The document discusses how mobility and multi-tasking on digital devices has changed consumers' media consumption behaviors. It shows that consumers now use multiple connected devices continuously throughout the day, filling in gaps between activities. This allows them to engage in activities like social sharing, content searching and communication while watching live events like sports or awards shows. Data on tablet and mobile usage indicates consumers are highly engaged in parallel activities during broadcasts like the Super Bowl, with traffic on mobile sites rising during commercial breaks.
K8 - Smart Mobile from Edwin Wong at Yahoo!Kenshoo
Presentation from Edwin Wong, Senior Director of Product & Media Insights at Yahoo! on how mobility permeates our lives, as delivered at Kenshoo's global client summit K8 on September 9th, 2013.
This document provides an overview of using social media for organizations. It discusses planning a social media strategy, choosing appropriate tools like Facebook, Twitter, YouTube and blogs to engage different audiences. The document emphasizes starting conversations rather than just broadcasting information. It also addresses allocating time for social media and measuring its impact. The overall message is that social media can help organizations achieve their goals when used strategically and for the right purposes.
This document provides information about using social media. It discusses:
1) An upcoming webinar series on technology for children and youth organizations.
2) Details about the organization Lasa that provides technology leadership and events.
3) An upcoming presentation on getting the most out of social media, which will cover topics like understanding social media, creating a social media plan, using different social media tools, and getting inspiration from other organizations.
These are the slides to my keynote on "Mobile Learning - Done Right", delivered at the Exec I/O Mobile event of the European Pirate Summit in Cologne on 5 September 2014.
Digital addiction with special reference to smartphoneSaksham Sharma
1) The document discusses digital addiction, especially smartphone overuse, and its negative effects such as vision problems, disturbed sleep, stress, anxiety, and loss of ability to focus.
2) It provides statistics on excessive smartphone usage and time spent on mobile apps.
3) Recommendations are given to overcome digital addiction, including turning off notifications, scheduling reply times, using grayscale mode, allowing boredom, muting the phone, uninstalling distracting apps, and practicing meditation.
Jon Moser edSocialMedia Presentation at LoomisedSocialMedia
In an edSocialMedia Bootcamp, Jon Moser gave the opening presentation. His topic: Facebook, Twitter, and more are changing how schools market and educators connect. Find out the latest on the social media movement in this fast-paced discussion by Finalsite President and founder Jon Moser.
The document is a report from MWW Group that profiles 5 types of "digital moms" based on their digital habits and device usage. It identifies the 5 types as Practical Adopters, Wallflowers, Casual Connectors, Mobilizers, and Urban Originals. For each type, it provides information on their demographics, influencers, interests, preferred devices, and key behaviors online. The overall document aims to help brands understand how to best reach and market to different types of digital moms based on their technology usage patterns.
K8 - Smart Mobile from Edwin Wong at Yahoo!Kenshoo
Presentation from Edwin Wong, Senior Director of Product & Media Insights at Yahoo! on how mobility permeates our lives, as delivered at Kenshoo's global client summit K8 on September 9th, 2013.
This document provides an overview of using social media for organizations. It discusses planning a social media strategy, choosing appropriate tools like Facebook, Twitter, YouTube and blogs to engage different audiences. The document emphasizes starting conversations rather than just broadcasting information. It also addresses allocating time for social media and measuring its impact. The overall message is that social media can help organizations achieve their goals when used strategically and for the right purposes.
This document provides information about using social media. It discusses:
1) An upcoming webinar series on technology for children and youth organizations.
2) Details about the organization Lasa that provides technology leadership and events.
3) An upcoming presentation on getting the most out of social media, which will cover topics like understanding social media, creating a social media plan, using different social media tools, and getting inspiration from other organizations.
These are the slides to my keynote on "Mobile Learning - Done Right", delivered at the Exec I/O Mobile event of the European Pirate Summit in Cologne on 5 September 2014.
Digital addiction with special reference to smartphoneSaksham Sharma
1) The document discusses digital addiction, especially smartphone overuse, and its negative effects such as vision problems, disturbed sleep, stress, anxiety, and loss of ability to focus.
2) It provides statistics on excessive smartphone usage and time spent on mobile apps.
3) Recommendations are given to overcome digital addiction, including turning off notifications, scheduling reply times, using grayscale mode, allowing boredom, muting the phone, uninstalling distracting apps, and practicing meditation.
Jon Moser edSocialMedia Presentation at LoomisedSocialMedia
In an edSocialMedia Bootcamp, Jon Moser gave the opening presentation. His topic: Facebook, Twitter, and more are changing how schools market and educators connect. Find out the latest on the social media movement in this fast-paced discussion by Finalsite President and founder Jon Moser.
The document is a report from MWW Group that profiles 5 types of "digital moms" based on their digital habits and device usage. It identifies the 5 types as Practical Adopters, Wallflowers, Casual Connectors, Mobilizers, and Urban Originals. For each type, it provides information on their demographics, influencers, interests, preferred devices, and key behaviors online. The overall document aims to help brands understand how to best reach and market to different types of digital moms based on their technology usage patterns.
1) Consumers are increasingly using multiple devices throughout their research and purchase journeys. Mobile devices are an integral part of the consumer experience, with smartphones and tablets doubling the time spent online.
2) Each platform serves different but complementary purposes - desktops are used for comprehensive research, while smartphones provide immediate, location-based solutions and tablets are well-suited for visual exploration of topics.
3) Within specific categories like home and garden, content consumption varies by device - desktop users focus on complex tasks like remodeling, smartphone users look for quick solutions, and tablets are popular for visual activities like landscaping ideas.
How to connect with your local community and empower them to enhance their lives, make better decisions, and take action via their cell phones and tablets. How to make key decisions for your mobile strategy. Webinar offered June 26, 2013 by Amy Gahran for the Knight Digital Media Center.
This document summarizes key internet trends from a 2013 conference. It finds that global internet users grew 8% in 2012 to 2.4 billion users, driven largely by emerging markets like China and India. Mobile internet access is growing aggressively, surpassing 50% of total internet traffic. An increasing amount of content like photos, videos, and fitness data is being uploaded and shared through mobile apps and social networks. This real-time sharing of experiences online represents a major shift in how people interact and get information globally.
The document summarizes key internet trends from a 2013 conference. It notes that global internet users grew to 2.4 billion in 2012 with 8% annual growth, driven largely by emerging markets like China, India, and Indonesia. Mobile internet access and usage is growing rapidly, surpassing desktop access in some countries. Social media and content sharing across photos, videos, fitness data, and other media is exploding, driven by smartphones and platforms like Facebook, YouTube, and Instagram. Mobile transactions and usage are also rising significantly across many companies.
The document summarizes key internet trends from a 2013 conference. It notes that global internet users grew to 2.4 billion in 2012 with 8% annual growth, driven largely by emerging markets like China, India, and Indonesia. Mobile internet access and usage is growing rapidly, surpassing desktop access in some countries. Social media and content sharing across photos, videos, fitness data, and other media is exploding, driven by smartphones and platforms like Facebook, YouTube, and Instagram. Mobile transactions and usage are also rising significantly across many companies.
The document summarizes key internet trends from a 2013 conference. It notes that global internet users grew to 2.4 billion in 2012 with 8% annual growth, driven largely by emerging markets like China, India, and Indonesia. Mobile internet access and usage is growing rapidly, surpassing desktop access in some countries. Social media and content sharing across photos, videos, fitness data, and other media is exploding, driven by smartphones and platforms like Facebook, YouTube, and Instagram. Mobile transactions and usage are also rising significantly across many companies.
How Social Media and Wearable Technology are Transforming EducationDr. William J. Ward
The document discusses how social media and wearable technology are transforming education. It notes that smartphones, tablets, and social media platforms like Facebook and Twitter have been adopted extremely rapidly. New forms of wearable technology like smartwatches and fitness trackers are emerging. The document suggests that these technologies can make learning more social, dynamic, real-time, and collaborative by connecting students and teachers anywhere. Challenges include addressing privacy and transforming large amounts of data into meaningful insights. Overall, social media and wearables may help shift education from passive and location-based to active learning anywhere.
The document discusses children's use of technology and its impact on their development. Some key points include:
- The average age for a child to have their first smartphone is now 10.3 years. Children have almost universal access to the internet from a young age.
- Elementary aged children use an average of 7.5 hours per day of screen time for entertainment. Many parents allow TVs in children's bedrooms and keep them on all day.
- Technology is changing how children think by making them less adept at remembering information and more skilled at finding information online. It also stimulates imagination and curiosity.
- Both children and parents see benefits to technology for learning and connecting, but some studies show excessive use can
This document summarizes key internet trends from a 2013 conference. It finds continued strong global growth in internet users and mobile momentum. Billions of photos, videos, and other content are now uploaded and shared daily across social networks from mobile devices, and short-form content like Snapchat is growing rapidly. Wearable devices and sharing of health and fitness data is also increasing exponentially. The mobile internet now accounts for over 15% of global internet traffic and surpassed desktop internet access in China.
1) The Madoff Ponzi scheme emphasizes the need for thorough due diligence when investing, as Madoff was able to exploit the lack of transparency in hedge funds.
