This document summarizes research conducted on the family business conflict at Market Basket, a supermarket chain. The researcher conducted a netnography of online sources about Market Basket to understand narratives around the conflict. They also performed a grounded theory analysis of 206 pages of board meeting minutes from 2003-2012. Key findings include the identification of two primary narratives (between the Devaney and Boston Globe timelines), tensions between presenting an optimistic versus critical view of the company, and themes around how family members presented themselves at meetings (e.g. as optimists and bullies vs. crusaders). The researcher discusses how issues of social identity, organizational identity and image, and managing multiple identities relate to the conflict.