A brief intro to discover where travellers are on the net and how to keep them informed about the travel agents activities in the new tech age. http://www.kornfeind.us
Conversational marketing! Go to dialogue!UserEngage
Conversational marketing involves engaging customers through dialogue on various platforms to build relationships. It utilizes tools like SMS, Twitter, Facebook, marketing automation, live chat and social media engagement to start conversations. Done effectively through listening to customers and gently engaging them, this can have a strong positive effect on business goals like increasing brand awareness, sales and customer satisfaction.
In a world where consumers have infinite access to information and choices, brands must embrace "the power of now" and focus on small, immediate interactions rather than large marketing campaigns. The author proposes a strategic growth model for retailers centered around five experiential elements: harmonized channels, personalized experiences, localized context, social influences, and amplified relevance. To succeed, brands must own the "micro-moments" that occur when consumer needs arise by being present in a compelling and relevant way.
This document provides a guide for companies looking to implement effective customer service on Twitter. It discusses trends showing customers are increasingly contacting companies on Twitter for customer service. The guide outlines a seven step process for setting up customer service on Twitter, including setting a vision, defining goals and metrics, operationalizing a strategy, and building capabilities to scale. It also shares success stories from companies like Hilton and Microsoft and highlights how Twitter uniquely enables customer service through its conversational, public and real-time nature. The overall document serves as a playbook to help companies navigate providing customer service on the Twitter platform.
Google+ Local & Local Business MarketingMark Jennings
There have been updates to Google+ Local how do they effect sign up. Local business marketing via Google + Local, a great way to get your business found.
Silicon Valley Executive Network CMO Futures Series - The Power of Story 10...FortuneCMO, LLC
The document discusses the importance of storytelling for connecting with customers and conveying a brand's value proposition. It notes that in today's fast-paced digital world, maintaining customer attention and loyalty is difficult, so authentic, emotionally engaging stories are core for marketing. The rest of the document consists of quotes from Ed Saxon about how stories inspire empathy, change behavior, and draw people together, and how brands must use compelling stories and visual storytelling to engage customers with limited attention spans.
A McKinsey survey found that only 15% of marketers could quantitatively prove the impact of social media on their business. While social media spending continues to rise, measuring its effect remains a challenge. Studies show that engaged Facebook fans were 20 times more likely to purchase products than non-engaged fans. Marketers need to understand how to move customers through the sales funnel from awareness to consideration to purchase using engagement tactics on social media. Data and optimizing the customer experience across channels is key to measuring results.
Marketing is getting tougher day by day. Traditional Ways seem way out of context.
In this day and age of competence and choice-overload, marketers have to be innovative in their approach to acquire users.
We at Smartican have come with a new method to gain more traction. Its called the "Customer Engagement Model". Lets share and discuss possibilities in this kind of marketing model.
And thank you for looking at this presentation. :)
B2B buyers are increasingly influenced by social, mobile, and other digital channels. This presentation shows why B2B companies should adopt digital strategies in order to nurture leads along the buyer path and enable dialogue for their sales teams.
Conversational marketing! Go to dialogue!UserEngage
Conversational marketing involves engaging customers through dialogue on various platforms to build relationships. It utilizes tools like SMS, Twitter, Facebook, marketing automation, live chat and social media engagement to start conversations. Done effectively through listening to customers and gently engaging them, this can have a strong positive effect on business goals like increasing brand awareness, sales and customer satisfaction.
In a world where consumers have infinite access to information and choices, brands must embrace "the power of now" and focus on small, immediate interactions rather than large marketing campaigns. The author proposes a strategic growth model for retailers centered around five experiential elements: harmonized channels, personalized experiences, localized context, social influences, and amplified relevance. To succeed, brands must own the "micro-moments" that occur when consumer needs arise by being present in a compelling and relevant way.
This document provides a guide for companies looking to implement effective customer service on Twitter. It discusses trends showing customers are increasingly contacting companies on Twitter for customer service. The guide outlines a seven step process for setting up customer service on Twitter, including setting a vision, defining goals and metrics, operationalizing a strategy, and building capabilities to scale. It also shares success stories from companies like Hilton and Microsoft and highlights how Twitter uniquely enables customer service through its conversational, public and real-time nature. The overall document serves as a playbook to help companies navigate providing customer service on the Twitter platform.
Google+ Local & Local Business MarketingMark Jennings
There have been updates to Google+ Local how do they effect sign up. Local business marketing via Google + Local, a great way to get your business found.
Silicon Valley Executive Network CMO Futures Series - The Power of Story 10...FortuneCMO, LLC
The document discusses the importance of storytelling for connecting with customers and conveying a brand's value proposition. It notes that in today's fast-paced digital world, maintaining customer attention and loyalty is difficult, so authentic, emotionally engaging stories are core for marketing. The rest of the document consists of quotes from Ed Saxon about how stories inspire empathy, change behavior, and draw people together, and how brands must use compelling stories and visual storytelling to engage customers with limited attention spans.
A McKinsey survey found that only 15% of marketers could quantitatively prove the impact of social media on their business. While social media spending continues to rise, measuring its effect remains a challenge. Studies show that engaged Facebook fans were 20 times more likely to purchase products than non-engaged fans. Marketers need to understand how to move customers through the sales funnel from awareness to consideration to purchase using engagement tactics on social media. Data and optimizing the customer experience across channels is key to measuring results.
Marketing is getting tougher day by day. Traditional Ways seem way out of context.
In this day and age of competence and choice-overload, marketers have to be innovative in their approach to acquire users.
We at Smartican have come with a new method to gain more traction. Its called the "Customer Engagement Model". Lets share and discuss possibilities in this kind of marketing model.
