Ross Breadmore (Nixon McIness) and Kerryn Dinsdale (Senior PR Manager, Barclaycard) explain how the credit card company adopted social media and developed an effective social PR strategy.
Are We Engaged Yet - Measuring the Success of Social PRInfluence People
Katie Delahaye Paine explains how to measure the success of your social media PR activities, covering engagement metrics and models, processes and tools.
How to Plan and Implement a Social PR Strategy that works for Your OrganisationInfluence People
Real-time PR requires enhanced strategic planning, training, attention to detail, and measurement to effectively engage as an organization's eyes, ears, and mouth across various channels in a timely manner. It must be authentic and foster two-way relationships. To execute real-time PR, organizations must clarify their mission, vision, and values, and translate these into measurable strategic objectives using frameworks like the Balanced Scorecard and Influence Scorecard. Additionally, critical ingredients include developing employee knowledge and skills, implementing social media policies and workflows, cultivating an influence-focused culture, and allocating appropriate facilities.
This document outlines a public relations planning exercise to identify how to attract people from around the UK to visit Newcastle for short breaks. Various online tools were used to conduct research, including Google Trends, Facebook Ad Insights, and Twitter. Key insights included that the market for "staycations" remains strong, word-of-mouth and previous experience are critical to decision making, and potential audiences on Facebook and active topics on Twitter were identified. The document provides a summary of research findings focused on understanding the Newcastle experience and identifying peak travel periods and potential partnership opportunities.
An outline of the relevance and significance of social media to businesses and how 'Word of Mouse' engagement has changed traditional marketing strategy.
The document discusses how brands can utilize the internet in three key ways: differentiation, integration, and amplification. Differentiation involves using the internet to separate a brand from competitors by providing unique services or content. Integration means using various online platforms like websites, social media, blogs, etc. together in a coordinated way. Amplification refers to using the internet to deepen marketing programs and increase engagement through measurable feedback. The document provides examples of how various brands have successfully implemented these strategies online.
Lead a social media engagement strategy, presented by Sebastian QuinnSocialMedia.org
In his Brands-Only Summit presentation, Hard Rock International's Sebastian Quinn teaches a class on leading a social media engagement strategy.
He talks about building a scalable, effective plan to engage customers, fans, and critics in social conversations.
Are We Engaged Yet - Measuring the Success of Social PRInfluence People
Katie Delahaye Paine explains how to measure the success of your social media PR activities, covering engagement metrics and models, processes and tools.
How to Plan and Implement a Social PR Strategy that works for Your OrganisationInfluence People
Real-time PR requires enhanced strategic planning, training, attention to detail, and measurement to effectively engage as an organization's eyes, ears, and mouth across various channels in a timely manner. It must be authentic and foster two-way relationships. To execute real-time PR, organizations must clarify their mission, vision, and values, and translate these into measurable strategic objectives using frameworks like the Balanced Scorecard and Influence Scorecard. Additionally, critical ingredients include developing employee knowledge and skills, implementing social media policies and workflows, cultivating an influence-focused culture, and allocating appropriate facilities.
This document outlines a public relations planning exercise to identify how to attract people from around the UK to visit Newcastle for short breaks. Various online tools were used to conduct research, including Google Trends, Facebook Ad Insights, and Twitter. Key insights included that the market for "staycations" remains strong, word-of-mouth and previous experience are critical to decision making, and potential audiences on Facebook and active topics on Twitter were identified. The document provides a summary of research findings focused on understanding the Newcastle experience and identifying peak travel periods and potential partnership opportunities.
An outline of the relevance and significance of social media to businesses and how 'Word of Mouse' engagement has changed traditional marketing strategy.
The document discusses how brands can utilize the internet in three key ways: differentiation, integration, and amplification. Differentiation involves using the internet to separate a brand from competitors by providing unique services or content. Integration means using various online platforms like websites, social media, blogs, etc. together in a coordinated way. Amplification refers to using the internet to deepen marketing programs and increase engagement through measurable feedback. The document provides examples of how various brands have successfully implemented these strategies online.
Lead a social media engagement strategy, presented by Sebastian QuinnSocialMedia.org
In his Brands-Only Summit presentation, Hard Rock International's Sebastian Quinn teaches a class on leading a social media engagement strategy.
He talks about building a scalable, effective plan to engage customers, fans, and critics in social conversations.
This document summarizes a presentation on using social media for business. It discusses how social media allows for online conversations using tools like Facebook, Twitter and LinkedIn. It emphasizes creating and sharing content to build relationships and provides tips on setting goals, objectives and metrics to measure social media effectiveness. The purpose is to help businesses use social media strategies to connect with customers and drive traffic, followers and engagement.
How to implement a social media marketing strategy in 90 days septBob Barker
How to implement and social media marketing strategy in 90 days is a presentation which takes you step by step through a process called LASEL which looks at both the marketing and personal side of developing a social media strategy.
BackOffice Thinking is a technology consulting firm that offers a range of services including web design, technology strategy, CRM implementation, software selection, social media strategy, business intelligence, and ecommerce solutions. They focus on their clients' technology needs so clients can focus on their mission. They emphasize lasting partnerships, enterprise thinking, creative design, and agile implementation.
Developing a Solid Growth Strategy for 2022 Based on the Top Marketing Trends...Samantha Russell
In this webinar, Shauna Mace of SEI and Samantha Russell of FMG Suite shared the top marketing tips for developing a solid growth strategy for your business in 2022.
