The document summarizes the services provided by Remarkable.ru Agency, an interactive marketing agency based in Russia. The agency has been providing digital marketing services since 2005, including social media strategy, web development, content marketing, and more. Their team of over 30 specialists works with over 150 clients per year on objectives such as new product launches, brand awareness, sales improvements, and customer loyalty. The agency utilizes research and strategic planning frameworks to develop effective digital projects across social media platforms.
This document provides an overview of Latin Brains' online and social media marketing intelligence services. The services include analyzing a company's online presence, online activities of competitors, brand awareness on social media and the internet, and providing follow-up consultancy. Sample analyses are shown measuring metrics like share of voice on platforms like Facebook, blogs, and YouTube to evaluate brand positioning compared to competitors. The document emphasizes the importance of understanding competitors' online strategies and how Latin Brains' specialized analysts can provide personalized and ongoing analysis of a company's brand and industry.
This document outlines several common logical fallacies to avoid in reasoning: ad hominem attacks the person rather than their argument; faulty cause and effect assumes correlation proves causation; either/or reasoning fails to acknowledge complexity; hasty generalization makes broad conclusions without sufficient evidence; false analogy draws misleading parallels; begging the question presumes as fact the point needing proof; non sequitur conclusions do not logically follow premises; and oversimplification offers simple answers to complex issues.
Working together as a team allows people to accomplish more while enjoying the process. By collaborating and relying on one another's strengths, teams can complete projects efficiently and support each other's growth. Effective teamwork fosters an environment for positive relationships and shared success.
The document discusses the Creative Commons Attribution (CC BY) license requirement for materials created as part of the Next Generation Learning Challenges (NGLC) Wave 1 grant program. It defines CC BY as requiring attribution and allowing reuse, revision, remixing, and redistribution of licensed materials. The document also provides background on Creative Commons as a nonprofit that offers free copyright licenses and defines Open Educational Resources (OER) as teaching/learning materials that can be legally shared and adapted for any purpose.
Samantha Rhodes interned at Emerald Coast magazine in the summer of 2014. In a letter of recommendation, the editor describes the most important qualities for success in communications as passion and enthusiasm. She says people like to engage with those who are approachable, likable, and passionate about their work. Success also requires a strong, dedicated team where individuals are accountable. Finally, skill is necessary to get the job done well. The editor says Samantha possesses all of these qualities, describing her as intelligent, reliable, curious, skilled, engaging, and passionate. She would not hesitate to make Samantha a key player on any communications team.
This document provides an overview of Latin Brains' online and social media marketing intelligence services. The services include analyzing a company's online presence, online activities of competitors, brand awareness on social media and the internet, and providing follow-up consultancy. Sample analyses are shown measuring metrics like share of voice on platforms like Facebook, blogs, and YouTube to evaluate brand positioning compared to competitors. The document emphasizes the importance of understanding competitors' online strategies and how Latin Brains' specialized analysts can provide personalized and ongoing analysis of a company's brand and industry.
This document outlines several common logical fallacies to avoid in reasoning: ad hominem attacks the person rather than their argument; faulty cause and effect assumes correlation proves causation; either/or reasoning fails to acknowledge complexity; hasty generalization makes broad conclusions without sufficient evidence; false analogy draws misleading parallels; begging the question presumes as fact the point needing proof; non sequitur conclusions do not logically follow premises; and oversimplification offers simple answers to complex issues.
Working together as a team allows people to accomplish more while enjoying the process. By collaborating and relying on one another's strengths, teams can complete projects efficiently and support each other's growth. Effective teamwork fosters an environment for positive relationships and shared success.
The document discusses the Creative Commons Attribution (CC BY) license requirement for materials created as part of the Next Generation Learning Challenges (NGLC) Wave 1 grant program. It defines CC BY as requiring attribution and allowing reuse, revision, remixing, and redistribution of licensed materials. The document also provides background on Creative Commons as a nonprofit that offers free copyright licenses and defines Open Educational Resources (OER) as teaching/learning materials that can be legally shared and adapted for any purpose.
Samantha Rhodes interned at Emerald Coast magazine in the summer of 2014. In a letter of recommendation, the editor describes the most important qualities for success in communications as passion and enthusiasm. She says people like to engage with those who are approachable, likable, and passionate about their work. Success also requires a strong, dedicated team where individuals are accountable. Finally, skill is necessary to get the job done well. The editor says Samantha possesses all of these qualities, describing her as intelligent, reliable, curious, skilled, engaging, and passionate. She would not hesitate to make Samantha a key player on any communications team.