And thank you for looking at this presentation. :)
B2B buyers are increasingly influenced by social, mobile, and other digital channels. This presentation shows why B2B companies should adopt digital strategies in order to nurture leads along the buyer path and enable dialogue for their sales teams.
Infographic : Consumer Engagement on Mobile AdsInMobi
Consumer engagement on mobile is highest for travel, social media, and retail brands. Video ads are the most engaging creative format, generating over 600% more engagement than the average. Retail brands see peak engagement on Fridays at 11am, while finance brands have higher engagement on Wednesdays and Sundays at 8pm. Engagement is measured as click-through-rate with 100 being the global average.
1) The document discusses 20 internet marketing trends for 2009, including increased recession marketing, more small businesses taking internet marketing seriously due to its cost effectiveness, and customers demanding more of a voice in businesses through forums and feedback.
2) It also predicts growth in video marketing, blogging, social media marketing targeted at specific audiences, and mobile marketing targeting Generation Y.
3) Additional trends include increased behavioral targeting in online ads, behavioral analytics to understand why customers visit websites, more widget marketing, and a focus on innovation, problem solving, and building customer relationships in marketing.
This document provides an overview of cross-channel marketing. It discusses how most customers experience a fragmented brand experience across different channels. To improve this, marketers must coordinate efforts across channels and have a unified understanding of customers based on data. Having an identity mapping strategy is key to connecting customer interactions and IDs across channels. This allows delivering a consistent experience. The document also stresses the importance of attribution to understand what is driving results across channels.
What does "omnichannel" mean, really? It turns out it often means something different to marketers than it does to their consumers. HP's Morgan Chemij explores how the brand is trying to solve for this misalignment with a true one-to-one marketing goal. But where to start? He brings us through how HP assessed best practices, reassessed its internal strengths, and developed both short and long term plans for making omnichannel relevant to consumers.
The screen on the average BlackBerry measures just 60mm across. Yet for many of today’s B2B buyers, this is the main source they have for information about the products and services they will buy in the coming year. More than this, it is also the main way that they will engage in the various communities that influence their buying decisions. It’s not surprising then that B2B marketers should be wrestling with how to make the most of mobile social media.
The phenomenal success of social networks can be transferred directly to mobile, enabling customers and prospects around the clock access to an array of social networking services.
Consumers and professionals alike can now engage with brands, collaborate in real time and stay informed from any location at any time using web-ready devices optimised for social interaction.
Traditional marketing focuses on print, television, radio and other offline advertising methods while digital marketing utilizes online channels like websites, social media, mobile and other digital technologies. Some key differences are that traditional marketing has higher costs but allows for more personal interactions while digital marketing has lower costs, global reach, and allows for easier tracking of results and improved targeting of audiences. Both have benefits for raising brand awareness but digital provides more measurable outcomes.
The document outlines 6 keys to creating a stronger customer experience: 1) think omnichannel by integrating shopping channels, 2) nurture advocates through mutually beneficial relationships rather than just discounts, 3) leverage data insights to understand customers and drive decisions, 4) let consumers control their experience by listening to feedback, 5) personalize the experience in real time through emerging technologies, and 6) anticipate consumer needs by understanding how they interact with the brand across channels. Retailers who can adapt to these consumer-centric strategies will be the most profitable in today's competitive retail environment.
7 Tips to Leverage the Power of SMS MarketingRohanLal7
The document provides tips for maximizing the success of SMS marketing activities. It recommends having a professional team to plan and execute large SMS advertising campaigns. It also suggests using customer relationship management apps to track message performance, segmenting customers for targeted promotions, keeping messages concise and clear with calls to action, and sending messages at optimal times when customers are most likely to engage.
Now hear this.
Podcasting's been around for more than ten years now, and even though that’s the equivalent of 1,000 internet years, it's showing no signs of losing popularity. In fact, the percentage of podcast listeners has doubled since 2008 and a whopping one-third of all Americans 12 years or older have listened to at least one podcast in their lifetime.
Ken Fenyo, Consumer Markets Lead, Fuel by McKinsey & Co.
Matt Nichols, General Partner, Commerce Ventures
David Anderton-Yang, Researcher, MIT Media Lab
Ashwin Ramasamy, Co-Founder and Chief Marketing Officer, PipeCandy
This document provides an overview of omnichannel marketing strategies and trends. It discusses how marketers need to use customer data across channels to deliver personalized messages to customers at the right time and place. A key challenge is integrating data from different silos and channels to build a complete view of each customer. The document also examines how marketing organizations need to restructure to better support omnichannel strategies. Email remains an important connective channel to link customer experiences across devices. Marketers aim to be "omnipresent" by understanding customers and meeting their needs on any channel.
This document discusses various marketing channels and tactics for brand building, including blogging, search engine optimization, social media marketing, presentations, podcasts, video content, brochures, direct mail, email, corporate gifts, events, and trade shows. Blogging is recommended because search engines prioritize frequently updated blog content and blogs offer an informal way to communicate with customers and employees. Search engine optimization optimizes websites to increase traffic by making sites more organized and substantive. Social media allows brands to engage with customers, gain advocates, and manage their reputation online over the long term. Videos are very engaging and help sell products or services using sight, sound and emotion to convince prospects. Trade shows provide professional pride, perspective and relationship building that the
"Content Marketing is one of 2014's hottest marketing phrases. Learn what it is and what its role is in travel and tourism. Learn how to produce viral content that deeply engages consumers in step-by-step, from planning through execution.
The document discusses how businesses can stay ahead of macroenvironmental factors outside of their control. It provides examples of how Coca-Cola has adapted products like Dasani water and Fuze Tea to trends towards healthier options. While a deal to acquire Greek yogurt company Chobani fell through, it signaled Coca-Cola's interest in the growing snack market. The document also notes how technology continues advancing rapidly and AOL's acquisition of the live streaming service Kanvas helped it expand technologically. Overall, the document stresses the importance of monitoring trends in customer preferences, competitors' strategies, and new technologies to adapt businesses successfully.
