Conversational marketing is a new approach to marketing that allows potential customers to interact one to one with the business in real time. This conversation is carried out by one of the team members via live chat or a programmed software known as chatbot. Chatbots are becoming increasingly popular for their unique benefits such as 24 7 access and quick information. This presentation deck is useful for businesses who wish to know more about conversational marketing or chatbot marketing and want to implement the same in their organization. Businesses can understand the difference between traditional marketing and how conversational marketing outscores it in certain aspects. A basic framework for creating a conversational script has also been shared to extract maximum benefits out of real time chat. The current market of chatbots and demand for the same has been laid out in this deck. Businesses can also realize the scope of chatbot marketing in their organization such as capturing leads, qualifying leads, provide customer support, and sell products directly via the chat window. Lastly, for businesses making up their mind to apply this new marketing approach can also learn how to measure the Return on Investment ROI of chatbot marketing and thus improvise their strategy. https://bit.ly/2WRfb23