The song discusses how people experience life in different ways, such as laughing, crying, living, dying, fighting or hiding their desires. However, the singer and their lover will stand by each other through all of it because their love and bond can be seen in each other's eyes, and the heart never lies about true feelings and devotion. They have been together for over a year and will remain so forever despite challenges, as proven by looking into each other's eyes.
This document discusses a unit on chemical reactions. It covers learning objectives such as exploring the nature of chemical reactions, catalysts, reactants, the law of conservation of mass and energy, writing and balancing chemical equations, and classifying different reaction types. Examples of balancing equations and classifying reaction types like synthesis, decomposition, single replacement, and double replacement reactions are provided. Key terms discussed include reactants, products, stoichiometry, and symbols used in equations.
This document is a catalog from the Pharmaceutical and Medical Device Regulatory Science Society of Japan (PMRJ) listing reference standards. It provides information on over 200 reference standards including the reference standard name, package size, price in Japanese yen, intended use, and test or assay the standard can be used for according to the Japanese Pharmacopoeia monographs. The catalog is revised as of September 10, 2014.
Representation refers to how groups, events, places, or social changes are portrayed in media. Representations offer a version of reality rather than objective reality, as they are constructed through the process of mediation. When analyzing representations, key points to consider include: what is being represented, how it is represented, who is responsible for the representation, and how the representation can be interpreted.
Honduras limita al norte con el Atlántico, al este con el mar Caribe y Nicaragua, al sur con Nicaragua, El Salvador y el golfo de Fonseca, y al oeste con Guatemala. El país tiene una superficie de 112,492 km2 y presenta tres regiones principales: las llanuras costeras del Caribe y el Pacífico y las montañas centrales. Las montañas centrales forman una meseta dominada por cordilleras que dividen el país en regiones oriental y occidental.
Excerpts from the 2011 World Day of Peace Message from Pope Benedict XVI on Religious Liberty. It ends with an American perspective on religious liberty during the constitutional debate of 1788
This short document contains a quote from Baba stating that people are often unreasonable and that there is no season, reason, birth or death for love. The quote suggests that love exists outside of rationality and is not bounded by typical life events.
The document discusses regular -ar verbs in Spanish. It provides the preterit endings for regular -ar verbs (-é, -aste, -ó, -amos, -asteis, -aron) and conjugates common -ar verbs like hablar (to speak), afeitar (to shave), and mostrar (to show) in the preterit tense. Examples are given to practice communicating using regular -ar verbs in the preterit.
1) Um brilhante se ofendeu quando foi comparado a uma gota de orvalho;
2) Uma andorinha tentou beber o brilhante pensando ser água, mas não conseguiu;
3) A andorinha encontrou a gota de orvalho e saciou sua sede, ilustrando que devemos valorizar as coisas simples mais do que a aparência.
O documento descreve o formato de mensagens e métodos do protocolo HTTP, incluindo que as mensagens de requisição e resposta possuem cabeçalhos e corpos, e listando métodos como GET, POST e HEAD.
This document discusses Georgia's "At Will" employment law. The law allows employers to terminate employees for any reason, with or without cause. The law was established in the 1800s during industrialization to give employers flexibility in managing their workforce. Under the law, employees have the right to resign from their job and employers have the right to terminate employees as they choose. However, terminations cannot violate civil rights laws. Unions aim to protect employee rights and ensure compliance with anti-discrimination statutes. While the law provides employers and employees rights, critics argue it needs more regulation to prevent unfair treatment.
O documento descreve os objetivos da empresa Reckon Serviços de Informática em diversas áreas como suporte, sistemas, vendas e marketing. Os principais objetivos são aumentar as vendas dos sistemas de folha de pagamento e controle de estoque, melhorar o suporte aos clientes, e expandir a presença da marca Reckon por meio de estratégias de marketing digital e ações de vendas.
This document discusses the growth of tourism from 10 million international trips in the 1960s to 1 billion trips today. While the growth has been impressive, there are signs it is unsustainable and may damage the environment and societies if not managed responsibly. It advocates for responsible travel that considers environmental, social and economic impacts, and suggests ways individuals can learn about, adopt and implement responsible travel practices.
Se você está preocupado com aquela entrevista de emprego de amanhã, é melhor correr para a internet e ficar atento a tudo que pode “depor” contra a sua imagem. Saia rápido daquela comunidade esquecida do Orkut “Eu odeio meu chefe” e faça uma seleção cuidadosa das fotos no Facebook.
7 Measures of Success: What Remarkable Associations Do That Others Don'tGreg Melia, CAE
The 7 Measures Project is a multi-year research effort that identified characteristics of remarkable associations. It was published as a book in 2006 and updated in 2012. The 7 Measures framework identifies seven key practices that exemplary associations display: a customer service culture, aligning products and services with mission, data-driven strategies, dialogue and engagement, the CEO as a broker of ideas, organizational adaptability, and alliance building. The research involved surveying association leaders to identify remarkable associations, then extensively studying those associations to determine distinguishing practices. The updated edition revisited those associations and included how others have applied the 7 Measures framework.