2) The economic downturn has significantly impacted company-sponsored retirement plans, with many seeing large declines in asset values. Plan sponsors need to monitor investment performance and educate employees.
3) Taxpayers defrauded by Madoff may be able to claim theft losses or recover taxes paid on fictitious income reported by his fund. Plan sponsors also need to understand fiduciary responsibility and hardship withdrawal rules.
The document discusses various social media platforms and tools like Facebook, Twitter, YouTube, and Foursquare. It provides data on user behaviors on these sites like sharing more videos than photos, sharing more in the mornings, and liking food-related posts on Facebook. The data is sourced from studies on blogging, Facebook, and Twitter usage. It also lists some popular social media management and location-based applications.
The document provides lessons and best practices for crisis communication based on what was learned from the Columbine school shooting. Some of the key lessons mentioned include: over-preparing for crises as plans may fail in reality, expecting the unexpected and planning accordingly, ensuring key personnel are prepared to handle pressure during critical times, prioritizing people first during a crisis, and establishing media priorities and relationships with media contacts before a crisis occurs. The document also discusses best practices for communications planning, research, messaging, branding, and media relations.
The document discusses how advertising and marketing influence consumer buying decisions through subtle messages delivered across various media channels and platforms. It references examples of campaigns by companies like Publix, New York Lottery, JetBlue, IKEA, Keep a Child Alive, DraftFCB, and Samantha Li delivered through television, email, outdoor advertising, packaging, and websites. The document asserts that these marketing messages have direct influence over consumer purchasing, even at a subconscious level.
Rodan + Fields was founded by dermatologists Dr. Katie Rodan and Dr. Kathy Fields who wanted to make dermatologist-developed skincare products available to more people. They created Proactiv acne treatment which helped millions of customers. Rather than retire after this success, they launched Rodan + Fields Dermatologists to treat other skin conditions. They pioneered direct selling of prestige skincare products to create a personalized experience for customers and business opportunities for consultants. Their mission is to change skin and change lives for everyone through their dermatology-based products.
Game Funds is a company that develops cash access and financial services solutions for casinos to help drive more revenue to the gaming floor through products like ATMs, cash advance kiosks, and reporting tools while providing superior customer service; their mission is to create innovative and flexible solutions that give casinos control over transactions and disbursements. Game Funds offers software, hardware, web applications and services to help casinos bring previously outsourced financial services like cash vending back in-house.
David Moeller has over 6 years of experience in product design. He has a passion for design and bringing concepts to life. He is eager to join a team committed to excellence and innovation. Moeller has skills in sketching, modeling, engineering, and bringing projects from concept to production. He has worked as an independent designer and for companies in furniture, medical, and other industries.
This document provides an overview of the state of mobile media in 13 countries from the IAB Global Mobile Anthology 2013 report. It discusses the growth of mobile internet usage and smartphone penetration worldwide between 2011-2012. Country snapshots from the Americas, Europe, and Asia/Pacific are included that provide details on mobile advertising revenues, operators, technologies used and IAB mobile activities for each location. The document also highlights trends in several countries, such as the growth of mobile apps and videos in Brazil and increased Facebook mobile usage in Canada.
Kessef is a financial lending company created after the 2008 credit crisis to provide qualified borrowers access to credit. Kessef formed a $150 million investment fund for residential mortgages and researched lending programs to allow the highest number of applicants to qualify. Kessef developed a system to close and fund loans within 10 days, and today 85% of applicants qualify for financing through Kessef with a closing in as little as 10 days.
1) Consumers are increasingly using multiple devices throughout their research and purchase journeys. Mobile devices are an integral part of the consumer experience, with smartphones and tablets doubling the time spent online.
2) Each platform serves different but complementary purposes - desktops are used for comprehensive research, while smartphones provide immediate, location-based solutions and tablets are well-suited for visual exploration of topics.
3) Within specific categories like home and garden, content consumption varies by device - desktop users focus on complex tasks like remodeling, smartphone users look for quick solutions, and tablets are popular for visual activities like landscaping ideas.
How to connect with your local community and empower them to enhance their lives, make better decisions, and take action via their cell phones and tablets. How to make key decisions for your mobile strategy. Webinar offered June 26, 2013 by Amy Gahran for the Knight Digital Media Center.
This document summarizes key internet trends from a 2013 conference. It finds that global internet users grew 8% in 2012 to 2.4 billion users, driven largely by emerging markets like China and India. Mobile internet access is growing aggressively, surpassing 50% of total internet traffic. An increasing amount of content like photos, videos, and fitness data is being uploaded and shared through mobile apps and social networks. This real-time sharing of experiences online represents a major shift in how people interact and get information globally.
The document summarizes key internet trends from a 2013 conference. It notes that global internet users grew to 2.4 billion in 2012 with 8% annual growth, driven largely by emerging markets like China, India, and Indonesia. Mobile internet access and usage is growing rapidly, surpassing desktop access in some countries. Social media and content sharing across photos, videos, fitness data, and other media is exploding, driven by smartphones and platforms like Facebook, YouTube, and Instagram. Mobile transactions and usage are also rising significantly across many companies.
The document summarizes key internet trends from a 2013 conference. It notes that global internet users grew to 2.4 billion in 2012 with 8% annual growth, driven largely by emerging markets like China, India, and Indonesia. Mobile internet access and usage is growing rapidly, surpassing desktop access in some countries. Social media and content sharing across photos, videos, fitness data, and other media is exploding, driven by smartphones and platforms like Facebook, YouTube, and Instagram. Mobile transactions and usage are also rising significantly across many companies.
The document summarizes key internet trends from a 2013 conference. It notes that global internet users grew to 2.4 billion in 2012 with 8% annual growth, driven largely by emerging markets like China, India, and Indonesia. Mobile internet access and usage is growing rapidly, surpassing desktop access in some countries. Social media and content sharing across photos, videos, fitness data, and other media is exploding, driven by smartphones and platforms like Facebook, YouTube, and Instagram. Mobile transactions and usage are also rising significantly across many companies.
How Social Media and Wearable Technology are Transforming EducationDr. William J. Ward
The document discusses how social media and wearable technology are transforming education. It notes that smartphones, tablets, and social media platforms like Facebook and Twitter have been adopted extremely rapidly. New forms of wearable technology like smartwatches and fitness trackers are emerging. The document suggests that these technologies can make learning more social, dynamic, real-time, and collaborative by connecting students and teachers anywhere. Challenges include addressing privacy and transforming large amounts of data into meaningful insights. Overall, social media and wearables may help shift education from passive and location-based to active learning anywhere.
The document discusses children's use of technology and its impact on their development. Some key points include:
- The average age for a child to have their first smartphone is now 10.3 years. Children have almost universal access to the internet from a young age.
- Elementary aged children use an average of 7.5 hours per day of screen time for entertainment. Many parents allow TVs in children's bedrooms and keep them on all day.
- Technology is changing how children think by making them less adept at remembering information and more skilled at finding information online. It also stimulates imagination and curiosity.
- Both children and parents see benefits to technology for learning and connecting, but some studies show excessive use can
This document summarizes key internet trends from a 2013 conference. It finds continued strong global growth in internet users and mobile momentum. Billions of photos, videos, and other content are now uploaded and shared daily across social networks from mobile devices, and short-form content like Snapchat is growing rapidly. Wearable devices and sharing of health and fitness data is also increasing exponentially. The mobile internet now accounts for over 15% of global internet traffic and surpassed desktop internet access in China.
1) The Madoff Ponzi scheme emphasizes the need for thorough due diligence when investing, as Madoff was able to exploit the lack of transparency in hedge funds.
2) The economic downturn has significantly impacted company-sponsored retirement plans, with many seeing large declines in asset values. Plan sponsors need to monitor investment performance and educate employees.
3) Taxpayers defrauded by Madoff may be able to claim theft losses or recover taxes paid on fictitious income reported by his fund. Plan sponsors also need to understand fiduciary responsibility and hardship withdrawal rules.
The document discusses various social media platforms and tools like Facebook, Twitter, YouTube, and Foursquare. It provides data on user behaviors on these sites like sharing more videos than photos, sharing more in the mornings, and liking food-related posts on Facebook. The data is sourced from studies on blogging, Facebook, and Twitter usage. It also lists some popular social media management and location-based applications.
The document provides lessons and best practices for crisis communication based on what was learned from the Columbine school shooting. Some of the key lessons mentioned include: over-preparing for crises as plans may fail in reality, expecting the unexpected and planning accordingly, ensuring key personnel are prepared to handle pressure during critical times, prioritizing people first during a crisis, and establishing media priorities and relationships with media contacts before a crisis occurs. The document also discusses best practices for communications planning, research, messaging, branding, and media relations.
The document discusses how advertising and marketing influence consumer buying decisions through subtle messages delivered across various media channels and platforms. It references examples of campaigns by companies like Publix, New York Lottery, JetBlue, IKEA, Keep a Child Alive, DraftFCB, and Samantha Li delivered through television, email, outdoor advertising, packaging, and websites. The document asserts that these marketing messages have direct influence over consumer purchasing, even at a subconscious level.
