This document provides guidance on effective email marketing for small businesses. It discusses why email marketing is an effective channel, how to plan email marketing campaigns, grow and maintain email lists, analyze reporting and test campaigns, and ensure deliverability and compliance to avoid spam issues. Key recommendations include carefully planning content for each campaign, designing emails to match your brand, testing emails, analyzing click-through and open rates from reports, growing lists through opt-in and pruning invalid addresses, and following CAN-SPAM regulations to avoid being flagged as spam. The overall message is that email marketing requires strategy and compliance to build trust and drive results for small businesses.
5 W25 Webcast Building Your Online Marketing Derek BrownPronto Marketing
Presentation for Microsoft 5W/25 series on marketing for IT Consultants and Managed Services Providers.
Pronto Marketing provides online marketing for IT Consultants and Managed Service Providers.
ROI Marketing and Advertising Your Web Presence (Inbound)Modgility
The document provides an overview of an inbound marketing presentation given by Keith Gutierrez, CEO of Structure Marketing. The presentation discusses the evolution of marketing from traditional advertising to inbound marketing. It defines inbound marketing as a process of attracting and converting website traffic into leads and customers through content creation and social media engagement. The presentation also outlines the key components of an inbound marketing campaign, including developing targeted offers, optimizing websites, blogging, social media promotion, and using analytics to measure results.
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For Similar content visit http://www.autosuccesssocial.com/
This is my presentation to the International Society of Arboriculture (ISA), in Rhode Island, June 2009. It contains many examples of how to run a more profitable tree care business.
It was referenced in the podcast interview with Todd on ArborViews at http://www.isa-arbor.com/podcast/PodcastDetail.aspx?ID=8
Conversion Optimization and Lead MagnetsBrant Bell
Measure, analyze, test and optimize your website to convert at a higher rate thanks to a focused sales funnel complete with attractive lead magnets.
Conversion optimization isn't an option in today's online world. Awareness is great, but what do you do after you get a visitor to your site? The answer can define whether your site successful turns visitors into customers or whether they turn to your competition.
Learn to step back from your website to get a better perspective of what you need to do in order to achieve the results you deserve.
Not doing content marketing? Where’ve you been? Creating and sharing valuable content helps brands stay relevant and meaningful. If you don’t use it to sell, and keep it authentic and high quality, content marketing can be a great way to build customer loyalty.
B savage presentation - Alliott Group Barcelona 2011Alliott Group
The document provides tips on how professional service firms and their employees can win more business. It emphasizes that technical expertise alone is not enough, and that one must focus on relationship building, communication, and business development. The workshop aims to give attendees the confidence and action plan to turn relationships into business opportunities. Key recommendations include focusing on client empathy and needs rather than selling, staying visible through various marketing activities, and setting SMART objectives for key client contact and development.
5 W25 Webcast Building Your Online Marketing Derek BrownPronto Marketing
Presentation for Microsoft 5W/25 series on marketing for IT Consultants and Managed Services Providers.
Pronto Marketing provides online marketing for IT Consultants and Managed Service Providers.
ROI Marketing and Advertising Your Web Presence (Inbound)Modgility
The document provides an overview of an inbound marketing presentation given by Keith Gutierrez, CEO of Structure Marketing. The presentation discusses the evolution of marketing from traditional advertising to inbound marketing. It defines inbound marketing as a process of attracting and converting website traffic into leads and customers through content creation and social media engagement. The presentation also outlines the key components of an inbound marketing campaign, including developing targeted offers, optimizing websites, blogging, social media promotion, and using analytics to measure results.
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For Similar content visit http://www.autosuccesssocial.com/
This is my presentation to the International Society of Arboriculture (ISA), in Rhode Island, June 2009. It contains many examples of how to run a more profitable tree care business.
It was referenced in the podcast interview with Todd on ArborViews at http://www.isa-arbor.com/podcast/PodcastDetail.aspx?ID=8
Conversion Optimization and Lead MagnetsBrant Bell
Measure, analyze, test and optimize your website to convert at a higher rate thanks to a focused sales funnel complete with attractive lead magnets.
Conversion optimization isn't an option in today's online world. Awareness is great, but what do you do after you get a visitor to your site? The answer can define whether your site successful turns visitors into customers or whether they turn to your competition.
Learn to step back from your website to get a better perspective of what you need to do in order to achieve the results you deserve.
Not doing content marketing? Where’ve you been? Creating and sharing valuable content helps brands stay relevant and meaningful. If you don’t use it to sell, and keep it authentic and high quality, content marketing can be a great way to build customer loyalty.
B savage presentation - Alliott Group Barcelona 2011Alliott Group
The document provides tips on how professional service firms and their employees can win more business. It emphasizes that technical expertise alone is not enough, and that one must focus on relationship building, communication, and business development. The workshop aims to give attendees the confidence and action plan to turn relationships into business opportunities. Key recommendations include focusing on client empathy and needs rather than selling, staying visible through various marketing activities, and setting SMART objectives for key client contact and development.
Building your marketing machine for this century required different tools and thought processes. We discuss the foundation you have to put in place to build a great business development machine in this presentation given to Sage Australia/New Zealand at the Partner Insights Summit.
This document provides an overview of the evolution of email marketing from 2016. It discusses how email marketing has progressed from basic batch and blast strategies to more personalized approaches using techniques like consumer journey mapping, segmentation based on recency and frequency scores, and developing long-term engagement strategies. It highlights how the most effective marketers treat their email lists as valuable customer relationships to nurture over time, rather than one-time sales channels. Measurement is also emphasized, with more advanced companies tying their metrics to objectives like lifetime customer value rather than just opens and clicks. The document aims to demonstrate how marketers can maximize the potential of email as a marketing strategy through personalization, long-term engagement, and strategic measurement.
ConversionWorks at the How to be Social eventConversionWorks
The document provides tips for improving website conversions through testing elements like hero images, page titles, product images, assurances, and call to action buttons. It recommends starting simple tests to find barriers and test great things like these elements. Multivariate testing is highlighted as the number one way to put customers at the heart of the website by testing different variations. Overall the document stresses the importance of testing website elements to improve conversions and marketing ROI.
The document discusses 3 reasons for business leaders to write a book: to boost business revenues through greater brand awareness, more clients, and higher fees; to establish standing as a thought leader and build credibility; and to leave a legacy and support one's successor. It provides examples and case studies from CEO authors who experienced increased business from their books in areas like indirect revenues, speaking engagements, and consulting fees.
