Contaminación electronica en la actualidad Nessa Salas
Este documento describe la contaminación electrónica y los desechos de aparatos electrónicos. Explica que anualmente se generan entre 20 y 50 millones de toneladas de basura electrónica en todo el mundo. Identifica varios tipos de aparatos electrónicos que se convierten en desechos, como computadoras, teléfonos, electrodomésticos y más. Además, detalla componentes peligrosos como el plomo, cadmio, bario y cromo que se encuentran en los dispositivos electrónicos y pueden contaminar el medio amb
This document provides a pictorial history of Milford Middle School from 1929 to 2013 through photos and information about the school's administration and additions to the building over time. It summarizes that the school building first opened in 1929 and underwent an addition in 1929-1931. It experienced various renovations and additions over the decades as the school grew. In 1970 it transitioned from a high school to a middle school. The last class graduated that year. In 2013, the school closed after 84 years of operation and the students transitioned to the new Milford Central Academy.
Contaminación electronica en la actualidad Nessa Salas
Este documento describe la contaminación electrónica y los desechos de aparatos electrónicos. Explica que anualmente se generan entre 20 y 50 millones de toneladas de basura electrónica en todo el mundo. Identifica varios tipos de aparatos electrónicos que se convierten en desechos, como computadoras, teléfonos, electrodomésticos y más. Además, detalla componentes peligrosos como el plomo, cadmio, bario y cromo que se encuentran en los dispositivos electrónicos y pueden contaminar el medio amb
This document provides a pictorial history of Milford Middle School from 1929 to 2013 through photos and information about the school's administration and additions to the building over time. It summarizes that the school building first opened in 1929 and underwent an addition in 1929-1931. It experienced various renovations and additions over the decades as the school grew. In 1970 it transitioned from a high school to a middle school. The last class graduated that year. In 2013, the school closed after 84 years of operation and the students transitioned to the new Milford Central Academy.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Etude d' usage d'Alphalire
1. ! ! ! ! ! ! Alphalire
!
! Etude d’usage de la phase bêta-test
! ! ! ! ! du 6 mai au 30 juin 2012
Etude Alphalire-Festival du premier roman de Chambéry 12/07/12 Contact Chargée de mission numérique: abelinemajorel@festivalpremierroman.com
2. Le Festival du premier roman de Chambéry et le numérique
• Le Festival du premier roman de Chambéry permet depuis 25 ans à ses 3000 lecteurs-citoyens de lire la production la plus contemporaine
c’est à dire les premiers romans. En français ou en langue originale (italien, espagnol, anglais, allemand, roumain et portugais), les adhérents du
Festival, lisent, votent et sélectionnent les auteurs qu’ils souhaitent rencontrer lors des journées du Festival. Alphalire, plateforme de lecture en
streaming du Festival s’inspire de ce modèle, celui de former une communauté de lecteurs autour d’un auteur. Pour créer Alphalire, le
Festival du premier roman de Chambéry a pu compter sur ses partenaires historiques, les éditeurs, qui ont mis à disposition gratuitement
leur fichier numérique.
• Le Festival du premier roman de Chambéry a créé cette année un véritable volet numérique comprenant :
- une plateforme de lecture en streaming Alphalire , qui est le pendant numérique du fonctionnement historique du Festival, c’est-à-dire la
lecture, le commentaire et le vote par une communauté de lecteurs-experts
- un blog d’expérimentation autour des différentes opportunités que le numérique apporte à l’univers du livre et du lecteur
- une expérimentation autour de l’écriture numérique dans une classe donnant lieu à un livre blanc
- un Twittwall lors des journées du Festival #FPR2012
- un stand de démonstration et conseil numérique durant le Festival.
• Le Festival du premier roman de Chambéry fort de cette expérience développera ce même volet dans la saison 2012-2013 avec :
! - la mise en ligne de la version 2 d’Alphalire, enrichie de tous les romans en présélection pour le Festival
- la mise en sélection de romans uniquement numériques au même titre que le processus normal de présélection
- la mise en place d’un programme de travail et d’enrichissement par les classes, universités et bibliothèques partenaires
- la création d’une résidence numérique d’auteur
- la journée professionnelle de formation dédiée aux usages du numérique dans la lecture et le e-learning ainsi qu’à l’histoire et aux enjeux
d’internet.