Community management benchmarking, presented by Rachel HappeSocialMedia.org
Rachel Happe discusses how community managers can use benchmarking to educate executives, secure budget, and drive engagement. Benchmarking provides an objective perspective on a community's performance by defining metrics to track, establishing a baseline, comparing results to others, and using the analysis to determine priorities. It helps focus the strategic conversation and allows for confident decision-making. While it has limits, benchmarking trends can trigger deeper discussions about a community's approach. Best-in-class communities that benchmark are more likely to measure value, have approved strategies and resourced roadmaps to execute them.
This document outlines an agenda for a workshop on developing a digital strategy for nonprofits. It includes introductions, defining what a digital strategy is, benchmarking current digital efforts, and discussing how to create an action plan. Attendees learn about creating a shared, cohesive digital plan and benchmarking tools to assess an organization's digital capabilities. The workshop also provides an activity using a Digital Engagement Framework to help organizations foster dialogue, learning, and inspiration through connecting people digitally. Attendees are encouraged to develop initial action plans to start applying concepts from the workshop at their own organizations.
Alliance for Nonprofit Excellence Training 5.4.10 Strategic Communications fo...jleigh206
Need basic training in nonprofit communications? This workshop will help you assess your organization's communications work, and give you the tools to communicate more effectively with members, donors, and other constituents, even with a small marketing and communications budget. Content will include communications planning, crafting messages, targeting audiences, and choosing tools and technology to get your message across.
Jerry Ward, MD of Press Data and a Director of AMEC, delivered a presentation and workshop on the measurement and evaluation of communication, including the Barcelona Principles and AMEC's new framework.
www.prfest.co.uk
Setting and Measuring Social Media ObjectivesNikComm Inc.
How do you know how you’re doing online? Online campaigns rarely run in isolation. Online tactics, such as your website and social media, are only some of the tools in the communicator's tool box.
Also, web and social media channels offer unparalleled amounts of data about their performance. This can be both beneficial and problematic.
What sort of goals are reasonable for online tactics, and how do you measure them? NikComm worked with CPRS Edmonton members and guests to figure out what’s reasonable to achieve, and then how to figure out if you’re achieving it. Participants received a framework for goal- and objective setting, an overview of measurement tools and data, and then worked on cases to practice their skills. Presented Thursday, January 29, 2014.
Social selling in financial services, presented by Brendan KenaltySocialMedia.org
In his Brands-Only Summit presentation, Manulife's Brendan Kenalty gives a case study on social selling.
He shares how, as a financial company, they're activating social media selling and employee content sharing in a regulated industry.
This document discusses trends in public relations in 2016. It notes that while the press release has remained the primary format for over 100 years, new forms of multimedia content like video and images are becoming more influential. It also discusses how traditional marketing models based on demographics no longer work and that listening to audiences is important. Finally, it emphasizes that communities and private groups are becoming the most influential forms of media and that organizations should facilitate conversations rather than trying to control them.
Staying Competitive in Today's Digital Workforce: Advanced Social Media Strat...Hootsuite
Today’s widening global skills gap impacts businesses, employees, and customers. It has become more important than ever to empower professionals with social media education to provide value to business. The Advanced Social Media Strategy Certification (ASMS), created by HootSuite and Syracuse University’s S.I. Newhouse School of Public Communications—two global leaders in digital communications—provides strategic social media skills to an evolving digital workforce.
In this case study, discover how ASMS Certification provides value to businesses and professionals through the stories and key takeaways of enrolled professionals.
Manage a global social media program, presented by Anita VeszeliSocialMedia.org
In her Brands-Only Summit presentation, Ericsson's Anita Veszeli teaches a class on how to manage a global social media program.
She talks about approaching social media on a global scale, including organizational structure, governance, content strategy, and more.
This document provides an overview of social media marketing and why it is important. Some key points:
- Social media usage has risen significantly globally with over 2 billion active users, making it critical for brands.
- Social media marketing allows brands to engage audiences across the customer journey from awareness to advocacy.
- Brands can use social media to drive awareness, influence, demand, customer service and retention.
- Influencers and social selling are effective ways to engage audiences on social media and drive conversions.
The document discusses how the news media landscape is evolving and provides tips for updating a PR approach. It notes that readers and journalists are increasingly consuming news online and via social media. It then offers recommendations for developing a media database, crafting shareable press releases, pitching reporters on social media, leveraging video and personal brands, and maximizing the reach of media placements. The overall message is that PR strategies must adapt to keep pace with changes in how news is created and shared today.
Profiling partner programmes through thought leadership - Faculty Marketing I...Lars Voedisch
Profiling partner programmes through thought leadership
Identifying differentiators in your market
Profiling topics and personalities rather than programmes
Finding the right personality: Tone, voice, behaviour
This document provides 10 ways to instantly increase event ROI through adopting a digital mindset and engagement. It recommends leveraging technologies like iBeacons and registration systems to optimize content delivery and boost attendance. It also suggests using social media, influencers, and live streaming to amplify the event's reach and create new digital content. The key takeaways are that technology improves conversions and recall, social drives reach and sales, and events provide an opportunity to quickly generate new digital content and leads.
This document outlines a communications plan template for MIT Libraries projects. The template includes sections for intended audiences, main and secondary messages, time frame, relevant research, objectives, associated activities, required resources, responsibilities, internal communications, and evaluation metrics. The plan provides a framework to develop targeted communications that convey key messages to relevant stakeholders and measure the impact.
Conversion optimization is really about influence. You are influencing people to convert. You are understanding how the mind works. In order to become better at CRO you need to learn from the master of influence and psychology, Robert Cialdini.
