The document discusses how the ID Graph enables people-based marketing by centralizing customer data from multiple sources. Marketers currently struggle to target audiences across channels as consumers use multiple devices and online identities. The ID Graph addresses this by linking identifiers such as mobile IDs, cookie IDs, email IDs and social IDs to create a unified customer profile. This comprehensive view allows marketers to better understand customer behavior and interests, and target them more effectively with personalized, cross-channel messaging.
This document discusses people-based marketing, which uses customer relationship management (CRM) data to target ads to known individuals across devices. It notes that people-based marketing can help address issues like ad blocking by showing more relevant ads without over-exposing individuals to the same ads. The document outlines how people-based marketing works by matching CRM data to individuals across devices, and provides examples of how it can be used for retargeting, driving site traffic, and other marketing use cases. It also discusses challenges to implementing people-based marketing and provides tips for getting started.
People-Based Marketing Anywhere: Custom Audiences for Everyone!MediaPost
There is big money being spent on people-based marketing campaigns and today advertisers are limited to running them with only the biggest players in the industry. Without a custom audience solution, premium publishers aren't even considered for these campaigns and eligible for that revenue stream. How can you attract more of the market share, stay competitive and still have a premium offering?
Sponsored by LiveRamp: Transform the customer experience through people-based...Digiday
The document discusses how the amount of consumer data from connected devices continues to grow rapidly. It explains that IdentityLink provides a solution for enabling people-based marketing by creating a unified customer view through identity resolution across second and third party data sources, exposures, and CRM information. This allows marketers to activate user data for personalized campaigns across multiple online and offline marketing channels at scale, while maintaining privacy.
White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space.
Learn unusual tips, strategies and process for getting 10-100x more value from paid ad campaigns on Facebook, Twitter, YouTube, Linkedin & Google+, including how to drive exponentially more traffic to your content, and convert 3-5x more of those clicks into leads and sales – all for less than $50 per campaign! Attendees will gain critical insights into how the algorithms of Paid Social Media advertising REALLY work, including Relevancy Score and Quality Adjusted Bids, which govern how often your ads show and what you pay for them. A must-attend session for Content, Social Media and PPC Marketers alike.
13e Journées de formation interdisciplinaire 2020: Atelier décision partagéePatrick Archambault
La prise de décision partagée (PDP) se définit comme un processus nécessitant la participation conjointe du patient
et de son médecin. Ce processus décisionnel doit reposer sur des données scientifiques éprouvées et mettre en
évidence les risques et les bénéfices de toutes les options disponibles, y compris celle de s’abstenir associée à une
observation prudente. Intégrer la PDP dans sa pratique clinique permet d’améliorer la qualité de sa pratique et
d’évaluer la pertinence d’un acte médical. Instruite par plus de 20 ans d’études et de programmes de formation dans
ce domaine, les conférenciers présenteront les étapes essentielles à la prise de décision, pour qu’à la fin de l’atelier
les participants puissent discerner les cas cliniques qui lui sont propices. Pendant l’atelier, les participants utiliseront
un outil d’aide à la décision et avec lequel ils seront tous interpellés à jouer un rôle fondé sur des cas cliniques issus
de la pratique médicale spécialisée (p. ex. : urgence, soins intensifs, pneumologie). D’autres outils d’aide à la décision
seront également présentés (p. ex. : recours à des antibiotiques, prescription de statines, traitement de l’asthme) et
la séance se terminera par une discussion réflexive.
The document discusses how the ID Graph enables people-based marketing by centralizing customer data from multiple sources. Marketers currently struggle to target audiences across channels as consumers use multiple devices and online identities. The ID Graph addresses this by linking identifiers such as mobile IDs, cookie IDs, email IDs and social IDs to create a unified customer profile. This comprehensive view allows marketers to better understand customer behavior and interests, and target them more effectively with personalized, cross-channel messaging.
This document discusses people-based marketing, which uses customer relationship management (CRM) data to target ads to known individuals across devices. It notes that people-based marketing can help address issues like ad blocking by showing more relevant ads without over-exposing individuals to the same ads. The document outlines how people-based marketing works by matching CRM data to individuals across devices, and provides examples of how it can be used for retargeting, driving site traffic, and other marketing use cases. It also discusses challenges to implementing people-based marketing and provides tips for getting started.
