Seth Godin - The Practice (GM)

Presentación hecha por: Gerardo Enrique Martínez

Presentación hecha por:
Gerardo Enrique Martínez
Creativity: It’s the result of desire – the
desire to find a new truth, solve an old
problem, or serve someone else. Creativity is
a choice, it’s not a bolt of lightning from
somewhere else.
“
”

You were born ready to make art. But you’ve
been brainwashed into believing that you
can’t trust yourself enough to do so.
“
”

If you want to change your story, change
your actions first.
“
”

Take the time to see what’s worked before.
Watch the creative heroes around us who
have raised their hands, take the lead, and
created something that matters. Again and
again, the work falls into a pattern.
“
”

The practice of choosing creativity persists.
It’s a commitment to a process, not simply
the next outcome on the list. We do this
work for a reason.
“
”

If you need a guarantee you’re going to win
before you begin, you’ll never start. The
alternative is to trust the process, to do our
work with generosity and to accept every
outcome, the good ones as well as the bad.
“
”

Identify fuel action, and action creates
habits, and habits are part of a practice, and
a practice is the single best way to get to
where you seek to go.
“
”

It’s easier to develop an identity when you
don’t have to walk away form one you’ve
already developed.
“
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Blog every day. It’s easy, it’s free, and it
establishes your identity long before the
market cares about who you are and what
you do. Establish your identity by doing your
work.
“
”

The career of every successful creative is a
pattern of a small bridges, each just scary
enough to dissuade most people. The
practice requires a commitment to a series
of steps, not a miracle.
“
”

Artists actively work to create a sense of
discomfort in their audience. Discomfort
engages people, keeps them on their toes,
makes them curious. Discomfort is the feeling
we all get just before change happens.
“
”

Problems have solutions. That’s what makes
them problems. A problem without a solution
isn’t a problem, it’s simply a situation.
“
”

You’re here to make change. We need to
make things better, and we need someone
to lead us.
“
”

If we trust ourselves and seek to make
change happen, hiding can no longer
be an option.
“
”

We don’t have to be victim to our
feelings. We can choose to take actions
that will generate the feelings we need.
“
”

Generosity is the most direct way to
find the practice. Generosity subverts
resistance by focusing to work on
someone else.
“
”

Positive people are more likely to enjoy
the practice. They’re not wasting any
time experiencing failure in advance.
Negative artists engage in the practice
as well, but the suffer more.
“
”

Having empathy might make you a
good person, but it also make you a
better creative.
“
”

You don’t create a hit by trying to
please everyone.
“ ”

Once you learn to see, you can learn to
improve your craft. Combined with your
commitment to the practice, it’s
inevitable you’ll produce an impact. If
you care enough.
“
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That’s part of the practice. To embrace
the fact that the audience isn’t wrong,
you’re just not right (yet).
“
”

We believe that we need a guarantee,
and that the only way to get that
guarantee is with external feedback
and results.
“
”

The thing is, shipping your art is for the
audience. Without sharing the work,
you can’t make change happen. It’s not
enough to please yourself.
“
”

Any idea withheld is an idea taken away.
It’s selfish to hold back when there’s a
chance you have something to offer.
“
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Worrying is not producite because it
doesn’t produce confidence, and even if
it did, the confidence wouldn’t last.
Worrying is a way to hide from the fact
that we are wavering on our practice.
“
”

Everything that matters is something we’ve
chosen to do. Everything that matters is a skill
and a attitude. Everything that matters is
something we can learn. The practice is
choice plus skill plus attitude. We can learn it
and we can do it again.
“
”

Many people have talent, but only a few care
enough to show up fully, to earn their skill.
Skill is rarer than talent. Skill is earned. Skill is
available to anyone who cares enough.
“
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The tactics, the writing prompts, the kind of
pencil – none of the matter compared to one
simple thing: trusting yourself enough to be
the kind of person who engages in the process
of delivering creative work.
“
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They’re going to crucify you for staying the
same. If you change, they’re going to crucify
you for changing. But staying the same is
boring. And change is interesting. I’d rather be
crucified for changing.
“
”

Leaders make art and artists lead.
“ ”

Better clients demand better work. Better
clients want you to push the envelope, win
awards, and challenge their expectations.
Better clients pay on time. Better clients talk
about you and your work.
“
”

If you care enough to make change, it helps to
be clear about the change you seek to make.
Singing your work and owning its impact are
part of the generous act of being creative.
“
”

We seek to create a change for the people we
serve. The most effective way to do that is to
do it on purpose.
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The practical empathy of creating work that
resonate with the people you seek to serve
“ ”

Instinct is great. It’s even better when you
work on it.
“ ”

The practice seeks to make change, but
the process demands originality. The
practice is consistent, but only in
intention, not in execution.
“
”

The act of creation isn’t about finding
scarcity that belongs to you and to no one
else. The act of creation involves touching
something abundant and being eager to
share it with other creators.
“
”

Good process lead to good outcomes.
“ ”

The generous critic has taken the time to regard
your work, understand your intent, and then speak
up. The generous critic is ready to be enrolled in
your journey, is eager to go where you’d like to take
them. That means you can learn something. And
learning something is part of the process.
“
”

To create art we make choices. You are not your
work. Your work is a series of choices made with
generous intent to cause something to happen.
We can always learn to make better choices.
“
”

Determination is precisely what’s needed to write
poetry or create art. Determination of the will
opens the door for us to trust ourselves enough to
actually find the words.
“
”

The key word is “simply”. To do it without
commentary or drama. To do it without regard for
things that are out of your control. To do it without
relying on the outcome being what you hoped for...
“
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This is practice. Simply to chop the wood
and carry the water. Again and again.
External success only exists to fuel our
ability to do the work again.
“
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Desirable difficulty is the hard work of doing
hard work. Setting ourselves up for things
that cause a struggle, because we know that
after the struggle, we’ll be at a new level.
“
”

Learning almost always involves incompetence.
Shortly before we get to the next level, we
realice that we’re not yet at that level and we
feel insufficient. The dificulty is real, and it’s
desirable if our goal is to move forward.
“
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Assertions are the generous act of seeking
to make things better. “Perhaps...” is the
unstated word of the beginning of every
assertion. Before you find an answer, you’ll
need to make an assertion.
“
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Creators have a better attitude, because
they’ve figured out how to trust the process
and trust themselves to work with it.
“
”

Cultural standards and normalization have
enormous power over whether we choose a
practice and how we find the guts to commit
to our work.
“
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To be the best in the world means that
someone with options and information will
choose you. Because your version of “best”
matches what they seek, and because
you’re in their consideration set (their world).
“
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You can learn to learn.
“ ”

You don’t have to wait for it to happen.
You can begin now.
“ ”

All creative work has constraints, because
all creativity is based on using existing
constraints to find new solutions.
“
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When we trust ourselves, we’re focused on
the process, not the outcome. The process of
doing our work and paying attention to the
outcome without requiring it to happen.
“
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Trusting yourself doesn’t create overconfidence,
because you’re focused on the process, not on
making promises you can’t keep.
“
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When you require outcomes as proof of our
worth, web become brittle, unable to persist in
the face of inevitable failure on our way to
making a contribution.
“
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No one can possibly do a better job of
being you than you can. And the best
version of you is the one who has
committed to a way forward.
“
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Your work is never going to be good enough
(for everyone).
But it’s already good enough (for someone).
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You have everything you need to make
magic. You always have.
“ ”

The magic is that there is no magic.
Start where you are. Don’t stop.
“ ”

Seth Godin - The Practice (GM)

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