How to Apply Cialdini’s Six Principles of Influence to Your Website (http://www.jeremysaid.com/how-to-apply-cialdinis-six-principles-of-influence-for-cro/)
Essential Qualities Of An Influential LeaderDe Hicks
Effective leaders have the ability to compellingly describe the future to influence behavior change. They are resilient and able to overcome challenges through curiosity, focus on outcomes, and self-improvement. Leaders should leverage opportunities to accomplish goals by acting on challenges that make other tasks easier if successful.
This document summarizes a presentation on using social media for business. It discusses how social media allows for online conversations using tools like Facebook, Twitter and LinkedIn. It emphasizes creating and sharing content to build relationships and provides tips on setting goals, objectives and metrics to measure social media effectiveness. The purpose is to help businesses use social media strategies to connect with customers and drive traffic, followers and engagement.
How to implement a social media marketing strategy in 90 days septBob Barker
How to implement and social media marketing strategy in 90 days is a presentation which takes you step by step through a process called LASEL which looks at both the marketing and personal side of developing a social media strategy.
BackOffice Thinking is a technology consulting firm that offers a range of services including web design, technology strategy, CRM implementation, software selection, social media strategy, business intelligence, and ecommerce solutions. They focus on their clients' technology needs so clients can focus on their mission. They emphasize lasting partnerships, enterprise thinking, creative design, and agile implementation.
Developing a Solid Growth Strategy for 2022 Based on the Top Marketing Trends...Samantha Russell
In this webinar, Shauna Mace of SEI and Samantha Russell of FMG Suite shared the top marketing tips for developing a solid growth strategy for your business in 2022.
Community management benchmarking, presented by Rachel HappeSocialMedia.org
Rachel Happe discusses how community managers can use benchmarking to educate executives, secure budget, and drive engagement. Benchmarking provides an objective perspective on a community's performance by defining metrics to track, establishing a baseline, comparing results to others, and using the analysis to determine priorities. It helps focus the strategic conversation and allows for confident decision-making. While it has limits, benchmarking trends can trigger deeper discussions about a community's approach. Best-in-class communities that benchmark are more likely to measure value, have approved strategies and resourced roadmaps to execute them.
This document outlines an agenda for a workshop on developing a digital strategy for nonprofits. It includes introductions, defining what a digital strategy is, benchmarking current digital efforts, and discussing how to create an action plan. Attendees learn about creating a shared, cohesive digital plan and benchmarking tools to assess an organization's digital capabilities. The workshop also provides an activity using a Digital Engagement Framework to help organizations foster dialogue, learning, and inspiration through connecting people digitally. Attendees are encouraged to develop initial action plans to start applying concepts from the workshop at their own organizations.
Alliance for Nonprofit Excellence Training 5.4.10 Strategic Communications fo...jleigh206
Need basic training in nonprofit communications? This workshop will help you assess your organization's communications work, and give you the tools to communicate more effectively with members, donors, and other constituents, even with a small marketing and communications budget. Content will include communications planning, crafting messages, targeting audiences, and choosing tools and technology to get your message across.
Jerry Ward, MD of Press Data and a Director of AMEC, delivered a presentation and workshop on the measurement and evaluation of communication, including the Barcelona Principles and AMEC's new framework.
www.prfest.co.uk
Setting and Measuring Social Media ObjectivesNikComm Inc.
How do you know how you’re doing online? Online campaigns rarely run in isolation. Online tactics, such as your website and social media, are only some of the tools in the communicator's tool box.
Also, web and social media channels offer unparalleled amounts of data about their performance. This can be both beneficial and problematic.
What sort of goals are reasonable for online tactics, and how do you measure them? NikComm worked with CPRS Edmonton members and guests to figure out what’s reasonable to achieve, and then how to figure out if you’re achieving it. Participants received a framework for goal- and objective setting, an overview of measurement tools and data, and then worked on cases to practice their skills. Presented Thursday, January 29, 2014.
Social selling in financial services, presented by Brendan KenaltySocialMedia.org
In his Brands-Only Summit presentation, Manulife's Brendan Kenalty gives a case study on social selling.
He shares how, as a financial company, they're activating social media selling and employee content sharing in a regulated industry.
This document discusses trends in public relations in 2016. It notes that while the press release has remained the primary format for over 100 years, new forms of multimedia content like video and images are becoming more influential. It also discusses how traditional marketing models based on demographics no longer work and that listening to audiences is important. Finally, it emphasizes that communities and private groups are becoming the most influential forms of media and that organizations should facilitate conversations rather than trying to control them.
Staying Competitive in Today's Digital Workforce: Advanced Social Media Strat...Hootsuite
Today’s widening global skills gap impacts businesses, employees, and customers. It has become more important than ever to empower professionals with social media education to provide value to business. The Advanced Social Media Strategy Certification (ASMS), created by HootSuite and Syracuse University’s S.I. Newhouse School of Public Communications—two global leaders in digital communications—provides strategic social media skills to an evolving digital workforce.
In this case study, discover how ASMS Certification provides value to businesses and professionals through the stories and key takeaways of enrolled professionals.
Manage a global social media program, presented by Anita VeszeliSocialMedia.org
In her Brands-Only Summit presentation, Ericsson's Anita Veszeli teaches a class on how to manage a global social media program.
She talks about approaching social media on a global scale, including organizational structure, governance, content strategy, and more.
This document provides an overview of social media marketing and why it is important. Some key points:
- Social media usage has risen significantly globally with over 2 billion active users, making it critical for brands.
- Social media marketing allows brands to engage audiences across the customer journey from awareness to advocacy.
