The document discusses how technological developments like the internet and social media have impacted relationships and social capital. It explores how online interactions both supplement and replace offline relationships, allowing new relationships to form while maintaining existing ones. Different types of social capital like bonding, bridging, and linking social capital are also discussed. While internet use may detract from face-to-face time, it also facilitates new ways of communicating and connecting with others through online communities and social networks.
The document discusses social networks and social network analysis. It defines a social network as a social structure made of individuals or groups connected by relationships. Social network analysis maps and measures relationships between nodes, which can be people, groups, computers, or other entities. It measures networks in terms of betweenness centrality, closeness centrality, and reach. Popular social networking sites and technologies that enable social networking are discussed, as well as privacy concerns related to social media use.
INFLUENCE OF SOCIAL NETWORKING SITES ON PERSONAL AND PROFESSIONAL LIVES OF PE...IAEME Publication
The project “Influence of Social Networking Sites on personal and professional lives of people” mainly focuses on the impact of these sites on the people and the disturbance it causes to their lives in both personal and professional. The social networking sites are gaining a lot of popularity these days with almost all of the educated youth using one or the other such site. In this age of globalization, the world has become too small a place thanks to the electronic media and portals. These have played a crucial role in bridging boundaries and crossing the seas and enabling them to communicate on a common platform.
The document discusses challenges in using the internet to construct a solidary community and ways to address them. Some key problems identified are: members becoming too reliant on the virtual environment and comfortable within it, replacing real experiences with virtual ones that lack physical sensations, and using the internet to escape real problems rather than solve them. To address these challenges, the document suggests facilitating offline meetings and events to encourage real-world interaction, and using the online community to support real-world action and problem-solving rather than as an escape.
This document is a literature review on online social networks. It discusses how social networks can be described using network theory and graphs with nodes and links. It also covers topics like social network analysis, centrality measures, and how friendship and dating networks have been studied in high schools. The document questions whether online social networks provide truly new means of communication and what value they provide to users.
1. The document discusses computer-mediated communication (CMC) and how it has influenced relationship formation and online identities. Early CMC included email and online forums.
2. Research on CMC examined how online communities and social networks develop through identity presentation and relationship building. However, CMC lacks the richness of in-person interaction and can blur reality and fantasy.
3. The spread of internet memes is also discussed in the context of CMC. Memes spread and evolve through imitation, similar to genes, as they compete for attention online.
1. CMC has influenced relationship formation by allowing people to connect globally at all hours but relationships may not be genuine since identity is unknown.
2. A visualization of social networks would show weak communication patterns for the individual since they prefer texting over social media and only share videos, news, and images rather than build relationships.
3. The individual's favorite internet meme is the ongoing rapper feud between Drake and Meek Mill which has produced many memes and possibly transfers cultural views by influencing opinions of Meek Mill through the memes that side with the winning Drake.
The Future of Social Networks: The Need for SemanticsJohn Breslin
The document discusses the need for semantics and interoperability in social networks on the internet. It argues that current social networks are disconnected and do not allow users to fully access available content and connect with people online. Semantic web technologies like FOAF can help address this by allowing distributed social networks that interconnect both content and people in a meaningful way through reusable user profiles and common semantics. This will help users manage their multiple identities across different social sites and provide a richer online social experience.
The document discusses how technological developments like the internet and social media have impacted relationships and social capital. It explores how online interactions both supplement and replace offline relationships, allowing new relationships to form while maintaining existing ones. Different types of social capital like bonding, bridging, and linking social capital are also discussed. While internet use may detract from face-to-face time, it also facilitates new ways of communicating and connecting with others through online communities and social networks.
The document discusses social networks and social network analysis. It defines a social network as a social structure made of individuals or groups connected by relationships. Social network analysis maps and measures relationships between nodes, which can be people, groups, computers, or other entities. It measures networks in terms of betweenness centrality, closeness centrality, and reach. Popular social networking sites and technologies that enable social networking are discussed, as well as privacy concerns related to social media use.
INFLUENCE OF SOCIAL NETWORKING SITES ON PERSONAL AND PROFESSIONAL LIVES OF PE...IAEME Publication
The project “Influence of Social Networking Sites on personal and professional lives of people” mainly focuses on the impact of these sites on the people and the disturbance it causes to their lives in both personal and professional. The social networking sites are gaining a lot of popularity these days with almost all of the educated youth using one or the other such site. In this age of globalization, the world has become too small a place thanks to the electronic media and portals. These have played a crucial role in bridging boundaries and crossing the seas and enabling them to communicate on a common platform.
