There have been many COVID driven impacts on customer engagement and marketing processes, tools, and tactics. However, even with the advancement of digital marketing and commercial transformation, in-person engagement still remains the cornerstone of the pharma marketing business.
While we should celebrate the small wins and pivots that have been made as a result of COVID forced change, it is vital to understand which of these changes are transitory and which are true, long lasting transformations and innovation to be built on, and embedded in future processes and planning.
What will be our indicators and measurements of value moving forward?
What are the content consumption habits/behaviors of HCPs now?
How can I de-risk from supply chain to product development to commercial activity?
How can I diversify our clinical trial recruitment and innovation?
Does reimbursement need to be integrated with innovation?
How can I effectively virtualize customer engagement, branding and product launches?
What is the right promotional mix, even if/when sales force can return?
To what extent are the different stakeholder activities changing/overlapping as business needs evolve?
These are just a fraction of the issues currently creating bottlenecks that require proactive future planning and careful roadmap development.
Join our expert speaker faculty, the Thought Leadership Council and many of your industry peers to develop this roadmap together as a true community.
1) The document discusses how gaining consumer attention is becoming the most important metric in digital advertising in 2015 and beyond. Advertisers are shifting budgets from standard banners to mobile, video, and native formats that are better at capturing attention.
2) Success metrics are also shifting from quick metrics like impressions and click-through rates (CTRs) to metrics that show interactions and post-impression actions, which indicate a brand fully captured a user's attention.
3) Viewability is important but not a guarantee of attention on its own; creative, format, and placement must be optimized to engage users and garner their attention once an ad is viewable.
Digital marketing in the time Pandemic (Covid-19)Heri Ardin
How marketer act and do marketing in the time pandemic, especially on covid-19.
Digital Marketing in the time pandemic is a thinking based on observation that current situation, especially in the covid-19 outbreak
Hill Holliday Health @ Advertising Week Fall 2018Hill Holliday
The document summarizes key topics from the 12th annual Advertising Week conference held in New York City in September 2018. It discusses evolving customer expectations around personalization, the growing role of data and artificial intelligence, trends in storytelling and purpose for brands, and the increasing importance of voice activation technology. It also covers data-driven advertising, the potential impacts of AI in health care, challenges and opportunities for storytelling in pharmaceutical marketing, and the future of television advertising focusing more on video content across platforms.
A joint initiative conducted by MSL and SPARK Neuro gives PR pros true cause for excitement. What was once only subjective – how much people are engaged with content and their emotional experience with it – can now be directly quantified by reading brain activity and other neurological responses.
For more information about Conversation2Commerce, email Erin.Lanuti@mslgroup.com or visit www.publicisC2C.com.
This document discusses using social media for career development. It begins with an overview of how social media has become important for recruitment. Traditionally, job seekers would submit applications without networking. Now, employers use social media to find candidates and expect online profiles. The document recommends using social media to build a personal brand, monitor conversations, identify relevant groups, engage and network, and leverage "attraction-based marketing" rather than just applying to listings. It provides tips on optimizing profiles on blogs, Twitter, LinkedIn and more to differentiate oneself and attract opportunities. Performance should be monitored using various analytics tools.
What's Next: Rapidly adjusting your customer experience strategy for the "new...Ogilvy Consulting
This week we’ll talk through the customer experience impact of changing customer mindsets and behaviours that have come with COVID-19, introduce the AWARE framework for rapid customer experience strategy modification and talk through some examples of how brands are already adjusting their strategies to meet customers’ current needs.
Digital Marketing: Are You Ready to Go Agile?Mohamed Mahdy
Digital marketing requires an agile approach that allows companies to listen to customers, respond quickly, and adapt strategies based on measurement. An agile strategy encompasses the ability to listen to social media, respond to customer needs in real time, measure the effectiveness of campaigns, adapt quickly to failures or market changes, and anticipate future customer wants. Companies must change their culture to prioritize experimentation and rapid testing in order to successfully execute an agile digital strategy.
This document discusses the importance of merging the digital and physical worlds to meet rising consumer expectations. It notes that consumers now expect seamless, personalized experiences across all channels due to their constant digital connectivity. To build loyalty and win in today's competitive market, companies must understand consumer behaviors and expectations and use technologies like digital signage and augmented reality to enhance the customer experience in both digital and physical spaces. Place-based digital solutions are growing rapidly as they can increase sales, foot traffic, and engagement at each stage of the customer journey.
1) The document discusses how gaining consumer attention is becoming the most important metric in digital advertising in 2015 and beyond. Advertisers are shifting budgets from standard banners to mobile, video, and native formats that are better at capturing attention.
2) Success metrics are also shifting from quick metrics like impressions and click-through rates (CTRs) to metrics that show interactions and post-impression actions, which indicate a brand fully captured a user's attention.
3) Viewability is important but not a guarantee of attention on its own; creative, format, and placement must be optimized to engage users and garner their attention once an ad is viewable.
Digital marketing in the time Pandemic (Covid-19)Heri Ardin
How marketer act and do marketing in the time pandemic, especially on covid-19.
Digital Marketing in the time pandemic is a thinking based on observation that current situation, especially in the covid-19 outbreak
Hill Holliday Health @ Advertising Week Fall 2018Hill Holliday
The document summarizes key topics from the 12th annual Advertising Week conference held in New York City in September 2018. It discusses evolving customer expectations around personalization, the growing role of data and artificial intelligence, trends in storytelling and purpose for brands, and the increasing importance of voice activation technology. It also covers data-driven advertising, the potential impacts of AI in health care, challenges and opportunities for storytelling in pharmaceutical marketing, and the future of television advertising focusing more on video content across platforms.
A joint initiative conducted by MSL and SPARK Neuro gives PR pros true cause for excitement. What was once only subjective – how much people are engaged with content and their emotional experience with it – can now be directly quantified by reading brain activity and other neurological responses.
For more information about Conversation2Commerce, email Erin.Lanuti@mslgroup.com or visit www.publicisC2C.com.
This document discusses using social media for career development. It begins with an overview of how social media has become important for recruitment. Traditionally, job seekers would submit applications without networking. Now, employers use social media to find candidates and expect online profiles. The document recommends using social media to build a personal brand, monitor conversations, identify relevant groups, engage and network, and leverage "attraction-based marketing" rather than just applying to listings. It provides tips on optimizing profiles on blogs, Twitter, LinkedIn and more to differentiate oneself and attract opportunities. Performance should be monitored using various analytics tools.
