E-réputation et Pinterest
Sommaire
Qu'est ce que Pinterest?
Les enjeux d’e-réputation sur Pinterest
Gérer votre e-réputation sur Pinterest
5 étapes clés :
Faire de la veille sur Pinterest
Protéger votre Marque
Définir vos objectifs
Pousser du contenu
Partager ces contenus sur d’autres réseaux
Vous avez probablement entendu parler de Pinterest ? Vous savez, ce site qui a dépassé les 10 millions de visiteurs en 1 mois, du jamais vu dans l'histoire d'internet !
Intéressant mais comment bien utiliser cette nouvelle plateforme sociale ? Et surtout, comment l'intégrer à votre stratégie de communication digitale ?
Parce que c'est vous, nous vous délivrons ici les clés de Pinterest !
Ce slide-share vous présente les informations de base à connaître pour savoir ce qu'est Pinterest. Partagez avec moi vos premiers pas sur ce réseau social.
Pinterest - Enjeux et intérêts pour les marquesDagobert
Mars 2012 : Si Pinterest est en ce début d’année LE réseau social dont tout le monde parle, il est important cependant de prendre du recul sur l’outil et les réels enjeux qu’il soulève.
Dagobert fait le point sur la plateforme, ses avantages mais aussi ses limites.
Tutoriel Pinterest - Emarketing par @dkoopRégis Vansnick
Tutoriel d'utilisation de Pinterest dans votre communication :
Contexte
Conseils
Erreurs usuelles
Configuration de votre compte et des widgets
Exemples de bonnes pratiques
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
Vous avez probablement entendu parler de Pinterest ? Vous savez, ce site qui a dépassé les 10 millions de visiteurs en 1 mois, du jamais vu dans l'histoire d'internet !
Intéressant mais comment bien utiliser cette nouvelle plateforme sociale ? Et surtout, comment l'intégrer à votre stratégie de communication digitale ?
Parce que c'est vous, nous vous délivrons ici les clés de Pinterest !
Ce slide-share vous présente les informations de base à connaître pour savoir ce qu'est Pinterest. Partagez avec moi vos premiers pas sur ce réseau social.
Pinterest - Enjeux et intérêts pour les marquesDagobert
Mars 2012 : Si Pinterest est en ce début d’année LE réseau social dont tout le monde parle, il est important cependant de prendre du recul sur l’outil et les réels enjeux qu’il soulève.
Dagobert fait le point sur la plateforme, ses avantages mais aussi ses limites.
Tutoriel Pinterest - Emarketing par @dkoopRégis Vansnick
Tutoriel d'utilisation de Pinterest dans votre communication :
Contexte
Conseils
Erreurs usuelles
Configuration de votre compte et des widgets
Exemples de bonnes pratiques
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
2. 2
Sommaire
Pinterest,
qu’est-‐ce
que
c’est?
Les
enjeux
d’e-‐réputa7on
sur
Pinterest
Gérer
votre
e-‐réputa7on
sur
Pinterest
Audrey
Fleury
-‐
@aflery
3. 3
Qu’est
ce
que
Pinterest?
Pinterest
est
à
la
fois
:
Exemple
de
profil
d’un
internaute
sur
Pinterest
Un
réseau
social
Un
ou7l
de
cura7on
Un
ou7l
de
bookmarking
Sa
spécificité
:
Partage
uniquement
d’images
et
de
vidéos
Accès
uniquement
sur
invita7ons
Audrey
Fleury
-‐
@aflery
4. 4
Qu’est
ce
que
Pinterest?
Un
«
pin
»
Les
profils
des
u7lisateurs
sont
des
tableaux
de
bords
composés
d’images
ou
vidéos
organisées
par
théma7que
:
Les
images
ou
vidéos
sont
appelées
des
«
pins
»
Les
théma7ques
sont
appelées
des
«
boards
»
Fonc7ons
sociales
:
«
Repin
»
:
ac7on
de
reprendre
une
image
sur
son
tableau
Un
«
board
»
de
bord,
à
l’image
d’un
«
retweet
»
sur
TwiNer.
«
Boards
partagés
»
:
possibilité
de
partager
avec
plusieurs
u7lisateurs
vos
«
boards
».
Ils
pourront
dès
lors
publier
dans
celui-‐ci
du
contenu.
Fonc>on
de
partage
sur
Facebook,
TwiNer
et
par
e-‐mail
disponible
directement
sur
Pinterest.
Audrey
Fleury
-‐
@aflery
5. 5
Pinterest
en
chiffres
Monde
France
de
visites
par
mois
de
visites
par
mois
Audrey
Fleury
-‐
@aflery
6. 6
Pinterest
et
les
moteurs
de
recherche
Actuellement,
les
contenus
diffusés
sur
Pinterest
sont
peu
visibles
sur
les
moteurs
de
recherche.
Manque
de
visibilité
=
difficulté
pour
retrouver
les
contenus
diffusés.
Audrey
Fleury
-‐
@aflery
7. 7
Fort
potentiel
viral
Images
et
vidéos,
des
contenus
à
fort
poten>el
viral
:
En
France,
29
millions
d’internautes
ont
regardé
au
moins
une
vidéo
sur
le
web
par
mois.
Les
images
peuvent
être
plus
puissantes
que
des
mots.