- Brands can use social media to drive awareness, influence, demand, customer service and retention.
- Influencers and social selling are effective ways to engage audiences on social media and drive conversions.
The document discusses how the news media landscape is evolving and provides tips for updating a PR approach. It notes that readers and journalists are increasingly consuming news online and via social media. It then offers recommendations for developing a media database, crafting shareable press releases, pitching reporters on social media, leveraging video and personal brands, and maximizing the reach of media placements. The overall message is that PR strategies must adapt to keep pace with changes in how news is created and shared today.
Profiling partner programmes through thought leadership - Faculty Marketing I...Lars Voedisch
Profiling partner programmes through thought leadership
Identifying differentiators in your market
Profiling topics and personalities rather than programmes
Finding the right personality: Tone, voice, behaviour
This document provides 10 ways to instantly increase event ROI through adopting a digital mindset and engagement. It recommends leveraging technologies like iBeacons and registration systems to optimize content delivery and boost attendance. It also suggests using social media, influencers, and live streaming to amplify the event's reach and create new digital content. The key takeaways are that technology improves conversions and recall, social drives reach and sales, and events provide an opportunity to quickly generate new digital content and leads.
This document outlines a communications plan template for MIT Libraries projects. The template includes sections for intended audiences, main and secondary messages, time frame, relevant research, objectives, associated activities, required resources, responsibilities, internal communications, and evaluation metrics. The plan provides a framework to develop targeted communications that convey key messages to relevant stakeholders and measure the impact.
Conversion optimization is really about influence. You are influencing people to convert. You are understanding how the mind works. In order to become better at CRO you need to learn from the master of influence and psychology, Robert Cialdini.
How to Apply Cialdini’s Six Principles of Influence to Your Website (http://www.jeremysaid.com/how-to-apply-cialdinis-six-principles-of-influence-for-cro/)
Essential Qualities Of An Influential LeaderDe Hicks
Effective leaders have the ability to compellingly describe the future to influence behavior change. They are resilient and able to overcome challenges through curiosity, focus on outcomes, and self-improvement. Leaders should leverage opportunities to accomplish goals by acting on challenges that make other tasks easier if successful.
THE POWER OF INFLUENCE: LEADERSHIP STRATEGIES FOR THE EXTRAORDINARY LEADERTom Hood, CPA,CITP,CGMA
This document provides a summary of a leadership conference presentation on strategies for extraordinary leaders. The presentation was given by Tom Hood, CEO of the Maryland Association of CPAs Business Learning Institute, at the 2010 IGAF Worldwide Women's Leadership Conference on CPA Island in Second Life. The presentation focused on the five qualities of extraordinary leaders: sight, insight, create, communicate, and inspire. It also provided a toolkit and practice exercises for developing these leadership qualities using the Insight to Action strategic thinking system.
The document discusses influence tactics that leaders can use to affect the behavior of followers. It defines influence as a force exerted by one person, the agent, to induce change in another, the target. Leaders have various strategies at their disposal, including rational persuasion using logical arguments, inspirational appeals to values, and pressure tactics like threats. The effectiveness of a tactic depends on factors like whether it aligns with social norms and the leader's legitimate power. Consultation, inspiration, and rational persuasion tend to be the most ethical tactics that create favorable follower attitudes without manipulation.
This document profiles influential people in education from the 18th century to the present. It discusses Thomas Jefferson, Noah Webster and Anthony Benezet from the 18th century who advocated for education reform and access. The 19th century section covers Anne Sullivan, Booker T. Washington and Horace Mann. Important 20th century figures mentioned are Marva Collins, Jaime Escalante and Oliver Brown. The 21st century section discusses George W. Bush, Anant Agarwal and the Texas Board of Education. The document provides brief biographies on each person and their contributions to advancing education.
Exploring how empowered consumers are by Trip Advisor in the decision making ...Martina Curtis
This dissertation explores how empowered consumers feel when using TripAdvisor to book hotels. The author conducted a scenario where participants booked a hypothetical trip to Barcelona using TripAdvisor, along with questionnaires and interviews. The major findings were that while hotel choices often did not change after using TripAdvisor, participants' attitudes towards hotels did change, either making them more or less likely to change their choice. Overall, TripAdvisor was found to impact consumer decision-making through influencing attitudes, even if final choices remained the same. However, questions were raised about whether consumers will continue to rely on TripAdvisor given increasing time pressures in modern life.
Learn how to jumpstart your followers and fans by capitalizing on the influence of others. Based on our own extensive research of leading social media influences, this module will also demonstrate best practices applied by influential analysts, mentors, edu-tainers and motivators in building sizeable audiences who can actively spread and vet your content.
This document contains advice from management expert Dr. Ichak Kalderson Adizes on effective leadership. Some of the key points made include:
1) There are different types of managers including "lone rangers" who act without thinking and "bureaucrats" who are overly focused on rules.
2) Good leaders learn when to say no, manage their time well, and focus on why people say things rather than just what is said.
3) It is important for leaders to create an environment where desirable outcomes can happen, hold regular meetings, and address bad behavior directly.
4) Effective leaders prioritize important issues, make firm decisions, and drive implementation rather than just agreeing
A review of academic studies examining the positive and negative impact of peers in a variety of choice contexts. Part of a curriculum component on behavioral economics.
The document discusses the influence of systemic diseases on the periodontium. It begins by discussing various nutritional disorders like deficiencies in vitamins A, D, E, B complex, C, and protein and how they can affect the periodontium. It then discusses endocrine disorders like diabetes and hyperparathyroidism. It also discusses hematologic disorders such as leukemia, anemia, and thrombocytopenia. Finally, it briefly discusses psychosomatic and immunodeficiency disorders and their effects on oral health.