What's Next: Rapidly adjusting your customer experience strategy for the "new...Ogilvy Consulting
This week we’ll talk through the customer experience impact of changing customer mindsets and behaviours that have come with COVID-19, introduce the AWARE framework for rapid customer experience strategy modification and talk through some examples of how brands are already adjusting their strategies to meet customers’ current needs.
Digital Marketing: Are You Ready to Go Agile?Mohamed Mahdy
Digital marketing requires an agile approach that allows companies to listen to customers, respond quickly, and adapt strategies based on measurement. An agile strategy encompasses the ability to listen to social media, respond to customer needs in real time, measure the effectiveness of campaigns, adapt quickly to failures or market changes, and anticipate future customer wants. Companies must change their culture to prioritize experimentation and rapid testing in order to successfully execute an agile digital strategy.
This document discusses the importance of merging the digital and physical worlds to meet rising consumer expectations. It notes that consumers now expect seamless, personalized experiences across all channels due to their constant digital connectivity. To build loyalty and win in today's competitive market, companies must understand consumer behaviors and expectations and use technologies like digital signage and augmented reality to enhance the customer experience in both digital and physical spaces. Place-based digital solutions are growing rapidly as they can increase sales, foot traffic, and engagement at each stage of the customer journey.
This document is a marketing plan created by Lauren Guerrieri for QVC in March 2012. It contains standard sections for a marketing plan such as an executive summary, situation analysis, SWOT analysis, strategy, branding, promotion, PR, social media, advertising, communications, timeline, budget, evaluation and conclusion. The plan proposes launching a new personalized digital platform called Q.you to allow customers to customize their online shopping experience at QVC. It analyzes QVC's target market, products/services, competition, trends, and provides recommendations across marketing mix elements. Primary research in the form of surveys and interviews was also conducted.
Your colleagues and employees are already armed with smartphones and tablets—but how can these devices be transformed into productivity powerhouses tailored specifically to your business and sales needs?
In our latest white paper, apps@work, discover how adding apps to your company’s arsenal can increase productivity, creativity and credibility, and learn how apps can boost employee engagement with tools they can use wherever they are.
This document provides a safe harbor statement and disclaimer for any forward-looking statements made in the presentation. It notes several risks and uncertainties that could cause actual results to differ from forward-looking statements, including risks related to new products and services, growth strategies, acquisitions, market trends, and financial results. The disclaimer states that any new services mentioned may not be available or delivered as expected.
The document discusses how the Sitecore Online Marketing Suite (OMS) can help companies win more customers on the web. It combines web analytics, marketing automation, and return on investment tracking into a single tool. The OMS provides visitor experience analytics, real-time personalization, insights into campaign results, and enables sales teams with information on website prospects. It aims to help companies better leverage their websites and digital channels to measure marketing ROI. The OMS has the potential to change how companies approach web marketing by compelling them to make more use of their own online content and channels.
This document introduces a brand consultancy that focuses on digital and creative marketing strategies. They aim to provide communication that flows seamlessly across consumers' lives by integrating digital and traditional media. They do not follow rigid processes and aim to creatively solve problems for clients. Their goal is to have happy clients, employees, and themselves. The consultancy believes that marketing needs to change for the new digital age where consumers are exposed to many messages across different platforms. They focus on using insights to create memorable campaigns that integrate across consumers' lives rather than focusing on individual media. Their strategies aim to make brands worth talking about through useful, fun, or interesting content.
The document discusses best practices for digital journal app advertising to healthcare professionals. It provides insights from Wolters Kluwer Health's experience emerging as a leader in native journal apps. Some key advantages of journal app advertising highlighted include the ability to leverage new interactive technologies to create longer and more frequent interactions. Tips are provided for using multimedia like video and links effectively in digital ads to engage readers, demonstrate expertise, and build relationships.
Have you fallen victim to Social Media ‘sensationalism’? Find out why this rising phenomenon is causing waves online, and how to navigate the hype to stay ahead of the game in State of Social’s 10th edition!
Lead by Chris Walts, Social Strategy Director at Ogilvy UK, we explore the effect of sensationalism and what it means to marketers. Plus, the latest format updates from all the major platforms and a look at some best-in-class creative from the last quarter.
State of Digital Health Innovation 2016: Wave 1 Study ResultsEnspektos, LLC
Download the Report Here: http://bit.ly/dhinnovationdna
A new global study reveals that only five percent of health organizations excel at digital innovation. Read the report to learn why and what you can do about it.
In this one-hour webinar, Rebecca Lieb shares findings from her recent research report on real-time marketing, including the top 6 use cases, the benefits and risks, and 12 best practices for preparing for real-time, plus countless examples of success.
To download and read the report, go to: http://goo.gl/8hon3r
The document provides an overview of Mindshare's agenda and priorities for 2015, as well as perspectives on various media and advertising topics. It contains the following key points:
- Mindshare aims to differentiate itself in 2015 by launching The Loop to enable adaptive marketing, investing more in performance capabilities, expanding research like DILO, and focusing on programmatic, digital strategy, and creativity.
- Several articles discuss trends in 2015 around content, creativity, and convenience driven by technology; the importance of dashboards, data, and understanding individuals; and innovation in areas like video, virtual reality, and wearables.
- Mindshare will focus on differentiating through areas like The Loop, research, digital, programmatic
The Future of 2013... A Look Forward to the Media Landscape in 2013Mindshare Ireland
An overview of the 2013 media landscape from Ireland's largest media agency. This presentation reviews media consumption in Ireland and the impact of multi-screening on mobile, social and TV, as well as trends to come. Get the scoop on trading, radio, press and digital, and how best to maximise ROI through integrated media strategies.
To stay up to date on all things media visit www.blog.mindshare.ie
Digital Leadership: An interview with Renée GoslineCapgemini
Digital Leadership: An interview with Renée Gosline,Assistant Professor MIT Sloan School of Management to understand the impact of technological shifts on customer experience and how organizations can connect with customers in a digital world.
This document provides an overview and agenda for a presentation on making a website a complete success. The presentation covers how to properly lay the groundwork for developing a best-in-class website, how to overcome common roadblocks like content, team structure, design and timelines, and how to begin an experience management program. Attendees will learn tips for setting a budget, finding partners, conducting content inventories and audits, and mitigating scope creep. Presenters will also discuss building an enterprise marketing management stack and getting started with experience management.