People-Based Marketing Anywhere: Custom Audiences for Everyone!MediaPost
There is big money being spent on people-based marketing campaigns and today advertisers are limited to running them with only the biggest players in the industry. Without a custom audience solution, premium publishers aren't even considered for these campaigns and eligible for that revenue stream. How can you attract more of the market share, stay competitive and still have a premium offering?
Sponsored by LiveRamp: Transform the customer experience through people-based...Digiday
The document discusses how the amount of consumer data from connected devices continues to grow rapidly. It explains that IdentityLink provides a solution for enabling people-based marketing by creating a unified customer view through identity resolution across second and third party data sources, exposures, and CRM information. This allows marketers to activate user data for personalized campaigns across multiple online and offline marketing channels at scale, while maintaining privacy.
White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space.
Learn unusual tips, strategies and process for getting 10-100x more value from paid ad campaigns on Facebook, Twitter, YouTube, Linkedin & Google+, including how to drive exponentially more traffic to your content, and convert 3-5x more of those clicks into leads and sales – all for less than $50 per campaign! Attendees will gain critical insights into how the algorithms of Paid Social Media advertising REALLY work, including Relevancy Score and Quality Adjusted Bids, which govern how often your ads show and what you pay for them. A must-attend session for Content, Social Media and PPC Marketers alike.
13e Journées de formation interdisciplinaire 2020: Atelier décision partagéePatrick Archambault
La prise de décision partagée (PDP) se définit comme un processus nécessitant la participation conjointe du patient
et de son médecin. Ce processus décisionnel doit reposer sur des données scientifiques éprouvées et mettre en
évidence les risques et les bénéfices de toutes les options disponibles, y compris celle de s’abstenir associée à une
observation prudente. Intégrer la PDP dans sa pratique clinique permet d’améliorer la qualité de sa pratique et
d’évaluer la pertinence d’un acte médical. Instruite par plus de 20 ans d’études et de programmes de formation dans
ce domaine, les conférenciers présenteront les étapes essentielles à la prise de décision, pour qu’à la fin de l’atelier
les participants puissent discerner les cas cliniques qui lui sont propices. Pendant l’atelier, les participants utiliseront
un outil d’aide à la décision et avec lequel ils seront tous interpellés à jouer un rôle fondé sur des cas cliniques issus
de la pratique médicale spécialisée (p. ex. : urgence, soins intensifs, pneumologie). D’autres outils d’aide à la décision
seront également présentés (p. ex. : recours à des antibiotiques, prescription de statines, traitement de l’asthme) et
la séance se terminera par une discussion réflexive.
This document summarizes recommendations from a panel discussion on engaging patients in emergency medicine (EM) research. The panel reviewed literature on patient engagement and conducted interviews with EM researchers. They recommend that EM researchers adopt patient engagement to improve research relevance and impact. Specifically, they recommend that the Canadian Association of Emergency Physicians (CAEP) create resources and guidelines to support patient engagement at all stages of research. This includes establishing a national patient council, training materials, and making patient engagement eligible for funding. The panel also provides best practices for the preparatory, execution and translation phases of research that engages patients.
Étude de la nomenclature utilisée pour classifier les outils de transfert des...Patrick Archambault
This poster explores the different taxonomies to classify knowledge tools. It also assessed the quantity of knowledge tools currently stored in WikiTrauma, a wiki used at the Centre intégré en santé et en services sociaux de Chaudière-Appalaches (n=1844).
Adaptation of DECISION+: a Training Program in Shared Decision Making on the ...Patrick Archambault
Poster presented at the 2016 Canadian Association of Emergency Physicians conference about the adaptation of the Decision+ program about using antibiotics for upper respiratory infections developed in primary care for the context of Emergency Medicine
In this session, I will review the literature on virtual communities of practice and wikis in emergency medicine. I will propose a new model for knowledge translation to link emergency physicians from across Canada in the creation of a novel open-source and free database of shared resources that can be reused and adapted to local contexts. Finally, I will provide a glimpse of a new era in knowledge translation in the era of the Semantic Web.