• Pour réaliser cette étude le Festival du premier roman a consulté par le biais d’un formulaire en ligne les inscrits sur la plateforme Alphalire. (https://
docs.google.com/spreadsheet/viewform?formkey=dGRLcFk4NXRRaXFuNHFyRWIxT0I2cEE6MQ )
Sur 333 inscrits sur Alphalire, 122 ont répondu au questionnaire. Nous avons ensuite croisé leurs données avec les données de navigation
recueillies sur le site, via le Google Analytics et nos autres outils.
•Le Festival du premier roman de Chambéry a bénéficié du soutien, dans le cadre de l’appel à projet 2012
Services Numériques Culturels et innovants du Ministère de la Culture et de la Communication et du
Centre National du livre.
Etude Alphalire-Festival du premier roman de Chambéry 12/07/12 Contact Chargée de mission numérique: abelinemajorel@festivalpremierroman.com
3. Une plateforme à l’ergonomie simple et appréciée
Le Festival du premier roman de Chambéry a cherché, dans sa plateforme de lecture en
streaming Alphalire, à réconcilier simplicité d’utilisation pour les utilisateurs et
fonctionnalités essentielles à la production sociale d’enrichissement et à la dispersion
sociale et recommandation. Peu de fonctionnalités ont été retenues :
- Like et Fanpage Facebook ainsi que Facebook connect
- envoi par mail
- commentaires et tags
- vote.
D’après notre sondage auprès des inscrits, 70% des utilisateurs d’Alphalire n’ont utilisé ni le
mode d’emploi, ni la FAQ pour utiliser le site. Nous pouvons donc conclure que le site a
une ergonomie intuitive favorisant l’accès aux newly adopters.
En haut à gauche home du site, à droite : page livre
En bas : page mon compte
Etude Alphalire-Festival du premier roman de Chambéry 12/07/12 Contact Chargée de mission numérique: abelinemajorel@festivalpremierroman.com
4. Une expérience de lecture en bêta-test Le Festival du premier roman de Chambéry a développé un reader dans lequel sont
intégrés les premiers romans en lecture en streaming.
Il possède quelques fonctionnalités simples et ne permet pas encore la lecture
enrichie :
- Numéro de page apparent sur le côté droit
- Retour à la home accessible tout au long de la lecture
- Mémorisation de la page d’arrêt de la lecture
- Table des matières accessible
- Barre de progression dans la lecture
- Signet et historique de ceux-ci
- Ajout de notes ( à venir ).
- Watermarkage des fichiers.
La réclamation principale du lecteur vient de la demande d’une plus grande mobilité
et praticité avec une demande de téléchargement et non de streaming.
D’après notre sondage, seuls 31% des lecteurs utilisent le dictionnaire intégré pendant la
lecture, et seuls 29% utilisent la recherche à l’intérieur des livres.
83% des utilisateurs sondés ont trouvé la plateforme et le reader faciles d’utilisation.
Nous avons demandé aux utilisateurs
d’évaluer leur expérience sur Alphalire
sur une échelle de 10 :
«Bonjour,ce n'est pas pour une
amélioration que je vous écris. C'est
seulement pour vous dire que c'est très
agréable de pouvoir avoir accès à un
site tel que le vôtre quand on vit à
l'étranger (Je vis en Autriche). Ca
permet de garder un petit peu pied dans
ses racines tout en ayant quelque chose
de neuf à se mettre sous la dent! Merci
Anne Gaudillière»
Etude Alphalire-Festival du premier roman de Chambéry 12/07/12 Contact Chargée de mission numérique: abelinemajorel@festivalpremierroman.com
5. La visite sur Alphalire en quelques chiffres
( sur la période de la phase bêta-test du 06/05 au 30/06/2012)
Nombre de visites : 3 107
Nombre de visiteurs uniques : 1 822 56,90 % New Visitor
Nombre de pages vues : 6 663 1 768 Visites
Pages par visite : 2,13 43,10 % Returning Visitor
Durée moyenne de la visite : 3,21 minutes 1 339 Visites
Taux de rebond : 56 %
Nombre d’inscrits : 333 dont 74 adhérents Festival
Provenance géographique
37,35% trafic de recherche
- 75% des visiteurs de France
36,11% sites référents
dont 45% de la région de
23,53 % accès direct Chambéry
- 5,8 % du Canada
2,99% campagnes. - 3% de Belgique
- 2% de Suisse
- 2% d’Italie
- 1,2% d’Israël
Sources de trafic Wordle des codes postaux de provenance des
inscrits - 1% de Roumanie
- 1% du Burkina Faso
Etude Alphalire-Festival du premier roman de Chambéry 12/07/12 Contact Chargée de mission numérique: abelinemajorel@festivalpremierroman.com
6. Profil sociologique du lecteur sur Alphalire
• Majoritairement, le lecteur d’Alphalire se déclare «cadre et profession intellectuelle» soit CSP+.