The document is the official magazine of the Australasian Promotional Products Association (APPA). It discusses how promotional products that engage multiple senses are effective at branding because digitally overloaded consumers have short attention spans. Products that allow consumers to see, touch, smell, taste, or hear a brand create memorable sensory experiences that increase brand recall and loyalty more than digital ads alone. Examples show how items like scented pens, reusable water bottles, or talking pens help consumers experience and remember brands. The magazine argues that sensory branding through promotional products is the future of marketing.
This document summarizes the key findings of a survey conducted with over 150 marketers on their content marketing experiences and opinions. The survey found that 61% saw increased sales after implementing content marketing strategies. However, there remains a gap between understanding content marketing and implementing it effectively, with only 38% seeing measurable ROI. Over half of marketers expect to increase use of external resources to produce engaging content that tells authentic stories. Budget, skills, and senior management buy-in were cited as challenges to effective content marketing implementation.
How to connect product management and software engineering.
In order to connect the time old divide between product management/sales with software development, Domain Driven Design contains a series of paradigm changes and techniques to deal with complexity which align the vision of the product and the learning that the development team get from it.
Contains code samples in Python to illustrate the concepts.
Presented at Python Floripa 2017 meetup.
The document summarizes an upcoming two-day Global Commercial and Sales Force Excellence Summit taking place on October 21-22, 2015 in Berlin, Germany. It will focus on topics related to digital marketing, innovation, customer excellence, sales force effectiveness, and commercial models. The summit will include presentations and discussions on using technologies like big data analytics, remote detailing, and social media to engage customers and key opinion leaders. Attendees will gain insights on evolving healthcare needs, collaborating with payers, delivering value to stakeholders, and patient-centric approaches. The document provides an agenda and lists speakers and organizers from pharmaceutical companies.
The foundation of any strong relationship is ongoing trust and good communication, including the connection between corporations and consumers. When companies focus on customer relationships, their goal must be mutually beneficial: satisfied clients who are happy to keep doing business with the brand. This win-win scenario only happens when they join forces.
Consumers are invited by the company to opt-in to share their location, preferences, suggestions, experiences, and behaviors. Through this data collection, marketers can deliver value back to the customer, such as through rewards, targeted offers, relevant advertisements, and product and service improvements. Just as strong relationships with family and friends take an ongoing commitment, brand-consumer relationships also require a constant nurturing process.
How can brands work with their customers to form long-lasting, mutually beneficial, and deeper relationships? Join our panel of experts and us on a live webinar as we discuss:
· The importance of inviting consumers to share from the start
· Gathering and managing customer data on an individual level
· Progressing successfully through the stages of brand-consumer intimacy
· Creating key performance indicators (KPIs) around consumers
· Maintaining consumer loyalty in the crowded marketplace
· Consumer data protection that suits both company and customer
2014 October_Global Commercial Sales Force Effectiveness Summit BerlinKaren Radley
The document summarizes an upcoming two-day conference on customer experience, sales force excellence, and evolving commercial models to be held in Berlin, Germany from October 15-16, 2014. The summit will feature expert speakers from the pharmaceutical industry discussing topics such as new commercial models, customer engagement, sales force effectiveness, changing healthcare systems, and best practices. Attendees will include executives and leaders from areas like sales, marketing, commercialization, and market access seeking to gain insights on challenges and opportunities in the evolving healthcare landscape.
This document provides information about the 9th Annual Conference and Exhibition on Social Media in the Pharmaceutical Industry, which will take place on January 18-19, 2017 in London. The conference will feature keynote speakers from major pharmaceutical companies discussing topics such as using social media for customer engagement, clinical trial recruitment, and managing crises. It will also include workshops on January 17th on how private messaging may challenge the pharmaceutical industry and on identifying and mapping online influencers. The document provides an agenda with session topics, speakers, and registration information for the two-day conference.
This document is a marketing plan created by Lauren Guerrieri for QVC in March 2012. It contains standard sections for a marketing plan such as an executive summary, situation analysis, SWOT analysis, strategy, branding, promotion, PR, social media, advertising, communications, timeline, budget, evaluation and conclusion. The plan proposes launching a new personalized digital platform called Q.you to allow customers to customize their online shopping experience at QVC. It analyzes QVC's target market, products/services, competition, trends, and provides recommendations across marketing mix elements. Primary research in the form of surveys and interviews was also conducted.
Your colleagues and employees are already armed with smartphones and tablets—but how can these devices be transformed into productivity powerhouses tailored specifically to your business and sales needs?
In our latest white paper, apps@work, discover how adding apps to your company’s arsenal can increase productivity, creativity and credibility, and learn how apps can boost employee engagement with tools they can use wherever they are.
This document provides a safe harbor statement and disclaimer for any forward-looking statements made in the presentation. It notes several risks and uncertainties that could cause actual results to differ from forward-looking statements, including risks related to new products and services, growth strategies, acquisitions, market trends, and financial results. The disclaimer states that any new services mentioned may not be available or delivered as expected.
The document discusses how the Sitecore Online Marketing Suite (OMS) can help companies win more customers on the web. It combines web analytics, marketing automation, and return on investment tracking into a single tool. The OMS provides visitor experience analytics, real-time personalization, insights into campaign results, and enables sales teams with information on website prospects. It aims to help companies better leverage their websites and digital channels to measure marketing ROI. The OMS has the potential to change how companies approach web marketing by compelling them to make more use of their own online content and channels.
This document introduces a brand consultancy that focuses on digital and creative marketing strategies. They aim to provide communication that flows seamlessly across consumers' lives by integrating digital and traditional media. They do not follow rigid processes and aim to creatively solve problems for clients. Their goal is to have happy clients, employees, and themselves. The consultancy believes that marketing needs to change for the new digital age where consumers are exposed to many messages across different platforms. They focus on using insights to create memorable campaigns that integrate across consumers' lives rather than focusing on individual media. Their strategies aim to make brands worth talking about through useful, fun, or interesting content.
The document discusses best practices for digital journal app advertising to healthcare professionals. It provides insights from Wolters Kluwer Health's experience emerging as a leader in native journal apps. Some key advantages of journal app advertising highlighted include the ability to leverage new interactive technologies to create longer and more frequent interactions. Tips are provided for using multimedia like video and links effectively in digital ads to engage readers, demonstrate expertise, and build relationships.