Life is made up of moments. In today’s connected world, moments happen in many different places and spaces. They shape customer impressions and notions of what a brand represents. But if you think marketing is just about creating moments, you're wrong. Successful brands that manage multi-channel experiences need to meet customers in the moment and create avenues out of the moment for them to share their experience. This presentation explores how to create context, conversations, community and captivating experiences that drive customer preference and behavior.
Be sure to click on the Speaker Notes tab for more details on slide content.
Today at the Direct Marketing Association’s annual conference, DMA2014, the Global Event for Data-Driven Marketers, OgilvyOne Chairman and CEO, Brian Fetherstonhaugh, presented “eCommerce: The Crucible of Customer Engagement.”
Joined by John McDonald, former VP, Marketing, Americas, British Airways and Ryan Craver, SVP, Strategy for Hudson’s Bay Company, Brian explored a more enlightened approach to eCommerce, one that is omnichannel, relationship-focused and experiential.
The Four Proven Marketing Systems Every Contractor Must Optimize to Maximize ...Digital Downloads
It's easier than ever for consumers to quickly research and compare various contacting businesses.
You can see this is a chart from a search for “top contractors in Denver, Colorado, and I can easily, easily pull up this type of information from a huge variety of sites, and see how other people are rating certain services, right?
So you can see here “Tim’s Tree Services” 4.8, three stars out of five. That’s great. You can see how many people have reviewed it, the ratings of reviews that are out there, and the average rating of all the contractors in Colorado, on this particular site.
But this is just one of dozens and dozens of sites that I could check at any time to learn more about you and your competitors.
Infographic : Consumer Engagement on Mobile AdsInMobi
Consumer engagement on mobile is highest for travel, social media, and retail brands. Video ads are the most engaging creative format, generating over 600% more engagement than the average. Retail brands see peak engagement on Fridays at 11am, while finance brands have higher engagement on Wednesdays and Sundays at 8pm. Engagement is measured as click-through-rate with 100 being the global average.
1) The document discusses 20 internet marketing trends for 2009, including increased recession marketing, more small businesses taking internet marketing seriously due to its cost effectiveness, and customers demanding more of a voice in businesses through forums and feedback.
2) It also predicts growth in video marketing, blogging, social media marketing targeted at specific audiences, and mobile marketing targeting Generation Y.
3) Additional trends include increased behavioral targeting in online ads, behavioral analytics to understand why customers visit websites, more widget marketing, and a focus on innovation, problem solving, and building customer relationships in marketing.
This document provides an overview of cross-channel marketing. It discusses how most customers experience a fragmented brand experience across different channels. To improve this, marketers must coordinate efforts across channels and have a unified understanding of customers based on data. Having an identity mapping strategy is key to connecting customer interactions and IDs across channels. This allows delivering a consistent experience. The document also stresses the importance of attribution to understand what is driving results across channels.
What does "omnichannel" mean, really? It turns out it often means something different to marketers than it does to their consumers. HP's Morgan Chemij explores how the brand is trying to solve for this misalignment with a true one-to-one marketing goal. But where to start? He brings us through how HP assessed best practices, reassessed its internal strengths, and developed both short and long term plans for making omnichannel relevant to consumers.
The screen on the average BlackBerry measures just 60mm across. Yet for many of today’s B2B buyers, this is the main source they have for information about the products and services they will buy in the coming year. More than this, it is also the main way that they will engage in the various communities that influence their buying decisions. It’s not surprising then that B2B marketers should be wrestling with how to make the most of mobile social media.
The phenomenal success of social networks can be transferred directly to mobile, enabling customers and prospects around the clock access to an array of social networking services.
Consumers and professionals alike can now engage with brands, collaborate in real time and stay informed from any location at any time using web-ready devices optimised for social interaction.
Traditional marketing focuses on print, television, radio and other offline advertising methods while digital marketing utilizes online channels like websites, social media, mobile and other digital technologies. Some key differences are that traditional marketing has higher costs but allows for more personal interactions while digital marketing has lower costs, global reach, and allows for easier tracking of results and improved targeting of audiences. Both have benefits for raising brand awareness but digital provides more measurable outcomes.
The document outlines 6 keys to creating a stronger customer experience: 1) think omnichannel by integrating shopping channels, 2) nurture advocates through mutually beneficial relationships rather than just discounts, 3) leverage data insights to understand customers and drive decisions, 4) let consumers control their experience by listening to feedback, 5) personalize the experience in real time through emerging technologies, and 6) anticipate consumer needs by understanding how they interact with the brand across channels. Retailers who can adapt to these consumer-centric strategies will be the most profitable in today's competitive retail environment.
7 Tips to Leverage the Power of SMS MarketingRohanLal7
The document provides tips for maximizing the success of SMS marketing activities. It recommends having a professional team to plan and execute large SMS advertising campaigns. It also suggests using customer relationship management apps to track message performance, segmenting customers for targeted promotions, keeping messages concise and clear with calls to action, and sending messages at optimal times when customers are most likely to engage.
Now hear this.
Podcasting's been around for more than ten years now, and even though that’s the equivalent of 1,000 internet years, it's showing no signs of losing popularity. In fact, the percentage of podcast listeners has doubled since 2008 and a whopping one-third of all Americans 12 years or older have listened to at least one podcast in their lifetime.
Ken Fenyo, Consumer Markets Lead, Fuel by McKinsey & Co.