The document discusses challenges in using the internet to construct a solidary community and ways to address them. Some key problems identified are: members becoming too reliant on the virtual environment and comfortable within it, replacing real experiences with virtual ones that lack physical sensations, and using the internet to escape real problems rather than solve them. To address these challenges, the document suggests facilitating offline meetings and events to encourage real-world interaction, and using the online community to support real-world action and problem-solving rather than as an escape.
This document is a literature review on online social networks. It discusses how social networks can be described using network theory and graphs with nodes and links. It also covers topics like social network analysis, centrality measures, and how friendship and dating networks have been studied in high schools. The document questions whether online social networks provide truly new means of communication and what value they provide to users.
1. The document discusses computer-mediated communication (CMC) and how it has influenced relationship formation and online identities. Early CMC included email and online forums.
2. Research on CMC examined how online communities and social networks develop through identity presentation and relationship building. However, CMC lacks the richness of in-person interaction and can blur reality and fantasy.
3. The spread of internet memes is also discussed in the context of CMC. Memes spread and evolve through imitation, similar to genes, as they compete for attention online.
1. CMC has influenced relationship formation by allowing people to connect globally at all hours but relationships may not be genuine since identity is unknown.
2. A visualization of social networks would show weak communication patterns for the individual since they prefer texting over social media and only share videos, news, and images rather than build relationships.
3. The individual's favorite internet meme is the ongoing rapper feud between Drake and Meek Mill which has produced many memes and possibly transfers cultural views by influencing opinions of Meek Mill through the memes that side with the winning Drake.
The Future of Social Networks: The Need for SemanticsJohn Breslin
The document discusses the need for semantics and interoperability in social networks on the internet. It argues that current social networks are disconnected and do not allow users to fully access available content and connect with people online. Semantic web technologies like FOAF can help address this by allowing distributed social networks that interconnect both content and people in a meaningful way through reusable user profiles and common semantics. This will help users manage their multiple identities across different social sites and provide a richer online social experience.
Optimizing interconnectivity inhabiting virtual cities of common practiceJonathan Buffa
This document discusses the design of online social environments and virtual communities. It argues that online spaces should be designed as social technologies that facilitate human interaction, rather than just as tools for sharing information. The author proposes using the city as a metaphor to think about designing virtual spaces, and discusses how identity formation works differently online compared to in-person due to the lack of physical cues. The document outlines the author's thesis, which develops approaches for creating online spaces that better support social interaction and the communication of identity through visualization tools and information architectures.
Baym, nancy k. (2015). personal connections in the digital ageRAJU852744
This document summarizes Nancy Baym's book "Personal Connections in the Digital Age" which examines how people incorporate digital media like the internet and mobile phones into their relationships. The book identifies seven key concepts for differentiating digital media: interactivity, temporal structure, social cues, storage, replicability, reach, and mobility. It uses these concepts to compare different media and explore how capabilities of various digital platforms influence relationship formation and maintenance.
This document discusses older people's use of online social networking and the internet. It finds that about a third of older people regularly use the internet, valuing email and hobby sites. Social networking sites are increasingly used by older generations to stay connected with family and friends. While social networking can increase feelings of community, it may also reinforce individualism and digital divides for those without access. More research is needed on how older adults use social media.
This document discusses computer-mediated communication (CMC) and social theories related to identity and relationships online. It defines key terms like CMC, human-computer interaction, and virtual communities. It also addresses how online identities are presented, the spread of influence in social networks, and the potential for CMC to blur lines between reality and fantasy in relationships. Examples are provided of memes, vlogs, tagging, and online community principles. Quotes address how computers can create boundaries and the shift from interpersonal to mediated communication.
1. This document discusses the social value of social networking sites and how they facilitate identity construction and social interactions online. It explores how online identities are experimented with through different roles and subjects that together form a collective identity or "project identity."
2. Social networking sites allow users to articulate their social networks and connect with others, often familiar ties from offline life. They provide opportunities for identity experimentation and development of social skills through self-disclosure.
3. In an era where traditional sources of identity like institutions and social movements are weakening, social networking sites have become an important new platform for forming connections and finding meaning through one's online identity and social interactions. They represent a new form of "project
Social networks enable people to connect and share information online. They allow users to build social relationships through features like messaging, posts, and mutual connections. Some of the largest social networks have hundreds of millions of active users who use the sites to meet new people, get news, and join groups. However, privacy and bullying are challenges, as personal information or embarrassing content could be inappropriately shared. Users should be cautious about what they post and use available privacy settings.