Learning Objectives
1- Learn how communities of practice and wikis can support clinical practice in emergency medicine
2- Learn how a database of open-source and free knowledge tools could support your ED
3- Learn about the evolution of knowledge translation in the era of the of the Semantic Web
Poster Medecine 2.0'13 London: Wiki Scoping Review published in JMIR: http://...Patrick Archambault
This document summarizes a scoping review of wikis and collaborative writing applications in healthcare. It found that while such tools present potential positive and negative effects for knowledge translation, little is known about how to address barriers to their implementation and foster contributions from healthcare stakeholders. Future research should include a formal systematic review of the effectiveness of these tools for knowledge translation and primary research to investigate barriers for different stakeholders. The review analyzed 111 studies on patterns of use, quality of information, and collaborative writing applications as knowledge translation.
Rural physicians in Quebec predominantly use social media amongst themselves, mainly email, for administrative purposes. They use social media cautiously to avoid impacting the patient-physician relationship, which they see social media as not well-suited for. Only 30% use social media, mainly email, with patients. While some physicians see value in practice guidelines for social media, others feel current professionalism standards suffice or are unsure if extra guidance is needed.
Rural emergency care professionals are seen positively by both urban and rural healthcare professionals as potential supporters of using wiki-based reminders to promote best practices in trauma care. Interviews were conducted with 25 emergency physicians and 25 allied health professionals about their beliefs regarding wiki reminders. Rural professionals felt isolated from specialist advice and saw wikis as a way to access current best practices. Urban professionals believed rural colleagues would value wikis for ongoing education and keeping treatment guidelines in remote areas up to date. A future study will measure how these rural-specific beliefs impact intention to use wiki reminders.
Wikis and Collaborative Writing Applications in Health Care: Preliminary Resu...Patrick Archambault
This document summarizes the results of a scoping review on the use of wikis and collaborative writing applications in healthcare. The review identified 88 studies that evaluated barriers, facilitators and impacts of using these applications. Most studies involved genetics/genomics wikis and examined perceived benefits like knowledge sharing and drawbacks like a lack of authoritative content. The review provides insight into how collaborative technologies are being applied and perceived in healthcare settings.
This document summarizes recommendations from a panel discussion on engaging patients in emergency medicine (EM) research. The panel reviewed literature on patient engagement and conducted interviews with EM researchers. They recommend that EM researchers adopt patient engagement to improve research relevance and impact. Specifically, they recommend that the Canadian Association of Emergency Physicians (CAEP) create resources and guidelines to support patient engagement at all stages of research. This includes establishing a national patient council, training materials, and making patient engagement eligible for funding. The panel also provides best practices for the preparatory, execution and translation phases of research that engages patients.
Étude de la nomenclature utilisée pour classifier les outils de transfert des...Patrick Archambault
This poster explores the different taxonomies to classify knowledge tools. It also assessed the quantity of knowledge tools currently stored in WikiTrauma, a wiki used at the Centre intégré en santé et en services sociaux de Chaudière-Appalaches (n=1844).
Adaptation of DECISION+: a Training Program in Shared Decision Making on the ...Patrick Archambault
Poster presented at the 2016 Canadian Association of Emergency Physicians conference about the adaptation of the Decision+ program about using antibiotics for upper respiratory infections developed in primary care for the context of Emergency Medicine
In this session, I will review the literature on virtual communities of practice and wikis in emergency medicine. I will propose a new model for knowledge translation to link emergency physicians from across Canada in the creation of a novel open-source and free database of shared resources that can be reused and adapted to local contexts. Finally, I will provide a glimpse of a new era in knowledge translation in the era of the Semantic Web.
Learning Objectives
1- Learn how communities of practice and wikis can support clinical practice in emergency medicine
2- Learn how a database of open-source and free knowledge tools could support your ED
3- Learn about the evolution of knowledge translation in the era of the of the Semantic Web
Poster Medecine 2.0'13 London: Wiki Scoping Review published in JMIR: http://...Patrick Archambault
This document summarizes a scoping review of wikis and collaborative writing applications in healthcare. It found that while such tools present potential positive and negative effects for knowledge translation, little is known about how to address barriers to their implementation and foster contributions from healthcare stakeholders. Future research should include a formal systematic review of the effectiveness of these tools for knowledge translation and primary research to investigate barriers for different stakeholders. The review analyzed 111 studies on patterns of use, quality of information, and collaborative writing applications as knowledge translation.