Matt Nichols, General Partner, Commerce Ventures
David Anderton-Yang, Researcher, MIT Media Lab
Ashwin Ramasamy, Co-Founder and Chief Marketing Officer, PipeCandy
This document provides an overview of omnichannel marketing strategies and trends. It discusses how marketers need to use customer data across channels to deliver personalized messages to customers at the right time and place. A key challenge is integrating data from different silos and channels to build a complete view of each customer. The document also examines how marketing organizations need to restructure to better support omnichannel strategies. Email remains an important connective channel to link customer experiences across devices. Marketers aim to be "omnipresent" by understanding customers and meeting their needs on any channel.
This document discusses various marketing channels and tactics for brand building, including blogging, search engine optimization, social media marketing, presentations, podcasts, video content, brochures, direct mail, email, corporate gifts, events, and trade shows. Blogging is recommended because search engines prioritize frequently updated blog content and blogs offer an informal way to communicate with customers and employees. Search engine optimization optimizes websites to increase traffic by making sites more organized and substantive. Social media allows brands to engage with customers, gain advocates, and manage their reputation online over the long term. Videos are very engaging and help sell products or services using sight, sound and emotion to convince prospects. Trade shows provide professional pride, perspective and relationship building that the
"Content Marketing is one of 2014's hottest marketing phrases. Learn what it is and what its role is in travel and tourism. Learn how to produce viral content that deeply engages consumers in step-by-step, from planning through execution.
The document discusses how businesses can stay ahead of macroenvironmental factors outside of their control. It provides examples of how Coca-Cola has adapted products like Dasani water and Fuze Tea to trends towards healthier options. While a deal to acquire Greek yogurt company Chobani fell through, it signaled Coca-Cola's interest in the growing snack market. The document also notes how technology continues advancing rapidly and AOL's acquisition of the live streaming service Kanvas helped it expand technologically. Overall, the document stresses the importance of monitoring trends in customer preferences, competitors' strategies, and new technologies to adapt businesses successfully.
Life is made up of moments. In today’s connected world, moments happen in many different places and spaces. They shape customer impressions and notions of what a brand represents. But if you think marketing is just about creating moments, you're wrong. Successful brands that manage multi-channel experiences need to meet customers in the moment and create avenues out of the moment for them to share their experience. This presentation explores how to create context, conversations, community and captivating experiences that drive customer preference and behavior.
Be sure to click on the Speaker Notes tab for more details on slide content.
Today at the Direct Marketing Association’s annual conference, DMA2014, the Global Event for Data-Driven Marketers, OgilvyOne Chairman and CEO, Brian Fetherstonhaugh, presented “eCommerce: The Crucible of Customer Engagement.”
Joined by John McDonald, former VP, Marketing, Americas, British Airways and Ryan Craver, SVP, Strategy for Hudson’s Bay Company, Brian explored a more enlightened approach to eCommerce, one that is omnichannel, relationship-focused and experiential.
The Four Proven Marketing Systems Every Contractor Must Optimize to Maximize ...Digital Downloads
It's easier than ever for consumers to quickly research and compare various contacting businesses.
You can see this is a chart from a search for “top contractors in Denver, Colorado, and I can easily, easily pull up this type of information from a huge variety of sites, and see how other people are rating certain services, right?
So you can see here “Tim’s Tree Services” 4.8, three stars out of five. That’s great. You can see how many people have reviewed it, the ratings of reviews that are out there, and the average rating of all the contractors in Colorado, on this particular site.
But this is just one of dozens and dozens of sites that I could check at any time to learn more about you and your competitors.
The core idea of this presentation is to highlight the change in context that brands are facing in the digital landscape and how the notion of the "new grid" marks fundamental changes to how brands should budget, behave and interact in this space.
Parts of this presentation have been shared by numerous Nokia representatives at different social media forums across the world. It originated from a great conversation between the Search & Social team at Nokia as well as Teemu Arina and Esko Kilpi from Dicole in Finland. Conversations are the new conversion.
This document provides information on how to determine the required sample size for research studies. It discusses determining sample size for proportions and means. For proportions, it requires estimating the population size, rate in the population, maximum acceptable difference from the true rate, and desired confidence level. For means, it requires estimating the population standard deviation, maximum acceptable difference from the true mean, and desired confidence level. An example is provided for each that walks through calculating the required sample size.
Este documento discute o mercado em expansão dos consumidores com 45 anos ou mais. Ele explica que este mercado está crescendo devido ao envelhecimento da população e foca nas estratégias e indústrias que podem ter sucesso ao se conectar com este grupo demográfico. O documento também fornece informações sobre as tendências que estão moldando este mercado e as necessidades específicas dos consumidores com 45 anos ou mais.
This white paper examines the emerging field of conversational marketing, as social media becomes part of the relationship marketing conversation.
Beginning with a definition of conversational marketing, this white paper looks at how our traditional marketing approaches should be modified to include the new possibilities that social media creates for marketers. Along the way it goes into depth on the importance of viewing social media not as a channel, but as an integrated part of our marketing campaigns and on-going programs.
This document provides an overview of conversation marketing as presented by Sunghea Shoener from IBM. Some key points:
- Conversation marketing focuses on understanding individual customers and shepherding them through a consistent, personalized experience across marketing and sales.
- It involves building insights about audiences, identifying their pain points and questions, crafting dialogues to address these, developing relevant offers, and mapping out tactics to engage audiences across the buyer's journey.
- IBM uses conversation marketing to develop "conversation maps" for specific solutions and audiences, incorporating insights, triggers, messaging, offers, and tactics into a coordinated plan to engage customers.
