Whether you’re launching the next Instagram or opening the next Dabbous, we’ll take you through a crash course in how to harness social to grow your business, no matter if it’s made of bits or bricks.
In this workshop we'll focus on growth, measurement, and getting beyond the basics.
1. How to harness social to grow your business
2. How to test out your proposition and messaging
3. What to measure, when, and why
4. Common pitfalls, and how to avoid them
Jemima is a Social Media Strategist (and ex-SEO) working with Tech, Luxury, Charity, and Alcohol brands, as well as a few that are still twinkles in their founders' eyes.
Tom is a Data Analyst with experience in Travel, Government, Fashion, and Telecoms; he's an advisor to an early-stage mobile startup.
A Corporate Approach To Social Media - by Jos Schuurmans / CluetailJos Schuurmans
Jos Schuurmans looks at "social" or "participatory" media, the "social web" and "New Internet" from a corporate organizational viewpoint.
He lays out a conceptual framework for understanding where we are at this point, as well as a general approach to social media through "change from the inside out".
A Corporate Approach To Social Media - by Jos Schuurmans / CluetailJos Schuurmans
Jos Schuurmans looks at "social" or "participatory" media, the "social web" and "New Internet" from a corporate organizational viewpoint.
He lays out a conceptual framework for understanding where we are at this point, as well as a general approach to social media through "change from the inside out".
Rough ideas, perspectives and diagrams about the coolest thing since pirate radio. Yes, social media. Enjoy - but do note that this presentation works better when it's presented face to face.
Are you concerned what your online reputation says about you? Have you applied for a job or a college, been rejected, and suspect your digital footprint is the culprit? Realizing that you have a digital footprint and reviewing it is the first step to improving your online reputation.
In this presentation, you will examine the idea of a digital footprint. You will learn how your digital footprint impacts your reputation overall. Finally, you will explore strategies to create an active, positive digital footprint that will enhance your overall reputation. This presentation is for anyone who has ever posted anything online.
In this presentation, you will learn about:
- Digital footprints both active and passive.
- Finding and assessing your digital footprint.
- Impact your digital footprint has on your reputation.
- Items employers and colleges do and don't want to see when reviewing your digital footprint.
- Strategies for creating a positive, active digital footprint.
Social Media: It's Not What You Say That MattersPaul Isakson
The first part of the deck for what we've been sharing with clients as far as how to look at social media. If you'd like us to give you the full presentation in person, let me know.
Foreward from David Meerman Scott's Second Edition of The New Rules of Marketing & PR - available from Amazon.com and bokstores worldwide - grab a copy to change the way you think about social media & also find me on page 40 & 41
Social Crash Course / Social for StartupsTom Szekeres
A by @tomszekeres and @_jemima, given at Shoreditch House on Mon 22 April 2013.
For the full set of links from the deck, please check out
http://bitly.com/bundles/zakazaka/1
Slides for a presentation on using Social Media for business.
Overview of social networks
Picking the right one
Using social media
- what should I post
- using social media proactively
- social media for customer relations
How to measure social media impact
Social media and SEO
Social Media Workshop - Basics and ProtipsPeter Mitchell
Master the digital channel with the NiceWorld Social Media Workshop. Learn professional tips and techniques for the major social platforms including Facebook and Twitter. The Social Media Workshop covers strategy, tools, timing, and advanced tricks to get your message seen. Completing this workshop will qualify you for a "Social Media Expert" t-shirt or trucker cap (just kidding). Learn more at Nice World Technology Training http://niceworldtech.com - NOTE embedded links in the Slideshare do not work, to access presentation with links, please download PDF here: http://niceworldtech.com/Social-Media-Workshop-Class-One.pdf
Rough ideas, perspectives and diagrams about the coolest thing since pirate radio. Yes, social media. Enjoy - but do note that this presentation works better when it's presented face to face.
Are you concerned what your online reputation says about you? Have you applied for a job or a college, been rejected, and suspect your digital footprint is the culprit? Realizing that you have a digital footprint and reviewing it is the first step to improving your online reputation.
In this presentation, you will examine the idea of a digital footprint. You will learn how your digital footprint impacts your reputation overall. Finally, you will explore strategies to create an active, positive digital footprint that will enhance your overall reputation. This presentation is for anyone who has ever posted anything online.
In this presentation, you will learn about:
- Digital footprints both active and passive.
- Finding and assessing your digital footprint.
- Impact your digital footprint has on your reputation.
- Items employers and colleges do and don't want to see when reviewing your digital footprint.
- Strategies for creating a positive, active digital footprint.
Social Media: It's Not What You Say That MattersPaul Isakson
The first part of the deck for what we've been sharing with clients as far as how to look at social media. If you'd like us to give you the full presentation in person, let me know.
Foreward from David Meerman Scott's Second Edition of The New Rules of Marketing & PR - available from Amazon.com and bokstores worldwide - grab a copy to change the way you think about social media & also find me on page 40 & 41
Social Crash Course / Social for StartupsTom Szekeres
A by @tomszekeres and @_jemima, given at Shoreditch House on Mon 22 April 2013.