This document discusses React Native for Web and its benefits. It explains that React Native for Web allows building omni-channel apps that work across iOS, Android, and Web using a single codebase. It outlines the setup process for React Native for Web and demonstrates some key components like TextInput, Button, Touchable elements, and ListView working the same as in mobile. The document concludes by emphasizing how React Native for Web enables building high-performance native apps for multiple platforms and encourages questions.
Presented at Measurement.ie 15th Feb 2012 by Gina Bowes (Glanbia Digital Communications Manager).
Contact: gina.bowes@gmail.com
Sources & images sourced where possible.
Catapult thought leadership presentation western district conference - v2 (td)Mary Cochran
The document discusses strategies for companies to establish market leadership positions through public relations efforts. It provides an overview of key components of an effective market leadership program, including defining thought leadership, developing consistent messaging and positioning, and leveraging media relations, analyst relations, content marketing, and social media. The presentation includes two case studies of companies that successfully implemented these strategies: Danube Technologies repositioned itself from a services to product company and was acquired in 18 months, and Sonic Foundry transitioned its focus from desktop software to the government market within two years.
Social listening-insights-emetrics-presentationPerformics
The document discusses social listening and how to put measurable social data to work. It provides examples of how social listening insights can be used, including identifying key issues for clients in different industries and uncovering unexpected opportunities. The document advocates for integrating social data with other data sources and marketing channels to build a holistic understanding of participants. It presents a framework for analyzing social data to develop audience profiles and create action plans.
The song discusses how people experience life in different ways, such as laughing, crying, living, dying, fighting or hiding their desires. However, the singer and their lover will stand by each other through all of it because their love and bond can be seen in each other's eyes, and the heart never lies about true feelings and devotion. They have been together for over a year and will remain so forever despite challenges, as proven by looking into each other's eyes.
This document discusses a unit on chemical reactions. It covers learning objectives such as exploring the nature of chemical reactions, catalysts, reactants, the law of conservation of mass and energy, writing and balancing chemical equations, and classifying different reaction types. Examples of balancing equations and classifying reaction types like synthesis, decomposition, single replacement, and double replacement reactions are provided. Key terms discussed include reactants, products, stoichiometry, and symbols used in equations.
This document is a catalog from the Pharmaceutical and Medical Device Regulatory Science Society of Japan (PMRJ) listing reference standards. It provides information on over 200 reference standards including the reference standard name, package size, price in Japanese yen, intended use, and test or assay the standard can be used for according to the Japanese Pharmacopoeia monographs. The catalog is revised as of September 10, 2014.
Representation refers to how groups, events, places, or social changes are portrayed in media. Representations offer a version of reality rather than objective reality, as they are constructed through the process of mediation. When analyzing representations, key points to consider include: what is being represented, how it is represented, who is responsible for the representation, and how the representation can be interpreted.
Honduras limita al norte con el Atlántico, al este con el mar Caribe y Nicaragua, al sur con Nicaragua, El Salvador y el golfo de Fonseca, y al oeste con Guatemala. El país tiene una superficie de 112,492 km2 y presenta tres regiones principales: las llanuras costeras del Caribe y el Pacífico y las montañas centrales. Las montañas centrales forman una meseta dominada por cordilleras que dividen el país en regiones oriental y occidental.
Excerpts from the 2011 World Day of Peace Message from Pope Benedict XVI on Religious Liberty. It ends with an American perspective on religious liberty during the constitutional debate of 1788
This short document contains a quote from Baba stating that people are often unreasonable and that there is no season, reason, birth or death for love. The quote suggests that love exists outside of rationality and is not bounded by typical life events.
The document discusses regular -ar verbs in Spanish. It provides the preterit endings for regular -ar verbs (-é, -aste, -ó, -amos, -asteis, -aron) and conjugates common -ar verbs like hablar (to speak), afeitar (to shave), and mostrar (to show) in the preterit tense. Examples are given to practice communicating using regular -ar verbs in the preterit.
1) Um brilhante se ofendeu quando foi comparado a uma gota de orvalho;
2) Uma andorinha tentou beber o brilhante pensando ser água, mas não conseguiu;
3) A andorinha encontrou a gota de orvalho e saciou sua sede, ilustrando que devemos valorizar as coisas simples mais do que a aparência.
O documento descreve o formato de mensagens e métodos do protocolo HTTP, incluindo que as mensagens de requisição e resposta possuem cabeçalhos e corpos, e listando métodos como GET, POST e HEAD.