Have you fallen victim to Social Media ‘sensationalism’? Find out why this rising phenomenon is causing waves online, and how to navigate the hype to stay ahead of the game in State of Social’s 10th edition!
Lead by Chris Walts, Social Strategy Director at Ogilvy UK, we explore the effect of sensationalism and what it means to marketers. Plus, the latest format updates from all the major platforms and a look at some best-in-class creative from the last quarter.
State of Digital Health Innovation 2016: Wave 1 Study ResultsEnspektos, LLC
Download the Report Here: http://bit.ly/dhinnovationdna
A new global study reveals that only five percent of health organizations excel at digital innovation. Read the report to learn why and what you can do about it.
In this one-hour webinar, Rebecca Lieb shares findings from her recent research report on real-time marketing, including the top 6 use cases, the benefits and risks, and 12 best practices for preparing for real-time, plus countless examples of success.
To download and read the report, go to: http://goo.gl/8hon3r
The document provides an overview of Mindshare's agenda and priorities for 2015, as well as perspectives on various media and advertising topics. It contains the following key points:
- Mindshare aims to differentiate itself in 2015 by launching The Loop to enable adaptive marketing, investing more in performance capabilities, expanding research like DILO, and focusing on programmatic, digital strategy, and creativity.
- Several articles discuss trends in 2015 around content, creativity, and convenience driven by technology; the importance of dashboards, data, and understanding individuals; and innovation in areas like video, virtual reality, and wearables.
- Mindshare will focus on differentiating through areas like The Loop, research, digital, programmatic
The Future of 2013... A Look Forward to the Media Landscape in 2013Mindshare Ireland
An overview of the 2013 media landscape from Ireland's largest media agency. This presentation reviews media consumption in Ireland and the impact of multi-screening on mobile, social and TV, as well as trends to come. Get the scoop on trading, radio, press and digital, and how best to maximise ROI through integrated media strategies.
To stay up to date on all things media visit www.blog.mindshare.ie
Digital Leadership: An interview with Renée GoslineCapgemini
Digital Leadership: An interview with Renée Gosline,Assistant Professor MIT Sloan School of Management to understand the impact of technological shifts on customer experience and how organizations can connect with customers in a digital world.
This document provides an overview and agenda for a presentation on making a website a complete success. The presentation covers how to properly lay the groundwork for developing a best-in-class website, how to overcome common roadblocks like content, team structure, design and timelines, and how to begin an experience management program. Attendees will learn tips for setting a budget, finding partners, conducting content inventories and audits, and mitigating scope creep. Presenters will also discuss building an enterprise marketing management stack and getting started with experience management.
The document is the official magazine of the Australasian Promotional Products Association (APPA). It discusses how promotional products that engage multiple senses are effective at branding because digitally overloaded consumers have short attention spans. Products that allow consumers to see, touch, smell, taste, or hear a brand create memorable sensory experiences that increase brand recall and loyalty more than digital ads alone. Examples show how items like scented pens, reusable water bottles, or talking pens help consumers experience and remember brands. The magazine argues that sensory branding through promotional products is the future of marketing.
This document summarizes the key findings of a survey conducted with over 150 marketers on their content marketing experiences and opinions. The survey found that 61% saw increased sales after implementing content marketing strategies. However, there remains a gap between understanding content marketing and implementing it effectively, with only 38% seeing measurable ROI. Over half of marketers expect to increase use of external resources to produce engaging content that tells authentic stories. Budget, skills, and senior management buy-in were cited as challenges to effective content marketing implementation.
How to connect product management and software engineering.
In order to connect the time old divide between product management/sales with software development, Domain Driven Design contains a series of paradigm changes and techniques to deal with complexity which align the vision of the product and the learning that the development team get from it.
Contains code samples in Python to illustrate the concepts.
Presented at Python Floripa 2017 meetup.
The document summarizes an upcoming two-day Global Commercial and Sales Force Excellence Summit taking place on October 21-22, 2015 in Berlin, Germany. It will focus on topics related to digital marketing, innovation, customer excellence, sales force effectiveness, and commercial models. The summit will include presentations and discussions on using technologies like big data analytics, remote detailing, and social media to engage customers and key opinion leaders. Attendees will gain insights on evolving healthcare needs, collaborating with payers, delivering value to stakeholders, and patient-centric approaches. The document provides an agenda and lists speakers and organizers from pharmaceutical companies.
The foundation of any strong relationship is ongoing trust and good communication, including the connection between corporations and consumers. When companies focus on customer relationships, their goal must be mutually beneficial: satisfied clients who are happy to keep doing business with the brand. This win-win scenario only happens when they join forces.
Consumers are invited by the company to opt-in to share their location, preferences, suggestions, experiences, and behaviors. Through this data collection, marketers can deliver value back to the customer, such as through rewards, targeted offers, relevant advertisements, and product and service improvements. Just as strong relationships with family and friends take an ongoing commitment, brand-consumer relationships also require a constant nurturing process.
How can brands work with their customers to form long-lasting, mutually beneficial, and deeper relationships? Join our panel of experts and us on a live webinar as we discuss:
· The importance of inviting consumers to share from the start
· Gathering and managing customer data on an individual level
· Progressing successfully through the stages of brand-consumer intimacy
· Creating key performance indicators (KPIs) around consumers
· Maintaining consumer loyalty in the crowded marketplace
· Consumer data protection that suits both company and customer
2014 October_Global Commercial Sales Force Effectiveness Summit BerlinKaren Radley
The document summarizes an upcoming two-day conference on customer experience, sales force excellence, and evolving commercial models to be held in Berlin, Germany from October 15-16, 2014. The summit will feature expert speakers from the pharmaceutical industry discussing topics such as new commercial models, customer engagement, sales force effectiveness, changing healthcare systems, and best practices. Attendees will include executives and leaders from areas like sales, marketing, commercialization, and market access seeking to gain insights on challenges and opportunities in the evolving healthcare landscape.
This document provides information about the 9th Annual Conference and Exhibition on Social Media in the Pharmaceutical Industry, which will take place on January 18-19, 2017 in London. The conference will feature keynote speakers from major pharmaceutical companies discussing topics such as using social media for customer engagement, clinical trial recruitment, and managing crises. It will also include workshops on January 17th on how private messaging may challenge the pharmaceutical industry and on identifying and mapping online influencers. The document provides an agenda with session topics, speakers, and registration information for the two-day conference.