Rodan + Fields was founded by dermatologists Dr. Katie Rodan and Dr. Kathy Fields who wanted to make dermatologist-developed skincare products available to more people. They created Proactiv acne treatment which helped millions of customers. Rather than retire after this success, they launched Rodan + Fields Dermatologists to treat other skin conditions. They pioneered direct selling of prestige skincare products to create a personalized experience for customers and business opportunities for consultants. Their mission is to change skin and change lives for everyone through their dermatology-based products.
Game Funds is a company that develops cash access and financial services solutions for casinos to help drive more revenue to the gaming floor through products like ATMs, cash advance kiosks, and reporting tools while providing superior customer service; their mission is to create innovative and flexible solutions that give casinos control over transactions and disbursements. Game Funds offers software, hardware, web applications and services to help casinos bring previously outsourced financial services like cash vending back in-house.
David Moeller has over 6 years of experience in product design. He has a passion for design and bringing concepts to life. He is eager to join a team committed to excellence and innovation. Moeller has skills in sketching, modeling, engineering, and bringing projects from concept to production. He has worked as an independent designer and for companies in furniture, medical, and other industries.
This document provides an overview of the state of mobile media in 13 countries from the IAB Global Mobile Anthology 2013 report. It discusses the growth of mobile internet usage and smartphone penetration worldwide between 2011-2012. Country snapshots from the Americas, Europe, and Asia/Pacific are included that provide details on mobile advertising revenues, operators, technologies used and IAB mobile activities for each location. The document also highlights trends in several countries, such as the growth of mobile apps and videos in Brazil and increased Facebook mobile usage in Canada.
Kessef is a financial lending company created after the 2008 credit crisis to provide qualified borrowers access to credit. Kessef formed a $150 million investment fund for residential mortgages and researched lending programs to allow the highest number of applicants to qualify. Kessef developed a system to close and fund loans within 10 days, and today 85% of applicants qualify for financing through Kessef with a closing in as little as 10 days.
This two-day conference on November 19-20, 2009 in Arlington, VA will teach attendees how to obtain and manage social services contracts and grants. On day one, participants will learn how to write successful performance-based proposals, target reliable funders, and avoid common mistakes in the proposal process. Day two will cover understanding and preparing for the audit process, navigating single audit reporting requirements, and ensuring proper documentation. The goal is to provide strategies for creating programs that get and remain funded in alignment with organizational missions.
This document provides an overview of internet reputation management services. It discusses how monitoring the internet can help protect a company's revenues, rights, and reputation from online threats. The services include continuous monitoring, tools to manage online presence, and a 24/7 response team. Sample threats discussed include identity theft, phishing, malware, brand abuse, and more. It outlines the technology used to search, track, and analyze the web for potentially threatening content. Services provided include detection, analysis, mitigation support, and coordinated response across an organization. The costs are driven by factors like the number of brands, complexity of search, and frequency of reporting and takedowns needed.
This article spotlights a collaborative partnership approach to develop and garner support for Healthy and Smart, a HIV/AIDS prevention curriculum strategy. Focus is purposely placed on an action research methodology based in theory and evidence. The programmatic method is incremental and encompasses a transdisciplinary and culturally appropriate approach. In particular, our method instigates effective social change and public policy by forming collaborative partnerships. The essence of collaborative partnerships with key public policy and administrative actors is its alignment with a nation’s social development policy position. Critical to the development of a comprehensive action research approach is investing time to explore each social factor fully. Healthy and Smart HIV/AIDS Prevention Program for Youth exemplifies a participatory program development model for public managers.
The document provides screenshots and instructions for customizing and using the campus2careers job matching site. It explains that the site's application pages, resource pages, and other content can be customized. Creating a company profile involves adding contact information, an organization profile, job preferences, and posting a job. Creating a candidate profile involves building a virtual resume with personal details and preferences, finding job matches, and applying for jobs. The site aims to provide a ranked list of qualified candidates and jobs to help users connect.
This document discusses social media and lifestyle. It defines social media as online content created using technologies that allow for highly accessible and scalable publishing. Social media transforms one-way communication into dialogues and democratizes information by allowing people to be publishers, not just readers. The document also defines lifestyle and discusses the five pillars of social media marketing: declaration of identity, identity through association, user-initiated conversation, provider-initiated conversation, and in-person interaction. It debunks some common myths about social media and discusses how to use social media as a branding strategy.
This document discusses considerations for architectural design contracts, including selection methods, compensation methods, and scope of services. It covers the following key points:
Architectural selection methods include comparative selection where owners shortlist firms and interview them, direct selection where owners select an architect directly, and design competitions.
Compensation methods for architects include percentage of construction cost, stipulated sum (a fixed fee), and cost plus fee (hourly rates). Stipulated sum is most commonly used.
Contract scope of services can include standard basic phases of schematic design, design development, construction documents, bidding/negotiation, and construction administration, as well as additional designated or special services.
The next lecture will highlight the
Ur-Energy is an advanced pre-production junior mining company focused on developing low-cost uranium production properties in the United States. Its objectives are low-cost US uranium production, resource growth through exploration and strategic opportunities. It has an advanced project called Lost Creek in Wyoming that is in the regulatory process and expects to be cash-flow positive. Ur-Energy aims to expand resources and be a low-cost uranium production center in the US market, where domestic production is a fraction of domestic demand.
Most consumers now spend much of their leisure time engaged with multiple screens, moving seamlessly between devices like smartphones, computers, tablets, and TVs. There are two main ways people multi-screen - sequentially, by starting an activity on one device and finishing it on another, and simultaneously, by using multiple devices at the same time. Smartphones are the most common starting point for online activities that are then continued on other screens. People also frequently use their smartphone and another device simultaneously, with most attention split between unrelated activities on each screen.
The document discusses consumers' use of multiple screens simultaneously and sequentially. It finds that most media time is spent in front of screens like computers, smartphones, tablets, and TVs. There are two main modes of multi-screening: simultaneous screening where consumers use multiple devices at the same time for related or unrelated activities, and sequential screening where consumers move between devices over time to accomplish a single task. Smartphones are commonly the starting point for activities that are then continued on other devices like PCs, with browsing, searching, and social networking being top sequential activities.
Most consumers engage in simultaneous and sequential multi-screening behaviors on a daily basis. There are two main modes of multi-screening: simultaneous usage where multiple devices are used at the same time, and sequential usage where activities are started on one device and continued on another later. Smartphones are the most common companion device used simultaneously with TVs, PCs, and tablets. The majority of simultaneous usage involves multi-tasking unrelated activities on each screen.
The document discusses findings from a study on how business executives use mobile devices and online video. Some key findings include:
- Most executives carry multiple internet-enabled devices and use smartphones as their primary means of communication. They are conducting more work-related searches on mobile than they did on desktops in the previous year.
- Over half of executives notice and click on mobile ads to gather business information. Many are also comfortable making purchases and providing contact information on mobile websites.
- Younger executives are even more reliant on mobile devices, with many preferring to access work emails and information from their phone versus a computer. Within a few years, many executives expect smartphones or tablets to replace laptops.
This document summarizes key findings from a survey of over 6,000 U.S. respondents ages 45+ on their online behaviors and information gathering habits. Some of the main findings are:
1) The internet is the top source for boomers and seniors to gather information, outpacing TV and print. Search engines, online video, and social networks are key online platforms used.
2) Over half watch online videos with YouTube being the preferred site. Viewing online videos often prompts further actions like searching for more information or sharing links.
3) Social networking is used daily by most boomers/seniors with Facebook being the top site. Many follow groups or watch videos on social media.
This document summarizes research on how boomers and seniors engage with the internet. Some key findings include:
1) The internet is the top source for gathering information, outpacing TV and print. As an advertiser, being present across digital platforms is important for engaging this audience.
2) Over half of boomers and seniors watch online video with YouTube being the preferred site. Online video advertising has potential for captivating this group.
3) Social networking sites are used daily by most boomers/seniors with more than half following groups. Facebook is the most used social network.
Smartphones have become indispensable to daily life in Malaysia. 57% of smartphone owners access the internet every day on their device and 62% never leave home without it. Smartphones have transformed consumer behavior, with mobile search, video, app usage and social networking being prolific activities. 90% of smartphone users use their phone while doing other things like listening to music. Smartphones also help users navigate the world - 94% look for local information on their phone and 90% take action as a result, such as making a purchase.
The document summarizes key findings from a survey of 1,020 seniors aged 67+ about their online behaviors and decision making processes. Some of the main findings include:
- The internet is a major source for gathering information, with seniors spending as much time online weekly as watching TV. YouTube is the most popular video site.
- Search engines are the top online activity, and often prompt further action like online searches or visits to retailers. Traditional media and family also drive search activity.
- Social networks like Facebook are daily activities for most, and are used to follow groups, watch videos, and support causes.