This document discusses Georgia's "At Will" employment law. The law allows employers to terminate employees for any reason, with or without cause. The law was established in the 1800s during industrialization to give employers flexibility in managing their workforce. Under the law, employees have the right to resign from their job and employers have the right to terminate employees as they choose. However, terminations cannot violate civil rights laws. Unions aim to protect employee rights and ensure compliance with anti-discrimination statutes. While the law provides employers and employees rights, critics argue it needs more regulation to prevent unfair treatment.
O documento descreve os objetivos da empresa Reckon Serviços de Informática em diversas áreas como suporte, sistemas, vendas e marketing. Os principais objetivos são aumentar as vendas dos sistemas de folha de pagamento e controle de estoque, melhorar o suporte aos clientes, e expandir a presença da marca Reckon por meio de estratégias de marketing digital e ações de vendas.
This document discusses the growth of tourism from 10 million international trips in the 1960s to 1 billion trips today. While the growth has been impressive, there are signs it is unsustainable and may damage the environment and societies if not managed responsibly. It advocates for responsible travel that considers environmental, social and economic impacts, and suggests ways individuals can learn about, adopt and implement responsible travel practices.
Se você está preocupado com aquela entrevista de emprego de amanhã, é melhor correr para a internet e ficar atento a tudo que pode “depor” contra a sua imagem. Saia rápido daquela comunidade esquecida do Orkut “Eu odeio meu chefe” e faça uma seleção cuidadosa das fotos no Facebook.
7 Measures of Success: What Remarkable Associations Do That Others Don'tGreg Melia, CAE
The 7 Measures Project is a multi-year research effort that identified characteristics of remarkable associations. It was published as a book in 2006 and updated in 2012. The 7 Measures framework identifies seven key practices that exemplary associations display: a customer service culture, aligning products and services with mission, data-driven strategies, dialogue and engagement, the CEO as a broker of ideas, organizational adaptability, and alliance building. The research involved surveying association leaders to identify remarkable associations, then extensively studying those associations to determine distinguishing practices. The updated edition revisited those associations and included how others have applied the 7 Measures framework.
This document discusses React Native for Web and its benefits. It explains that React Native for Web allows building omni-channel apps that work across iOS, Android, and Web using a single codebase. It outlines the setup process for React Native for Web and demonstrates some key components like TextInput, Button, Touchable elements, and ListView working the same as in mobile. The document concludes by emphasizing how React Native for Web enables building high-performance native apps for multiple platforms and encourages questions.
Presented at Measurement.ie 15th Feb 2012 by Gina Bowes (Glanbia Digital Communications Manager).
Contact: gina.bowes@gmail.com
Sources & images sourced where possible.
Catapult thought leadership presentation western district conference - v2 (td)Mary Cochran
The document discusses strategies for companies to establish market leadership positions through public relations efforts. It provides an overview of key components of an effective market leadership program, including defining thought leadership, developing consistent messaging and positioning, and leveraging media relations, analyst relations, content marketing, and social media. The presentation includes two case studies of companies that successfully implemented these strategies: Danube Technologies repositioned itself from a services to product company and was acquired in 18 months, and Sonic Foundry transitioned its focus from desktop software to the government market within two years.
Social listening-insights-emetrics-presentationPerformics
The document discusses social listening and how to put measurable social data to work. It provides examples of how social listening insights can be used, including identifying key issues for clients in different industries and uncovering unexpected opportunities. The document advocates for integrating social data with other data sources and marketing channels to build a holistic understanding of participants. It presents a framework for analyzing social data to develop audience profiles and create action plans.
The is presentation was delivered at the Online Community Engagement conference in Sydney on 1 Nov 2012. I picked the dense topic of data, analytics and reporting and how it is critical in the social business journey. How it should/can be used to build compelling business cases.
The document provides an overview of a course on social media strategy and management. It outlines the course objectives which include developing a social media strategy aligned with business goals, implementing initiatives to achieve objectives, and measuring social media performance and impact. It details learning outcomes, teaching methods such as lectures and group work, assignments, schedules, and addresses questions from participants.
The document discusses the need for standardization in social media measurement. It outlines an agenda for a presentation on developing industry standards for measuring social media. Key points include:
- Six initial priorities for standardization are identified, including content sourcing and methods, reach and impressions, engagement, influence and relevance, opinion and advocacy, and impact and value.
- The first interim standard proposed is a "Sources and Methods Transparency Table" to provide transparency about what data and methodology is used in social media measurement reports.
