This document discusses how to maximize the value of a Facebook fan page for a brand. It finds that Facebook fans are more valuable consumers who spend more, are more loyal, and are more likely to recommend a brand. An analysis estimates the average annual value of a Facebook fan is $136.38 based on increased spending, loyalty, recommendations and other factors. It provides tips for brands on setting up an effective Facebook fan page including choosing a name, designing an engaging landing page, posting fresh and targeted content, and syncing with other social media channels. The overall message is that Facebook fans deserve to be treated better by brands through a Facebook presence in order to maximize their monetary and social value.