Next 10 Years - presentation by WebComrades - for InsilencioPanenka76
This is my (20min) keynote presentation given on stage at the Next 10 Years, a HR Conference by Insilencio. We even launched a new word today: marketeamwork ;-)
May 9th, 2014
#next10
www.insilencio.be
www.webcomrades.com
The Mobile Marketing Revolution - Creating Mobile Strategies That WorkMatthew Donegan-Ryan
Staying relevant in this fast-paced industry is essential in order to meet changing customer needs. Mobile technology is one of the most significant areas of change facing the meetings and events industry today. It is not only shifting the way companies do business, it’s also presenting opportunities to increase engagement and extend the life of each meeting, conference or event.
More than 80% of meeting professionals use smart devices, and they are becoming a one-stop shop for communication, social networking, email marketing and, now, event management. Event professionals will learn how to utilize apps to let attendees manage their schedules, facilitate vendor interaction and, of course, network.
This session will explore how mobile app trends are creating new marketing channels, levels of social media sharing and event sponsorships opportunities. This session will not only be intuitive, but interactive as well, as attendees will engage with the presenter and others through the Q&A portion of our presentation.
In this session, attendees will learn how to:
Select an app that meets the goals of their event
Inspire attendees to utilize the app
Create ROI from the app by engaging exhibitors and sponsors
Plan and execute unique ways of a more technologically advanced conference with the addition of mobile apps
This document contains statistics about social media usage around the world from multiple sources. Some key facts presented include: there being over 1.5 billion social network users worldwide; Facebook having nearly 850 million monthly active users; and 57% of Facebook users being female. Business usage of social media is also discussed, with an increase shown in 2012 of businesses having a social media presence but also more users wanting discounts and promotions from businesses through social platforms. Predictions are made that social media will continue growing significantly.
APRIL 2013: Google/Ipsos Data Breakdown - BoomersAARP
The document summarizes key findings from a survey of over 6,000 US respondents including 1,020 seniors aged 67+ about their online behaviors and decision making processes. Some key findings include:
- The internet is a major source for gathering information for seniors, comparable to time spent watching TV.
- YouTube is the most popular online video site used by seniors, with news, humor and weather being preferred genres.
- Search engines are the top online activity and often prompt further action such as visits to retailers or sharing information.
- Facebook is the most widely used social network by seniors who commonly follow groups or watch videos.
- Cost and quality of care are chief concerns for seniors considering senior living arrangements.
Understanding the Mobile Consumer - USA Research and StatisticsAndy Gee
Smartphones have become indispensable to daily life for many Americans. Over half of Americans now own smartphones, and smartphone owners often access the internet daily on their devices and feel they cannot leave home without their phone. Smartphones have transformed how people engage with media like search, video, apps and social networking on a daily basis. They also help users navigate the local world by looking up information on nearby businesses and services and often taking action like visiting or contacting them. Smartphones have changed shopping behavior, with many consumers now researching products on their phone that can influence purchases across channels. Advertisers have also adapted by making mobile ads part of integrated strategies, as many consumers notice ads and perform searches in response to offline advertising they see.
Smartphones have become an indispensable part of our daily lives. Smartphone penetration has
risen to 65% of the population and these smartphone owners are becoming increasingly reliant on their
devices. 65% access the Internet every day on their smartphone and most never leave home without it.
Implication: Businesses that make mobile a central part of their strategy will benefit from the opportunity
to engage the new constantly connected consumer.
Yahoo Canada new research: A Screen for Every OccasionNick Drew
Mobile devices such as smartphones and tablets are becoming increasingly integral to Canadians' daily lives. Smartphones are used throughout the day and fulfill a role as a functional toolkit. Tablets offer an immersive experience for activities like browsing, reading, and watching videos. While time spent on mobile devices is rising, each screen still tends to serve particular functions. Research shows that Canadians use different devices for different stages of the shopping process, with tablets for research and PCs preferred for purchases. As screens blend into daily life, media consumption is evolving, but different devices continue to complement each other rather than replace other forms of media.
Mobile trends in the UK - OMP Report 2013Dotun Adeoye
Smartphones have become indispensable to daily life in the UK. 62% of the population owns smartphones, and 65% access the internet daily on their device. Smartphones have transformed consumer behavior, with 79% using their phone while engaged in other media like TV. Smartphone users rely on their devices to navigate the world, with 87% looking up local information and 76% taking action as a result. Smartphones have also changed shopping, with 73% researching products on their phone and 39% making purchases directly from their device. Mobile ads are noticed by 87% of users and 46% have conducted searches after seeing offline ads.
Smartphones and their Potential to support family learning in the Cultural Se...Frankly, Green + Webb
The document discusses using smartphones to improve family visits to museums. It notes that smartphones are ubiquitous and many families, especially mothers, use smartphones and download apps. Research with families found the most important parts of a museum visit were the shared social experience, having information to support conversations, and basic practical support. The document proposes developing smartphone apps and mobile web content to address these needs by enabling sharing of experiences and providing reference information.
Five things marketers need to know about Mobile Programmatic por MMAIAB México
1. The document discusses key themes that emerged from the Mobile Marketing Association's first Automation and Programmatic Forum, which brought together hundreds of practitioners from brands, publishers, agencies and technology providers to discuss mobile programmatic buying.
2. Five main themes emerged: creative execution is crucial for success, not just data and technology; programmatic needs to create seamless experiences across platforms; mobile programmatic has grown but still lags desktop in some areas; it faces measurement, fraud and transparency issues like other digital media; and mobile video is booming with more programmatic and cross-platform buys.
3. The forum highlighted that while mobile programmatic has advanced significantly, challenges remain around data access, viewable impression
Este documento resume las principales tendencias de marketing de contenidos en 2016, incluyendo el crecimiento del content marketing, el marketing nativo y el inbound marketing. Destaca que el content marketing se enfoca en crear contenido de calidad que conecte con los usuarios para generar valor y vínculos. También describe brevemente el marketing personalizado e interactivo, así como las principales características y canales del marketing nativo e inbound.
Estudio consumo medios internautas mexicoIAB México
Este estudio explora los usos y hábitos de los internautas mexicanos desde diferentes dispositivos, así como su percepción de la publicidad en internet. Se entrevistó a 1,024 personas en diciembre de 2015, encontrando que el smartphone es el dispositivo más común y por el que más se conectan, principalmente a través de wifi contratado. La mayoría pone atención a la publicidad en internet, especialmente aquella que ofrece información relevante o promociones, principalmente entre 6pm y 12am.
Influencers por T2O Media - Comité de Investigación IAB MéxicoIAB México
El documento define a un influencer como una persona con la capacidad de afectar las decisiones de compra de otros debido a su autoridad, conocimiento o relación. Explica que los influencers pueden convertirse en embajadores de marcas y reforzar la credibilidad sobre un tema. Además, destaca la importancia de investigar a los influencers para comprender su estilo, tono y valores antes de iniciar una campaña.
Nielsen Twitter TV Ratings México - Comité de Investigación IAB MéxicoIAB México
El documento describe el fenómeno de la televisión social y cómo Nielsen mide la actividad en redes sociales relacionada con programas de televisión a través de su servicio Nielsen Twitter TV Ratings (NTTR). NTTR proporciona métricas en tiempo real sobre tweets, autores únicos, impresiones y audiencia única relacionados con 95 canales de televisión en México. Los datos de NTTR pueden ser usados para analizar el desempeño de la televisión social y detectar oportunidades para anunciantes.
Segmento Nivel Socioeconómico Bajo: Estudio de Consumo de medios y dispositiv...IAB México
Este estudio exploró los usos y hábitos de internautas mexicanos de nivel socioeconómico bajo respecto a su consumo de medios y dispositivos. Los principales hallazgos son que los internautas de este segmento poseen en promedio 4 dispositivos y se conectan regularmente a través de 3, principalmente laptops, smartphones y tablets. Pasan en promedio 5.69 horas conectados a internet diariamente, principalmente desde su hogar u otros lugares con wifi. Visitan sitios como redes sociales, correo electrónico y buscadores
Tráfico no humano e inválido, por comScoreIAB México
Este documento discute el problema del tráfico no humano e inválido en internet y cómo afecta a los medios, anunciantes y audiencias. Explica que el tráfico no humano incluye bots, spiders y click farms que generan actividad sin el consentimiento del usuario y puede representar hasta un 31% del tráfico total, causando pérdidas de hasta $4.7 billones. También describe soluciones como identificar este tráfico para medir impresiones reales y filtrarlo de las mediciones de audiencia y visibilidad.
Segmento Ejecutivos: Estudio de Consumo de medios y dispositivos entre intern...IAB México
Este estudio explora los usos y hábitos de internet de ejecutivos mexicanos desde diferentes dispositivos. Los ejecutivos en promedio pasan conectados a internet 6.13 horas diarias y usan principalmente laptops y smartphones. Visitan sitios de correo electrónico, redes sociales y buscadores al menos una vez por semana y usan internet para ver videos cortos, música y noticias.
Segmento Affluents: Estudio de Consumo de medios y dispositivos entre interna...IAB México
Este estudio exploró los hábitos de consumo de medios de los internautas mexicanos de nivel socioeconómico ABC+. Los Affluents se conectan principalmente desde dispositivos móviles como smartphones y tablets, y pasan en promedio 7 horas al día conectados a Internet. Prefieren ver contenidos como videos, noticias y películas a través de Internet. Consideran que Internet forma parte integral de su vida diaria.