- An example conversation map is provided for IBM's smarter cities public safety solution
Connecting to Opportunities Through Conversational MarketingJon Hansen
The document summarizes the PI Social Media Network, which includes several blogs, a radio show, and a planned TV channel to connect people through conversations. It reaches over 300,000 subscribers through its Procurement Insights blog. The PI Window on Business radio show airs weekly on the BTR Network, which averages 3 million listeners monthly. Sponsorship packages are available starting at $250 annually and include promotional placement and opportunities to appear on the radio show or in articles.
The document summarizes the costs of the scholarly communications system, including publishing and distribution, quality assurance through peer review, access provision through libraries, and usage through searching, reading, and downloading research. It estimates the total annual costs to be around £58 billion, with publishing and distribution costing £5 billion, peer review costing £1.89 billion, and access and usage such as through libraries, searching, and reading totaling £52 billion. It finds that higher education pays for over 78% of the total costs and discusses implications for making the system more efficient and sustainable.
Dokumen ini membahas tentang komunikasi hasil penelitian melalui presentasi lisan dan laporan tertulis. Terdapat beberapa tips untuk membuat laporan penelitian dan presentasi yang efektif seperti memilih topik yang dikenal, mengkonsultasikan ahli, dan menggunakan gesture untuk menarik perhatian audiens. Presentasi lisan perlu menyampaikan ringkasan hasil penting, kesimpulan, dan rekomendasi untuk memfasilitasi diskusi.
FellowBuddy.com is an innovative platform that brings students together to share notes, exam papers, study guides, project reports and presentation for upcoming exams.
We connect Students who have an understanding of course material with Students who need help.
Benefits:-
# Students can catch up on notes they missed because of an absence.
# Underachievers can find peer developed notes that break down lecture and study material in a way that they can understand
# Students can earn better grades, save time and study effectively
Our Vision & Mission – Simplifying Students Life
Our Belief – “The great breakthrough in your life comes when you realize it, that you can learn anything you need to learn; to accomplish any goal that you have set for yourself. This means there are no limits on what you can be, have or do.”
Like Us - https://www.facebook.com/FellowBuddycom
This document discusses different sampling methods used in business research. It defines key sampling terminology and outlines the stages of selecting a sample, including defining the target population, selecting a sampling frame, determining the sampling method, and selecting sampling units. The document compares probability and non-probability sampling methods, providing examples of specific methods like simple random sampling, stratified sampling, and cluster sampling. It also discusses considerations for determining the appropriate sample design and issues with internet sampling.
This document discusses different types of research designs, specifically experiments. It covers key components of experimental designs like independent and dependent variables, experimental and control groups, pre-testing and post-testing. Various threats to internal and external validity are explained, such as history, maturation, testing, instrumentation. Different experimental designs are presented like one-group pre-test post-test, static-group comparison. Strengths and weaknesses of experiments are that they allow manipulation and control but can lack generalizability and be expensive. Validity is important to evaluate whether conclusions can be supported.
This document provides information on sample size estimation. It discusses the importance of sample size estimation and how the objective of the study determines whether sample size needs to be estimated. It provides examples of sample size calculation for pilot studies, estimation studies, and hypothesis testing studies. Formulas are presented for estimating parameters like prevalence, sensitivity and specificity as well as for testing differences between groups. The document emphasizes setting significance levels and power appropriately depending on the goals of the study.
Full blog post at http://tinyurl.com/3yc8q5. Presented at Graphing Social Patterns, March 3, 2008 in San Diego. Theme: "Social networks will be like air".
Here are my slides for my session for the International Institute of Business Analysis (May 23, 2012). I focus on best practices of survey design, highlighting qualitative data.
This document discusses various methods of data collection in research. It describes six main methods: tests, questionnaires, interviews, focus groups, observation, and existing data. It provides details on questionnaires and interviews, including strengths and weaknesses of each. For questionnaires, it outlines 15 principles of construction such as matching items to objectives and using clear, concise language. For interviews it distinguishes between quantitative, standardized interviews and qualitative, open-ended interviews. The document emphasizes the importance of mixing methods to leverage their complementary strengths.
This document discusses various methods for collecting primary and secondary data. It outlines several methods for collecting primary data, including observation, interviews, questionnaires, schedules, warranty cards, audits, consumer panels, and mechanical devices. It also discusses some key advantages and disadvantages of each primary data collection method. Additionally, the document notes that secondary data can come from published sources like government publications, journals, and reports, as well as unpublished sources from individuals and organizations. Researchers must carefully evaluate whether secondary data is suitable for their specific research needs.
How do you plan for synergy and effectiveness using the multitude of channels? This initial introduction to the subject is part of DigitasLBi's Strategy Academy.
Social media is a fundamental shift in how people communicate rather than just a passing fad. It allows for more customer engagement through feedback and sharing experiences which builds brand equity. Companies that embrace social media by acting as content providers and listening to customers rather than traditional advertisers will be more successful.
This is a presentation I give to marketers who are using traditional methodologies to "communicate" with their core audiences. The purpose of this presentation is to educate and introduce traditional marketers and advertisers to the new consumer truths as well as educate them on the basics of interactive marketing and creative standards that fuel consumers conversations.
This is also used as a 101 to traditional agencies that are trying to build a digital culture with in their discipline sets.
The document provides an introduction to digital marketing concepts for traditional marketers and agencies. It discusses how consumers have changed and now expect to engage with brands through two-way conversations rather than one-way advertising. It emphasizes that successful digital marketing involves creating conversations with consumers by appealing to them on an emotional level and giving them stories worth sharing with others through word-of-mouth. It also outlines key concepts like user-centered design, microsites, analytics and the importance of a balanced team with the right skills to implement these strategies effectively.
How to Grow an Ad Agency: A Story of Vision, Culture, Reinventionedward boches
Talk given to Magnet, a community of the world's most successful, independent advertising and marketing agencies on how Mullen grew from a small, regional boutique to an integrated, global, progressive advertising agency. A story about vision, culture and reinvention.