LSS'09 Keynote Making Sense Of The Networked Audience, Dr B HoganLocal Social Summit
Making sense of the networked audience: The case of Facebook
- Dr. Bernie Hogan is a Research Fellow at the Oxford Internet Institute
Social media sites are excellent at gathering friends, but not so great at making sense of them. This leads to social information overload: too many ties, too much information and too much tedium. There is a great deal of information latent in these friendships that can be used to make sense of our networks, both spatially and relationally. Particularly through the use of social network analysis (SNA), we can discover hidden influencers and coherent clusters. This talk will give an overview of some concepts of social network analysis and demonstrate how these can be applied to online social media sites.
Bernie will use as case study his ongoing fieldwork on Facebook with Microsoft Research that demonstrates mismatches between the way individuals organize their online friendships and the way that order emerges from the friendships naturally. These findings will be distilled into some general principles that can be applied to social network sites generally.
Social media has its origins in early attempts in the 1930s and 1950s to map and understand relationships within groups. Dr. Jacob Moreno introduced sociograms to visually represent connections between individuals, while anthropologist J.A. Barnes coined the term "social network" to describe relationships in a Norwegian fishing village. Today, social media encompasses various online tools and platforms that facilitate the sharing of information, including text, photos, audio, and video, between internet users. It has become highly relevant for both personal communication and business.
This document discusses the evolution of social media and how it relates to human nature. It describes how Web 1.0 consisted of static pages, while Web 2.0 enabled user-generated content and interaction through blogs, podcasts, and social networks. The document suggests Web 3.0 will merge the digital and physical world through smarter computers. It argues that humans' innate desire for social connection drives technological advances that increasingly enable people to connect with one another online.
Social Network Theory is the study of how people, organizations or groups interact with others inside their network understanding the easier when you examine the individual pieces starting with the largest element, when is networks, and working down to the smallest elements, which is the actors. The idea of social network and the notions of sociograms appeared over 50years ago Barnes (1954) is credited with coining the notion of social network, an outflow of his study of a Norwegian island parish in the early 1950s
1) The document traces the history of social media from its pre-internet infrastructure beginnings in the 1950s-60s to the emergence of current social media platforms.
2) Early networks in the 1980s-90s like The WELL and AOL introduced elements we now associate with social media like profiles, online communities, and messaging.
3) Modern platforms like Friendster, Myspace, and Facebook built on these foundations and incorporated new elements like photo sharing and extensive social networks.
4) Future social media may involve seamless sharing of our daily lives and activities through connected devices and an eroding of privacy.
This document defines and discusses virtual communities. It begins by defining a virtual community as a group of people who share common interests or ideas online. It then outlines different types of virtual communities like message boards, online chat rooms, and social networks. The document also discusses the advantages of virtual communities like socializing, working collaboratively, and having topic-based conversations. However, it notes potential disadvantages like less social interaction offline, cyberbullying, and reliability/identity issues with some information shared online.
The document discusses the history and rise of social networking sites from SixDegrees.com in 1997 to the current dominance of Facebook. It notes that early social networking sites in the late 1990s allowed users to create profiles and connect with friends. By the 2000s, sites like Friendster, MySpace and Facebook launched and gained popularity among different age groups. The document attributes Facebook's success to its large user base growth rate, with over 100 million users in 2009 and increasing popularity among older age groups. In conclusion, it states that while technology may not replace face-to-face communication, it can help expand social connections over distance.
The document discusses computer-mediated communication (CMC) and how it influences identity presentation and social relationships. It defines key CMC concepts like how people curate their online personas but these don't always reflect reality. It also discusses how CMC allows for identity exploration in online communities and how influence spreads through social networks from opinion leaders. Virtual communities are examined as places where people with shared interests can connect through the internet.
Social Media: The Key to Interpersonal Relationships Jamie Hong
The document discusses how social media can both positively and negatively impact interpersonal relationships. It notes that social media allows people to stay connected with distant friends and family, meet new people with shared interests, and find support in online communities. However, it also argues that social media acts as a distraction that takes away from real-life interactions. Constant social media use can increase feelings of envy, loneliness, and social comparison. The document concludes that while social media enables relationship building, overuse presents risks like criticism from others and links to issues like divorce.