Este documento presenta datos de audiencia online en México de varios grupos de medios asociados a IAB México en febrero de 2014 y mayo de 2015, incluyendo el número de visitantes únicos, minutos totales, páginas vistas, y visitas para cada grupo. Además, incluye rankings de las categorías de sitios más visitadas y cruces de visitantes entre diferentes sitios.
Este documento resume los resultados de comScore Ad Metrix para México en mayo de 2015, incluyendo que el promedio diario de anuncios de display vistos por usuarios mexicanos fue de 12.4, se midieron 2,788 grupos de anunciantes y 951 grupos de medios, y 51.3% de las impresiones de display fueron servidas en Facebook. También incluye los rankings de los 10 principales anunciantes y medios de display para ese mes.
El documento habla sobre la evolución del marketing de contenido y las audiencias digitales. Explica que el contenido en línea es importante debido a la gran variedad disponible y que las marcas deben generar contenido valioso para atraer y retener audiencias. También describe algunos puntos clave para desarrollar una estrategia efectiva de marketing de contenido digital como enfocarse en generar contenido relevante para las audiencias en lugar de mensajes publicitarios aislados.
Estudio de Inversión en Comunicación en Internet 2015. Resultados 2014IAB México
El documento resume los principales hallazgos del Estudio de Inversión en Comunicación en Internet en México 2014 realizado por IAB México y PwC. El estudio analiza la inversión en pauta publicitaria y desarrollo en internet así como la inversión en servicios digitales por parte de agencias. El resumen destaca que participaron 41 empresas que reportaron sus cifras de inversión y que un subcomité de estimación valuó empresas no participantes para generar la cifra total del mercado.
Segmento Millennials: Estudio de Consumo de medios y dispositivos entre inter...IAB México
El estudio exploró los hábitos de consumo de medios de los internautas mexicanos entre 20 y 34 años. Los hallazgos principales son que los millennials pasan en promedio 7 horas conectados a internet al día, principalmente desde su hogar y dispositivos móviles como smartphones y laptops. Visitan redes sociales y sitios de correo electrónico con mayor frecuencia, y prefieren ver contenidos como videos, series y noticias a través de internet más que medios tradicionales.
Reporte de Entidades asociadas a IAB México, abril 2015 - comScoreIAB México
Este documento presenta datos de audiencia online en México de varios grupos de medios asociados a IAB México en febrero de 2014 y abril de 2015, incluyendo el número de visitantes únicos, minutos totales, páginas vistas, visitas y métricas de comportamiento, según la firma comScore. Los grupos con mayor audiencia fueron Google, Microsoft, Batanga Media y Pulpo Media.
Este documento resume los resultados de comScore Ad Metrix para México en abril de 2015, incluyendo que el promedio diario de anuncios de display vistos por usuarios mexicanos fue de 13.5, se midieron 2,441 grupos de anunciantes y 914 grupos de medios, y 55.2% de las impresiones de display fueron servidas en Facebook. También incluye los top 10 anunciantes y medios de display, así como los top 5 anunciantes en el sector de muebles y electrodomésticos.
IAB México: Uso de redes sociales por demográficos en MéxicoIAB México
Este documento presenta los resultados de un estudio realizado en diciembre de 2014 sobre el consumo de medios y redes sociales entre internautas mexicanos. El estudio encontró que 66 millones de personas en México son internautas, representando el 55% de la población. Los sitios más populares son Facebook, YouTube, Twitter y LinkedIn. La audiencia promedio en redes sociales es de 31 años y hay una distribución casi igual entre hombres y mujeres.
Adex benchmark 2014 de IAB Europa - Inversión publicitaria online en EuropaIAB México
The document provides an analysis of online advertising expenditure in Europe in 2014. Some key findings include:
- Total online advertising spend in Europe was €30.7 billion in 2014, an increase of 11.8% from 2013.
- Display advertising grew the fastest at 15.5% and was worth €10.9 billion. Paid search grew 11.2% to €14.8 billion. Classifieds grew 5.8% to €4.9 billion.
- Mobile display advertising grew 72.7% while mobile search averaged 17.5% of paid search spend across 11 markets. Online video advertising grew 39.3%.
- The top 10 markets by online ad spend were led by the
Ranking herramientas de listening social media por Socialand - Comité de Inve...IAB México
Este documento presenta los resultados de un estudio realizado en 2015 sobre herramientas de social listening disponibles en México. El estudio evaluó 34 herramientas utilizando 18 variables agrupadas en categorías como funcionalidades, entregables y aspectos administrativos/comerciales. Las 5 herramientas mejor calificadas fueron Tracx, Sodash, Socialmetrix, Nuvi y Radian6. Adicionalmente, se propuso una dinámica grupal para que los asistentes analizaran casos prácticos y eligieran la herramienta más adecu
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxEduSkills OECD
Iván Bornacelly, Policy Analyst at the OECD Centre for Skills, OECD, presents at the webinar 'Tackling job market gaps with a skills-first approach' on 12 June 2024
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
1. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 1
Smart Mobile
How mobility permeates our lives
2. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 2
Tablet’s projected 5 year growth rate eclipses all other devices
Tablet’s projected unit sales from release year (global)
Year 5Year 2 Year 3 Year 4
In millions:
Year 1
100200300400
Source: Morgan Stanley Research, Gartner, IDC company reports (Feb 2011)
3. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 3
What does this tiny device even mean?
4. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 4
The 4 C’s:
Digital
Connective
Consciousness
CultureContentCommunityCommunications+ + + =
5. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 5
Cousins
• Hyperactive
• Fun but glad to
take a break
Younger sibling/teenager
• Cute and useful
• Always tags along;
constantly growing and
surprising
Grandparents
• Started the whole tech family;
always comes back; mostly used for
background noise
Parental figure
• Powerhouse
• Handles the
heavy, but staid
Cool older sibling
• Cutting edge, powerful and enticing
• Always has neat tricks up his sleeve
6. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 6
Previously, usage spiked at specific points in time, leaving
gaps for “Life”
Source: Tablet Universe: Consumption Across Devices | August 2012
An ebb and flow of usage, leaving both small and wide
gaps throughout the day
TIME
Television
Laptop
Desktop
Smartphone
7. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 7
Now, convenience of multiple devices allows consumers
to fill in the gaps
Source: Tablet Universe: Consumption Across Devices | August 2012
Consumers no longer access single devices at specific
points in time for specific activities or occasions.
TIME
8. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 8
Creating continuous usage, allowing for greater accessibility,
connectivity, and efficiency
Source: Tablet Universe: Consumption Across Devices | August 2012
Technology is used continuously throughout the day –
leaving no gaps in time
TIME
9. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 9
Each device fills gaps & needs
% most typically use device while in the following situations…
Source: Tablet Universe: Consumption Across Devices | August 2012
Multitasking at home
(i.e. in conjunction with something else)
Winding down at home
(i.e. relaxing/before bed)
Filling in the gaps at home
(i.e. while roaming around the house)
Getting things done
(i.e. specific tasks)
Filling in the gaps on the go
(i.e. while traveling, waiting on others, out-of-home ‘me-time’)
Navigating the moment
(i.e. out running errands, need last minute info, location-based)
Communal activity
(i.e. social settings, with family/others, family activities)
Getting the day started
(i.e. when waking up, before work)
61
61
46
38
33
26
25
21
43
38
39
36
45
44
35
33
56
54
47
66
21
24
18
30
10. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 10
MULTI-TASKING ON
DIGITAL DEVICES:
It's happening... a lot
MULTI-TASKING
ON DIGITAL
DEVICES:
It's happening...
a lot
11. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 11
TV watching has always been about community and
connection...
SOURCE: Yahoo! Razorfish Mobile TV Multi Tasking | October 2011
12. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 12
... we've always been about "crossed experiences"
SOURCE: Yahoo! Razorfish Mobile TV Multi Tasking | October 2011
13. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 13
From 2011, we’ve seen an increase in multi-tasker
I multi-task on the following devices…
Source: Yahoo! Multi-tasking Study | July 2013
Total Mobile Internet Users 18-64, Total Tablet Users 18-64
122MM mobile internet users:
• 80% multi-task
• 98million
131MM mobile internet users:
• 81%multi-task
• 106million
27.8MM Tablet users:
• 94% multi-task
• 26million
48.8MM Tablet users:
• 85% multi-task
• 42million
14. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 14
In fact, 1/2 mobile multitask while watching TV daily, with 1/3
checking in 2+ times
Source: Yahoo! Multi-tasking Study | July 2013
Q: How often do you use any of the following devices while watching TV at home?
Q: Which of the following best describes when/how you typically multitask using tech devices while watching TV?
I mobile multitask while watching TV...What am I usually doing…?