Rural physicians in Quebec predominantly use social media amongst themselves, mainly email, for administrative purposes. They use social media cautiously to avoid impacting the patient-physician relationship, which they see social media as not well-suited for. Only 30% use social media, mainly email, with patients. While some physicians see value in practice guidelines for social media, others feel current professionalism standards suffice or are unsure if extra guidance is needed.
Rural emergency care professionals are seen positively by both urban and rural healthcare professionals as potential supporters of using wiki-based reminders to promote best practices in trauma care. Interviews were conducted with 25 emergency physicians and 25 allied health professionals about their beliefs regarding wiki reminders. Rural professionals felt isolated from specialist advice and saw wikis as a way to access current best practices. Urban professionals believed rural colleagues would value wikis for ongoing education and keeping treatment guidelines in remote areas up to date. A future study will measure how these rural-specific beliefs impact intention to use wiki reminders.
Wikis and Collaborative Writing Applications in Health Care: Preliminary Resu...Patrick Archambault
This document summarizes the results of a scoping review on the use of wikis and collaborative writing applications in healthcare. The review identified 88 studies that evaluated barriers, facilitators and impacts of using these applications. Most studies involved genetics/genomics wikis and examined perceived benefits like knowledge sharing and drawbacks like a lack of authoritative content. The review provides insight into how collaborative technologies are being applied and perceived in healthcare settings.
Wikis and Collaborative Writing Applications in Health Care: Preliminary Resu...
Evolution of a wikipedia page on etomidate over a year
1. Comment
une
page
Wikipédia
évolue-‐t-‐elle
au
cours
d’une
année
suivant
une
modificaAon
majeure
basée
sur
les
données
probantes?
Titre du document
Auteurs
Claudie-‐Anne
Giasson
(1,2),
Catherine
Nadeau
(2),
Cynthia
Fournier
(3),
Patrick
Archambault
(2,3)
(1)
Département
des
sciences
de
la
nature,
Collège
François-‐Xavier-‐Garneau,
Québec,
Canada;
(2)
Centre
de
santé
et
de
services
sociaux
Alphonse-‐Desjardins
(Centre
hospitalier
affilié
universitaire
de
Lévis),
Lévis,
G6V
3Z1,
Canada;
(3)
Faculté
de
médecine,
Université
Laval,
Québec,
G1V
0A6,
Canada
IntroducTon
Ø Tableau
1.
CaractérisAques
des
modificaAons
Ø Figure
1.
ModificaAons
Ø Wikipédia,
encyclopédie
libre
et
gratuite
du
Web
2.0,
est
un
site
qui,
grâce
aux
contribuAons
des
internautes,
est
en
constante
évoluAon. Caractéristiques, Nombre,de,modifications,
Ø Les
pages
médicales
de
Wikipedia
aMrent
150
million
de
visionnement
par
mois
et
existent
en
271
langues
Ø Des
experts
ont
suggéré
que
Wikipedia
pourrait
améliorer
la
santé
Référencées 0
Mineures
Majeures
mondiale
par
la
diffusion
d’informaAon
médicale
(Heilman,
JMIR,
2011)
Ø N’importe
qui
peut
éditer
une
page
de
Wikipedia
Faites,par,un,bot,informatique 43
Ø Malgré
le
débat
sur
la
validité
de
l’informaAon
qui
s’y
trouve,
il
reste
intéressant
de
savoir
comment
celle-‐ci
est
modifiée
et
de
quelle
Mauvaise,identification,de,la
manière
elle
conAnue
à
évoluer
et
à
se
perfecAonner.
catégorie,par,l'auteur 34
ObjecTfs
Ø Ce3e
étude
descripAve
vise
à
évaluer
la
qualité
de
l’arAcle
anglophone
Total 87
Wikipédia
sur
l’étomidate
un
an
après
qu’il
ait
subi
une
modificaAon
majeure
basée
sur
les
données
probantes
et
à
dresser
un
portrait
des
modificaAons
effectuées
sur
la
page
durant
ce3e
période.
Méthodes
Ø Tableau
2.
CaractérisAques
des
auteurs
des
modificaAons
Ø Figure
2.
Catégories
de
modificaAons
Ø En
consultant
la
page
«Review
History»
où
une
liste
de
toutes
les
modificaAons
effectuées,
de
la
plus
récente
à
la
plus
ancienne,
décrit
Caractéristiques Nombre
d'auteurs
l’acAvité
qui
a
eu
lieu
sur
la
page
depuis
2006,
nous
avons
dénombré
les
modificaAons
qui
ont
été
apportées
à
l’arAcle
dans
la
dernière
année.
