Max Prin discusses technical SEO considerations for 2017, including making sure search engines can properly crawl, render, and index websites. For crawling, he recommends providing clean URLs, linking to important pages internally, and optimizing load times. For rendering, he suggests ensuring all content works on mobile and that resources aren't blocked. For indexing, he advises optimizing metadata and using structured data markup to make content more relevant. Technical SEO can improve search engine performance, user experience, and relevance in search results.