Are You Underestimating the Digital Tsunami like McKinsey did with Mobile Pho...Anup Soans
This document provides information about two upcoming workshops organized by Medicinman on digital transformation in the pharmaceutical industry.
The first workshop titled "DigiStorm2017" will be held on December 19th in Mumbai. It will focus on how digital technology can be integrated into business models and how pharmaceutical marketers can adopt a multichannel approach using customer data. Several industry leaders will speak on these topics.
The second workshop "How to Create a Winning Sales Organization" will be held the following day, December 20th in Mumbai. It will cover strategies for structuring an effective sales force, understanding customer segmentation, measuring sales performance, hiring and developing sales talent, and the role of sales managers. Both workshops aim to help
The consumerization of B2B technology is dramatically changing how decision-makers research, discover and engage with peers in their journey. During this keynote presentation, author, digital anthropologist and Altimeter Group principal analyst Brian Solis, will uncover the innovative strategies B2B brands are implementing to better adapt to the increasingly complex and cross-channel decision-making experience. Using his own research, analysis and experience with B2B companies as a baseline, Brian will share his perspectives and real life examples of how B2B brands can:
-Understand new disruptions in the modern decision-making journey
-Humanize the B2B buying experience using more emotive and personalized approaches
-How information and peer-insights have evolved in key touch-points
-Help buyers manage risk in the selection process
UX STRAT Europe 2019: Angel Brown, Digitas Health (Presentation)UX STRAT
This document discusses developing key performance indicators (KPIs) for an omnichannel experience strategy. It outlines different types of operational and strategic KPI measurements, including how well assets were executed, audience reach and engagement, and impact on strategic goals like shifting priorities and building predictive models. Case studies and examples from companies like Burberry are provided. The document also discusses applying a systems thinking lens, measuring success across customer journeys, and developing an overarching customer experience index.
Era of digital marketing-A future prospect.pptxNavin Kumar
Digital marketing has become important in the healthcare industry by increasing visibility of services online where 90% of people search for health information. It allows doctors to reach more patients globally and build trust. Key trends include reputation management, personalization, telehealth as a replacement for routine visits, and optimizing conversion rates. Popular digital marketing strategies used in healthcare are SEO, email marketing, informative blogs, videos, social media, influencer marketing, pay-per-click ads, and mobile marketing to engage customers and maintain responsive relationships. The importance of digital marketing for healthcare services growth cannot be underestimated as establishing an online presence allows reaching a wider audience.
The document provides information about the Marketing Analytics and Data Science conference happening from June 8-10, 2016 in San Francisco. It features several high-profile speakers from companies like Facebook, GE, Uber, and the US Department of Commerce. The conference will focus on how to use data science and analytics to drive business growth by addressing challenges and unlocking opportunities. Attendees will learn best practices for topics like marketing analytics, data integration, predictive analytics, and more. The agenda includes keynote speeches, case studies, and workshops to help executives apply analytics strategies across different industries.
Matchcode is a global marketing firm that provides integrated marketing solutions to help insurance companies address challenges in a changing digital landscape. It has over 100 employees and annual revenue of €15 million. Matchcode uses data analytics, marketing automation, and other digital technologies to help clients improve customer acquisition, retention, and experience across online and offline channels. One example is Matchcode's work with Canada Life to relaunch its website and intermediaries extranet, providing 24/7 self-service to enhance the customer experience.
Digital Strategy Conference 2014 Vancouver - Sunientsunient
The Digital Strategy Conference, which will be taking place in Vancouver from April 29 to May 1, will be a three day event led by industry experts on topics of digital strategy. The purpose of this event is to introduce and advance your knowledge in digital strategy, while connecting you to your peers. It will show you the problems headed in the digital space, how to lead digital initiatives, and executing their implementations.
Sunient is an advertising agency based in Toronto, Canada. We are a new breed agency that combines economic and data strategy with creative design, human psychology, and web technology. We translate traffic data into business tactics, then tactics into tangible results. Our creative services include branding, graphic design, web design and development, and strategic consulting for executing our solutions.
Website: www.sunient.com
Portfolio: www.sunient.com/portfolio.php
Blog: www.sunient.com/blog.php
Email: Sales@Sunient.com
The document discusses an upcoming conference called SB'15 San Diego that will take place June 1-4. The conference will explore how brands can tap emerging innovations to successfully scale sustainability now. Over 2,500 participants from around the globe will attend workshops, presentations, and networking events to learn about the latest sustainability strategies and share best practices. Topics will include the sharing economy, circular economy, and how to translate sustainability goals into effective brand strategies.
This document provides an agenda for the 2012 CRMC conference taking place May 29-30 at the Hyatt Regency Chicago. Day one includes workshops on data analytics, mobile marketing strategies, and loyalty programs. The general session will feature presentations on innovation, customer value, and case studies from retailers Michaels Stores and GameStop. Day two includes a welcome, keynotes on customer connectivity and marketing in challenging times, and case studies from retailers GNC, Gilt Groupe, and hhgregg on using customer data and personalized engagement across channels to increase sales and loyalty.
Closing the Gap: Adopting Omnichannel Strategies for Stronger Brand-Consumer ...Catalyst
In partnership with London Research, Catalyst and Xaxis’ new original research and report, “Closing the Gap: Adopting Omnichannel Strategies for Stronger Brand-Consumer Connections,” explores gaps in where consumers are spending their time and where advertisers are investing, revealing opportunities for marketers to adopt and advance omnichannel approaches to media and marketing for long-term growth.
Key takeaways:
• U.S. consumer trends and engagement compared to advertiser approach to search, social, ecommerce, gaming, CTV, DOOH, podcasts, and more
• Media consumption differences across key audience demographics and implications for omnichannel planning
• Brands’ mindset, approach, and recommendations for ongoing experimentation and testing into emerging platforms
• Barriers to adopting omnichannel programs and recommended solutions
• The impact of privacy and identity on consumers, advertisers, and omnichannel programs
Put your brand research on a digital high protein dietJoel Rubinson
Your brand research is bloated...slow, unproductive, and way to costly. Here is how to cut long -form survey tracker costs in half and get so much more by integrating digital and social data into a contemporary brand guidance system
The document advertises the 14th Annual eyeforpharma Barcelona Summit conference taking place from March 15-17 at the CCIB in Barcelona. The summit will focus on helping the pharmaceutical industry redefine their business plans, become trusted partners, deepen customer insight, deliver outcomes, sell value, and redefine company culture with a focus on collaboration and patient centricity. It promotes networking opportunities and over 100 expert speakers from the pharmaceutical industry over the course of the 3 day event.