E book 38 essential quick cash strategiesmimosaPLANET
The document provides 38 strategies and tactics for improving cash flow and profitability. Some of the key strategies include increasing prices by 10% across the board, completing a profit model review to identify areas for improvement, increasing sales conversion rates through training and implementing sales processes, and increasing the average sale amount by upselling and cross-selling additional products and services. Additional tactics focus on improving cash flow by shortening credit terms, enforcing credit policies, and negotiating longer supplier payment terms.
How to unlock the Roi_of your Marketing_with_analyticsSocial You, S.L.
This document provides guidance on improving marketing performance by analyzing marketing analytics data. It discusses using analytics to optimize landing pages, search engine optimization, blogging, social media, email marketing, and lead nurturing. The document recommends establishing baseline metrics, ensuring alignment between calls-to-action and landing pages, removing distractions from landing pages, analyzing conversion rates, and using split testing to improve pages. It also suggests focusing SEO efforts on keywords that drive qualified traffic and conversions.
How does today's small business owner build a company of distinction that insures that company will flourish. Only way is to built it right and this presentation will show you how. Creating "Wow!" moments is the start. using the Internet effectively is a plus as well.
Do you need a practical guide and how-to checklist for starting your growth hacking efforts? Learn how to build your growth funnel, how to run experiments, how to track your key growth metrics, how to identify your points of leverage, what tools to invest in, how to think like a growth hacker, and how to build your growth hacking team.
Introducing the ultimate content marketing ebook. The NuSpark Marketing team of b2b content directors contributed their thought leadership the book. Learn best practices on how content generates quality leads and sales.
The document provides tips for writing effective cold emails to generate new B2B customers. It outlines five rules: 1) Know your audience through research; 2) Focus on enticing benefits rather than features; 3) Use social proof from successful clients; 4) Stay laser-focused on one compelling concept per email; 5) Evoke emotions with engaging language. The document also provides examples of how to apply the rules when writing email templates and gives feedback on sample templates to make them more targeted and persuasive.
Learn why the traditional sales funnel is obsolete and has been replaced with a new form of Trust based selling that is being driven by the social web. Companies that sell things can no longer rely on outbound sales campaigns to reliably sell products because prospects are responding less and less to this. Now, consumers find companies and products after their Trust level has reached a selling Pivot Point, and they seek out products. This is an essential presentation for any inside sales professional, inside sales manager, or corporate executive who want to understand how to reinvent selling for the new reality of the social web.
Timmons & Company Capabilities | Advertising Agency Philadelphia | Markting C...Rich Timmons
We are a well-trained, fast-moving, strategically-oriented group of creative marketing professionals. We quickly assess our clients’ marketing objectives, create a strategic plan, recommend tactics, produce Madison Avenue quality creative, and implement the plan, on time and on budget. We welcome the opportunity to discuss your marketing challenge.
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Lead Nurturing Beyond the Inbox - INBOUND14HubSpot
When you hear the phrase "marketing automation," what do you think of first? A detailed diagram of emails sent to different segments, broken out by email engagement, drawing a line from lead to customer? This has become the norm, yet it is among the least effective lead nurturing efforts you can set up as a marketer. Join this session to learn how to set up a multi-channel lead nurturing campaign to reach your prospective customers via email, social media, and other effective media.
This document provides instructions for setting up a Pinterest business account and optimizing your Pinterest presence. It discusses converting a personal Pinterest account into a business account, verifying your website on Pinterest, and adding Pinterest buttons and widgets to your site. The guide explains that Pinterest offers resources tailored specifically for businesses and provides step-by-step instructions for account setup and feature implementation. It emphasizes that establishing a business account and claiming your website are important for taking advantage of Pinterest's business tools and growing your presence on the platform.
Email Essentials: Optimizing Inbox Deliverability and Response
If an email message lands in the junk folder and no one sees it, does it count as “delivered?” Clearly, no. The foundation to every response optimization strategy is to first reach the inbox and render as intended. Find out why commercial messages get blocked as spam, how to read data for good decision-making, how to make a business case for more email marketing resources, and get a bevy of ideas and resources to increase response and revenue from this channel.
5 Reasons Enterprise Marketers Love Drupal 8Duo Consulting
Upcoming changes in the Drupal platform promise more power and scalability, while offering a better user experience. As web content is displayed on more platforms than ever, Drupal 8's unmatched flexibility is perfectly positioned as a future-ready and enterprise-grade web platform that marketers will embrace.
Early fusion experiments in the 1950s used "magnetic bottles" to confine hot plasma using electromagnetic fields. Two main approaches were the linear "pinch" configuration and toroidal designs. However, plasmas in these devices were unstable and short-lived due to kink, sausage, and other instabilities. In the 1950s, the toroidal "stellarator" was developed to provide stable confinement without instabilities driven by plasma currents. The Soviet "tokamak" design added magnetic fields from external coils to the toroidal pinch and showed greatly improved stability and confinement in the late 1960s. Inertial confinement using high-power lasers was also proposed in the 1960s as an alternative approach to initiating fusion reactions.
Mary recently graduated with a BA in Art & Architecture and now works for the Royal Irish Academy on a four volume history of Irish Art & Architecture. She feels lucky to have found a job quickly and credits working hard in her final year of college. However, she sometimes feels underappreciated at work and that others do not realize the huge amount of responsibility she has for one volume of the book. She is considering doing a Master's part-time but wants to keep her current job.
Building your marketing machine for this century required different tools and thought processes. We discuss the foundation you have to put in place to build a great business development machine in this presentation given to Sage Australia/New Zealand at the Partner Insights Summit.
This document provides an overview of the evolution of email marketing from 2016. It discusses how email marketing has progressed from basic batch and blast strategies to more personalized approaches using techniques like consumer journey mapping, segmentation based on recency and frequency scores, and developing long-term engagement strategies. It highlights how the most effective marketers treat their email lists as valuable customer relationships to nurture over time, rather than one-time sales channels. Measurement is also emphasized, with more advanced companies tying their metrics to objectives like lifetime customer value rather than just opens and clicks. The document aims to demonstrate how marketers can maximize the potential of email as a marketing strategy through personalization, long-term engagement, and strategic measurement.