The document discusses several topics related to leadership and social influence processes including:
1. Status and power in groups, and the different types of each.
2. Theories of leadership including trait, contingency, and function theories.
3. Followership styles and the importance of followers in group success.
4. Group norms, conformity, and the stages of group development.
This document discusses leadership and power in organizations. It defines leadership as the process of influencing others to work towards shared objectives. There are different conceptions of power, including power as the ability to influence others and authority as the right to exercise control based on one's position. Power can lead to commitment, compliance, or resistance from targets. Leaders have different types and sources of power, such as position power (legitimate, reward, coercive), personal power (referent, expert), and ecological power over the environment. Power is not static and can be gained or lost over time based on social exchange theory and strategic contingencies theory. Effective leaders rely more on expert and referent power. The document concludes that leaders need some power
This document provides an overview of power and influence. It defines power as the capacity to influence others and influence as the process of persuading others. It discusses two faces of power: personal power which is a win-lose approach, and socialized power which focuses on group goals and empowerment. French and Raven's five bases of power are described: legitimate, referent, expert, reward, and coercive. Four influence styles are also outlined: assertive persuasion, participation and trust, common vision, and reward and punishment. Examples of these concepts in classroom life are given. Coalitions are defined as groups that form together to exert influence, and coalition bargaining is the process by which groups exert power over each other.
This document summarizes and categorizes various persuasion techniques used in advertising and media messages. It discusses techniques such as association, bandwagon, using beautiful people or celebrities, bribery, experts, fear, humor, intensity, repetition, testimonials, warm and fuzzy imagery. It also covers more sophisticated techniques like the big lie, charisma, euphemism, extrapolation, flattery, glittering generalities, name-calling, appeals to ideas being new or nostalgic. The document aims to help people recognize and analyze the psychological techniques often used to influence opinions and purchase decisions.
QPack is a unified ALM system developed by Orcanos that provides requirements management, change management, test management, and defect tracking functionality. It offers full traceability from business requirements to testing to defects. QPack uses a methodology that involves managing requirements, changes, risks, tests, and defects. It generates various reports and provides analytics. Orcanos implements QPack for clients through an analysis of their organization and processes to integrate the system.
This is a small imaginative story that emphasizes on the importance of a Career Portal and effective management of candidate responses. To highlight candidate feedback and being more approachable to candidates. today website is the address or window for most corporates and using web 2.0 effectively to increase recruitment efficiencies.
How to use GitHub to Predict the Success of your Application Grip QA
Source code analysis is useful for finding and preventing defects and improving overall product quality. But technical merit alone does not equal popularity.
Did you know you can also use your repository to learn about the effectiveness of your team?
Practical examples of cloud-based system integrationVesa Kotilainen
Youredi: Practical examples of cloud-based system integration
Jaakko Elovaara's presentation at Re:Imagine Microsoft Partner Event 2014
September 24th 2014
This document discusses customizing the Scrum process for a startup company. It describes the author's experience being assigned the Product Owner and Scrum Master roles without previous Scrum experience. The author learned Scrum and implemented it in their own way for their company. The document then provides an overview of key Scrum concepts like sprints, product backlogs, daily standups, sprint reviews, and retrospectives. It also discusses tools that can be used to support the Scrum process.
The document discusses cloud computing, defining it as vendors supplying computing services over the internet. It describes how software as a service (SaaS) delivers software programs via web browsers. Factors driving cloud computing include broadband, web technologies, and server hardware/software. Cloud computing is presented as a disruptive technology that will destroy traditional software licensing models. The document lists various types of cloud software that can run a professional practice and the benefits of cloud accounting software, including flexibility, real-time access, and cost benefits.
How to plan & execute real-time PR that delivers for your organisationPhilip Sheldrake
1) Real-time PR requires enhanced strategic planning, training, attention to detail, and rigorous measurement to effectively engage as an organization's eyes, ears, and mouth across various channels in real-time.
2) To execute real-time PR, organizations must clearly articulate their mission, values, and vision, and translate these into objectives and tactics using frameworks like the Balanced Scorecard and Influence Scorecard.
3) Critical factors for success in real-time PR include having the right knowledge, skills, policies, analytics tools and workflows to empower employees to authentically engage across six influence flows, while managing reputational risks.
This document summarizes a social media strategy workshop. It discusses reviewing fundamental areas of social media like audiences, channels and tactics. It covers conducting an audit of an organization's current online presence and reputation. Key aspects of a social media strategy are outlined like objectives, audience mapping, channel selection, content tactics, integration, management challenges and metrics. Examples are provided of how different organizations have successfully used social media. The document aims to help organizations develop and implement an effective social media strategy.
This document discusses creating a successful social media strategy for a company. It emphasizes that a company-wide social media blueprint is needed. It also stresses that the strategy should have clear objectives, focus on building long-term relationships rather than just broadcasting, and define the customer journey. Additionally, it notes that the strategy must have central governance and guidelines for employees, address legal and HR issues, and involve multiple departments from marketing to PR.