Better Health Outcomes Start with Engagement Marketing Intelligent Demand
Although obesity is a top health issue—affecting 1 in 3 Americans—there are still many barriers preventing healthcare professionals from discussing weight with their patients. Watch this on-demand webinar to learn how Jenny Craig targeted and engaged healthcare professionals using Marketo and Intelligent Demand to build a reputation as a trusted resource in weight management.
Better Health Outcomes Start with EngagementMarketo
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This document provides an introduction and overview of a research project report on digital marketing in India. It includes sections on declaration, acknowledgements, certification, executive summary, and introduction to the project. The executive summary provides a high-level overview of how digital marketing is transforming the field of marketing and considers key digital marketing strategies and tactics like SEO, social media marketing, email marketing and more. The introduction to the project defines digital marketing and discusses how it has developed and changed how brands utilize technology for marketing.
Similaire à Re:Imagine Pharma Marketing - Agenda at a Glance (20)
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Re:Imagine Pharma Marketing - Agenda at a Glance
1. Roadmap For Embedding Long Term Commercial Evolution in Marketing
#reimaginepharma
MEDIA PARTNERS:
TOP REASONS TO ATTEND:
Amplify digital at a critical time – identifying what the triggers for ‘must do’ changes, and assessing if these are these connected to true long
lasting digital transformation
Examining COVID forced acceptance of omnichannel marketing importance: where do CX and MCM groups need to channel their energy and what
elements to prioritize to deliver a consistent experience of your brand
Analyze content consumption habits and behaviors of HCPs to develop your content and engagement strategy
Scaling video content – keeping the authenticity; examples of good stories that make for great content and pull the story forward to capture
emotion
Quantify the right promotional mix to select the right channel for the corresponding campaign
Optimize your patient journey and adherence as a marketing aid – how ‘how to’ and ‘why’ build as patients continue to increase levels of
expectation on access and reach
Build a successful performance measurement framework to better interpret your data and understand your goals within analytics
Minimize data noise and digital health errors through smart use of data analytics and combining data sources
Reimbursement: relocating reimbursement as part of the innovation process – understand the value proposition of tech and quantify the
willingness to pay
Evaluate if we have seen the promise of AI come to fruition in this current period of turbulence. Has it done the job that we thought it would?
Develop a methodology of how to split personal and non-personal promotion
November 9-10, 2020 | Virtual Summit
Shwen Gwee
Vice President and Head of
Global Digital Strategy
BRISTOL-MYERS SQUIBB
Francesca Wuttke
Chief Digital Officer
ALMIRALL
Dan Gandor
Director, US Customer Experience,
Oncology and Virology
ABBVIE
Matt Lasmanis
Chief Technology Officer
and Vice President
GLAXOSMITHKLINE
Melissa Saw
Director - Marketing
Procurement
BAYER
https://cvent.me/xqEv2r
https://momentumevents.com/re-imaginepharma/
James Musick
Senior Vice President,
Global Product Strategy Head,
Personalized Healthcare
GENENTECH/ROCHE
Kate Innelli
Director, Digital Health
and Innovation
AMGEN
Kevin Hsieh
Service Lead, Web and Mobile
GENENTECH
Michael Rowbotham
Digital Strategy Lead for Xeljanz
Franchise, Director MCM
PFIZER
Alison Woo
Head of Content and Editorial,
Scientific Communications
and Innovation
GLAXOSMITHKLINE
Igor Rudychev
Head of Commercial Analytics
NOVARTIS
Jessica Pfennig
Enterprise Digital Leader,
Compliance Business Partner,
Commercial Operations NA and
Oncology Business Unit
ASTRAZENECA
Lisa Flaiz
Director MCM, Worldwide Digital
Hub Lead for Consumer Marketing
BRISTOL-MYERS SQUIBB
Paul Savidge
US General Counsel
SPARK THERAPEUTICS
SPONSORS:
www.re-imaginepharma.com
2. VIRTUAL SUMMIT
Speakers will be available for Q&A and further dialogue within their respective
‘Meet The Speaker’ Break Out Pods:
A safe space to talk candidly through your challenges, new tools/tactics. Dedicated
VIDEO Q&A time, not only with the speaker, but with your industry peers. This is not
a live chat or faceless group. This is an opportunity to have an engaged conversation
with your industry counterparts. The speaker may have questions for you!
Request 1:1 peer meetings, with video and voice call capabilities to replicate the live event
onsite experience of sharing challenges, solutions and partner evaluations
Visit Virtual Booths and have live video demonstrations/voice calls of pivot solutions to navigate
the current uncertainty
Simply exchange thoughts with your peers in the live chat
Driving Meaningful Change in Diversity in Clinical Trial Recruitment as Part
of a Long Term Business Transformation
Business and Commercial Transformation Priorities at a Time of Turbulence
for Customer Engagement
Examining Omnichannel Marketing Importance: Where do CX and
MCM/Omnichannel Teams Need to Prioritize to Deliver a Consistent Experience
and Customer Engagement
Panelists:
Interactive live polling available to interact with both the experts and attendees!