ConversionWorks at the How to be Social eventConversionWorks
The document provides tips for improving website conversions through testing elements like hero images, page titles, product images, assurances, and call to action buttons. It recommends starting simple tests to find barriers and test great things like these elements. Multivariate testing is highlighted as the number one way to put customers at the heart of the website by testing different variations. Overall the document stresses the importance of testing website elements to improve conversions and marketing ROI.
The document discusses 3 reasons for business leaders to write a book: to boost business revenues through greater brand awareness, more clients, and higher fees; to establish standing as a thought leader and build credibility; and to leave a legacy and support one's successor. It provides examples and case studies from CEO authors who experienced increased business from their books in areas like indirect revenues, speaking engagements, and consulting fees.
E book 38 essential quick cash strategiesmimosaPLANET
The document provides 38 strategies and tactics for improving cash flow and profitability. Some of the key strategies include increasing prices by 10% across the board, completing a profit model review to identify areas for improvement, increasing sales conversion rates through training and implementing sales processes, and increasing the average sale amount by upselling and cross-selling additional products and services. Additional tactics focus on improving cash flow by shortening credit terms, enforcing credit policies, and negotiating longer supplier payment terms.
How to unlock the Roi_of your Marketing_with_analyticsSocial You, S.L.
This document provides guidance on improving marketing performance by analyzing marketing analytics data. It discusses using analytics to optimize landing pages, search engine optimization, blogging, social media, email marketing, and lead nurturing. The document recommends establishing baseline metrics, ensuring alignment between calls-to-action and landing pages, removing distractions from landing pages, analyzing conversion rates, and using split testing to improve pages. It also suggests focusing SEO efforts on keywords that drive qualified traffic and conversions.
How does today's small business owner build a company of distinction that insures that company will flourish. Only way is to built it right and this presentation will show you how. Creating "Wow!" moments is the start. using the Internet effectively is a plus as well.
Do you need a practical guide and how-to checklist for starting your growth hacking efforts? Learn how to build your growth funnel, how to run experiments, how to track your key growth metrics, how to identify your points of leverage, what tools to invest in, how to think like a growth hacker, and how to build your growth hacking team.
Introducing the ultimate content marketing ebook. The NuSpark Marketing team of b2b content directors contributed their thought leadership the book. Learn best practices on how content generates quality leads and sales.
The document provides tips for writing effective cold emails to generate new B2B customers. It outlines five rules: 1) Know your audience through research; 2) Focus on enticing benefits rather than features; 3) Use social proof from successful clients; 4) Stay laser-focused on one compelling concept per email; 5) Evoke emotions with engaging language. The document also provides examples of how to apply the rules when writing email templates and gives feedback on sample templates to make them more targeted and persuasive.
Learn why the traditional sales funnel is obsolete and has been replaced with a new form of Trust based selling that is being driven by the social web. Companies that sell things can no longer rely on outbound sales campaigns to reliably sell products because prospects are responding less and less to this. Now, consumers find companies and products after their Trust level has reached a selling Pivot Point, and they seek out products. This is an essential presentation for any inside sales professional, inside sales manager, or corporate executive who want to understand how to reinvent selling for the new reality of the social web.
Timmons & Company Capabilities | Advertising Agency Philadelphia | Markting C...Rich Timmons
We are a well-trained, fast-moving, strategically-oriented group of creative marketing professionals. We quickly assess our clients’ marketing objectives, create a strategic plan, recommend tactics, produce Madison Avenue quality creative, and implement the plan, on time and on budget. We welcome the opportunity to discuss your marketing challenge.
pennsylvania advertising agency, pennsylvania marketing company, pennsylvania social media company, advertising philadelphia, marketing philadelphia, social media philadelphia, marketing pennsylvania, advertising pennsylvania, Philadelphia advertising agency, Philadelphia marketing company, Advertising agency, advertising company, Marketing services, website design, graphic design, print design, advertising company Philadelphia, advertising company new jersey, social media Philadelphia, social media agency Philadelphia, advertising, social media marketing, social media, brand marketing, brand building, branding
Lead Nurturing Beyond the Inbox - INBOUND14HubSpot
When you hear the phrase "marketing automation," what do you think of first? A detailed diagram of emails sent to different segments, broken out by email engagement, drawing a line from lead to customer? This has become the norm, yet it is among the least effective lead nurturing efforts you can set up as a marketer. Join this session to learn how to set up a multi-channel lead nurturing campaign to reach your prospective customers via email, social media, and other effective media.
This document provides instructions for setting up a Pinterest business account and optimizing your Pinterest presence. It discusses converting a personal Pinterest account into a business account, verifying your website on Pinterest, and adding Pinterest buttons and widgets to your site. The guide explains that Pinterest offers resources tailored specifically for businesses and provides step-by-step instructions for account setup and feature implementation. It emphasizes that establishing a business account and claiming your website are important for taking advantage of Pinterest's business tools and growing your presence on the platform.
Email Essentials: Optimizing Inbox Deliverability and Response
If an email message lands in the junk folder and no one sees it, does it count as “delivered?” Clearly, no. The foundation to every response optimization strategy is to first reach the inbox and render as intended. Find out why commercial messages get blocked as spam, how to read data for good decision-making, how to make a business case for more email marketing resources, and get a bevy of ideas and resources to increase response and revenue from this channel.
5 Reasons Enterprise Marketers Love Drupal 8Duo Consulting
Upcoming changes in the Drupal platform promise more power and scalability, while offering a better user experience. As web content is displayed on more platforms than ever, Drupal 8's unmatched flexibility is perfectly positioned as a future-ready and enterprise-grade web platform that marketers will embrace.
Early fusion experiments in the 1950s used "magnetic bottles" to confine hot plasma using electromagnetic fields. Two main approaches were the linear "pinch" configuration and toroidal designs. However, plasmas in these devices were unstable and short-lived due to kink, sausage, and other instabilities. In the 1950s, the toroidal "stellarator" was developed to provide stable confinement without instabilities driven by plasma currents. The Soviet "tokamak" design added magnetic fields from external coils to the toroidal pinch and showed greatly improved stability and confinement in the late 1960s. Inertial confinement using high-power lasers was also proposed in the 1960s as an alternative approach to initiating fusion reactions.