49%
63%
21%
22%
2011 2013
At least once a week Everyday
I multitask while watching TV
94%
60%
Communication
Content
15. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 15
Email is more a PC activity and IM is more mobile based
When I multitask I do a communications activity, such as…
Source: Yahoo! Multi-tasking Study | July 2013
MULTI2. You mentioned that you use the following devices while watching TV at home. Which of the following, if any, do you do on these devices while watching TV at home? Please select all that apply for each device. Base: Use Device While Watching
TV Once a Month +; Laptop or Desktop Computer n=1604, Smartphone /Web-enabled mobile phone n=868 Tablet n=411
76%
54%
28%
24%
Check & Send email
Update & view social networks
IM
Discussion boards & chat rooms
Laptop & Desktop
Mobile
Tablet
16. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 16
There’s a lot of content activity with ~40% searching for related
commercial content
Source: Yahoo! Multi-tasking Study | July 2013
MULTI2. You mentioned that you use the following devices while watching TV at home. Which of the following, if any, do you do on these devices while watching TV at home? Please select all that apply for each device. Base: Use Device While Watching
TV Once a Month +; Laptop or Desktop Computer n=1604, Smartphone /Web-enabled mobile phone n=868 Tablet n=411
63%
48%
49%
39%
46%
44%
38%
Laptop & Desktop
Mobile
Tablet
Surf Internet for non
related content
Surf Internet for related content
Play online games
Search for info related
to commercial
Watch videos
Read news
Do work-or school-related
activities
When I multitask I do a content activity, such as…
17. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 17
There's a definite need to optimize mobile sites
XX
52% of consumers are
disappointed when companies do
not have specialized sites for their
mobile Internet browser
CONSUMER MARKETER
75% of companies have no
clear mobile strategy
18. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 18
MULTI-TASKING ON
DIGITAL DEVICES:
It's happening... a lot
BIG EVENTS
How mobility
extends water
cooler moments
19. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 19
The Digital Extension
SOURCE: Y! Yodeler's Panel | Academy Awards | March 2012
n = Total Sample (n = 2,535)
24% got info about an
Oscar-nominated movie
THE PRE-SHOW
19% got info on Oscar
nominated actors or
actresses
THE LIVE SHOW
24% looked for monologues,
performances & opening
numbers while watching the
show live
THE AFTER PARTY
46% looked at
best and worst
dressed pictures
38% wanted
Oscar results
36% read
Oscar articles
online after the
live show
22% got to a photo, read an article, or watched a
video about the Oscars from their friends social
media wall
20. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 20
There’s a growing daily trend of sports content consumption on
mobile devices
2013 MULTI13 and 2011MOB4: Now please think about sports in general. How often do you check or read sports-related content such as news, scores, stats or results, etc. via your mobile device? Base: Mobile phone/Smartphone owners, 2013 n=1320;
2011 n=1745
Frequency of checking & reading sports related content on mobile devices
18% 22%
15%
26%
33%
48%
2011 2013
Daily
Once to a few times a week
2011 2012
21. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 21
Similar to 2011, sports multi-tasking continues to be more
content driven
MULTI12. Which of the following, if any, do you typically do while watching sporting events on TV? Base: Web-Enabled Mobile Phone/Smartphone Owners who multi-task with sports TV shows and check Sports-Related Content via their Mobile Device at
least Weekly (n=1498)
When watching sports, I multi-task by doing the following…
78%
49%
44%
39%
33%
24%
22%
20%
65%
46%
26%
28%
25%
Look for the latest scores of other games/events
Look for schedules of other games/events
Look for team and player information/stats
Look for top sports headlines/sports-related articles
Look for sports online-video content
Look for sports-related images/photos
Read/Write blog posts
Text someone about the sporting event
Email someone about the sporting event
Talk smack with other fans online
IM someone about the sporting event
Content
Communicate
22. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 22
Fact finding missions are also popular when it
comes to sports
MULTI12. Which of the following, if any, do you typically do while watching sporting events on TV? Base: Web-Enabled Mobile Phone/Smartphone Owners who multi-task with sports TV shows and check Sports-Related Content via their Mobile Device at
least Weekly (n=1498)
When watching sports, I multi-task by doing the following…
51%
35%
21%
15%
15%
55%
29%
27%
23%
13%
16%
Posted or updated social networking sites
Posted a message or discussion boards
Posted images on a photo sharing site
Posted related video content onto a video site
Fact-check something someone I know said
Fact-check something the announcer said
Check & manage my fantasy team(s)
Make a sports related purchase
Something else sports related
Share
Other
23. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 23
MULTI-TASKING ON
DIGITAL DEVICES:
It's happening... a lot
OUR SUPER
BOWL CASE
STUDY
24. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 24
The Super Bowl was 1/5 commercial content
2013 Super Bowl: Sunday Feb 03, 2013, between 3:30-7:30 hrs PST
Control dates: Same time & day after (2/10)
Measurement: User activity on m.yahoo.com (for US users), using Y! Internal Data
TV Commercial data sourced from Nielsen
-20%
-10%
0%
10%
20%
30%
40%
3:30
PM
3:35
PM
3:40
PM
3:45
PM
3:50
PM
3:55
PM
4:00
PM
4:05
PM
4:10
PM
4:15
PM
4:20
PM
4:25
PM
4:30
PM
4:35
PM
4:40
PM
4:45
PM
4:50
PM
4:55
PM
5:00
PM
5:05
PM
5:10
PM
5:15
PM
5:20
PM
5:25
PM
5:30
PM
5:35
PM
5:40
PM
5:45
PM
5:50
PM
5:55
PM
6:00
PM
6:05
PM
6:10
PM
6:15
PM
6:20
PM
6:25
PM
6:30
PM
6:35
PM
6:40
PM
6:45
PM
6:50
PM
6:55
PM
7:00
PM
7:05
PM
7:10
PM
7:15
PM
7:20
PM
7:25
PM
7:30
PM
Time
(by 5min slot)
2013 Super Bowl (Main game: 3:30pm – 7:30pm, PST)
Blck out
1Q Starts 2Q Starts
3Q Starts
4Q StartsHalf-Time
Break
Game
End
TV Ad Breaks
25. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 25
-0.21
-0.11
-0.01
0.09
0.19
0.29
0.39
0.49
3:30
PM
3:35
PM
3:40
PM
3:45
PM
3:50
PM
3:55
PM
4:00
PM
4:05
PM
4:10
PM
4:15
PM
4:20
PM
4:25
PM
4:30
PM
4:35
PM
4:40
PM
4:45
PM
4:50
PM
4:55
PM
5:00
PM
5:05
PM
5:10
PM
5:15
PM
5:20
PM
5:25
PM
5:30
PM
5:35
PM
5:40
PM
5:45
PM
5:50
PM
5:55
PM
6:00
PM
6:05
PM
6:10
PM
6:15
PM
6:20
PM
6:25
PM
6:30
PM
6:35
PM
6:40
PM
6:45
PM
6:50
PM
6:55
PM
7:00
PM
7:05
PM
7:10
PM
7:15
PM
7:20
PM
7:25
PM
7:30
PM
4.25
4.35
4.45
4.55
4.65
4.75
4.85
4.95
Traffic spikes occur during weak play & ads
Time
(by 5min slot)
2013 Super Bowl (Main game: 3:30pm – 7:30pm, PST)
TV Ad Breaks PVs/UU
PVs/User
TD
(49ers)
Tide
Chrysler
Kia
49ers
continue
to play
weaklyNearing
the end of the
Blackout
period
End of
Halftime
Show
Taco Bell
Volks-
wagen
End
of 1Q
Go
Daddy
End
of 2Q
TD
(49ers)
Game
resumes
after
blackout
Beyoncé/
Destiny’s
Child Halftime
Show
TD
(Ravens)
1st TD
(Ravens)
26. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 26
-8%
2%
12%
22%
32%
3:30
PM
3:35
PM
3:40
PM
3:45
PM
3:50
PM
3:55
PM
4:00
PM
4:05
PM
4:10
PM
4:15
PM
4:20
PM
4:25
PM
4:30
PM
4:35
PM
4:40
PM
4:45
PM
4:50
PM
4:55
PM
5:00
PM
5:05
PM
5:10
PM
5:15
PM
5:20
PM
5:25
PM
5:30
PM
5:35
PM
5:40
PM
5:45
PM
5:50
PM
5:55
PM
6:00
PM
6:05
PM
6:10
PM
6:15
PM
6:20
PM
6:25
PM
6:30
PM
6:35
PM
6:40
PM
6:45
PM
6:50
PM
6:55
PM
7:00
PM
7:05
PM
7:10
PM
7:15
PM
7:20
PM
7:25
PM
7:30
PM
7:35PM
7:40
PM
7:45
PM
7:50
PM
7:55
PM
8:00
PM
1.25
1.27
1.29
1.31
1.33
1.35
The Super Bowl was 1/5 commercial content
2013 Super Bowl: Sunday Feb 03, 2013, between 3:30-7:30 hrs PST
Control dates: Same time & day after (2/10)
Measurement: User activity on m.yahoo.com (for US users), using Y! Internal Data
TV Commercial data sourced from Nielsen
Time
(by 5min slot)
2013 Super Bowl (Main game: 3:30pm – 7:30pm, PST)
End
of 1Q
End of
Show
Spike
Nearing the
end of the
Blackout
period
Beyoncé/
Destiny’s Child
Halftime Show
Increase in Mobile Uniques by Yahoo! Property
PC PVs/UU Mobile PVs/UU
27. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 27
1-2PM 2-3PM 3-4PM 4-5PM 5-6PM 6-7PM 7-8PM 8-9PM
153%
492%
1567%
1062%
424%
258%
1150%
348%
699%
219%
504%
Mobile traffic grew in some properties by over +1500%
Increase in Mobile Uniques by Yahoo! Property
Music Sports OMG! News Beyoncé &
Destiny’s Child
Halftime Show
28. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 28
What did they search?