This presentation covers basic concepts, various social media platforms, the exponential growth of social media, case studies on how social media has benefited businesses. Also this presentation lays our a detailed road map on how chartered accountants can use the medium for business purposes
How Chartered Accountants (and other professionals ) can use Social Media for find new business oportunties. Presentation has reference to relevant case studies
My Refresh Austin April Prezo on: What is the buzz about Social Business? Is it the same as social media and is it here to stay?
Be entertained as Elizabeth Quintanilla shares her unique approach to tech, business and social media. Learn her distinct point of view of "Social Business" and learn about a valuable concept that should be in every tech, entrepreneurs, biz leaders, analysts, and marketers toolkit. Learn why all of us now wear multiple hats such as customer support, PR, marketing, and more in this current environment of Social Media. Remember Social Business helps you work smarter not harder all the while (if well implemented) more effective.
Presented by Elizabeth Quintanilla, Chief Marketing GunslingerMy Refresh Austin April Prezo on: What is the buzz about Social Business? Is it the same as social media and is it here to stay?
Be entertained as Elizabeth Quintanilla shares her unique approach to tech, business and social media. Learn her distinct point of view of "Social Business" and learn about a valuable concept that should be in every tech, entrepreneurs, biz leaders, analysts, and marketers toolkit. Learn why all of us now wear multiple hats such as customer support, PR, marketing, and more in this current environment of Social Media. Remember Social Business helps you work smarter not harder all the while (if well implemented) more effective.
Presented by Elizabeth Quintanilla, Chief Marketing Gunslinger
Social Media as a Force Multiplier for the Travel IndustryMarc Lefton
This is a modified version of the keynote presentation I gave at the ATCA travel conference in Aruba, 4/2011. Includes more bullet points on visual slides and I removed case studies which need explanation.
Capitol Broadcasting Company - Boost Your Business - October 2011WRAL
The document discusses how businesses can integrate social media into their marketing plans. It provides tips on using different social media platforms like Facebook, Twitter, and location-based services. It emphasizes that social media should be part of an overall marketing strategy and businesses should engage audiences by sharing relevant content and encouraging interactions on social media.
The document discusses how established brands can market themselves to younger audiences through their digital presence while overcoming perceptions of conservatism. Key recommendations include asking the target audience what they want from the brand, defining the website's objectives through a job description, and ensuring the right tone and signposting to reflect those objectives. It also cautions against distracting technology gimmicks and advises authentic engagement in social media conversations.
PRESENTED: 11/19/09 at the Vancouver Entrepreneur Meetup
AUDIENCE: Entrepreneurs, solo practitioners, marketers for startups; who are interested but not yet heavily involved in social media
This presentation covers:
- How culture shifts are forcing a shift in the marketing practice
- How entrepreneurs must approach their markets
- Some free tools for engaging with your customers
My Marketing Is Changing workshop has been one of the most popular talks and workshops I have run over the past couple of years. It looks at changes in marketing tech and tactics and what you can do about it
Tony Koenderman's, Brainstorm 2010: You can run but you can't hide - 19 Oct 2010Mike Abel
I recently opened Tony Koenderman’s Brainstorm 2010 conference with a presentation on the current challenges facing the communications industry. It attempts, uncomfortable as it is, to address some of the real truths both clients and agencies are facing. I have had a lot of requests for this presentation so here it is. I’ve expressly made it relatively self-explanatory, but if there are gaps, apologies for not attaching my speakers notes.
- Mike Abel
Branding, Trust and the Empowered Consumer: Mumbai EditionEric Weaver
My presentation from the 2009 World Brand Congress in Mumbai. It discusses the concept and practice of branding in the context of consumer trends, social trends, and the collapse of trust in our audiences toward marketers and marketing. Peers have become the most trusted group, yet we continue to kill consumer trust through intrusion, interruption and self-interest.
Time, attention and trust have shrunk, while product choice and media noise have exploded. Social channels provide us with the ability to gain back the one thing we can change: trust. Under pressure in this global recession to drive revenue? The old tactics no longer work. You need to regain trust.
This is a larger presentation than my traditional Trust preso. It covers more ground. I encourage branding professionals, marketers and advertisers interested in growing revenue to consider your approach through the lens of trust and through channels like social marketing that build trust.
This document discusses the rise of social media and its impact on communication and branding. It notes that 75% of U.S. adult internet users use social technology, Twitter has grown over 3,000% in the past year, and 120,000 blogs are launched daily. It emphasizes that brands must now engage in social media as consumers expect companies to be present and interact with them online. It advises companies to listen to what is being said about their brand, engage authentically with fans and customers, and continuously monitor social media to understand their online reputation and conversations.
The document discusses the changing landscape of communications and the rise of social media. It notes that consumers are increasingly forming opinions online through social media and that brands must learn to engage in dialogue to build advocacy and trust. The document provides advice on developing a social media strategy, including listening to audiences, creating a plan to participate and engage communities, and measuring success through key metrics. It emphasizes the importance of an integrated approach and having conversations to influence audiences rather than trying to control messages.
The document discusses the changing landscape of corporate communications and the rise of social media. It notes that consumers are increasingly forming opinions online through social media and that brands must learn to engage in dialogue to build advocacy and trust. The presentation recommends that companies integrate social media into their strategies to better understand customer needs, reach audiences cost-effectively, and participate in conversations rather than try to control the message. It provides tips on how to effectively engage through social listening, planning, participation and evaluation.