- Further work is needed in developing discussion documents and interim standards for the other priority areas like reach, engagement, and influence. Developing common standards can help justify social media investments and improve reliability of
This document provides an overview of Earley & Associates, a consulting firm focused on taxonomy and information architecture. It discusses the company's founding in 1994, core team of 35 consultants located in the US, UK and Canada, and services including taxonomy, search strategy, enterprise content management and program management. The CEO Seth Earley is introduced, with details of his experience and focus areas including knowledge management systems, taxonomy best practices and conferences. The remainder of the document discusses using taxonomy and sentiment analysis for social media monitoring, managing marketing communications and addressing globalization challenges.
Social analytics aims to provide actionable insights by combining web analytics, text and opinion mining of user generated content, and social network analysis with user profiles. Insights come from analyzing transactions, user behaviors, feedback loops, usability studies, and ethnographic research to understand user intent, content, and context. Metrics should focus on those that help make decisions rather than "vanity metrics" that only make one feel good.
March to Standards: #SMMStandards Progress and RoadmapTim Marklein
Presentation by @tmarklein and @kdpaine outlining progress, initial deliverables and a roadmap from the #SMMStandards Coalition and Conclave work, presented June 15, 2012 at the 4th European Summit on Measurement hosted by AMEC in Dublin -- includes contributions from cross-industry collaboration including AMEC, Council of PR Firms, Institute for Public Relations, PRSA, Global Alliance, CIPR, IABC, SNCR, Web Analytics Association, WOMMA and key clients Dell, Ford, Procter & Gamble, SAS, Southwest Airlines, Thomson Reuters
This document provides an overview of digital marketing and how to plan and execute a digital marketing strategy. It discusses common digital marketing models and the stages of discovery, definition, design, development, and delivery. It also covers analyzing website analytics, defining target audiences, creating user personas, understanding user goals, information architecture, content strategy, copywriting, and considerations for mobile. The overall document provides guidance on conceptualizing and implementing an effective digital marketing approach.
Newspapers & Digital Disruption: State of the UnionAlisa Leonard
This document provides a strategic assessment of the state of the news media industry. It finds that social media has disrupted the traditional newspaper value chain by changing how content is produced, distributed, and consumed in today's socially connected world. The analysis identifies major themes for news organizations, including the need for training, centralized governance, social media management tools, and a focus on visual storytelling and targeted digital advertising. It also examines trends such as the rise of social, mobile audiences and their preference for visual, co-created content. The document argues that news organizations must adapt across their entire value chain to leverage social media and audiences as co-creators.
The workshop focused on best practices for using social media data. Participants discussed challenges like data fragmentation across platforms and metrics. The first presentation provided strategies for gathering comprehensive social data and reporting impact to stakeholders. The second presentation outlined frameworks for social data KPIs, influencer insights, and measuring business impact. Breakout groups then developed KPIs to measure the success of a car launch social media campaign across Europe.
Webinar presented by Lynne d Johnson, SVP Social Media, ARF (Advertising Research Foundation) to IPG (Interpublic Group), a global marketing communications and marketing services company, and its agency brands. Content: where social media is today as a real part of the media plan and the future of social media.
Mindshare Report - Executive Summary - Social Media AcademySociety3
Winning customer mindshare to an extent where it becomes a powerful competitive weapon.
This study explores the opportunity social media presents to corporations as a result of deeper insights revealed about their customer base and market. This study is not a complete Enterprise Social Media Assessment but rather serves to illustrate the level of customer presence and corporate engagement that currently exists in social networks for the companies evaluated.
In the current economy where every dollar counts, the ability to demonstrate the value of your programs is a business imperative. You don’t need to have an army of people to measure properly (and no Ad Value Equivalents!) – you just need to be armed with a measurement process that works. Award-winning pro Kami Huyse will show us how to design PR and marketing programs from the beginning so they can be accurately measured, and step us through what to track using tools accessible to solos (without the hefty price tags).
Getting started with social media activities for business? You’d have heard that measuring your efforts is a must. But why and how to measure? What tools can you use? This presentation will guide you through different options to make the process easier.
Ictktn online business essentials 2012 mayMargaret Gold
The document provides guidance on developing an effective social media strategy, emphasizing the importance of understanding customer needs, mapping the customer experience, choosing appropriate social media platforms based on goals, and continuously monitoring results to improve engagement across the customer journey from awareness to purchase. It outlines best practices for social media campaign design, content development, and measurement to maximize impact and drive business objectives.
Community Management vs Social Media Management - Whats The Difference? Dan Spicer
RECORDED SESSION LINK: https://www.youtube.com/watch?v=LALQ0_FPAWg
The 'Social Media Manager' and the 'Community Manager' are distinct positions within an organisation, titles which are often used interchangeably with no real understanding to the individual roles and responsibilities of each. Yes there are over-lapping duties however it is a common misconception that there are more similarities than there are differences.