This document provides an agenda for a class on social media that includes discussions on various social media terms and concepts. It outlines activities for students, such as defining social media and discussing the differences between social media "visitors" and "residents". It also lists various readings and resources for students to explore key topics in social media research, such as network analysis, tie strength, and strategic planning for social media initiatives. The document provides links to external resources and materials to support the activities and assignments for the class.
The document provides an overview of online social networking. It discusses the rise in popularity of social networking sites and some of the key factors driving their use, including the ability for users to connect with others who share common interests and freely create and share content. The document also examines how people are using social networking sites, categorizes different types of social networks, discusses opportunities and barriers to use, and reviews literature on potential harms from social networking site use. The executive summary highlights that social networking sites allow easy profile creation and contact networks, and that their rapid growth indicates they are now mainstream. It also summarizes findings on user behaviors and attitudes.
This document summarizes research on a large Finnish virtual community called BAP (Baby and Pregnancy community) and discusses factors that attract people to virtual communities and how hostility affects them. The researchers conducted a case study of BAP using narratives, interviews and observation. They found that BAP meets members' needs for interest, relationships, fantasy and transactions. It attracts a large member base by meeting multiple needs simultaneously. The researchers also suggest that occasional hostility among members may be natural and acceptable in emotionally-oriented interactions like BAP. From the organizers' perspective, some level of hostility may increase the community's "street credibility" and perceived genuineness.
CIM – 21st Century Tools, Technologies and Processes for Infrastructure Projects / Fernanda Leite. Presented at the 2016 CTR Symposium: http://ctr.utexas.edu/ctr-symp/
Intelligent Digital Marketing In Travel - Focus On The CustomerSagittarius
The document outlines an agenda for an event on intelligent digital marketing and focusing on the customer. It includes presentations on customer profiling, social retention strategies, and conversion optimization. There will be a Q&A panel and drinks reception. Various hashtags and Twitter handles are included related to the event hosted by Sagittarius Marketing and focusing on understanding customer journeys and improving conversion rates through a mobile-first approach.
Here are some key benefits of digital marketing:
- Increased reach and exposure. Digital marketing allows you to reach a wider audience through various online channels like websites, social media, search engines, etc.
- Measurable results. Most digital marketing campaigns are highly trackable, making it easy to measure ROI and see which tactics are most effective. You can track metrics like clicks, leads, sales.
- Lower costs. While developing quality digital content and campaigns requires upfront costs, the overall cost of customer acquisition through digital channels tends to be lower than traditional marketing methods.
- Higher engagement and interactivity. Digital marketing fosters two-way communication and engagement through comments, shares, likes etc. Customers can interact
Optimizing interconnectivity inhabiting virtual cities of common practiceJonathan Buffa
This document discusses the design of online social environments and virtual communities. It argues that online spaces should be designed as social technologies that facilitate human interaction, rather than just as tools for sharing information. The author proposes using the city as a metaphor to think about designing virtual spaces, and discusses how identity formation works differently online compared to in-person due to the lack of physical cues. The document outlines the author's thesis, which develops approaches for creating online spaces that better support social interaction and the communication of identity through visualization tools and information architectures.
Baym, nancy k. (2015). personal connections in the digital ageRAJU852744
This document summarizes Nancy Baym's book "Personal Connections in the Digital Age" which examines how people incorporate digital media like the internet and mobile phones into their relationships. The book identifies seven key concepts for differentiating digital media: interactivity, temporal structure, social cues, storage, replicability, reach, and mobility. It uses these concepts to compare different media and explore how capabilities of various digital platforms influence relationship formation and maintenance.
This document discusses older people's use of online social networking and the internet. It finds that about a third of older people regularly use the internet, valuing email and hobby sites. Social networking sites are increasingly used by older generations to stay connected with family and friends. While social networking can increase feelings of community, it may also reinforce individualism and digital divides for those without access. More research is needed on how older adults use social media.
This document discusses computer-mediated communication (CMC) and social theories related to identity and relationships online. It defines key terms like CMC, human-computer interaction, and virtual communities. It also addresses how online identities are presented, the spread of influence in social networks, and the potential for CMC to blur lines between reality and fantasy in relationships. Examples are provided of memes, vlogs, tagging, and online community principles. Quotes address how computers can create boundaries and the shift from interpersonal to mediated communication.
1. This document discusses the social value of social networking sites and how they facilitate identity construction and social interactions online. It explores how online identities are experimented with through different roles and subjects that together form a collective identity or "project identity."