Mary recently graduated with a BA in Art & Architecture and now works for the Royal Irish Academy on a four volume history of Irish Art & Architecture. She feels lucky to have found a job quickly and credits working hard in her final year of college. However, she sometimes feels underappreciated at work and that others do not realize the huge amount of responsibility she has for one volume of the book. She is considering doing a Master's part-time but wants to keep her current job.
mHealth Israel: PwC emerging mhealth paths for growthLevi Shapiro
Emerging mHealth holds great potential to improve healthcare access, costs and quality through ubiquitous mobile devices. However, widespread adoption faces challenges from healthcare's resistance to change and the need to navigate complex, fragmented systems. Expectations for mHealth are high among patients, doctors and payers, but most experts expect slower adoption as improving patient care often disrupts traditional models. Emerging markets are pioneering mHealth by leaping ahead through greater needs and fewer barriers, showing the path could be smoother where systems are less rigidly established.
The document provides an overview of OSX and its strategic partnerships and projects. Specifically:
- OSX is a Brazilian integrated offshore oil and gas services provider with strategic partnerships with Hyundai for shipbuilding expertise and OGX as its anchor client.
- It is developing an industrial shipbuilding complex in Açu with technology transfer from Hyundai to meet growing demand from Petrobras and OGX for offshore oil and gas equipment over the next decade.
- OSX is also establishing an ITN naval technology institute to train local personnel and develop the domestic supply chain and technological capabilities for the offshore oil and gas industry.
This document discusses the art movement known as Japonisme, where European artists in the late 19th century were influenced by Japanese art. It began when Japanese art objects became more widely available in Europe after Japan opened to trade in 1854. Major exhibitions fuelled interest, and artists were drawn to qualities of Japanese art like asymmetric compositions, flat colors, and calligraphic brushwork. Japonisme influenced painting, graphics, and decorative arts, seen in works of Manet, Degas, van Gogh, and designers like William Morris. The influence continued into the Art Nouveau period through emphasis on nature motifs and pure colors.
The letter from Banta Singh discusses several issues he is having with his new computer, including being unable to see passwords typed, a lack of pause or stop buttons like on a stereo, and confusion over some program functions like the recycle bin and search features. He asks the assistant to check on these problems and clarify how some computer elements work, such as whether emails can be viewed from the inside out.
Creating a Computer Game outlines the key stages in developing a video game: idea development which requires a producer and writer to develop a new game concept; pre-production planning where a budget, script and schedule are created with input from an accountant, producer and writer; production involving animating, music creation by an animator, producer and composer; post-production bringing all elements together and testing the final product with a producer and testers; and marketing using promotions to advertise the packaged and priced game with a producer, accountant and advertising agency.
Arun Davis is a chartered accountant with over 7 years of experience in finance and accounting roles across various industries. He has expertise in accounting, financial reporting, taxation, and process improvement. Currently he is working as the Manager - Finance & Accounts at Zafin Software of Excellence Ltd. in Trivandrum, India where he leads a team of 6-8 people. Prior to this, he has held finance roles at Innovative Foods Ltd., Idea Cellular Ltd., Voltas India Ltd. in Qatar, and Saint Gobain Glass India Ltd. He is skilled in ERP systems like SAP, Oracle, Tally, and Dynamics NAV.
The eTwinning project involves students from multiple countries collaboratively writing short stories that feature folklore characters from their nations traveling together. Students will develop language and communication skills in English and their native tongues by contributing parts of an ongoing story that passes through each country. By including cultural details at each stop, the project aims to teach students about different European cultures and traditions while improving their creative writing abilities.
The document is a sponsorship packet for the 2012 Earth Day Festival in Santa Barbara, CA on April 21-22. It outlines sponsorship opportunities and benefits that range from $25,000 to $500. Sponsorship levels include Benefactor, Pillar, Patron, Sustainer, Booster, and Contributor. Benefits include logo placement, marketing exposure, event benefits like tent space, and parking passes. The festival highlights sustainability, features green exhibits and speakers, and had 250 exhibitors and 500 test drives in 2011.
Connect, Build, Sustain: Growing Your Business with Social MediaGrow Socially, Inc.
Your social media presence has to be planned, executed, managed, and measured on a daily basis
while using best practices. Smart online marketing begins with a plan that identifies the necessary actions to achieve
marketing objectives. During this presentation, Foley will demonstrate how companies can grow their business through
online marketing initiatives. He will share strategies, plans, tactics, and case studies that demonstrate how companies can
successfully incorporate social media into multi-channel marketing campaigns. Gain an understanding of how your target
audience communicates in the various social networks and how getting noticed is most important. Learn how to drive
website traffic from social media and generate leads. See real examples and case studies on how to use your creativity to
blend traditional marketing methods with online channels. Get immediate action items and ideas for your business—
website, social media channels, email campaigns, and more by using best practices for social networking, SEO, and website
design.
How to Use the Power of Inbound Marketing to Generate Leads OnlineHubSpot
Inbound marketing uses content and online engagement to attract potential customers and generate leads. It focuses on search engine optimization, blogging, social media, email marketing and analytics to drive organic traffic. Inbound favors quality content over paid ads, building trust and thought leadership. Key tactics include publishing helpful content, optimizing websites and landing pages for search, engaging on social media and sending targeted, valuable emails. The goal is to attract and nurture leads through each stage of the buyer's journey until they become customers in a cost-effective manner.
Making your marketing accountable is one of the keys to making it successful. We explore ways to make your marketing trackable and accountable in this presentation given to Sage Australia/New Zealand at the Partner Insights Summit.
This document provides an overview of online marketing strategies including search marketing, social media marketing, email marketing, and analytics. It discusses setting goals for digital campaigns, optimizing websites for search engines, managing paid search campaigns, engaging audiences on social networks, designing effective email promotions, and measuring campaign performance through analytics. The document also lists related services such as creative design, application development, online marketing support, and localization.
SmartZip provides predictive analytics to help real estate companies target homeowners most likely to sell. They analyze over 93 million properties to identify attributes that predict turnover. Their services include targeted direct mail, online ads, and email nurturing to establish brands among likely sellers. SmartZip's analytics identify the top 20% of homeowners projected to sell within 6-12 months. They provide a strategic 12-month plan and hand-picked territories for clients to focus marketing efforts on the best prospects.
Email Marketing Webinar for Book Publishersfreshnotes
This document provides tips and strategies for book publishers to use email marketing. It discusses setting goals for email campaigns, such as generating interest, sales, and customer relationships. It also outlines the tools available, including websites, search engines, display ads, email lists, and social media. The document provides best practices for email marketing, including list quality, deliverability, and revenue generation. It gives examples of how publishers can promote new releases, recommend titles, and offer seasonal or discounted promotions through email.