For the full set of links from the deck, please check out
http://bitly.com/bundles/zakazaka/1
Slides for a presentation on using Social Media for business.
Overview of social networks
Picking the right one
Using social media
- what should I post
- using social media proactively
- social media for customer relations
How to measure social media impact
Social media and SEO
Social Media Workshop - Basics and ProtipsPeter Mitchell
Master the digital channel with the NiceWorld Social Media Workshop. Learn professional tips and techniques for the major social platforms including Facebook and Twitter. The Social Media Workshop covers strategy, tools, timing, and advanced tricks to get your message seen. Completing this workshop will qualify you for a "Social Media Expert" t-shirt or trucker cap (just kidding). Learn more at Nice World Technology Training http://niceworldtech.com - NOTE embedded links in the Slideshare do not work, to access presentation with links, please download PDF here: http://niceworldtech.com/Social-Media-Workshop-Class-One.pdf
This is a team session that I lead in January discussing the importance of Social Media Optimization including: social media tactics, social media analytics and techniques to aid in community management for social profiles of all different kinds.
Users were also asked to tweet their questions during the luncheon to contribute to discussion later.
BlogHer 2012 - 10 Things You Can Do to Maximize Your Social Media Expertise -...Chris Lam
BlogHer 2012 - Aug 3, 2012 - Detailed Outline. 10 Things You Can Do Now to Maximize Your Social Media Expertise, presented by Chris Lam, Stacie Tamaki, and Nora DePalma.
Building Communities: Increasing Online Engagement and AwarenessTechSoup Canada
TechSoup Canada presents a webinar for
the Canadian Association for Community Living on
How to build an online community through social media channels, what social media channels are out there, which ones should you be using, how to fit managing social media into your schedule, and tips for creating and curating great content to keep your community engaged.
Personal branding - School of Management 2013Matthew Mobbs
Delivered at the 2013 Summer School, Elizabeth and myself delivered this 3 hour training session. With the focus on understanding what your personal brand is and how to communicate it using social media
With all the new technology, organizations have more ways then ever to communicate and reach donors online. This presentation will help participants sort through the different channels, share examples from leading nonprofits, and assist participants in determining which ways will be most effective for them — depending on their existing online communications, staff capacity, time, and budgets. The most popular social media tools will be highlighted and some of the latest statistics and demographics on social media use will be presented.
Engaging Audiences with Social Media: Outreach Activities for Collections CareDana Allen-Greil
Strategic use of social media can help your organization tap into enthusiast communities and open up access to your collections and expertise. In this session, learn how to select and use the right social platforms for your target audience, topic, and available resources. We’ll discuss how to leverage free tools such as Facebook, Twitter, Instagram, Vine, Tumblr, and Google Hangouts to connect with today’s audiences and engage them in meaningful conversations about your work.
This presentation was given as a webinar, part of the Connecting to Collections series on Outreach activities for small museums and libraries. You can watch the webinar and access other materials here:
http://www.connectingtocollections.org/courses/outreach-activities-for-collections-care/
Presentation to the Northwest chapter of the IAP2 in Bend, OR. An overview of social media. With many thanks - and credits - to the original presentation by Seth Goldstein, Socialmedia.com.
How To Pave The Way For a Successful #GivingTuesdayBloomerang
https://bloomerang.co/resources/webinars/
Join Dana Ostomel to learn the 10 most important things to do to create an empathetic, engaged and responsive community that is ready to support you on one of the biggest giving days of the year!
Similaire à Social Media for Start-ups - a Crash Course (20)
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
1. A Social Media Crash Course
from @_jemima and @tomszekeres
Monday, 22 April 13
2. Tom Szekeres | @tomszekeres
Data Analyst with experience in Travel, Government,
Fashion, and Telcos; advisor to an early-stage mobile
photo-sharing startup.
Jemima Garthwaite | @_jemima
Social Media Strategist working with Tech, Luxury,
Charity, and Alcohol brands, plus a few that are still
twinkles in their founders' eyes.
Who are we?
Monday, 22 April 13
3. @_jemima | @tomszekeres | bit.ly/socialcrash
Before we begin
Write down this link: bit.ly/socialcrash
When you see a number (e.g [23]) in the presentation, just append it to the
above, and you’ll be taken to the full URL.
So for [09], the link is bit.ly/socialcrash09
Monday, 22 April 13
4. A Social Media Crash CourseSocial Media for Start-ups
by @_jemima and @tomszekeres
Monday, 22 April 13
5. @_jemima | @tomszekeres | bit.ly/socialcrash
What is this all about then?