Compiled by Kurio & thenetworkone
The contributing experts and agencies are (in an alphabetical order): Dawid Każmierczak, Social & PR Director, 180heartbeats + JUNG v MATT; Josh Hood, Social Media Strategist & Simon Walton, Social Brand Lead, Above+Beyond; Kevin Fernandez, Social Media Manager, Adolescent; Theresa Myrill, Vice President, Social Media, Barkley; Kei Obusan, Head of Insights & Innovation, Circus Social; Victoria Gates-Fleming, Senior Director, Digital Strategy, Day One Agency; Michele Polico, Chief Innovation Officer, Different; Joshua Tabansi, Creative Director, EnterFive & Product Director, Versus LLC; James Hebbert, Managing Director, Hylink UK; Oana Oprea, Digital Creative Planner, Jazz Communications; Danny Pinch, Executive Creative Director, King James Group; Babs Watson, Director of Brand and Content & Erin Dodds, Senior Account Manager, Launch; Felix Willikonsky, Executive Director, Digital Strategy, PIABO; Friday O’Flaherty, Managing Partner, Osaka Labs; Aziz Musa, CEO, Sudan Digital & Chairman, AMC Group; Sean Bell, Head of Digital, Zulu Alpha Kilo.
The State of Corporate Social Media 2012Nick Johnson
"The State of Corporate Social Media" is a free briefing from Useful Social Media on how large companies are using social media, written by @gnjohnson.
The 2012 edition features over 40 pages of stats, facts, benchmarks and analysis on how social media is impacting business.
The document provides an agenda for a social media seminar, including presentations on definitions of social media, why brands use social media, social commerce tools, and monitoring social media. It then discusses various social media strategies and best practices for brands, including examples from Marks & Spencer, H&M, Compare the Meerkat, and Cobra. It emphasizes engaging customers in conversations rather than just broadcasting messages.
The What, How and Why in B2B Social Influencer MarketingMOI Global
How is Social Influencer Marketing relevant to B2B?
As with the consumer industry, buyers in B2B follow, listen and trust individuals across social media that have a strong share of voice in their domain of interest. This document takes you through the What, How and Why.
As the fourth industrial revolution unfolds, organisations are having to re-skill and adopt new strategies for sales, marketing and HR success.
Many boards are still evolving into Social Businesses - organisations which adopt social media for effective HR, customer service and sales, as well as a channel for marketing. But further game changers are on the horizon, one being Artificial Intelligence.
These slides are highlights of the many public and private talks and presentations I deliver.
Connect with me on LinkedIn or Twitter - @katieeking
INTEGRATED MARKETING - Getting It RightKnowledge360
Social Media Strategy & Delivery for Business
Conventional & Integrated Marketing
Trends & Time Lines
Social Media - Deep Impact on Business
Social Media – A Revolution
Social Media - Strategy
Social Media – Current Landscape
Social Media - Evolving Influencers
Social Media – Tools
Social Media – Delivery
Resistance is Futile: About the changes caused by digitalization @ eMBAForum ...Zeeland Family
Zeeland's Janne Saarikko at TSE exe eMBAForum in Turku. How the profound changes in the business environment will force companies to re-invent their organization and ways of working.
VaynerMedia is one of the leading, and fastest-growing digital media marketing agencies. In this slideshow, I take a look closely at their social media numbers and create a plan to increase their exposure online.
This document provides credentials for a social media agency called Evolve. It summarizes the agency's services and tools for running social media campaigns and promotions. Evolve helps brands engage audiences on social platforms through experiences that drive word of mouth. It has worked with major Australian brands like Fiji Water and Sony to build communities and fan engagement through custom social strategies and apps.
Yinky SneakerSocial Media Campaign - Research PlanYinky Sneak.docxmayank272369
The document outlines a research plan for developing a social media campaign for Yinky Sneaker, a luxury footwear brand. The plan involves analyzing the social media usage of competitors like Footlocker and Finish Line through secondary and primary research. Secondary research will explore corporate social media use and best practices, while primary research will observe the social accounts of competitors. The goal is to gather information to help Yinky Sneaker maximize the effectiveness of its own social media campaign.
The Social Value Chain Ytzik Aranov Feb 2010 V2Ytzik Aranov
This document outlines a social media marketing blueprint created by Social2B. It discusses how social media has changed the rules of engagement and marketing funnels. The Social2B methodology is a 5 phase process for developing a social media strategy and ongoing management. It uses a "Social Value Chain" approach to analyze how social media impacts each department in a company and how departments can leverage social communities. The goal is to improve operations, create strategic alliances, and increase social media ROI.
Monitoring The Social Media Conversation Vocus WebinarJenni Lloyd
Slides associated with the Vocus webinar: 'Monitoring the Social Media Conversation: From Twitter to Facebook' held on 21.7.09.
Listen again here:
http://is.gd/1GwgK
Google Adwords Academy Summer2014 - SaarikkoJanne Saarikko
The document discusses how companies must evolve from being product-centric to becoming customer-driven in response to changes in the digital environment. It emphasizes that companies need to focus on social objects, which are objects around which communities form. Social objects allow companies to tell stories about their mission and deliver stories to stakeholders. Specifically, social objects help make a company's values and mission tangible by allowing them to tell stories about the social objects. Additionally, content must be part of people's social objects in order to effectively deliver stories to audiences in the digital age.
Ben Stroud conducted a social media audit when he joined GMG Radio in 2010 and found they had too many inactive and inconsistent social media accounts. He restructured their accounts, implementing steering groups and a social forum to oversee content and measure engagement. This increased their social media reach significantly over two years, with over 1000% growth on Facebook, referral traffic increasing 31-66%, and engagement growing on all platforms. The changes professionalized and consolidated their social media presence.
Similaire à Making Social Media Work for Barclaycard (20)
Tamara Walker explains how brands should engage with bloggers - providing guidance on how to approach them, how to engage with them and how to run a successful social PR campaign.
