Kyle Harvey is exploring their personal brand as a social media analyst and content strategist. They have a background in the military and experience as a social media intern. Their goals are to find a career in social media and build their network and personal brand over time. They analyze their skills and compare themselves to other professionals, identifying areas for improvement.

1. PERSONAL BRAND EXPLORATION
Kyle Lee Harvey
Project & Portfolio I: Week 1
August 2, 2023

2. IDENTITY
Kyle Harvey is a Social Media Analyst & Content Strategist and a
Marketing student at Full Sail University. I diligently trained career
soldiers in the US Army for a decade and served as an intern with Public
Affairs for 2 years. I now apply a creative workflow and a strong work
ethic to build and maintain online community for multiple brands.
Proactive Social Media Analyst and Digital Media content strategist who
excels in strategic communication. Excels with collaboration and project
coordination in original and pre-approved visual graphic messages. Excels
at managing concurrent multimedia content objectives to promote
engagement and influence positive social media program to surpass
organizational goals and client expectations.

3. PROFESSION
Potential Job Titles:
•Reputation Defender
•Public Relations
•Public Affairs Specialist
BRAND ARCHETYPE –
The magician can take different
forms of media and put them
together in an effective but non-
traditional way.
[Social Media Specialist] for [Public Affairs]

4. GOALS
Short Term: (Immediately After Graduation, 2023)
•To find a career within the social media/content
creation space.
‣ Conversion Rate of resume’s sent to interviews
attended. Requirement: 2 interviews before
October 1.
Mid Term: (2024)
•Build my LinkedIn and network with more
professionals in the space.
‣ Growing LinkedIn network. Requirement: 1
new connection per week by Dec 31, 2023.
Long Term: (2030)
•Build my Personal Brand to the point where people
who don’t know me know what I do.
‣ Brand more efficiently. Requirement:
consistent posting of quality work. Begin in
Nov-Dec 2023 with consistency.

5. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Videography
SOFT
HARD
Novice / Adept / Expert
Visual Design Novice / Adept / Expert
Data Analysis Novice / Adept / Expert
Media Development Novice / Adept / Expert
Data Analysis
SOFT
HARD
Novice / Adept / Expert
Content Creation(copy+creative) Novice / Adept / Expert
Strategic Planning Novice / Adept / Expert
Project Coordination Novice / Adept / Expert

6. I help non-profit brands optimize social
media by understanding their target
audience and giving them easily digested
content in order to build online presence and
community.
PROMISE

7. CREDENTIALS
Work Experience:
• AT Augusta Military Medical, Content
creation, leadership roles
• Rack Runners LLC, Social media growth,
development, release management,
content creation, leadership roles
Education:
• Visual Design Certification, Full Sail
University (Jul. 2022)

8. COMPETITION
ATIF BEERWALA
Industry Experience:
• SPRINKLR
• JAIN
Education:
• Jain (Deemed-to-be-University)
Leadership Experience:
• Apple
• Nike
• Hilton Hotels
• Redbox
• Regions Bank
Skills and Proficiencies:
• Public Relations - 6 endorsements
• Advertising - 5 endorsements
• Social Media Analyst- 3 endorsements
KYLE LEE HARVEY
Overall Online Presence:
• 500+ Connections
• Customized Banner Image
• Professional headshot
Detailed profile, no published articles, and he is active on
other social media platforms. LinkedIn URL is not
customized.
• Grade: Above Average (84 out of 100)
HEADSHOT
Industry Experience:
• AT AUGUSTA MILITARY MEDICAL
CENTER
• RACK RUNNERS
Education:
• Associates in Health Science (2017)
• Visual Design Certification (2022)
• Marketing Certification (2023 – pending graduation)
Leadership Experience:
• US Army (2012-2022)
Skills and Proficiencies:
• Public Relations - 0 endorsements
• Advertising - 0 endorsements
• Social Media Analyst- 0 endorsements
Overall Online Presence:
• Less than 500 Connections
• Customized Banner Image
• AI headshot
Detailed profile, with published articles, not very active on
other social media platforms. LinkedIn URL is not
customized. (Page has been hacked since last Sunday.
Put in work ticket with LinkedIn staff to rectify issue. Page
is no longer showing up in searches. Unable to access
LinkedIn Learning.)