• 42% d’entre eux déclarent avoir un revenu mensuel entre 1500 et 2000 euros, 37% un revenu
mensuel supérieur à 2000 euros.
• 20% des inscrits ont entre 40 et 50 ans, 17% moins de 20 ans, 17% entre 50 et 60 ans, 17% ont
plus de 60 ans, 15% entre 20 et 30 ans, 14% entre 30 et 40 ans.
• Seuls 22% d’entre eux sont adhérents du Festival.
• 60% des inscrits déclarent vouloir adhérer au Festival.
• 38% des inscrits déclarent lire plus de 50 livres par an, 20% plus de 30, 16% entre 10 et 15.
• Le budget moyen d’achat de livres mensuel est majoritairement compris entre 0 et 20 euros.
• 52% des inscrits avaient déjà lu un livre numérique et 58% de ces derniers l’avaient
téléchargé. Catégorie socio-professionnelle des inscrits
• Les inscrits évaluent leur consommation de livre numérique à moins de 10% de leur consommation mensuelle. ( graphique en haut )
Wordle des professions déclarées par les
Part de la
inscrits.( en bas )
consommation
numérique dans la
lecture:
-moins de 10% : 83% 60% des inscrits déclarent vouloir
-entre 10 et 30%: 5% adhérer au Festival
-de 30 à 50%: 2%
-plus de 50% : 11%
Budget moyen d’achat
de livres mensuel :
- de 0 à 20€ : 48%
- de 20 à 50€: 31%
- de 50 à 100€: 13%
- de 100 à 200€: 6%
- plus de 200€ : 6%
Etude Alphalire-Festival du premier roman de Chambéry 12/07/12 Contact Chargée de mission numérique: abelinemajorel@festivalpremierroman.com
7. Répartition des supports de lecture utilisés par
les inscrits sur Alphalire.
Profil et pratique numériques du lecteur inscrit
• Majoritairement, les inscrits sur Alphalire lisent sur ordinateur à 60% mais peuvent posséder deux devices.
Nous avons vu apparaître un effet «Noël 2011» qui se cristallise par la multiplication des devices.
• Les inscrits déclarent posséder leur device de lecture pour 52% d’entre eux depuis plus de deux ans, et 25 %
depuis moins de 6 mois.
• 86% déclarent utiliser leur support pour d’autres applications que la lecture et 66% déclarent l’utiliser plusieurs fois
par jour.
• 67% des inscrits déclarent ne pas posséder d’application spécifique à la lecture.
• 47% ont téléchargé des oeuvres du domaine public.
• 48% ont transféré des documents d’un device à un autre.
• 42% lisent en langue étrangère en numérique.
Considérez vous que le support de
lecture change votre lecture ?
Motifs de choix de son support de lecture :
- 30% pour sa mobilité
- 18% pour les possibilités de recherche et surf
- 15% la multiplicité des tâches possibles
- 14% la facilité d’accès au contenu
- 9% le confort de lecture Librairie numérique d’achat de préférence : Comment arrive-t-on sur une librairie numérique ?
- 5% la capacité de mémoire. - 39 % n’achètent pas en ligne - 35% par recherche de titre ou d’auteur
-12% achètent sur la librairie afférente à leur device - 24% par lecture d’un article numérique ou d’un post de blog
- 21% achètent sur une librairie non affiliée au device - 15% en consultant les offres de la librairie afférente à mon device
- 8% en se rendant sur le site de l’éditeur.
Etude Alphalire-Festival du premier roman de Chambéry 12/07/12 Contact Chargée de mission numérique: abelinemajorel@festivalpremierroman.com
8. Temps de lecture moyen sur support numérique
Pratiques sur Alphalire du lecteur
• En moyenne la lecture sur support numérique ne dépasse pas une heure chez les lecteurs inscrits du
Festival
• Le nombre de premiers romans ouverts sur Alphalire est de 515 soit 1,5 livres par utilisateur.
• Le signet a été utilisé 431 fois au cours de la phase bêta test, soit en moyenne 35 fois par roman.
• Les tags ont été utilisés 127 fois, soit 2,6 tags par lecteur.
• En moyenne 6 commentaires qualifiés par premier roman ont été recueillis.
Lisez-vous les commentaires pour vous orienter Quels sont les données qui vous orientent dans
dans votre choix de roman ? votre choix de livre ?