1) The document discusses social media monitoring work done by Five by Five Digital for video game company Activision to analyze conversations around various game titles.
2) Key aspects of the monitoring included defining brands and competitors, configuring search queries, collecting and reporting data on topics, sentiment, and share of voice.
3) Insights from the monitoring helped inform reputation management, campaign tracking, influencer identification, and business decisions for Activision.
Crafting Your Message for Impact in Social MediaInfluence People
The document introduces the "3 Word Strategy" to get more attention, attract more wealth and success, and have more fun in life. The three words are SoundBite, which is conveying your story in a short phrase; Share, which is connecting with others who share similar interests; and Serendipity, which is finding what works and repeating it. Tips are provided on using keyword phrases for soundbites that are short, simple and repeatable to effectively communicate your message.
Bridging the Gap between Traditional PR and Social Media Influence People
Social media has evolved from ancient times when people would communicate information publicly to today where it is an essential part of public relations. Modern public relations requires responding to issues quickly on social media even without full details. It is important to acknowledge issues on social media to prevent others from controlling the narrative. Bloggers are also influential and should be embraced as legitimate news sources. Most people now get their news through social media, so public relations practitioners must be strategically agile and entrepreneurial in order to be successful communicators across multiple platforms.
This document from Plimus discusses how optimizing payment processing and the checkout experience can increase online sales conversion. It notes that 75% of online customers abandon their carts and only 60-80% of attempted sales are completed. For a $1 million marketing campaign, this leaves $300,000 or more unrealized. The document then provides a 5-step process to optimize payment and boost conversion, including accepting more payment methods, adding promotions, and optimizing the checkout process. It estimates these steps could increase the sales from a $1 million campaign to $370,000-$390,000.
The document provides statistics from an advocacy program run over 60 days. It identifies that the program resulted in 1610 advocates, with 494 advocates willing to write a review, representing 31% of all advocates. An estimated 30% of advocates opted to become customer references, which could provide an estimated $257,500 in sales value from those references.
This document discusses marketing strategies for different generations. It defines 4 generational groups: the Greatest Generation, Baby Boomers, Generation X, and Millennials. Each group is characterized and calls to action are provided. For example, Millennials prefer instant communication and sharing, while Baby Boomers are most comfortable with email. Commonalities across generations include consuming media for over 35 hours per week and turning to the internet and TV for recipes and entertainment. Questions from the audience are invited at the end.
This document discusses using social media marketing and content automation to drive engagement and results. It emphasizes that social media feeds, like Twitter, are the key to reaching customers and that tools alone don't create engagement - a clear strategy and focus on consumer relevance is needed. It also promotes using crowd-sourced content and connections to determine what is trending and relevant to target audiences in order to empower social media targeting and increase engagement.
This document introduces ShareThis and discusses social influence measurement and engagement. It notes that traditional social influence metrics like likes, followers, and traffic lack brand value and context. ShareThis measures influence by the amount and type of sharing and traffic generated. The top 1% of sharers who generate disproportionate traffic are considered the most influential. Traditionally, brands have engaged influencers through paid tweets and banners, but banners often get ignored. ShareThis aims to engage influencers by speaking their language and allowing them to interact with content in the same way they normally share and engage on social media platforms. This establishes influencers as brand ambassadors.
This document discusses social media marketing strategies for small businesses. It addresses common concerns small businesses have about social media not being relevant to them since they don't have millions of customers. However, it notes that social media is the new word of mouth and can help drive engagement, encourage repeat business and referrals. It provides tips for small businesses on setting reasonable social media goals and expectations, using their email lists to promote their social media presence, looking professional on social media, and measuring their results.
Social media listening has evolved significantly over time from the early days of bulletin board systems and Usenet in the 1980s. In the 2000s, blogs and social networks grew in popularity, creating more content for companies to listen to. From 2007 onward, major social networks advertised extensively and the social media listening industry matured to provide services like influencer identification, reputation monitoring, and campaign impact analysis. Today, most major brands regularly use social media listening for purposes like brand monitoring, consumer research, and social customer relationship management.
The document discusses social media monitoring tools and how to effectively use them. It recommends taking a bottom-up approach to defining filters to better understand how a brand interacts with social media. It also stresses the importance of spending time planning how to categorize and quantify data using filters. Additionally, it discusses how automated sentiment analysis tools have improved and can now analyze language more naturally, but still have limitations and should be used to allow more time for analyzing important insights rather than reading everything.
Buzzdetector - Gianandrea Facchini - Using Social Media Monitoring to Crowd-s...Influence People
This document discusses using social media and online reviews to monitor brand reputation and influence for a company called Boehringer Buscofen. It provides examples of consumer reviews on Facebook and YouTube about Buscofen, a remedy for menstrual pains. The reviews discuss how well the product works and its fast effects. The document also shares the results of A/B tests comparing different advertising copies, finding that emphasizing clear propositions and that the product works quickly were most effective, increasing sales and brand awareness.
Brandwatch - How to Plan and Manage Your Social Media MonitoringInfluence People
This document provides guidance on planning and managing social media monitoring. It discusses key stats on the growth of social media marketing and challenges of monitoring. It then summarizes different approaches companies have taken, including only watching Twitter, using Google alerts, and blog and forum engines. The document recommends setting objectives, getting the right queries, benchmarking metrics, and only showing relevant information to users. It provides an example of strong ROI from social media monitoring by decreasing negative sentiment and increasing positive sentiment and views.
