Twitter Platform
KEY ACTIVITIES
aPlatform development
Data center operations management
Platform development
Platform development
KEY ASSOCIATES
Content partner
(TV shows, movies,
music, news articles)
Equinix (for data center facilities)
Content Providers
Search Vendors
Device Vendors
Media companies
Mobile Operators
COST STRUCTURE
+
Data center cost
 Marketing & Sales
Research & Development
General & Administrative
Web hosting costs
Marketing & Sales
Product Development
General & Administrative
Employees
Servers
TAKE AWAY
FACEBOOK
TWITTER
LinkedIn
WE APPRECIATE YOUR TIME & PATIENCE!
THANK YOU
PRESENTED BY:
REEMA BHAWNANI
APARNA TIWARI
PURVI GUPTA

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