This document defines and provides examples of different types of mass media, including print media, broadcast media, and digital/new media. It then describes three key roles of mass media: cultural transmission, where mass media connects past and present culture; as a catalyst for development by informing people and administrators; and for entertainment by distracting and relaxing audiences.

1. MASS MEDIA AND
POPULAR CULTURE

2. WHAT IS MASS MEDIA???
Refers to every medium or
source which is used to
connect and communicate with
a large number of people at
once.

3. TYPES OF MASS MEDIA
Print Media
Broadcast Media
Digital or New Media

4. PRINT MEDIA
Media consisting of paper
and ink, reproduced in a
printing process that is
traditionally mechanical.

5. Example of Print Media

6. BROADCAST MEDIA
media such as radio and
television that reach target
audiences using airwaves
as the transmission
medium.

7. Examples of Broadcast

8. DIGITAL/ NEW MEDIA
Content are organized and
distributed on digital platforms
DIGITAL refers to something
using digits particularly binary
digits.

9. Digital Media Examples

10. ROLES/FUNCTION
S OF MASS
MEDIA

11. CULTURAL TRANSMISSION
 Cultural Transmission. Mass media are the bridge between our past
and present. They report day-to-day affairs which will become the history
of tomorrow. We get our cultural traditions from history and we follow the
best of them. In keeping our culture flowing, media play a vital role. It
focuses on the genuine aspects of our culture and points out the
undesirable trends. Media enrich our culture in two ways:
1. Transmitting culture and heritage from generation to generation.
2. Introducing and spreading cultural values across various segments of the
society.

12. CATALYST TO DEVELOPMENT
Mass media report problems faced by people in different walks of
life and make the administrators aware of them. The media also
make people aware of their rights, the details of government
subsidies, development policies, etc. They point out the merits
and demerits of certain projects. In short, the media support
development either being the advocates of government-
sponsored development or critics of development projects which
need to be amended.

13. ENTERTAINMENT
We all use the media to escape our day-
to-day lives, to distract us from our
upcoming exam, or to help us relax.
When we are being distracted, amused,
or relaxed, the media is performing the
diversion function.