- oui 69% - 12% titre du roman
- non 31 % - 12% nom de l auteur
- 55% quatrième de couverture
A noter que la proportion s’inverse à propos des - 8% maison d’édition
tags. - 12% commentaire
Les
recommandations sociales :
- 40 like Facebook
- 67 fans supplémentaires sur la page Facebook du Festival
- 25 envois par mail de l’url site
- une page Facebook Alphalire en construction
- 24 citations d’Alphalire sur Facebook
- un Tweetwall pendant le Festival très actif
- un relai sur Twitter conséquent avec plus de 120 twitts
majoritairement de bloggeurs du livre et professionnels du
numérique
Etude Alphalire-Festival du premier roman de Chambéry 12/07/12 Contact Chargée de mission numérique: abelinemajorel@festivalpremierroman.com
9. Prospective et pistes de réflexion
• Majoritairement les inscrits sur Alphalire déclarent à 69% que la lecture en streaming ne les incite pas à acheter sous un autre format. Pourtant ce
chiffre est à pondérer par l’intention d’achat d’ouvrages du même auteur, ainsi que ceux de la demande d’abonnement.
• Il est à noter que la demande d’un prix juste et d’un dialogue avec l’auteur, est une piste intéressante pour valoriser le roman.
Achèteriez-vous le prochain livre d’un auteur
découvert sur Alphalire ? Volonté d’abonnement sur plateforme en
- oui 74% streaming : Aimeriez vous dialoguer avec l’auteur via la
- non 29% - 55% oui plateforme Alphalire ?
- 46 % non - 84 % répond oui.
Nous concluons donc que la formation
d’une communauté est bien le plus
important pour un auteur de premier
roman et qu’Alphalire y contribue.
Jusqu’à quel prix serez vous prêt à payer pour un
A combien estimez-vous juste le prix d’un abonnement livre numérique ?
mensuel pour accéder à Alphalire ?
- 48% de 0 à 5 € - 44% de 0 à 5 €
- 31% de 5 à 10 € - 35% de 5 à 10 €
- 22% de 10 à 15€ - 10% de 10 à 15 €
- 13% de 15 à 20 €
Possibilité déclarative d’achat à partir de la
plateforme des livres lus sur cette dernière :
- 49% oui j’achèterai le livre à partir de la
plateforme
- 54%non je ne l’achèterai pas.
Etude Alphalire-Festival du premier roman de Chambéry 12/07/12 Contact Chargée de mission numérique: abelinemajorel@festivalpremierroman.com
10. Conclusion
• Le site possède quelques fonctionnalités simples :
- Présélection des premiers romans défilant dans un carousel et lecture en streaming
- Facebook connect
- Fonctionnalités sociales : commentaires, tags, sharing
- Watermarkage des fichiers.
• Ce qu’il faut retenir des visiteurs sur Alphalire :
! - 333 inscrits dont 74 membres du Festival pour 1822 visiteurs uniques, provenant majoritairement de France, Belgique, Canada
! - 76% des inscrits lisent plus de 15 livres par an, sont des CSP+ possédant en majorité deux supports numériques de lecture,
! (le plus souvent : un ordinateur et une tablette numérique), dans la fourchette d’âge des 30 à 60 ans en majorité.
! - Le lecteur type lit 1,5 livres en moyenne en un mois sur la plateforme Alphalire et choisit son livre par rapport aux commentaires à
! 69%.
• Sur Alphalire dans sa phase bêta-test, seuls 22% des lecteurs sont des adhérents du Festival, mais 60% d’entre eux déclarent vouloir le
devenir.
• Nous pouvons conclure que la formation d’une communauté de lecteurs est l’étape essentielle du primo-romancier, à partir de ce constat : 74% des
inscrits déclarent vouloir se procurer le prochain livre d’un auteur découvert sur Alphalire. Certains déclarent même à 49% vouloir acheter le
livre qu’ils sont en train de lire sous une autre forme à partir de la plateforme. 84% des lecteurs inscrits souhaitent pouvoir dialoguer avec l’auteur.
• Les lecteurs se déclarent prêts à 55% à payer un abonnement mensuel pour accéder à la plateforme Alphalire. Ils estiment ce prix majoritairement
entre 0 et 5 €.
Alphalire, plateforme de lecture en streaming du Festival du premier roman de Chambéry, contribue à former une
communauté de lecteurs autour d’un auteur de premier roman
Etude Alphalire-Festival du premier roman de Chambéry 12/07/12 Contact Chargée de mission numérique: abelinemajorel@festivalpremierroman.com