In this Social Media Week session we will look to uncover and explain these differences - what does community infer as opposed to social media, how does this relate to your respective audiences, how do these align with your business objectives and what the tools available in ones armoury to drive towards these objectives. Social strategy, content production and distribution, customer engagement, community development, analytics and ROI - who is best suited to deliver these?
During the hour we'll take a look at:
- A brief history of the community manager and social media manager
- The responsibilities of each role
- The different types of business outcomes
- What to look for when hiring
The communications landscape has changed. In the past, it was about pushing communications through channels such as the media and social. Today, it’s about understanding the target audiences at a much more granular level, understanding what type of content they engage with, which media and channels they consume it within, when and how they experience it, and how to measure and manage its effectiveness.
Turning Listening into an Organizational AdvantageW2O Group
During Explore Social Media in Minneapolis, Chuck Hemann, Director of Analytics, discussed how organizations can turn listening to social media conversations into a competitive advantage.
Как быстро найти точки отрыва от конкурентов и увеличить отдачу от онлайн мар...Редкая марка
В период кризиса надо делать выбор - сокращать (бюджет, штат, сотрудников) или наоборот - захватить новые рынки. Но как развиваться, чтобы не тратить время и деньги на эксперименты? Отследить конкурентов, узнать наиболее эффективные каналы трафика, узнать их секреты в контекстной рекламе, поисковой оптимизации и email. И сделать выводы - как увеличить отдачу от своего digital маркетинга. Без увеличения бюджета.
Кейс проекта MINI Getaway Russia.
О том как в Ростове-на-Дону, Санкт-Петербурге и Москве пользователи боролись за Mini Cooper.
Геолокационная игра, которая заставила пользователей гнаться друг за другом в режиме реального времени.
http://cases.remarkable.ru/mini-mania-v-sotsial-ny-h-media/
Case Анонсирование 5-летия ОТТО в РоссииРедкая марка
Кейс "Анонсирование 5-летия ОТТО в России"
Таргетированная реклама, публикации в популярных пабликах, работа агентов влияния.
Социальные медиа могут приносить качественный трафик на сайт.
http://cases.remarkable.ru/social-media-vecherinka-dlya-otto/
Кто ты, пользователь социальных медиа? Аудитория социальных медиа в России, с...Редкая марка
Знаете ли вы, что уже 72% населения России зарегистрированы в той или иной социальной сети?
С момента нашего последнего доклада о пользователях социальных медиа в России прошло уже полтора года.
С тех пор сети претерпели значительные изменения...
Как победить конкурентов на Odnoklassniki.ru - конкурс "le tour de ОК"Редкая марка
Мы можем собой гордиться, а вы?
Вся правда о том, как мы победили конкурс "Le tour de OK" среди экспертов SMM в Odnoklassniki.ru.
По итогам конкурса многие специалисты социальных медиа изменили свое отношение к Odnoklassniki.ru в положительную сторону.
Общение с целевыми аудиториями онлайн и оффлайн Редкая марка
Как наладить отношения с аудиторией?
Какую роль играет репутация компании?
Как сформировать и удержать лояльность пользователей?
Мы знаем ответы на эти вопросы.
Как использовать игровые коммуникации для банковских проектов? Кейсы, примеры, ошибки и играбли. Рассказывает генеральный директор компании «Редкая марка», автор книги «Маркетинговые игры. Развлекай и властвуй» Антон Попов.
Управление репутацией: корпорации в цифровом миреРедкая марка
Подготовлена специально для PR-клуба Московской Международной Бизнес Ассоциации, который прошел 18 июня 2013 года в Московской торгово-промышленной палате.
http://cases.remarkable.ru/pervy-e-v-mire-atomny-e-blogi/
http://cases.remarkable.ru/za-chto-tyoma-i-dolya-napishut-besplatno/
Вы уже наладили отношения с аудиторией социальных медиа?
О том, как агентство интерактивного маркетинга "Редкая марка" помогает компаниям находить общий язык с пользователями в интернете.
Разбор методик работы с негативом в социальных медиа на примере кейсов российских и международных компаний. Специально для PR-клуба Московской Международной Бизнес Ассоциации, который прошел 18 июня 2013 года в Московской торгово-промышленной палате.
Задачи онлайн-мониторинга и бизнес-ценностиРедкая марка
На примере клиентов агентства интерактивного маркетинга "Редкая марка" показываем, какие задачи можно решать, если мониторить и исследовать мнения интернет-пользователей.
Делаем страницу на Facebook правильно. На примере французского кафе Жан-ЖакРедкая марка
Les Z’amis de ЖАН-ЖАК — это маленький Париж в формате французского кафе и винного бара. Клиент попадает в шумную оживленную атмосферу кафе с быстрым, не очень дорогим, но качественным обслуживанием.