La
croissance
exponen7elle
des
«
mèmes
»
Audrey
Fleury
-‐
@aflery
8. 8
Fort
potentiel
viral
Le
cas
La
Redoute:
une
image
fait
le
La
photo
originelle
buzz
Un
homme
nu
découvert
sur
le
site
La
Redoute.
Une
photo
diffusée
massivement:
plus
de
8
000
partages
sur
facebook
et
twiNer.
Les
«
mèmes
»
Les
internautes
créent
des
«
mèmes
»
avec
cet
homme
dans
différentes
situa7ons.
Créa7on
d’un
Tumblr
dédié
à
ce
«
fail
»
de
La
Redoute.
Audrey
Fleury
-‐
@aflery
9. 9
De
nombreux
contenus
sur
les
Marques…
Audrey
Fleury
-‐
@aflery
10. 10
dont
des
contenus
négatifs…
Audrey
Fleury
-‐
@aflery
11. 11
Des
confusions
possibles
Des
recherches
sur
des
Marques
abou>ssant
aux
profils
d’internautes
Audrey
Fleury
-‐
@aflery
12. 12
Des
confusions
possibles
Des
recherches
sur
des
Marques
abou>ssant
aux
profils
d’internautes
Audrey
Fleury
-‐
@aflery
13. 13
Comment
gérer
votre
E-‐réputation
sur
Pinterest
?
5
étapes
clés
:
Faire
de
la
veille
sur
Pinterest
Protéger
votre
Marque
Définir
vos
objec7fs
Pousser
du
contenu
posi7f
:
«
boards
»
et
«
pins
»
Partager
ces
contenus
sur
d’autres
réseaux
Audrey
Fleury
-‐
@aflery
14. 14
Faire
de
la
veille
Recherchez
les
contenus
sur
vos
Marques
grâce
à
la
barre
de
recherche.
Sélec>onnez
«
pins
»
pour
voir
les
images
ou
les
vidéos
partagées.
N’oubliez
pas
de
regarder
les
«
boards
»
:
certains
internautes
peuvent
créer
des
«
boards
»
dédiés
à
vos
Marques,
à
des
produits
spécifiques…
Audrey
Fleury
-‐
@aflery
15. 15
Faire
de
la
veille
Recherchez
les
contenus
provenant
de
votre
site
grâce
à
l’adresse
suivante
:
h<p://pinterest.com/source/
domaine.com
Par
exemple,
pour
connaître
les
images
publiées
sur
Pinterest
provenant
du
site
www.starbucks.fr
:
Audrey
Fleury
-‐
@aflery
16. 16
Protéger
sa
Marque
Réservez
votre
profil
Pour
se
faire,
vous
aurez
besoin
d’une
invita7on.
Pourquoi
le
créer?
Ne
laissez
pas
l’opportunité
aux
internautes
d’u7liser
votre
Marque.
Apparaissez
dans
les
résultats
de
recherche
Pinterest
sur
votre
Marque.
Innovez
et
soyez
présent
avant
vos
concurrents.
Audrey
Fleury
-‐
@aflery
17. 17
Et
maintenant?
Définissez
vos
objec>fs
et
votre
stratégie
Stratégie
de
présence
:
protec7on
de
Marque
ou
nouveau
canal
de
présence…
Stratégie
de
contenus
:
promouvoir
la
Marque,
les
produits,
la
culture
d’entreprise,
l’emploi,
le
secteur
d’ac7vité…
Stratégie
d’engagement
:
fédérer
des
consommateurs,
acrer
des
talents,
dialoguer
avec
eux…
Audrey
Fleury
-‐
@aflery
18. 18
Des
«
boards
intelligents
»
Organisez
vos
«
boards
»
Créez
des
théma7ques
spécifiques
et
ciblées
:
catalogue
de
produits,
receNes
de
cuisine,
voyages
en
Australie…
Choisissez
les
bons
mots
clés
pour
vos
«
boards
»
:
pour
être
facilement
trouvé
par
les
internautes
Jouez
avec
les
possibilités
visuelles
des
«
boards
»
Audrey
Fleury
-‐
@aflery
19. 19
De
l’importance
des
mots
clés
Le
cas
de
KraY
foods
Une
recherche
sur
Kraf
foods
n’abou7t
à
aucun
résultat
Pourtant
Kraf
foods
est
bien
présent,
mais
son
profil
est
nommé
«
Kraf
Recipes
»
Audrey
Fleury
-‐
@aflery
20. 20
Diffuser
du
contenu
positif
Vos
différents
contenus
:
Relayez
le
contenu
des
internautes
:
provenant
de
votre
site
Ceux
qui
meNent
en
avant
vos
produits
provenant
d’autres
plateformes
Ceux
qui
les
u7lisent
(receNes,
créer
du
contenu
spécifique
orienté
voyages,
point
de
vente…)
vente
et
marke7ng
(coupons
de
réduc7ons,
évènements,
QR
code,
Ceux
qui
les
personnalisent
(mise
en
nouveau
packaging...)
scène,
scrapbooking…)
créer
du
contenu
spécifique
orienté
Créer
l’intérac7on
RH,
valoriser
votre
Marque
employeur
(valeurs,
mé7ers,
équipes,
environnements...)
Audrey
Fleury
-‐
@aflery
21. 21
Audrey
Fleury
Chef
de
projet
E-‐réputation
Merci !
Let’s
connect
on
:
TwiNer
@aflery
LinkedIn
Audrey
Fleury
Pinterest
aflery
Audrey
Fleury
-‐
@aflery