Per il 76% degli italiani il Governo deve puntare sul turismo. Osservatorio Confturismo-Istituto Piepoli: Il settore turistico si conferma essenziale per l'economia italiana, tanto che otto Italiani su dieci lo ritengono essere il nuovo "petrolio" del nostro paese. Quasi la stessa percentuale di Italiani, il 76 per cento, crede inoltre che sia importante che il Governo punti sul turismo per rilanciare l'economia.
European tourism 2016 trends and prospects q3Alex Kornfeind
International tourist arrivals to Europe grew by 3% in the first half of the year compared to the same period last year. European tourism continues its positive trend and shows exceptional resilience to geopolitical and safety and security challenges
Caorle alla ricerca di un turismo in linea con le sue origini e la sua storia. Una delle edizioni più belle. Un evento inserito nel contesto del marketing operativo previsto dalla DMO Caorle partner e sponsor del programma 2016 assieme ad Allianz e Touring Club Italiano.
http://www.scuoladelviaggio.it/summer-school-programma-it.php
Gli italiani hanno confermato le loro preferenze nazionali. Anche quest’anno infatti le mete balneari più ricercate sono state Rimini Riccione e Lido di Jesolo. Stagione più che positiva anche per le new entry Capri #Caorle e Lignano Sabbiadoro.
“Le vacanze on-line sembrano attirare i consumatori, che non vogliono però sconti su trasparenza e sicurezza”: queste le parole di Massimiliano Dona, Segretario generale dell’Unione Nazionale Consumatori, a commento dei risultati del sondaggio “Turismo: come scegli la tua vacanza on-line?” realizzato in collaborazione con Airbnb.
Maggiori informazioni su:
http://www.consumatori.it/comunicati-stampa/vacanze-on-line-piacciono-ai-consumatori-ma-niente-sconti-su-trasparenza-e-sicurezza
The report commissioned by Amadeus Future Traveller Tribes 2030: Building a More Rewarding Journey takes the traveller tribes identified in the previous report and maps their behaviours to the different stages of their journey along with appropriate merchandising options. This paper seeks to bring the traveller tribes and the travel experience together to help travel providers sell their services more effectively and meet the unique needs of the six tribes.
Follow:
http://twitter.com/amadeusnews
http://twitter.com/AmadeusITGroup
Alimentare il digitale Rapporto 2015 di UnionCamereAlex Kornfeind
Alimentare il digitale Rapporto 2015 di UnionCamere. Per il 40% delle imprese italiane, internet non serve Circa la metà delle aziende* non ritiene il digitale uno strumento effettivo di crescita e comunque utile alla propria impresa. (campione analizzato da SWG).
Leggi:
http://www.key4biz.it/ilprincipenudo-per-il-40-delle-imprese-italiane-internet-non-serve/
Sito:
http://www.unioncamere.gov.it/
Twitter:
https://twitter.com/unioncamere
"Comunicare per trasmettere valori e non solo prezzi e prodotti"
Un’agenzia di viaggi ha il grande vantaggio di avere sempre una vetrina. Su strada o digitale questo vantaggio viene però spesso sottovalutato, divulgando solo prezzi e destinazioni, senza generare alcuna emozione a potenziali nuovi clienti. Nuove forme di comunicazione facilitano l’approccio relazionale dell’agente moderno in questo ambito.
Relatore: alex @kornfeind di @strategahub
http://www.websocialtourism.it/relatori/
Contributi: Osservatorio @polimi
Web Social Tourism si è svolto martedì 4 febbraio 2014, a Napoli, presso il Centro Congressi dell’Hotel Ramada.
Google The 2014 Traveler’s road to decisionAlex Kornfeind
Google commissioned Ipsos MediaCT, an independent marketing research company, to conduct a travel tracking study to better understand the role of the internet in making travel related decisions. The current report reflects the total sixth wave of this research.
Respondents completed a 20 minute A&U survey focused on travel habits and attitudes. If qualified, respondents were routed to one of five deep dive sections: Airline, Cruise, Lodgings, Car Rental and Vacation Packages. Interviews were conducted from May 12th to June 4th, 2014, yielding a total sample of 5,000 consumers (3,500 personal and 1,500 business) who have traveled at least once for personal reasons (or a minimum of 3 times for business purposes) in the past six months.
One augment was also recruited consisting of 1,500 affluent ($250k+ household income) past 6 months personal travelers. In order to qualify, respondents had to be 21–64, live in the U.S., have no sensitive industry employment, go online at least once per month and have some involvement in their personal/business travel decisions.
@GoogleTravel @ThinkwithGoogle
15 for 15: The Most Important Stories from 2014,
The Biggest Trends to Watch in 2015
You can download the white paper for free here:
http://insight.globalwebindex.net/15-trends-for-2015
Got questions? Contact the author!
Jason Mander https://twitter.com/thejasonmander
Head Of Trends, GlobalWebIndex
jason@globalwebindex.net
Programma 2014. BTC è il marketplace internazionale dove organizzatori di eventi, meeting, congressi, convention e viaggi incentive incontrano tutte le tipologie di fornitori della filiera. BTC è anche il principale luogo di networking e aggiornamento per operatori e professionisti degli eventi. http://btc.it/
Mastercard 2014 global destination cities indexAlex Kornfeind
London tops the list as the destination of choice for international travelers for the third time in four years, according to the annual MasterCard Global Destination Cities Index.
Here the link:
http://newsroom.mastercard.com/digital-press-kits/mastercard-global-destination-cities-index-2014/
Google conducted a new study among the leisure and business traveller segment to understand how trip planning behaviour has changed over the past year. Travel videos inspire the majority of leisure and business travellers to plan their trips, reveals the Google Think Insight study. @GoogleTravel @ThinkwithGoogle
Ciak si viaggia: quando un film fa turismo.