В «потертых временем» зеркалах и панно из битого зеркала — отражение бурной жизни кафе, где официанты становятся и актерами, и хозяевами места. Они не просто обслуживают клиента, а превращают приход посетителя в ЖАН-ЖАК в путешествие по парижским кафе. Здесь не может быть «невидимого» сервиса, напротив, официанты обмениваются репликами, общаются с клиентом. Они и есть друзья Жан‑Жака, к которым приходят в гости.
"Редкая марка" перенесла этот стиль в Facebook.
Как говорил Барон Мюнхаузен "Место для подвига есть каждый день". В презентации описаны обыденные случаи в работе с компанией Haier, когда удавалось добиться значимого результата с минимальным усилиями.
http://cases.remarkable.ru/sotsial-ny-e-igry-dlya-haier/
http://cases.remarkable.ru/e-kologiya-dlya-haier/
New! Facebook Хроника для брендов. Как подготовиться к переменамРедкая марка
30го марта все бренд-страницы в Facebook переходят в режим "хроники". Узнайте, какие 12 основных изменений произошли в функционале, и что надо сделать, чтобы в апреле быть готовыми попрощаться с welcome page.
Банковская отрасль представлена в социальных сетях неравномерно. Только у 40 из 260 топ-банков по капиталу имеют аккаунты в соцсетях, причем большинство - в twitter, facebook и вконтакте. Подробности о контенте, ROI, сравнение и выводы об эффективном social media маркетинге для банков - в исследовании агентства интерактивного маркетинга "Редкая марка".
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
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The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
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Top 10 Free Accounting and Bookkeeping Apps for Small BusinessesYourLegal Accounting
Maintaining a proper record of your money is important for any business whether it is small or large. It helps you stay one step ahead in the financial race and be aware of your earnings and any tax obligations.
However, managing finances without an entire accounting staff can be challenging for small businesses.
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Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
The Steadfast and Reliable Bull: Taurus Zodiac Sign
Remarkable.ru Services and Cases
1. Reaching digital growth
for your business
Remarkable.ru Agency
(Агентство интерактивного маркетинга
«Редкая марка»)
2012
2. • Agency has been providing professional service in
interactive marketing in Russia since 2005.
• Remarkable.ru was pioneer of playing communications
(2006+) and influence marketing & PR at blogosphere
(2008+).
• Our team (30+ specialists) is spread over Russia’s towns,
Norway, Finland, Maldives, Thailand, Ukraine, Belarus,
Moldova and
• makes effective digital projects, including strategy
consulting, web projects development, UGC-research,
marketing and PR 2.0 activities in the social media.
4. Marketing and business objectives
Our key point – marketing approach. We are listening for
wishes and identifying needs of client. Then our experts
suggest reliable (as well as non standard) methods and
interactive tools for decision of business objectives:
• Launch of product/service
• Brand awareness increase
• Sales improvement
• Reputation management 150+
• Customer support projects
• Customer loyalty enhancement for 2 past years
• HR-brand promo
5. SOSTAC planning framework
Where are we now?
How do we monitor performance? Customers insight
Customer satisfaction survey Brand perception
Recruitment people under accounts 1/ Situation Internal capabilities and resources
Turn consumers into advocates Analysis
Track evaluations
Frequency of reporting Where do we want to be?
Build lovemark
2/
6/ Control ^ reliability index
Objectives
^ awareness of premium
and hi-tech products
Details, who does what
and when
Responsibilities and
structures How do we get there?
Internal resources and Content
skills Platforms
External resources of 5/ Actions 3/ Strategy
Brand positioning
Remarkable.ru Agency SMM tools +
How exactly do we get there? 4/ Tactics
Communications mix
Social networking & Activations
Offline events, connected with online
Special projects
6. Research
Research is important for all SM stages. We use it primarily for:
• Situation analysis before beginning of work
• Media planning and brand-platform development
• Findings for relevant / actual themes for corporate media
• Collecting data of loyal users (to make PR 2.0 with them)
• Identifying negative sources (to react and moderate)
7. Strategy / S7 airlines
Strategy can be based on target audience, marketing objectives or
SN platform presence. In case S7 Airlines we have divided tools by goals.
Year: 2012
8. SM Indicator
research of industry social media activities
Remarkable.ru conducts
regular investigations of SM
efficiency for different
industries (banks, avia,
tourism, e-retail, …).
We are analyzing results by
dynamics of owned media
growth, audience engage rate,
number and sentiments of
mentions, respond rate. Also
by request can make content
strategy analysis of
competitors, best time and
frequency of publications,
quality of audience (free of
bots) and brand presence.
