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IC-Agency is a digital marketing firm founded in 2000 that specializes in luxury brands. They conducted the sixth edition of the WorldWatchReport, the leading watch market research analyzing 500 million online searches across 10 markets and 25 brands. The report found that China was a major market, with Omega and Rolex among the most searched brands. It provided brands insights into customer expectations, a competitive benchmark, and helped media coverage of the industry.

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