Customer engagement is the process of interacting with customers across various touchpoints to foster meaningful relationships, enhance satisfaction, and drive loyalty. It involves understanding customer needs and preferences, and actively involving them in the brand experience. Through personalized interactions, proactive communication, and attentive customer support, businesses aim to create positive experiences that resonate with their audience. By leveraging data analytics, targeted marketing, and omnichannel strategies, companies can effectively engage customers at every stage of their journey, ultimately leading to increased retention, advocacy, and long-term success.
2. MEANING
Customer engagement is like keeping up a good conversation with your
customers. It's about building a relationship where they feel heard,
valued, and connected to your business. It's not just about selling stuff;
it's about creating experiences that make them want to come back and
interact with you again and again.
6. MARKETING MODEL
• Apple Community Forums
• Apple Stores
• Early Access and Beta Testing
• Results
Apple's community-building efforts have resulted in a dedicated
fan base, strong brand loyalty, and valuable user generated content
that aids troubleshooting and product recommendations.
7. SEPHORA
• Beauty Insider Program
• Personalized Recommendations
• Community –Building
• Result
This engagement strategies have fostered a strong
sense of community
Among beauty enthusiasts, resulted increase in brand
Loyalty & higher average spending among its customers
