This document discusses the opportunities for advertising and marketing on the iPad. It begins by providing launch details and statistics on iPad sales. It then outlines how media consumption has evolved from TV to the internet to now tablets like the iPad. The rest of the document discusses what tablets will be used for, where they will be used, and the various marketing opportunities available to brands on the iPad, including iAds, apps, and location-based advertising. It concludes by suggesting the iPad will live up to its promise and shape the future of media consumption and advertising.