1
à
2
contributions 13
Celles-‐ci
ont
été
classées
selon
qu’elles
étaient
mineures
ou
majeures,
soit
si
elles
modifiaient
ou
non
le
contenu
de
la
page.
3
à
5
contributions 2
Changements
stylisTques
Mise
en
page
Ø Afin
de
vérifier
la
validité
des
modificaAons
effectuées,
elles
ont
été
Ajout
examinées
par
un
expert
sur
l’étomidate.
Un
inventaire
des
références
6
contributions
ou
plus 1
Suppression
SubsTtuTon
a
aussi
été
fait
afin
de
vérifier
la
validité
des
modificaAons
majeures
répertoriées.
Contrôlant
aussi
un
bot
Ø Les
modificaAons
mineures
répertoriées
ont
été
classées
en
deux
catégories;
les
changements
stylisAques
et
de
mise
en
page,
et
les
informatique 3
majeures,
elles,
en
trois
catégories;
les
ajouts,
les
suppressions
ou
les
Total 16
subsAtuAons
d’informaAon.
Ø Les
caractérisAques
des
auteurs
des
modificaAons
ont
été
observées
puis
classées
dans
le
but
de
représenter
la
contribuAon
de
ceux-‐ci.
Résultats
Ø Tableau
3.
Cas
parAculiers
Conclusion
Ø Il
y
a
davantage
de
modificaAons
mineures
qui
ont
été
effectuées
sur
la
Ø Suite
à
une
modificaAon
majeure
basée
sur
les
page
anglophone
Wikipédia
sur
l’étomidate
pendant
un
an,
que
de
données
probantes,
peu
de
modificaAons
majeures
ont
modificaAons
majeures.
Nomenclature Substitution
du
nom
«ethyl
3-‐[(1R)-‐1-‐phenylethyl]imidazole-‐
4-‐carboxylate»
été
effectuées.
Aucune
d’entre
elles
n’a
d’ailleurs
Ø Une
seule
modificaAon
peut
être
considérée
comme
non
valide.
En
par
«ethyl
3-‐[(1R)-‐1-‐phenylethyl]imidazole-‐
5-‐carboxylate» réellement
changé
le
contenu
de
l’arAcle.
effet,
un
acte
de
vandalisme
a
été
commis
alors
que
le
contenu
d’une
Ø Par
contre,
un
acte
de
vandalisme
a
été
commis
dans
référence
a
été
modifiée
de
façon
majeure
mais
erronée.
Aucune
Vandalisme Substitution
du
titre
d'un
article
dans
une
référence
par l’une
des
références
et
est
resté
inchangé
pendant
une
modificaAon
n’était
accompagnée
d’une
référence
la
jusAfiant.
«a
randomized
also
that
one
pro
from
Xbox
Live» période
de
8
mois.
Sa
correcAon
a
été
effectué
par
Ø Parmi
les
modificaAons
mineures,
la
majorité
consistait
en
des
notre
équipe
au
moment
de
sa
détecAon
suite
à
notre
changements
de
mise
en
page
(modificaAons
de
la
police,
de
la
Indécision Changement
à
trois
reprises
du
numéro
d'accès
(secondaire
↔
primaire)
recherche.
jusAficaAon
du
texte,
de
la
table
des
maAères,
etc.).
Pour
les
Ø Nous
pouvons
donc
dire
que
l’informaAon
est
modificaAons
majeures,
il
s’agissait
plutôt
d’une
majorité
d’ajouts
de
l'étomidate
pour
son
identification
dans
la
banque
de
médicaments demeurée
valide
dans
ce
cas,
et
qu’il
est
donc
possible
d’informaAon.
Près
de
la
moiAé
de
toutes
les
modificaAons
apportées
en
ligne
«DrugBank
database» de
s’y
fier
sans
toutefois
négliger
de
contrevérifier
ont
été
effectuées
par
des
«
bots
informaAques
».
l’informaAon
afin
de
s’assurer
de
sa
validité.
Email:
claudieannegiasson@gmail.com
h3p://decision.chaire.fmed.ulaval.ca