9. COMPETITION
EMILY ZETTERBERG
Industry Experience:
• NATIONAL FOOTBALL LEAGUE
(NFL)
Education:
• BACHELOR’S DEGREE. PSYCHOLOGY.
• COLGATE UNIVERSITY (2022)
Leadership Experience:
Skills and Proficiencies:
• Social Media Analytics
• Digital Photography
• Adobe Photoshop
KYLE LEE HARVEY
Overall Online Presence:
• 500+ Connections
• Customized Banner Image
• No professional headshot
Non-detailed profile, no published articles, LinkedIn URL
is customized.
• Grade: Above Average (65 out of 100)
HEADSHOT
Industry Experience:
• AT AUGUSTA MILITARY MEDICAL
CENTER
• RACK RUNNERS
Education:
• Associates in Health Science (2017)
• Visual Design Certification (2022)
• Marketing Certification (2023 – pending graduation)
Leadership Experience:
• US Army (2012-2022)
Skills and Proficiencies:
• Public Relations - 0 endorsements
• Advertising - 0 endorsements
• Social Media Analyst- 0 endorsements
Overall Online Presence:
• Less than 500 Connections
• Customized Banner Image
• AI headshot
Detailed profile, with published articles, not very active on
other social media platforms. LinkedIn URL is not
customized. (Page has been hacked since last Sunday.
Put in work ticket with LinkedIn staff to rectify issue. Page
is no longer showing up in searches. Unable to access
LinkedIn Learning.)

10. BRAND POSITION
For [brands] who [need social media content
strategy and audience targeting ], I provide
[COMMUNITY BUILDING TECHNIQUES]
because [MANY BRANDS ARE LACKING
CONNECTION TO ITS CORE AUDIENCE.]

11. NETWORKING & MARKETING
Industry Events & Organizations
• ADOBE MAX
‣ LOS ANGELES | OCT. 2023
• DINFOOS SOCIAL MEDIA FORUM
‣ FORT MEADE | AUG. 2023
• BLOCKCHAIN & METAVERSE
‣ FULL SAIL FACEBOOK | AUG. 2023
• ADOBE SUMMIT
‣ LAS VEGAS | MAR. 2024
Digital Marketing
• Primary Content: I will create client specific content? I will
show clients how I can brand them as the Hero, Magician, or
any archetype that they correspond with.
• Primary Tools: Facebook, Instagram, LinkedIn, Youtube
Daily Usage. Assorted Media type.
• Website: I will use it to keep an update on the projects I work
on.

12. PROFESSIONAL DEVELOPMENT
PROFESSIONAL DEVELOPMENT
Mentor
• I will seek a mentor that understands the space of
social media analytics, content strategy, and distribution
on a large scale. DATE TO EST. PARTNERSHIP (…by
December 2024
Formal Education
• Marketing Certification. Full Sail University, Sep. 2023
Technical Skills
• Government Content Distribution
• Social Media Management tools
Soft Skills
• Adobe Premiere Pro+After Effects

13. KYLE LEE HARVEY
You know [PROBLEM]? Well, what I do is [SOLUTION]. In fact, [PROOF].
You know how brands are aggressively moving to social media spaces for
increased visibility? Well, what I do is assist those brands with a consistent
copy+creative to increase brand awareness and I help foster positive
interactions with their growing online community. In fact, I have created
globally known brands and helped leverage other brands to become a force
within their niche.
“

14. REFERENCES
1.) Beerwala, A. (2023). SPRINKLR | linkedin. https://in.linkedin.com/in/atif-beerwala-
aa95a0aa
2.) Zetterberg, E. (2023). Emily Zetterberg | Linkedin.
https://www.linkedin.com/in/emily-zetterberg
3.) Schaffer, B., Author, C., Quoc, M., & Schaffer, N. (2023, July 27). The 20 best
social media & digital marketing conferences you should attend (2023/2024). Social
Media & Influencer Marketing Speaker, Consultant & Author.
https://nealschaffer.com/best-social-media-conferences/
4.) O*Net online. O*NET OnLine. (2023). https://www.onetonline.org/