SocialCRM - It's all about who you knowBrad Tornberg
The document discusses how CRM and social media marketing are related and how businesses can utilize them together. It recommends starting by listening on social media to identify opportunities and trends. Popular social media sites and tools for listening are mentioned. The benefits of social CRM integration are discussed. The document provides best practices for using various social media platforms like blogs, LinkedIn, Twitter, Facebook for business purposes. It also describes social media marketing programs and courses available.
This document discusses how to use lead nurturing to grow a business. It outlines the lead nurturing process, which includes capturing leads through optimized landing pages and value exchanges, managing those leads in an email program, and testing email campaigns to measure what content sells best. An action plan is suggested to define goals, implement a lead nurturing campaign with email marketing and add-ons like landing page optimization, and continually measure and optimize the process.
The document provides tips on how to be an email marketing superstar in 2012. It discusses 4 key areas of focus: 1) leveraging welcome programs by extending them, capturing preferences, offering value and cross-selling; 2) learning from triggers used by industries like hair salons and investing in triggered emails; 3) segmenting lists by email engagement into engaged, pending, and lapsed groups and managing each group; and 4) testing behavioral personalization to create a basic data strategy without complex dynamic content. The 5 key takeaways are maximizing welcome programs, using email metrics to demonstrate business impact, prioritizing triggered emails, implementing simple non-responder programs, and starting with behavioral personalization.
Lead Nurturing Beyond The Toolset 90octane90octane
Lead Nurturing: Beyond the Toolset - by 90octane. Learn how to develop a lead nurturing strategy to increase prospect engagement, sales qualified leads, and the profitability of a lead generation program.
* The presentation includes a form with a link to the recorded webinar. *
How to Turn Your Website into a Demand Generation MachineMarqui CMS
This presentation discusses how to leverage a website for demand generation. It outlines an 8 step process: 1) Understand your target audience, 2) Get found through SEO, 3) Educate and engage prospects with content, 4) Have strong calls-to-action, 5) Optimize landing pages, 6) Use testimonials and case studies, 7) Align sales and marketing, and 8) Test and measure results. The presentation provides tips for each step and emphasizes measuring demand generation activities to optimize ROI.
3 Steps, we understand our customer needs and strive to excel in what we do, that is, Driving our Customers towards Success. A beautiful and dynamic website is a necessary tool to a successful business. We will conceptualize, conceive and create a website which will effectively mirror the true character of your business.
Tim Watson, Independent Email Marketing Consultant
49% of email marketers in the recent Econsultancy Email Marketing Census 2012 said the lack of email strategy was a major barrier to effective email marketing.
Improving Your Website - 9 Tips for Making it Effective for Your Business Gems Solutions
The document discusses ways to improve a business website through inbound marketing techniques. It provides 9 tips for improvement, including adding calls to action, creating relevant content, blogging regularly, using social media, monitoring website traffic, increasing inbound links, optimizing pages for keywords, ensuring good usability, and incorporating business processes. The goal is to harness the power of the web to generate qualified leads and customers through an effective online marketing strategy.
The document provides tips for businesses on using social media and blogging as part of their marketing strategy, including identifying target markets, building relationships online, and streamlining the blog creation process. It also discusses email marketing best practices such as having a clear purpose and goal for campaigns. Advanced strategies mentioned include using videos, webinars and e-products to grow email lists and engage customers.
A Marketing Plan Outline from start to finish. In this presentation (Marketing 101 PowerPoint) you will learn how to create a marketing plan for any business. By Marketing by Justina 2012 www.marketingbyjustina.wordpress.com
Vision6 digital certificate course adma 2013Melina Kellam
The document provides an overview of email marketing in 3 sentences or less:
Email marketing is discussed in 5 sections - set up, implementation, reporting, optimization, and social media integration. The document outlines how to set up an email marketing campaign, including choosing an email service provider, defining objectives, and collecting contact lists. It then covers implementing a campaign through planning, contact list management, creating emails, and automation tactics. The document concludes with sections on reporting, optimizing results, and using social media to promote email campaigns.
[Webcast] How to Get Your Email Marketing Off the GroundSendGrid
The document provides an overview of how to get email marketing off the ground. It discusses delivering email at scale, the benefits of marketing email over other channels in terms of ROI, and key concepts to understand like deliverability before sending campaigns. Metrics for measuring campaign performance are also reviewed like open and click rates. Finally, tips are provided for growing email lists and campaigns over time through reliability, scalability and APIs.
My three stage Brand Postioning program, designed to identify areas of differentiation for a business and then develop a new elevator pitch and key messages to exploit that uniqueness.
Similaire à Effective Email Marketing for Small Businesses (20)
A look at design trends that are peaking in 2016 and a prediction of design trends for 2017 for web sites, e-newsletters and email marketing. Originally presented at Social Media Breakfast Maine by Emily Brackett of Visible Logic and Mail on the Mark.
Content Marketing can be an effective strategy to increase your company’s visibility and show off your expertise. But it can also be time consuming, expensive and tends to have a slow ROI.
Improve your content marketing results by maximizing your time, tools and budget.
Is it hard to explain your product or service? Looking for effective content marketing strategies for technical (or niche, or difficult to understand) products or services?
With the right approach even very technical products and services can benefit from a content-based marketing strategy. In this webinar we will talk about how to effectively choose and use different channels including:
• blogs
• e-newsletter
• social media
If you want to use content marketing, but are afraid your product is too niche or too complex, we’ll show you how!
We will share strategies for connecting with prospects and use content marketing to increase your visibility. You will learn about how to present information to different types of researchers and buyers including both the business and technical teams at your ideal client.
In this webinar you will learn:
• What is content marketing and why is it so important for building visibility for your brand
• Why content marketing is a critical component of search engine optimization (SEO)
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•How to know whether your name, logo or web site is good enough
•How to research the market and your competition to position your brand
•Why you need a compelling story and how to tell it
•How to turn product features into compelling benefits
Branding for Startups: Build your brand to attract customers and investorsVisible Logic, Inc.
As a startup founder, you’re struggling to launch your new product or service as well as market it to buyers and investors. A smart brand is the foundation of building your brand identity and all of your marketing channels including your web site, social media, investor presentations and more.
This free webinar is for you if you want to know:
• What is branding?