Social Off piste
This talk
2013
(not 2010)
Start-ups
(through their eyes)
Monday, 22 April 13
6. Always trying to drive from shared
spaces to owned spaces
Repetitive and unimaginative
engagement techniques
Over-reliance on competitions and
incentivised engagement
Bad habits die hard
Monday, 22 April 13
7. We can give you an OPML list
with only the good stuff
(and none of the nonsense).
They keep changing!
Every week, a torrent of things
that may or may not matter to
your business.
Things have changed
30
Monday, 22 April 13
9. How the average hour of internet
use looks today - April 2013
Visits to Social Media and Forums overtook
Entertainment sites in 2011
For many, social media is the web
Monday, 22 April 13
10. Social media is an addiction
Social Media increases levels of
oxytocin in the blood. After just 10
minutes on Twitter, levels can rise up to
150% (significantly more than a groom
at a wedding).
Oxytocin levels are linked to
characteristics such as empathy,
generosity, and trust.
"A Facebook user who uses the site multiple
times per day is 43% more likely than other
Internet users and more than three times as
likely as non-Internet users to feel that most
people can be trusted."
01
Monday, 22 April 13
17. Claim your profiles
• Check if your name is available
• Sign up to Twitter First
• Use Twitter to create other
accounts where possible
• Facebook Page comes later
02
03
Monday, 22 April 13
18. Design Once
• Bio
Keep it to 140 characters, save it once, roll-out
everywhere.
• Link
Make sure you’ve got a landing page, and then link
out to other networks
• Profile Photo
Make sure it works as a square
(and at a small scale) - should be recognisable.
• Cover Photo
To make it future-proof, design at 2560 by 1440 px
04 05 06 07
Monday, 22 April 13
19. Google Plus / YouTube
Twitter
Facebook
2560px
1440px
Monday, 22 April 13
22. @_jemima | @tomszekeres | bit.ly/socialcrash
Set up your phone and tablet
• Social = mobile first - keep the most
important apps on your home screen,
always logged in.
• A few key apps:
• Facebook Pages
• Hootsuite
• Tumblr
• Instagram
• Buffer
• Feedly
12
14
31
15
29
16
13
Monday, 22 April 13
23. Look instead at how engaging
and shareable your content isSay no to vanity metrics
Set your KPIs/Use Social for KPIs
17
Monday, 22 April 13
27. These findings are useful, but
analysing your own (unique)
community is the best solution.
Scheduling is (usually) your friend
Dan Zarella is a data analyst who
theorises about the best time/day to
tweet/post etc.
Plan in advance
22
21
20
29
29
Monday, 22 April 13
28. Noise
Launches and releases are tent-pole
moments, and should be planned with
creativity and military precision.
• Piggy-back on another event
• Enlist the support of your friends,
family, and wider network (in advance)
• Find usual ways to launch or seed out
your product
Monday, 22 April 13
29. The website showed a live visual of the virality of the album as it
was seeded to the world through a single fan
Noise - XX Coexist
A link to download the album was given
to a single fan.
Monday, 22 April 13
30. Mr Cake (Chris Holmes) asked his brother (who at the time had many more followers) to Tweet his
“resignation cake” - it’s since been featured by the New York Times, Huffington Post, MTV & Cosmo
Noise - Mr Cake
Monday, 22 April 13
31. Noise - Global #RichList
Good example in the use of #RichList trend hijack to
re-launch gobalrichlist.com
Search volume for “times rich list” since 2004
Monday, 22 April 13
32. Noise - Tight Wallet / Kickstarter
• TGT Wallet, like many upstarts,
realised the launch potential of the
Kickstarter platform
• They took a hit in profit from their
first few thousand sales, but
benefited from the visibility the
platform can often create.
• They also made a lovely thank you
video
Monday, 22 April 13
33. Thank those who helped along the way
Make a list of people who mentioned you or
helped in any way, and offer a small thank you
Monday, 22 April 13
35. Think Social First
• @message instead of email
• Twitter Search results instead of
Profile Link
• Google+ Local instead of
"How to Find Us" 23
Monday, 22 April 13
37. Listen for feedback
• Don't ask, don't get
• Track your domain name and
your brand name, as well as your
screenname
• Give everyone access
Monday, 22 April 13
38. Set up domain tracking to see how
your blog or products are shared
Look at spikes to see what you did
well
Use click tracking to work out the
best time to post on each network
Track clicks, spot patterns
Monday, 22 April 13
39. With Twitter, you can even suggest
to follow your account afterwards
Most platforms have a wizard like
this one from Twitter
Tweak the copy - ensure it’s
something people would actually say
Increase your shareability
2524
Monday, 22 April 13
40. Verification - easiest done
via meta tags
Open Graph - works on nearly all
platforms
Twitter Cards - customised based
on the type of content linked to
On Site: Metadata
282726
Monday, 22 April 13
42. Plan
Ask for help
Make Noise
Thank
Listen
Measure
Tweak
Amplify
Define Audience
Get your Channels
Design Once
Plumb Together
OptimiseLaunchBuild
In Summary
bit.ly/socialcrash
Monday, 22 April 13