Increase in search volume for each keyword from the Sunday Prior
FOOTBALL:
1. Super Bowl Halftime: 9981%
2. What time Super Bowl 2013: 5601%
3. Baltimore Ravens Roster: 785%
4. San Francisco 49ers Roster: 649%
ENTERTAINMENT/VENUE:
1. Beyonce Super Bowl 2013: 7237%
2. Beyonce: 640%
3. Alicia Keys: 549%
4. New Orleans SuperDome: 538%
ADS & BRANDS
1. Coke super bowl ad: 2284%
2. Go Daddy commercial: 851%
3. Mercedes Benz CLA: 791%
4. Doritos Super Bowl 2013: 479%
5. Budweiser Super Bowl Ads 2013:
473%
6. Elementary TV Show: 343%
7. Budweiser Black Crown: 306%
8. Amazing Race 2013: 262%
9. Doritos: 228%
10. Tide: 215%
29. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 29
MULTI-TASKING ON
DIGITAL DEVICES:
It's happening... a lot
Connected TV:
A Connected
Devices Experience
30. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 30
Defining Internet Connected TV (CTV)
What Makes Up Internet Connected TV? It’s accessing the Internet through your TV
via your DSL/Broadband connection in any of the following ways:
SOURCE: Connected TV: The Dawn of a New Era | May 2012
6
TV
Controllers
Smart TV
Satellite/Cable Operator
Game Console
Blu-Ray/DVD Player
TiVO or DVR
Digital Media Adapter
31. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 31
Nearly 80% show interest in using mobile & tablet devices to
interact with Y! CTV...
Device Owners: How interested are you in using [insert device] to interact with Y!
CTV?
SOURCE: Connected TV: The Dawn of a New Era | May 2012
Q: Based on the video that you just viewed, please tell us how interested you are in this Yahoo! Connected TV product if it were available on your current TV or a future TV that you might purchase and you had the ability to access, sync, and share
content through your smart phone or Tablet PC device instead of directly to your TV?
Base: Own device or plan to buy in the next 2 years.
Not at all
interested
Not very
interested
Somewhat Very
interested
Extremely
interested
10%
12%
32%
27%
18%
6%
8%
29%
30%
27%
32. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 32
Build updates for the screen, go past the remote control for
interaction & communication
On which device would you prefer to access the following Y! CTV-related CONTENT?
SOURCE: Connected TV: The Dawn of a New Era | May 2012
Q: Below are some of the features you said you were interested in if you were to access Yahoo! Connected TV. Some of these features are also available through a Yahoo! Connected TV mobile or Tablet PC application. Please tell us if you would prefer
to access this content on an Internet-enabled TV, a smartphone, Tablet PC, or does it not matter how you access this content? Select one for each feature. Base: Showed interest in feature (floating base)
30%
28%
29%
30%
32%
32%
35%
32%
32%
33%
18%
21%
15%
20%
19%
20%
20%
30%
26%
26%
12%
11%
20%
14%
14%
17%
16%
14%
20%
18%
40%
40%
36%
36%
35%
30%
29%
24%
22%
22%
No Preference Tablet PC Smart Phone Internet Enabled TV
Media Search Guide
Extra TV Show or movies Info
Personalized Alerts
Extra Sports Info
Recommend TV Programs
TV Show Check
Voting or Polls
Access content not related
to what you are watching
E-mail or IM
Social Networking
33. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 33
Build updates for the screen, go past the remote control for
interaction & communication
On which device would you prefer to access the following Y! CTV-related CONTENT?
SOURCE: Connected TV: The Dawn of a New Era | May 2012
Q: Below are some of the features you said you were interested in if you were to access Yahoo! Connected TV. Some of these features are also available through a Yahoo! Connected TV mobile or Tablet PC application. Please tell us if you would prefer
to access this content on an Internet-enabled TV, a smartphone, Tablet PC, or does it not matter how you access this content? Select one for each feature. Base: Showed interest in feature (floating base)
No Preference Tablet PC Smart Phone Internet Enabled TV
Media Search Guide
Extra TV Show or movies Info
Personalized Alerts
Extra Sports Info
Recommend TV Programs
TV Show Check
Voting or Polls
Access content not related
to what you are watching
E-mail or IM
Social Networking
26%
29%
21%
29%
28%
30%
31%
44%
38%
39%
17%
15%
28%
20%
21%
25%
25%
21%
29%
27%
57%
56%
51%
51%
51%
45%
45%
35%
32%
33%
INFORMATION
CONTENT INTERACTION
COMMUNICATION
34. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 34
SOURCE: Connected TV: The Dawn of a New Era | May 2012
Q: Below are some of the features you said you were interested in if you were to access Yahoo! Connected TV. Some of these features are also available through a Yahoo! Connected TV mobile or Tablet PC application. Please tell us if you would prefer
to access this content on an Internet-enabled TV, a smartphone, Tablet PC, or does it not matter how you access this content? Select one for each feature. Base: Showed interest in feature (floating base)
Pictures or video of a product or service
An actual showcase of a product or service
The ability to purchase from your home
The ability to "check-in" for more savings
Finding out where to buy locally
Entering Contest & Sweepstakes
Talk about a product or ad on my social network
Talk about a product or ad via email or IM
30%
32%
31%
33%
34%
35%
31%
31%
21%
20%
23%
21%
22%
23%
25%
26%
13%
14%
14%
15%
18%
17%
21%
21%
35%
34%
31%
31%
26%
25%
24%
22%
Information and transaction can start on the big screen
No Preference Tablet PC Smart Phone Internet Enabled TV
How would you prefer to access Y! CTV-related ADVERTISING & PROMOTIONAL
content?
35. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 35
SOURCE: Connected TV: The Dawn of a New Era | May 2012
Q: Below are some of the features you said you were interested in if you were to access Yahoo! Connected TV. Some of these features are also available through a Yahoo! Connected TV mobile or Tablet PC application. Please tell us if you would prefer
to access this content on an Internet-enabled TV, a smartphone, Tablet PC, or does it not matter how you access this content? Select one for each feature. Base: Showed interest in feature (floating base)
Pictures or video of a product or service
An actual showcase of a product or service
The ability to purchase from your home
The ability to "check-in" for more savings
Finding out where to buy locally
Entering Contest & Sweepstakes
Talk about a product or ad on my social network
Talk about a product or ad via email or IM
30%
29%
34%
31%
33%
35%
36%
38%
19%
21%
21%
22%
27%
26%
30%
30%
51%
50%
46%
46%
39%
38%
34%
32%
Information and transaction can start on the big screen
No Preference Tablet PC Smart Phone Internet Enabled TV
How would you prefer to access Y! CTV-related ADVERTISING & PROMOTIONAL
content?
INFORMATION
TRANSACTION
COMMUNICATION
36. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 36
SOURCE: Various Y! Case Studies" Social Features, Into Now, & Social Sentiment Slider | 2011 & 2012
Risk taking can benefit brands for being more innovative & caring
Test versus Control Lifts for 2 Case Studies
CONTENT
INNOVATION
CARE
+37% Is an innovative brand
+17% Is forward thinking or progressive
+27% Understands me and what I like
+17% A brand that cares about it's customers
+90% Connecting with me around the content I love
+54% Trying to engage with me in new ways
LIFT TEST VS. CONTROL ATTRIBUTE FOR BRANDS
37. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 37
MULTI-TASKING ON
DIGITAL DEVICES:
It's happening... a lot
SMART MOBILE
How mobility
influences category
shopping
38. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 38
Shoppers are behaving in new ways
Instant information at their fingertips, improved Mobile and Tablet site usability,
shopping apps and improving technology enable the shopper to behave in
completely new ways.