•How to leverage the personal brand of the founders and develop your corporate brand
•How a strong brand can help you attract ideal clients, investors and employees
•How to create a brand that builds on your passions
•How to know whether your name, logo or web site is good enough
•How to research the market and your competition to position your brand
•Why you need a compelling story and how to tell it
•How to turn product features into compelling benefits
Branding, Content, SEO: Connect the Dots to a More Powerful Web SiteVisible Logic, Inc.
The document discusses how branding, content, and SEO (search engine optimization) are interconnected and important for a powerful website. It explains that while content and SEO were initially most important, good design and branding are now also critical. The key is to integrate these areas by creating unique, keyword-optimized content on a consistently branded site and promoting it through social media to build links and traffic over time. This snowball effect will boost search rankings as more people engage with and share the content.
You Can’t Control Your Brand, But a Strong Brand Identity HelpsVisible Logic, Inc.
Your brand is not completely shaped by your organization, but a strong brand identity can project and protect brand perceptions. This presentation is a visual metaphor for the branding process.
How to Add Value To Your Small Business with Effective BrandingVisible Logic, Inc.
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Promoting Your Non-Profit in Social Media: Organizational, Cause and Personal...Visible Logic, Inc.
The document discusses branding identities for organizations online and in print. It covers establishing a presence on major social networks like Facebook, Twitter, and LinkedIn. It emphasizes maintaining a consistent brand presence across channels and encouraging personal stories that connect to the organization's brand. Tips are provided for cultivating an organization's brand using social media and integrating an organization's brand with the brand of its cause.
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The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
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This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
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McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
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Effective Email Marketing for Small Businesses
1. COMPELLING BRAND IDENTITIES IN PRINT & WEB
I DE N TI TY
PRINT
Effective Email Marketing
PU B LI SH I N G For Small Businesses
WEB
Maine Center for Entrepreneurial Development
Visible Logic, Inc.
142 High Street
Suite 615
Portland, ME 04101
207.761.4230
visiblelogic.com
2. Headline Emily Brackett
Visible Logic, Inc. Mail On The Mark
www.visiblelogic.com www.mailonthemark.com
www.visiblelogic.com/blog www.mailonthemark.com/blog
twitter: @VisibleLogic twitter: @mailonthemark
facebook: Visible Logic
Effective Email Marketing for Small Business www.mailonthemark.com
3. Headline
Why Email?
Effective Email Marketing for Small Business www.mailonthemark.com
4. The Best Return
Return $40.56
Investment: $1
$22.24
$19.72
$10.51
$7.30
Catalogs Mobile Display Ads Search Email
Effective Email Marketing for Small Business | Why Email? www.mailonthemark.com
5. Integrates With Other Channels
Social Media Direct Marketing
Web Site
Blog
SEO
Sales
Networking
White Papers
Effective Email Marketing for Small Business | Why Email? www.mailonthemark.com
6. Reporting and Data
Effective Email Marketing for Small Business | Why Email? www.mailonthemark.com
7. Target, Segment, Refine
Effective Email Marketing for Small Business | Why Email? www.mailonthemark.com
8. Builds Your Brand
Builds trust
Builds relationships
Increases brand awareness
Effective Email Marketing for Small Business | Why Email? www.mailonthemark.com
9. Keeps Your Brand “Top of Mind”
Effective Email Marketing for Small Business | Why Email? www.mailonthemark.com
Photo: Flickr Creative Commons from ☺ Lee J Haywood
10. Drives Sales
“I send out the e-newsletter...
and the phone starts ringing!”
Effective Email Marketing for Small Business | Why Email? www.mailonthemark.com
Photo: Flickr Creative Commons from Karolina Kabat
11. Headline
Plan Your
Campaigns
Effective Email Marketing for Small Business www.mailonthemark.com
12. Transaction Email Bulk Email
Effective Email Marketing for Small Business | Plan Your Campaigns www.mailonthemark.com
13. Email Service Providers (ESP)
Effective Email Marketing for Small Business | Plan Your Campaigns www.mailonthemark.com
14. Really, plan.
Before you get going Every time you send out a campaign
Plan Design Create Review, Schedule Send
Content Content Proofread,
Test
1 2 3 4 5 6
Effective Email Marketing for Small Business | Plan Your Campaigns www.mailonthemark.com
15. Really, plan.
Before you get going Every time you send out a campaign
Plan Design Create Review, Schedule Send
Content Content Proofread,
Test
1 2 3 4 5 6
Effective Email Marketing for Small Business | Plan Your Campaigns www.mailonthemark.com
16. Before you get going Every time you send out a campaign
Plan Design Create Review, Schedule Send
Content Content Proofread,
Test
1 2 3 4 5 6 7
Plan
Content
1
blogs
News
Events
✔Tips
Reviews Q&A
Articles
“Quotations and
Testimonials”
$AVE
Coupons Photographs
Effective Email Marketing for Small Business | Plan Your Campaigns www.mailonthemark.com
http://www.visualpharm.com
17. 50 Content ideas
1. Promote your blog posts 11. Photos of happy customers 25. Links to articles you’ve written 38. Insider information
2. Send people to other blogs or 12. Photos of products in action 26. Downloadable white papers 39. Recent work
articles you like
13. Employee biographies 27. Personal stories 40. Recent contracts
3. Write product reviews
14. Videos 28. Case studies 41. Thank you’s
4. Write reviews of unexpected
15. Jokes 29. Portfolio examples 42. Account information
things (food, movies, books,
bicycles, etc.) 16. Cartoons 30. Welcome to new clients 43. Deadlines
5. Client testimonials 17. Charts 31. Welcome to new readers 44. Inspiration quotations
6. Answer a client email as an 18. Statistics 32. Number of products sold 45. Birthday wishes
article
19. Industry events 33. External reviews 46. Photos of recent events
7. Tips
20. Technical information defined 34. Behind the scenes at your 47. Photos of completed projects
8. Beginnings of articles, find the company
21. Links to Facebook 48. Giveaways
rest on your web site
35. Non-profit partnerships
22. Contests 49. Surveys
9. Coupons
36. Business partnership
23. Links to Twitter 50. Membership and renewal
10. Exclusive offers
37. Frequently Asked Questions notices
24. Links to LinkedIn
Effective Email Marketing for Small Business | Plan Your Campaigns www.mailonthemark.com
18. Before you get going Every time you send out a campaign
Plan Design Create Review, Schedule Send
Content Content Proofread,
Test
1 2 3 4 5 6 7
Plan
Content Who is going to write it?
1 Who is going to collect it?
Who will prepare the mailing?