Digital Transformation as Part of the Evolving Bayer Experience
Day 1 - November 9, 2020
November 9-10, 2020
Shwen Gwee
Vice President and Head of
Global Digital Strategy
BRISTOL-MYERS SQUIBB
Zoe Dunn
Principal
HALE ADVISORS
Bob Allen
Lead, Digital Operations and
Global Public Affairs
BRISTOL-MYERS SQUIBB
Matt Lasmanis
Chief Technology Officer
and Vice President
GLAXOSMITHKLINE
Hans Kaspersetz
CEO
ARTERIC
Melissa Saw
Director - Marketing Procurement
BAYER
Dan Gandor
Director, US Customer Experience,
Oncology and Virology
ABBVIE
John Lineen
Director, Digital Engagement Lead
(CV/IM), Worldwide Engagement
Planning and Content Capabilities
BRISTOL-MYERS SQUIBB
Lisa Flaiz
Director MCM, Worldwide Digital
Hub Lead for Consumer Marketing
BRISTOL-MYERS SQUIBB
Janos Penzes
International eMarketing Manager,
Digital Center of Excellence Lead
RICHTER GEDEON
Zoe Dunn
Principal
HALE ADVISORS
•
•
•
Shirley Whitfield
Senior Director, Global Digital
Planning MLR Transformation
ASTRAZENECA
Bob Allen
Lead, Digital Operations and
Global Public Affairs
BRISTOL-MYERS SQUIBB
Matt Lasmanis
Chief Technology Officer and
Vice President
GLAXOSMITHKLINE
Melissa Saw
Director - Marketing Procurement
BAYER
#reimaginepharmahttps://cvent.me/xqEv2r
https://momentumevents.com/re-imaginepharma/
Paul Murasko
Senior Director,
Digital Interaction
IPSEN PHARMACEUTICALS
9:50 am
Co-Chairs Welcome Address
9:45 am
Opening Address from Momentum Health
10:00 am
Keynote Plenary Presentation
10:20 am
Keynote Plenary Presentation
10:40 am
Session Outline To Be Determined
11:00 am
Keynote Plenary Presentation
11:20 am
Meet the Speaker Pods
11:40 am
Omnichannel for Marketers
12:00 am
INTERACTIVE ROUNDTABLE
Networking Break
Hans Kaspersetz
CEO
ARTERIC
3. VIRTUAL SUMMIT
Working at The Intersection of MedTech and Digital Health: The Business Case
and Value Proposition For Innovative Technologies
November 9-10, 2020
How to Commercialize and Successfully Execute a Virtual Product Launch:
A Rapid COVID-19 Diagnostic Platform
Using Digital Health to Improve Access to Care During Covid-19 and Beyond
Scaling Video Content - Keeping the Authenticity; Examples of Good Stories
That Make For Great Content and Pull the Story Forward to Capture Emotion
The Man on the Moon, Old Guys with Cigars and The New Digital Creative
Amanda Phraner
Director, Public Relations and Social Media
HORIZON THERAPEUTICS
Jim Delash
Multichannel Marketing Director
GLAXOSMITHKLINE
Stephen Ranjan
Vice President, Franchise Lead Professional
and Non-Insulin Therapy Solutions, Strategy
and Customer Solutions
ROCHE DIABETES CARE
Continue the Q&A and face to face dialogue for as long as your schedule will allow.
We do not close these Pods until the last 2 people leave
Zoe Dunn
Principal
HALE ADVISORS
Dan Gandor
Director, US Customer Experience,
Oncology and Virology
ABBVIE
Lisa Flaiz
Director MCM, Worldwide Digital
Hub Lead for Consumer Marketing
BRISTOL-MYERS SQUIBB
John Lineen
Director, Digital Engagement Lead
(CV/IM), Worldwide Engagement
Planning and Content Capabilities
BRISTOL-MYERS SQUIBB
Janos Penzes
International eMarketing Manager,
Digital Center of Excellence Lead
RICHTER GEDEON
Day 2 - November 10, 2020
A safe space to talk candidly through your challenges, new tools/tactics. Dedicated
VIDEO Q&A time, not only with the speaker, but with your industry peers. This is not
a live chat or faceless group. This is an opportunity to have an engaged conversation
with your industry counterparts. The speaker may have questions for you!
Day 1 - November 9, 2020
Shirley Whitfield
Senior Director, Global Digital
Planning MLR Transformation
ASTRAZENECA
Daphne Earley
Director
VIIV HEALTHCARE
Daphne Earley
Director
VIIV HEALTHCARE
Bharat Tewarie
Member of the Board of Directors
ALVEO TECHNOLOGIES
Former Chief Marketing Officer,
UCB PHARMACEUTICALS
Bharat Tewarie
Member of the Board of Directors
ALVEO TECHNOLOGIES
Former Chief Marketing Officer,
UCB PHARMACEUTICALS
Stephen Ranjan
Vice President, Franchise Lead
Professional and
Non-Insulin Therapy Solutions,
Strategy and Customer Solutions
ROCHE DIABETES CARE
#reimaginepharmahttps://cvent.me/xqEv2r
https://momentumevents.com/re-imaginepharma/
Kate Innelli
Director, Digital Health and Innovation
AMGEN
Kate Innelli
Director, Digital Health and Innovation
AMGEN
Meet the Speaker Pods
12:40 pm
Analyzing The Product Launch Experience During COVID-19
1:00 pm
KEYNOTE PLENARY PRESENTATION
1:20 pm
KEYNOTE PLENARY PRESENTATION
1:40 pm
KEYNOTE PLENARY PRESENTATION
2:00 pm
KEYNOTE PLENARY PRESENTATION
Meet the Speaker Pods
2:20 pm
2:40 pm
Peer Led Offline Conversations
You decide! Official Close of Day 1 - but not the close of discussions.
Speakers will be available for Q&A and further dialogue within their respective
‘Meet The Speaker’ Break Out Pods:
10:00 am
KEYNOTE PLENARY PRESENTATION
10:20 am
KEYNOTE PLENARY PRESENTATION
Broad healthcare industry effects caused by the pandemic (e.g., reduced clinical trial
enrollment, rapid telemed upskilling or adoption for HCPs, patient hesitance to seek
care for new or existing
illness)
Role of digital health in enabling greater access to care during the pandemic
(e.g., telemedicine, at-home screenings, remote trials)
Case study: remote clinical trials for digital tools that can reduce burden for patients
and families/caregivers, paving way for engagement and adherence
4. VIRTUAL SUMMIT
November 9-10, 2020
Francesca Wuttke
Chief Digital Officer
ALMIRALL
Ryan Alovis
CEO
PULSE HEALTH
Virtual Medical Meetings and Meeting the Long Tail For Content Delivery
Panelist:
Alison Woo
Head of Content and Editorial,
Scientific Communications and Innovation
GLAXOSMITHKLINE
Francesca Wuttke
Chief Digital Officer
ALMIRALL
James Musick
Senior Vice President, Global Product
Strategy Head, Personalized Healthcare
GENENTECH/ROCHE
Paul Savidge
US General Counsel
SPARK THERAPEUTICS
Michael Rowbotham
Digital Strategy Lead for Xeljanz
Franchise, Director MCM
PFIZER
Fred Bennett
Head, Patient Strategy and Engagement
INTERCEPT PHARMACEUTICALS
Kevin Hsieh
Service Lead, Web and Mobile
GENENTECH
Jessica Pfennig
Enterprise Digital Leader, Compliance Business Partner,
Commercial Operations NA and Oncology Business Unit
ASTRAZENECA
Day 2 - Novmber 10, 2020
Request 1:1 peer meetings, with video and voice call capabilities to replicate the live
event onsite experience of sharing challenges, solutions and partner evaluations
1:1 AU based matchmaking
Visit Virtual Booths and have live video demonstrations of solutions to navigate
the current uncertainty
Simply exchange thoughts with your peers in interactive networking pods
What Does the New Normal Look Like, and How Can
Pharma Create a Strategic Roadmap for Marketing?