Dynamic and Evolving
Shopping Experience
Rapidly improving
technology
Increasing consumer
confidence and demand
39. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 39
43% of tablet owners
believe their tablet is
critical to my daily life
More than 50% say their
mobile devices makes them
browse the internet more
67% of mobile owners
believe their mobile is
critical to my daily life
40. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 40
+145%
+103%
+180% +62% +108%
+93%
76M
69M
56M 54M 54M 51M
2012
31M
34M
20M
26M
28M 25M
2010
Finance Entertainment
items & content
Home
Improvement
Restaurant
s & Dining
Personal &
Vacation Travel
Consumer
Electronics &
Technology
There’s been explosive growth in leveraging our mobile devices
for shopping information…
I use my mobile device to access shopping related information
41. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 41
+104%
+135%
+100%
Clothing, Apparel, &
Fashion Accessories
Beauty &
Personal Care
AutomotivePackaged
Food &
Beverage
Healthcare
& Medical
51M
25M
47M
20M
40M
20M
47M
2010
2012
There’s been explosive growth in leveraging our mobile devices
for shopping information…
I use my mobile device to access shopping related information
42. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 42
11M 9M 8M 7M 8M 8M
2012
Finance Entertainment
items & content
Home
Improvement
Restaurant
s & Dining
Personal &
Vacation Travel
Consumer
Electronics &
Technology
…with tablet shopping nascent but ramping
I use my Tablet to access shopping related information
43. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 43
Clothing, Apparel, &
Fashion Accessories
Beauty &
Personal Care
Automotive Packaged
Food &
Beverage
Healthcare
& Medical
2012
8M 7M 7M 6M6M
…with tablet shopping nascent but ramping
I use my Tablet to access shopping related information
44. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 44
+9%
-11%
-5% -13% -8%
-23%
95M 97M
83M
85M 85M 93M
104M
86M 79M
74M
78M
72M
2012
2010
Finance Entertainment
items & content
Home
Improvement
Restaurant
s & Dining
Personal &
Vacation Travel
Consumer
Electronics &
Technology
Shopping via the PC has decreased in the past 2 years as mobile
and tablet ramp.
I use my PC to access shopping related information
45. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 45
-16%
-9%
-19%
Clothing, Apparel, &
Fashion Accessories
Beauty &
Personal Care
AutomotivePackaged
Food &
Beverage
Healthcare
& Medical
20M
2012
92M
77M
70M 74M
64M 60M
69M
49M
Shopping via the PC has decreased in the past 2 years as mobile
and tablet ramp.
I use my PC to access shopping related information
46. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 4646
Mobile shopping is omnipresent. Always on always going…
IN STOREGETTING SOMEWHEREAT HOME WHILE WAITING IN LINE
47. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 47
While mobile shopping is on-the-go, it really starts
at HOME
I use my Mobile/Tablet to access <category> shopping related information in this
location
84%
36%
51%
46%
92%
30%
46%
42%
Mobile Tablet
IN STOREGETTING SOMEWHEREAT HOME WHILE WAITING IN LINE
48. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 48
88%
75%
82%
77%
Also used a pc to <category> shop
Go home to do more shopping on my PC
% Strongly/Somewhat Applies after using device in-store
Mobile Tablet
Most users claim to use their PC in addition to their mobile and
tablet devices
49. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 49
MOBILE TABLET
Disappointed companies don't have optimized site 44% 50%
Disappointed companies don't have application 38% 47%
I am less likely to re-visit a brand’s site if it wasn't optimized for my mobile device the first time I
visited it
38% 44%
SITE EXPERIENCE
BUYING STUFF
MOBILE TABLET
Filling out forms on my mobile phone is difficult 61% 46%
Brands-Manufacturers-Retailers have not made it easy to redeem coupons on my mobile device
while in-store
36% 37%
I am sometimes unsuccessful at making payments using my mobile device 27% 26%
There is ample opportunity to improve the consumer brand
experience on mobile devices
50. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 50
MOBILE TABLET
Used a map to navigate 52% 50%
Took/sent product picture 34% 29%
Scanned Something 30% 32%
Looked for/downloaded apps 23% 30%
“Checked in” at a location 22% 24%
OTHER
Search
Reviews Sites
Deal Sites or Apps
Product & Price Comparison
Communication about Product
Noticed/Clicked on Advertising
75%
72%
54%
49%
45%
34%
75%
63%
59%
61%
43%
43%
81%
59%
54%
70%
21%
43%
Mobile Tablet PC
It’s really about the basics: search, review sites, and community
are important during the buy cycle
I used my device to do the following…
51. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 51
GATHER MORE INFO
Mobile Tablet PC
55% 68% 71%
NARROW DOWN
Mobile Tablet PC
50% 63% 70%
LOYALTY
Mobile Tablet PC
46% 55% 54%
PURCHASE/ENROLL
Mobile Tablet PC
48% 61% 64%
AWARENESS
Mobile Tablet PC
42% 54% 51%
Great
ride!!!
Tablet rivals PC as being a helpful device throughout the
purchase path
Helpfulness of Device in Purchase Path
52. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 52
Mobile Tablet
ENTERTAINMENT
CASUAL DINING
BEAUTY & PERSONAL CARE
FOOD & BEVERAGE
TRAVEL
APPAREL
CONSUMER ELECTRONICS
79%
80%
76%
78%
53%
66%
53%
59%
66%
76%
61%
77%
55%
60%
Mobile & tablet shopping research results in purchase behavior
offline or via PC
Actions After Mobile/Tablet Research: I made a purchase/enrollment via any method
53. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 53
Mobile Tablet
HOME IMPROVEMENT
INVESTMENT
INSURANCE
CREDIT CARD
HEALTH
BANKING
AUTO 24%
28%
28%
46%
38%
46%
39%
50%
40%
51%
42%
55%
53%
60%
And it’s also a driver of purchase for lower incidence
categories
Actions After Mobile/Tablet Research: I made a purchase/enrollment via any method
54. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 54
ENTERTAINING
BOLD
UP TO DATE VALUE
INTERACTIVE
FUNCTIONS
43%
41%
39%
32%
35%
39%
WOULD CAPTURE MY ATTENTION
Bold and interactive ads that take full advantage of the device are
most appealing to consumers
Mobile/Tablet Advertising Preferences – Ad Copy
55. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 55
Auto Apparel/Fashion
Beauty/Personal Care Consumer Electronics
Food & Bev Home Improvement
Banking Entertainment
Credit Cards Health
Insurance Travel
Investment Dining
Mobile/Tablet Advertising Preferences – Category
Relevant to current
location/local area
Offers/Coupons/
Promotions/Incentives
Relevant to interests/
background
For most categories, the top 3 ad tactics revolve around location,
relevancy and promotions
56. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 5656
Categories elicit different ad tactics
Mobile/Tablet Advertising Preferences – Category Differences to total
57. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 57
Meet the consumer where they want to be met, on the device they
choose
FINDING IMPLICATION
► CONVENIENCE OF MULTIPLE DEVICES:
consumers can fill in gaps & always
"be on"
► BIG EVENTS:
consolidation through content
► CONNECTED TV:
a connected devices experience
► THE CHANGING CONVERSATION: taking
cues from the consumer
► Mobility and portability have changed our
capability to access and interact digitally
► Enhance brand sponsorships and
incremental effectiveness by
understanding consumer patterns around
these events
► Leverage platforms like CTV and
publishers building out application
experiences that cross devices
► Enhance brand sponsorships and
incremental effectiveness by
understanding consumer patterns around
these events
58. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 58
Meet the consumer where they want to be met, on the device they
choose
FINDING IMPLICATION
MOBILE: A SIGNAL OF A POTENTIAL
PURCHASER
► With 50% of mobile shoppers saying that
mobile makes them browse the internet
more
► 84% start mobile shopping in a category
while at home
► For mobile and tablet users, most shoppers
are using it to “gather more information
STICK WITH THE BASICS:
► When shopping starts, users are
indicating an active intent for information
gathering, which usually leads to
purchase.
► For mobile shoppers specifically, 75% will
start on search, 72% review sites, and
54% deal sites. That order should
influence your media buying plan
59. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 59
Meet the consumer where they want to be met, on the device they
choose
FINDING IMPLICATION
MOBILE: A SEQUENCED PART OF BRAND
STORY TELLING
► 88% of mobile shoppers use a PC to shop
and 75% will always go back to their PC
even when doing the occasional show
rooming
► ~40% of consumers are frustrated about
sites not being mobile optimized and
coupon redemption. In fact, when sites
don’t do a good job telling their mobile
story, it can lead to customer’s not coming
back
IT’S NOT MOBILE VS. PC BUT… MOBILE +
PC
► Consider how the consumer travels cross-
screen when it comes to your consumer
shopping journey. It’s not just the
advertising but also the overall shopping
experience of your site
► Consumers want to use their devices to
research products and service but
marketers have not kept up with the
demand. It’s important that mobile websites
and apps to be optimized, informative,
easy to find & navigate, and powerful
60. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 60
Meet the consumer where they want to be met, on the device they
choose
FINDING IMPLICATION
MOBILE: AD EXPECTATIONS ARE ABOUT
LOCATION, RELEVANCE, AND DEALS
► 52% are looking for deals, 52% want ads
that are location based, and 49% want
personalization
► Creatively speaking, consumers expect
mobile advertising to be entertaining (43%),
bold (41%), and interactive (39%)
► However, think category as different things
index by category
CREATE FOR MOBILE BUT DON’T
FORGET ALL THE TECHNOLOGY
AVAILABLE FOR EFFECTIVE BUYS
► Tailor your mobile and tablet advertising to
deliver personalized, location-based &
promotions to help drive purchase
► Consider cross-screen digital advertising
buys or re-targeting across screens to
catch consumers during their follow-up
visits to PC
61. Yahoo! 2013 Confidential & Proprietary. Do not share or distribute 61
THANK YOU
edwinw@yahoo-inc.com