Do landing pages or new content need to be created first?
How will it integrate with other channels?
How will you build your list?
Who will update the mailing list(s)?
Effective Email Marketing for Small Business | Plan Your Campaigns www.mailonthemark.com
http://www.visualpharm.com
19. Before you get going Every time you send out a campaign
Plan Design Create Review, Schedule Send
Content Content Proofread,
Test
1 2 3 4 5 6 7
Design
Match it to your brand identity
Make the layout work with your content
2 Test it across platforms
Make sure it follows all the anti-spam rules
Get feedback
Effective Email Marketing for Small Business | Plan Your Campaigns www.mailonthemark.com
20. Before you get going Every time you send out a campaign
Plan Design Create Review, Schedule Send
Content Content Proofread,
Test
1 2 3 4 5 6 7
Design
2
Effective Email Marketing for Small Business | Plan Your Campaigns www.mailonthemark.com
21. Before you get going Every time you send out a campaign
Plan Design Create Review, Schedule Send
Content Content Proofread,
Test
1 2 3 4 5 6 7
Design
2
Effective Email Marketing for Small Business | Plan Your Campaigns www.mailonthemark.com
22. Before you get going Every time you send out a campaign
Plan Design Create Review, Schedule Send
Content Content Proofread,
Test
1 2 3 4 5 6 7
Design
2
Effective Email Marketing for Small Business | Plan Your Campaigns www.mailonthemark.com
23. Before you get going Every time you send out a campaign
Plan Design Create Review, Schedule Send
Content Content Proofread,
Test
1 2 3 4 5 6 7
Design
2
Effective Email Marketing for Small Business | Plan Your Campaigns www.mailonthemark.com
24. Before you get going Every time you send out a campaign
Plan Design Create Review, Schedule Send
Content Content Proofread,
Test
1 2 3 4 5 6 7
Design
2
Effective Email Marketing for Small Business | Plan Your Campaigns www.mailonthemark.com
25. Before you get going Every time you send out a campaign
Plan Design Create Review, Schedule Send
Content Content Proofread,
Test
1 2 3 4 5 6 7
Design
2
Effective Email Marketing for Small Business | Plan Your Campaigns www.mailonthemark.com
26. Before you get going Every time you send out a campaign
Plan Design Create Review, Schedule Send
Content Content Proofread,
Test
1 2 3 4 5 6 7
Design
2
Effective Email Marketing for Small Business | Plan Your Campaigns www.mailonthemark.com
27. Really, plan.
Before you get going Every time you send out a campaign
Plan Design Create Review, Schedule Send
Content Content Proofread,
Test
1 2 3 4 5 6
Effective Email Marketing for Small Business | Plan Your Campaigns www.mailonthemark.com
28. Before you get going Every time you send out a campaign
Plan Design Create Review, Schedule Send
Content Content Proofread,
Test
1 2 3 4 5 6 7
Create
Content Schedule all of the steps.
3
pos t
t
Wr ite blo g p o s
from cl ie n t
Ask fo r ph o to s
blo g pos t
Wr ite in t ro t o C o lle c t e ve n t li
s t ing s
rrec t ph o to s
Rev ie w, crop, co
proo fread te st em ai ls
nten t
St art pu tt ing co e
in to em ai l te m pl at
Effective Email Marketing for Small Business | Plan Your Campaigns www.mailonthemark.com
29. Before you get going Every time you send out a campaign
Plan Design Create Review, Schedule Send
Content Content Proofread,
Test
1 2 3 4 5 6 7
Review,
Proofread,
Test
4
1. Proofread
2. Check links / landing pages
3. Send Tests
Effective Email Marketing for Small Business | Plan Your Campaigns www.mailonthemark.com
30. Before you get going Every time you send out a campaign
Plan Design Create Review, Schedule Send
Content Content Proofread,
Test
1 2 3 4 5 6 7
Schedule
When is the best time
to send your email?
5
Effective Email Marketing for Small Business | Plan Your Campaigns www.mailonthemark.com
Clock: Flickr Creative Commons from ☺ Lee J Haywood
31. Send
6
Effective Email Marketing for Small Business | Plan Your Campaigns www.mailonthemark.com
32. Headline
Grow (and Maintain)
Your List
Effective Email Marketing for Small Business www.mailonthemark.com
33. Give and You Will Receive
Discounts, coupons
Exclusive offers
Email Address
Valuable information
Support & stay up-to-date
Effective Email Marketing for Small Business | Grow (and Maintain) Your List www.mailonthemark.com
34. Opt-in is powerful
They’ve given their trust.
Don’t abuse it.
Effective Email Marketing for Small Business | Grow (and Maintain) Your List www.mailonthemark.com
Photo: Flickr Creative Commons from ironypoisoning
35. Pruning and cleaning house
Opt-in is not forever
Effective Email Marketing for Small Business | Grow (and Maintain) Your List www.mailonthemark.com
Photo: Flickr Creative Commons from Ewan Traveler
36. Segmenting
Effective Email Marketing for Small Business | Grow (and Maintain) Your List www.mailonthemark.com
37. Headline
Reports, Data
and Testing
Effective Email Marketing for Small Business www.mailonthemark.com
38. What data to look at?
Effective Email Marketing for Small Business | Reports, Data and Testing www.mailonthemark.com
39. Basic reporting
Effective Email Marketing for Small Business | Reports, Data and Testing www.mailonthemark.com
40. Clicks
Effective Email Marketing for Small Business | Reports, Data and Testing www.mailonthemark.com
41. Tracking beyond your ESP
Effective Email Marketing for Small Business | Reports, Data and Testing www.mailonthemark.com
42. Bounces
Effective Email Marketing for Small Business | Reports, Data and Testing www.mailonthemark.com
43. Headline
Deliverability
and Spam
Effective Email Marketing for Small Business www.mailonthemark.com
44. CAN SPAM Act regulations
1. Your “From,” “To,” “Reply-To,” and routing information must be accurate.
Effective Email Marketing for Small Business | Deliverability and Spam www.mailonthemark.com
45. CAN SPAM Act regulations
1. Your “From,” “To,” “Reply-To,” and routing information must be accurate.
2. Don’t use deceptive subject lines.
Effective Email Marketing for Small Business | Deliverability and Spam www.mailonthemark.com