We are Social - The Hidden Cost of Social Media MonitoringInfluence People
The document discusses the hidden costs associated with social media monitoring tools. It notes that while technology can enable monitoring, the real success comes from human expertise and resources applied. Setting up search queries, categorizing conversations, reporting, and responding all require human time and labor. The document provides an example of a complex search query and outlines the listening, reviewing, identifying, and responding process required to make use of the insights gleaned from monitoring tools. It cautions that technology alone is not enough and that ongoing human effort is needed to achieve benefits from social media monitoring.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Garments ERP Software in Bangladesh _ Pridesys IT Ltd.pdfPridesys IT Ltd.
Pridesys Garments ERP is one of the leading ERP solution provider, especially for Garments industries which is integrated with
different modules that cover all the aspects of your Garments Business. This solution supports multi-currency and multi-location
based operations. It aims at keeping track of all the activities including receiving an order from buyer, costing of order, resource
planning, procurement of raw materials, production management, inventory management, import-export process, order
reconciliation process etc. It’s also integrated with other modules of Pridesys ERP including finance, accounts, HR, supply-chain etc.
With this automated solution you can easily track your business activities and entire operations of your garments manufacturing
proces
Discover innovative uses of Revit in urban planning and design, enhancing city landscapes with advanced architectural solutions. Understand how architectural firms are using Revit to transform how processes and outcomes within urban planning and design fields look. They are supplementing work and putting in value through speed and imagination that the architects and planners are placing into composing progressive urban areas that are not only colorful but also pragmatic.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
The Genesis of BriansClub.cm Famous Dark WEb Platform
Making Social Media Work for Barclaycard
1. Social media and Barclaycard PR Kerryn Dinsdale and Ross Breadmore For attendees of Social PR only
2. Hello! Kerryn Dinsdale Senior PR Manager Barclaycard Social PR – Social Media and Barclaycard – February 28th, 2011 Ross Breadmore Consultant NixonMcInnes
3. What we did in 2010 For attendees of Social PR only
4. Established listening on a reactive level… Social PR – Social Media and Barclaycard – February 28th, 2011
5. … and on a broader scale Social PR – Social Media and Barclaycard – February 28th, 2011
6.
7. … and made friends with them As well as treating our online influencers in the same way as traditional ones, we held a round-table event specifically for innovation. Subsequent reporting of the event firmly presented Barclaycard as leaders in contactless and NFC mobile-payment development. Social PR – Social Media and Barclaycard – February 28th, 2011
8. We created positive stories through listening and responding… Our monitoring programme allowed us to identify a disgruntled customer who had written a song about his experience. This was beginning to receive some interest online. We engaged with the customer, dealt with the problem and turned a potentially bad reputation issue into positive online PR for Barclaycard. Social PR – Social Media and Barclaycard – February 28th, 2011
9. … and made more friends online Social PR – Social Media and Barclaycard – February 28th, 2011
10. Some even helped tell our story Social PR – Social Media and Barclaycard – February 28th, 2011
11. And we found new ways to tell our own Social PR – Social Media and Barclaycard – February 28th, 2011
12. Making all of this work in a large financial services organisation For attendees of Social PR only
13. How large? 5,000 UK employees 11.2 million UK customers 3000 - 5000 monthly mentions Social PR – Social Media and Barclaycard – February 28th, 2011 http://www.flickr.com/photos/billselak/2732609356/sizes/l/
14. PR aren’t the only ones online 35,732 fans 1,454 followers 795k video views 1.47m video views 200+ images Twitter Facebook YouTube Flickr Social PR – Social Media and Barclaycard – February 28th, 2011
19. The Social Media Steering group SMS PR Dare Digital Digital Engagement Brand/ advertising Insight Nixon McInnes Internal comms Business teams (GBS/ BCE) HR Legal Customer service Barclays Social PR – Social Media and Barclaycard – February 28th, 2011
20. Giving the business confidence Social PR – Social Media and Barclaycard – February 28th, 2011
21. We worked together Social PR – Social Media and Barclaycard – February 28th, 2011 http://www.flickr.com/photos/sharynmorrow/1923985105/sizes/l/in/photostream/
22. What we are doing in 2011 For attendees of Social PR only
29. For the PR team Finding new ways to tell our story. Finding new ways to engage with our key influencers. Continuing to lead thinking internally about what social can do. Social PR – Social Media and Barclaycard – February 28th, 2011
30. For the wider business Strategy review A broad piece of work taking into account the opportunities and needs of every team in the business. This will help further align activity and give all teams a common goal and where possible a common set of objectives. SMS evolved A split between a more regular and tactical social media group, and a second more strategic steering group, focused on the broader objectives and trends. Social PR – Social Media and Barclaycard – February 28th, 2011
KD – brand etc, not typical consumer brand, engage with us online
RB - Regulated, conservative environment Engaging with FSA to get guidance
KD
KD
RB
RB, KD to input This is what we have created to help social media at Barclaycard. Objectives: to ensure all areas of the business are talking to each other to tie up on projects avoid duplication ensure the business engages in this channel in a strategic manner
RB, include working with Barclays Since starting the SMS in January, we have created group wide guidelines that are ready to be rolled out
KD SMS, Mega Agency Party, Joint briefings, template proposal docs Also working with other parts of the business http://www.flickr.com/photos/sharynmorrow/1923985105/sizes/l/in/photostream/
RB
KD
KD
RB
RB
RB, talk about basics of role KD – teams working together, company structure, challenges
KD
KD, objectives, being a catalyst for the bsuiness RB to chip in Video content Social elements to campaigns, bearing in mind the reality of being a financial services organisation.