Andrea Rocco: esperto di marketing territoriale
"Da location a destination i casi di successo" - La Rivista del turismo - 1/2006
From the website: http://www.weforum.org
The 2013 Travel & Tourism Competitiveness Index (TTCI) reveals that Switzerland, Germany and Austria lead the world in terms of travel and tourism competitiveness, with Spain, the United Kingdom, the United States, France, Canada, Sweden and Singapore completing the top 10.
Tourism competitiveness is an important economic indicator. It is a major element in economic stimulation packages. Tourism is among the largest employers in most countries and also a fast-lane vehicle into the workforce for young people and women. Encouraging travel boosts consumer and business confidence, it strengthens two-way trade and promotes export income.
http://www.weforum.org/issues/travel-and-tourism-competitiveness/index.html
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
18. Social Networks News & Bookmarking Blogs Video Sharing Photo Sharing Message boards Wikis Virtual Reality Social Gaming Podcasts RSS Social Media Press Release
19. T A L K o p e n l y A B O U T YOU and YOUR FIRM!
20. You CAN LEARN what people are saying about YOU You can CREATE buzz for events & CAMPAIGNS You CaN INCREASE brand exposure You cAn IDENTIFY and recruit influencers to spread YOUR Message You can FIND new OPPORTUNITIES and customers You Can SUPPORT your products and services You CAN IMPROVE your search engine visibility You can GAIN competitive INTELLIGENCE YOU CAN GET your message out fast You Can RETAIN clients by establishing a personal relationship You CAN BE an industry LEADER not a follower
22. SOCIAL MEDIA HELPS YOU 91% say consumer reviews are the #1 aid to buying decisions JC Williams Group 87% trust a friend’s recommendation over critic’s review Marketing Sherpa 3 times more likely to TRUST peer opinions over advertising for purchasing decisions Jupiter Research 1 word-of-mouth CONVERSATION has impact of 200 TV ads BuzzAgent * Slide courtesy of Digital Influence Group
23. YOU CAN connect and interact with friends, colleagues and fans. Facebook and MySpace pages provide a micro site for YOUR BUSINESS within the social framework.
24. Your Client can see yourself and Your products as WELL. YOU can share experiences, You can SUGGEST a vacation or the right itinerary for a specific Trip.
25. You can update your clients about your last INITIATIVE YOU can debate and CO- Create new products with your CUSTOMERS .
26. You can follow YOUR CUSTOMERS on the Micro Blog or either let them follow your firm for events and PR Meetings .
29. It’s a fact CONVERSATING require dedicated resources: Time, SKILL , and meaningful spend Brand/ Marketing eStrategy Product/Service The Business CONVERSATION STRATEGY
32. Market segmentation involves considering prospective buyers in terms of groups or segments that have common needs and will respond similarly to a Marketing action .
34. Marketing (and selling) begin to work when a conversation moves away from being a role-to-role exchange of capabilities , contracts, and costs , and becomes a person-to-person interactive dialogue about ideas, beliefs, and perspectives .
35. It is NOT the strongest of the species that Survives, nor the MOST intelligent that survives. It is the one that is the most adaptable to change . Charles Darwin
36. “ [ Digital ] is the centerpiece of a broader campaign. I think that’s become a real integral part of how we use the web , moving beyond just promoting web addresses in TV spots or print ads to really making them a critical part of the storytelling for the brands.” Rob Master Media Director, North America Unilever March 2008 Source: Advertising Age - http://adage.com/article?article_id=125663
37. “ Something remarkable is worth talking about. Worth noticing. Exceptional. New . Interesting. It’s a Purple Cow . Boring stuff is invisible . It’s a brown cow. … Remarkable marketing is the art of building things worth noticing right into your product or service.” Seth Godin Author / Speaker / Marketing Expert Purple Cow 2002 Source: Purple Cow / Seth Godin / Page 3
48. Conversational MKTK is nothing new . It’s basically THE concept that PEOPLE respond better 2 LOWERED voices spoken IN credible TONES than they do 2 THE Aggressive in-ur-face Mktg speak as is evidences in everything from TV ads to the blabla of SO many Website.
49. 76 % of Consumers don’t believe that companies tell THE truth in advertisements Yankelowich,2006
50. The truth is THAT consumers (and purchasers or corporate decision -makers) are literally bombarded with messages of all kinds and the law of large numbers (send more messages and expect greater results) is increasingly less efficient under these conditions .
51. From Stranger to Friend, Friend 2 Customer and Customer 2 Loyal Customer
53. 58% believe what “a person like me” says about an organization (up from 51% in 2007) LEAST CREDIBLE (IN THE US): corporate or product advertising (22% of ages 25-34) S OURCE: 2008 Edelman Trust Barometer
54. 78% aged 35-64 and 83 % aged 25-34 were “ likely to trust what they have seen, read or heard about a company if someone they know has already mentioned it to them.” LEAST CREDIBLE (IN THE US): corporate or product advertising (22% of ages 25-34) S OURCE: 2008 Edelman Trust Barometer
55. 56 % of those aged 35-64 and 63 % aged 25-34 were “likely to share their opinions and experiences about companies they trust or distrust on the web.” LEAST CREDIBLE (IN THE US): corporate or product advertising (22% of ages 25-34) S OURCE: 2008 Edelman Trust Barometer
57. Ale x Kornfeind provides consulting services which helps company's currently operate within the constraints of 1.0 BUT B ready 2 ex ploit THE converged 2.0 ! Our deliverables assist U in the move from separation, isolation n solitude 2 relationship, engagement and conversation . [email_address]
58. Special thanks goes to Mr. Clooney, Mr. Pitt and Tactica, AFC Vancouver, Forrester Research, Advanced Media Production, 3Rsales, Napa Consulting, Brain Traffic, Toni Fish, Tuğçe Esener, Seth Godin, Brand Dialogue