Interactive live polling available to interact with both the experts and attendees!
James Musick
Senior Vice President,
Global Product Strategy Head,
Personalized Healthcare
GENENTECH/ROCHE
Amanda Phraner
Director, Public Relations
and Social Media
HORIZON THERAPEUTICS
Jim Delash
Multichannel Marketing Director
GLAXOSMITHKLINE
Ryan Alovis
CEO
PULSE HEALTH
Alison Woo
Head of Content and Editorial,
Scientific Communications
and Innovation
GLAXOSMITHKLINE
Jamie Rosati
Executive Director, Global Human
Health, Digital Strategy and Enterprise Social Media Group
MERCK
Paul Savidge
US General Counsel
SPARK THERAPEUTICS
Fred Bennett
Head, Patient Strategy
and Engagement
INTERCEPT
PHARMACEUTICALS
Kevin Hsieh
Service Lead, Web and Mobile
GENENTECH
Jessica Pfennig
Enterprise Digital Leader, Compliance
Business Partner, Commercial
Operations NA and Oncology
Business Unit
ASTRAZENECA
#reimaginepharmahttps://cvent.me/xqEv2r
https://momentumevents.com/re-imaginepharma/
10:40 am
Session Outline To Be Determined
11:00 am
Keynote Plenary Presentation
Networking Break
11:20 am
Meet the Speaker Pods
11:40 am
Interactive Roundtable:
Pharma Marketing 2020: the Enduring Impact
12:20 pm
Keynote Plenary Presentation
12:40 pm
Keynote Plenary Presentation
Compliance as a Marketing Business Partner: Maintaining Balance of What
You Could do Before and Now What You Are Limited To Do Due to COVID
1:00 pm
Keynote Plenary Presentation
Meet the Speaker Pods
Paul Murasko
Senior Director, Digital Interaction
IPSEN PHARMACEUTICALS
Michael Rowbotham
Digital Strategy Lead for
Xeljanz Franchise,
Director MCM
PFIZER
5. VIRTUAL SUMMIT
November 9-10, 2020
Day 2 - Novmber 10, 2020
Morris Kimble
Brand Manager,
HCP Marketing - Digital
ELI LILLY
Igor Rudychev
Head of Commercial Analytics
NOVARTIS
Kate Miller
Principal Consultant, Digital
Innovation Practice Lead
EVOLUTION ROAD, LLC
1:40 pm
TRACK A
HCP
TRACK C
ANALYTICS
TRACK D
MEDIA
TRACK B
MARKETING/HEALTH INNOVATION
CASE STUDY Presentation
Virtualization and Industry Dynamics -
How to Wed a Virtualization Approach
to Platforms and Capabilities
CASE STUDY
Session Outline To Be Determined
FIRESIDE CHAT
Adapting to Telehealth in Pharma:
Lessons in Getting Into and Ahead of
the Game
Official Close of Conference
https://www.linkedin.com/groups/101428/
Morris Kimble
Brand Manager,
HCP Marketing - Digital
ELI LILLY
Carmine Attanasio
Associate Director, Digital Product
Marketing, US Hematology
BRISTOL-MYERS SQUIBB
Carmine Attanasio
Associate Director,
Digital Product Marketing,
US Hematology
BRISTOL-MYERS SQUIBB
Igor Rudychev
Head of Commercial Analytics
NOVARTIS
Kate Miller
Principal Consultant,
Digital Innovation Practice Lead
EVOLUTION ROAD, LLC
#reimaginepharmahttps://cvent.me/xqEv2r
https://momentumevents.com/re-imaginepharma/
Thought Leadership Council
2:00 pm
Meet the Speaker Pods
Jeff French,
Vice President and Chief Digital Officer,
VIIV HEALTHCARE
Francesca Wuttke,
Chief Digital Officer,
ALMIRALL
Matt Lasmanis,
Chief Technology Officer and Vice President,
GLAXOSMITHKLINE
James Musick,
Senior Vice President, Global Product Strate-
gy Head, Personalized Healthcare,
GENENTECH/ROCHE
Jamie Rosati
Executive Director, Global Human Health,
Digital Strategy and Enterprise
Social Media Group
MERCK
Paul Murasko,
Senior Director, Digital Interaction,
IPSEN PHARMACEUTICALS
Shwen Gwee,
Vice President and Head of
Global Digital Strategy,
BRISTOL-MYERS SQUIBB
Jim Delash,
Multichannel Marketing Director,
GLAXOSMITHKLINE
Kevin Hsieh,
Service Lead, Web and Mobile,
GENENTECH
Michael Rowbotham,
Digital Strategy Lead for Xeljanz Franchise,
Director MCM,
PFIZER
Alison Woo,
Head of Content and Editorial, Scientific
Communications and Innovation,
GLAXOSMITHKLINE
Kevin Giordano,
Lead External and Product Communications,
SPARK THERAPEUTICS
Lisa Flaiz,
Director MCM, Worldwide Digital Hub
Lead for Consumer Marketing,
BRISTOL-MYERS SQUIBB
Angela Horstmann
Marketing Launch Lead, Immunology
ASTRAZENECA
Driving every event is a simple philosophy: to provide best in class professional deve-
lopment and networking experiences that satisfy the educational and networking
needs of all our clients and event stakeholders. As the field gets perpetually more
crowded, how can today’s smart company rise above the background noise to ensure
that the right people hear your message in the intended capacity? The answer is Mo-
mentum’s thought leadership solutions.
To learn more today, please contact Jayson Mercado at
INTERESTED IN SPONSORING?
mailto:jayson@momentumevents.com