Link example:
http://www.slideshare.net/remarkabler
u/social-media-indicator-banks
Год: 2011
9. Reputation Management / Rosatom
Long-term activities, pointed at brand perception and reputation among
social media users.
“Rosatom” has been choosing Remarkable.ru for 4th year to safe and enhance its
reputation in blogosphere and social media. Our staff and trained clients employees
were rejecting information attacks.
Quantity of negative opinions has decreased twice, and positive opinions were
doubled almost every year of reputation management. We have changed attitude to
nuclear field from negative to neutral – with positive dynamics.
10. Social BTL / blog-tours at NPPs
In 2011 Remarkable.ru has
organized 6 trips to nuclear
power plants around the
Russia.
106 opinion leaders have
visited these plants, and
published their impressions
over 230 profiles, including
1800 photos.
Summary reach of reports -
670 300 internet-readers.
Most comments on these
reports, photos and videos
Detailed case link:
http://www.slideshare.net/remarkableru/ss-7678400 were positive, only 4% were
negative.
11. Site SMO-adaptation / TOP Class International
Ability to share links to
site, add to bookmarks or
email it.
Results:
Traffic on site = +17%.
More than 700 top managers Translation of TCI
came at first congress’2010. discussion from Twitter.
Friend recommendations
Year: 2010
12. Social media platform
Paid & Earned media Own media
Activations and
community-management
Content
marketing
Fans
support
?
Reputation
management
13. Content marketing / Absolut Bank
During the contest called «Money
in profile» we’ve prepared 3d-
pictures from coins to visualize
services of Absolut Bank. Users
who guessed what amount of
money was used for picture
creation, could received this sum
at his bank card (opened in
Absolut bank).
For contest «Card Olimp» we’ve
made video with advices from 4-
time winner of Guinness Record
Book. He’s build 1+ meter high
“new year tree” from Absolut
bank cards. After this video
seeding there were about 50000
viewings.
Year: 2011
http://www.youtube.com/watch?v=Gg_ZJEvnedk
14. Like-gating / Haier
Ordinary survey
published at Haier
Facebook page was
not very effective
until we attracted Results:
some traffic with
targeting advertising.
70 000+ votes
Then it was going 100 variants of answers
viral. (users could add their
own)
2413 people have
liked the Haier page
Cost per fan = 7,7 rub
Year: 2012
15. Own media decoration
For real estate agency MIEL we
have developed mascot MiElf.
16. SMM promo of the biggest notebooks e-seller
Cost per engaged
contact = 0.47 rub.
Cost per site visitor
ROI 525% from SM = 11.38 rub.
for 5 months
campaign
«Additional» effect: several wholesale
requests via direct message from
@uti_twi, one for 50 iPad‘s.
Detailed case link:
http://www.slideshare.net/remarkableru/ss-7055519 Year: 2010
17. Paid media / Maidenform
1. Site Maidenform.ru has get 5 times more traffic vs. usual.
2. Paid posts were published at 13 popular VK.com pages
(overall reach 4 180 668 users). Target audience (women
21+) - 1 114 836. 21 433
unique visitors
3. Advertising campaign in Facebook and VK.com reached
3 068 577 users and provided 4297 clicks on site. were attracted at
site for 3 weeks
4. 166 discussions were iniciated in blogs and forums (with campaign
brand mentions, link to site and to online PR-articles).
Year: 2012
18. Recommendations of Remarkable people
We are proud to work with remarkable people, and they recommend us to other remarkable people!
More recommendations: http://fotki.yandex.ru/users/remarkableru/album/87384/
19. Education
Remarkable.ru is ready to
educate on issues of SMM and
gamification - at corporate
seminars and open
conferences.
More than 500 employees of
different companies (logos are
below) have received
knowledge and were trained
on right digital media behavior.
20. First books about interactive marketing in Russian
Founder of Remarkable.ru
Anton Popov is author of
business bestsellers
“Marketing Games. How to
engage customers and defeat
competitors“ (2006) and
“Blogs. New sphere of
influence “ (2008).
These books were red by tens
of thousands people. Lots of
Russian companies were
inspired to move to
blogosphere and social media
after reading of “Blogs…".
21. Own services – to help clients
Brandomet.ru: users are tagging brands and
made tags clouds of brand association. We can
made express audit of any brand, get
customer insights, range brands with the same
tags (like “expensive”, “tasty”, ...). Also play
word-games.
5coins.ru – Infographics in Russian – daily
updates on issues of digital marketing, people
and business. We are popularizing idea of
visualization as well at facebook, pinterest.
22.
23. Your social media partner in Russia
Call on +7 495 697.0.111
Write to consult@remarkable.ru
Watch cases at slidesha.re/remarkableru
Visit us in the center of Moscow