46. CAN SPAM Act regulations
1. Your “From,” “To,” “Reply-To,” and routing information must be accurate.
2. Don’t use deceptive subject lines.
3. Identify the message as an ad.
Effective Email Marketing for Small Business | Deliverability and Spam www.mailonthemark.com
47. CAN SPAM Act regulations
1. Your “From,” “To,” “Reply-To,” and routing information must be accurate.
2. Don’t use deceptive subject lines.
3. Identify the message as an ad.
4. Your message must include your valid physical postal address.
Effective Email Marketing for Small Business | Deliverability and Spam www.mailonthemark.com
48. CAN SPAM Act regulations
1. Your “From,” “To,” “Reply-To,” and routing information must be accurate.
2. Don’t use deceptive subject lines.
3. Identify the message as an ad.
4. Your message must include your valid physical postal address.
5. Tell recipients how to opt out.
Effective Email Marketing for Small Business | Deliverability and Spam www.mailonthemark.com
49. CAN SPAM Act regulations
1. Your “From,” “To,” “Reply-To,” and routing information must be accurate.
2. Don’t use deceptive subject lines.
3. Identify the message as an ad.
4. Your message must include your valid physical postal address.
5. Tell recipients how to opt out.
6. Honor opt-out requests promptly.
Effective Email Marketing for Small Business | Deliverability and Spam www.mailonthemark.com
50. CAN SPAM Act regulations
1. Your “From,” “To,” “Reply-To,” and routing information must be accurate.
2. Don’t use deceptive subject lines.
3. Identify the message as an ad.
4. Your message must include your valid physical postal address.
5. Tell recipients how to opt out.
6. Honor opt-out requests promptly.
7. You can’t contract away your legal responsibility to comply with the law.
Effective Email Marketing for Small Business | Deliverability and Spam www.mailonthemark.com
51. Recipients don’t care about anti-spam laws.
Spam is email that the
recipient finds irrelevant.
Effective Email Marketing for Small Business | Deliverability and Spam www.mailonthemark.com
52. There is no
single definition of spam
BEST PRACTICES SPAM
Effective Email Marketing for Small Business | Deliverability and Spam www.mailonthemark.com
53. Don’t underestimate how much
people dislike businesses
that send them unwanted or
unsolicited emails.
54. Why Isn’t My Email Delivered?
COMPANY
IP ADDRESS DOMAIN INDIVIDUAL
O ISP SPAM
OR
BLOCK BLOCK SPAM RULES
FILTER
Effective Email Marketing for Small Business | Deliverability and Spam www.mailonthemark.com
56. Headline
Improving Your
Email Marketing
Effective Email Marketing for Small Business www.mailonthemark.com
57. About 90 trillion emails are sent per year. There are an estimated 294 billion emails sent per day. 2.8 million emails
are sent every second. The typical corporate user sends and receives about 110 messages daily. The average
number of corporate emails received is 75 per day. The average number of legitimate corporate emails received
daily is 62. The average number of corporate spam emails is 13 per day. 62% of people check work email on the
weekends. 59% check email from the bathroom. 55% of mobile email users upgraded to a new phone just to
get email. 66.7% of emails delivered during the first quarter of 2011 were categorized as marketing messages,
down from 74.4% the previous quarter. Email is the preferred method of commercial communication by 74% of all
online adults. 26% of users check their personal email account 4 or more times per day, 30% check it 2-3 times
per day. 60% of work email accounts get checked 1 or more times a day. 87% of personal email accounts get
checked 1 or more times per day. 63% of mobile email users check their account a minimum of once per day. 57%
of internet users worldwide said they are more apt to buy a product in a store after getting a marketing email.
Effective Email Marketing for Small Business | Improving Your Email Marketing www.mailonthemark.com
58. About 90 trillion emails are sent per year. There are an estimated 294 billion emails sent per day. 2.8 million emails
are sent every second. The typical corporate user sends and receives about 110 messages daily. The average
number of corporate emails received is 75 per day. The average number of legitimate corporate emails received
daily is 62. The average number of corporate spam emails is 13 per day. 62% of people check work email on the
weekends. 59% check email from the bathroom. 55% of mobile email users upgraded to a new phone just to
How do you stand out?
get email. 66.7% of emails delivered during the first quarter of 2011 were categorized as marketing messages,
down from 74.4% the previous quarter. Email is the preferred method of commercial communication by 74% of all
online adults. 26% of users check their personal email account 4 or more times per day, 30% check it 2-3 times
per day. 60% of work email accounts get checked 1 or more times a day. 87% of personal email accounts get
checked 1 or more times per day. 63% of mobile email users check their account a minimum of once per day. 57%
of internet users worldwide said they are more apt to buy a product in a store after getting a marketing email.
Effective Email Marketing for Small Business | Improving Your Email Marketing www.mailonthemark.com
59. 1. Make the content great.
2. Use design that enhances your brand.
3. Get the frequency right.
4. Test.
Effective Email Marketing for Small Business | Improving Your Email Marketing www.mailonthemark.com
60. More than 90% of consumers unsubscribe
[to] brands because of too frequent, irrelevant
or boring communications. —ExactTarget
Effective Email Marketing for Small Business | Improving Your Email Marketing www.mailonthemark.com
61. Why the “from”
can be more important than
the subject line.
Effective Email Marketing for Small Business | Improving Your Email Marketing www.mailonthemark.com
62. Not too few. Not too many.
Just right.
Effective Email Marketing for Small Business | Improving Your Email Marketing www.mailonthemark.com
63. Do recipients feel a little
happier or just more annoyed after seeing
your email appear in their inbox?
Effective Email Marketing for Small Business | Improving Your Email Marketing www.mailonthemark.com
64. Always be working on content
Create
Content
pose
Prom
ur
ep
ot
R e
Effective Email Marketing for Small Business | Improving Your Email Marketing www.mailonthemark.com
65. Always improve your tactics
reate/Send
C
Strategy
Test /
djust
Re
A
po
rt
Effective Email Marketing for Small Business | Improving Your Email Marketing www.mailonthemark.com
66. So many people are getting it
wrong. If you get it right, you can
stand out.
Effective Email Marketing for Small Business | Improving Your Email Marketing www.mailonthemark.com
67. Headline
Emily Brackett
Visible Logic, Inc.
www.visiblelogic.com
Mail On The Mark
www.mailonthemark.com
twitter: @VisibleLogic
Facebook: Emily K Brackett
Facebook Company: Visible Logic
LinkedIn
Effective Email Marketing for Small Business www.mailonthemark.com