2. Social networking sites allow users to articulate their social networks and connect with others, often familiar ties from offline life. They provide opportunities for identity experimentation and development of social skills through self-disclosure.
3. In an era where traditional sources of identity like institutions and social movements are weakening, social networking sites have become an important new platform for forming connections and finding meaning through one's online identity and social interactions. They represent a new form of "project
Social networks enable people to connect and share information online. They allow users to build social relationships through features like messaging, posts, and mutual connections. Some of the largest social networks have hundreds of millions of active users who use the sites to meet new people, get news, and join groups. However, privacy and bullying are challenges, as personal information or embarrassing content could be inappropriately shared. Users should be cautious about what they post and use available privacy settings.
LSS'09 Keynote Making Sense Of The Networked Audience, Dr B HoganLocal Social Summit
Making sense of the networked audience: The case of Facebook
- Dr. Bernie Hogan is a Research Fellow at the Oxford Internet Institute
Social media sites are excellent at gathering friends, but not so great at making sense of them. This leads to social information overload: too many ties, too much information and too much tedium. There is a great deal of information latent in these friendships that can be used to make sense of our networks, both spatially and relationally. Particularly through the use of social network analysis (SNA), we can discover hidden influencers and coherent clusters. This talk will give an overview of some concepts of social network analysis and demonstrate how these can be applied to online social media sites.
Bernie will use as case study his ongoing fieldwork on Facebook with Microsoft Research that demonstrates mismatches between the way individuals organize their online friendships and the way that order emerges from the friendships naturally. These findings will be distilled into some general principles that can be applied to social network sites generally.
Social media has its origins in early attempts in the 1930s and 1950s to map and understand relationships within groups. Dr. Jacob Moreno introduced sociograms to visually represent connections between individuals, while anthropologist J.A. Barnes coined the term "social network" to describe relationships in a Norwegian fishing village. Today, social media encompasses various online tools and platforms that facilitate the sharing of information, including text, photos, audio, and video, between internet users. It has become highly relevant for both personal communication and business.
This document discusses the evolution of social media and how it relates to human nature. It describes how Web 1.0 consisted of static pages, while Web 2.0 enabled user-generated content and interaction through blogs, podcasts, and social networks. The document suggests Web 3.0 will merge the digital and physical world through smarter computers. It argues that humans' innate desire for social connection drives technological advances that increasingly enable people to connect with one another online.
Social Network Theory is the study of how people, organizations or groups interact with others inside their network understanding the easier when you examine the individual pieces starting with the largest element, when is networks, and working down to the smallest elements, which is the actors. The idea of social network and the notions of sociograms appeared over 50years ago Barnes (1954) is credited with coining the notion of social network, an outflow of his study of a Norwegian island parish in the early 1950s
1) The document traces the history of social media from its pre-internet infrastructure beginnings in the 1950s-60s to the emergence of current social media platforms.
2) Early networks in the 1980s-90s like The WELL and AOL introduced elements we now associate with social media like profiles, online communities, and messaging.
3) Modern platforms like Friendster, Myspace, and Facebook built on these foundations and incorporated new elements like photo sharing and extensive social networks.
4) Future social media may involve seamless sharing of our daily lives and activities through connected devices and an eroding of privacy.
This document defines and discusses virtual communities. It begins by defining a virtual community as a group of people who share common interests or ideas online. It then outlines different types of virtual communities like message boards, online chat rooms, and social networks. The document also discusses the advantages of virtual communities like socializing, working collaboratively, and having topic-based conversations. However, it notes potential disadvantages like less social interaction offline, cyberbullying, and reliability/identity issues with some information shared online.
The document discusses the history and rise of social networking sites from SixDegrees.com in 1997 to the current dominance of Facebook. It notes that early social networking sites in the late 1990s allowed users to create profiles and connect with friends. By the 2000s, sites like Friendster, MySpace and Facebook launched and gained popularity among different age groups. The document attributes Facebook's success to its large user base growth rate, with over 100 million users in 2009 and increasing popularity among older age groups. In conclusion, it states that while technology may not replace face-to-face communication, it can help expand social connections over distance.
The document discusses computer-mediated communication (CMC) and how it influences identity presentation and social relationships. It defines key CMC concepts like how people curate their online personas but these don't always reflect reality. It also discusses how CMC allows for identity exploration in online communities and how influence spreads through social networks from opinion leaders. Virtual communities are examined as places where people with shared interests can connect through the internet.
Social Media: The Key to Interpersonal Relationships Jamie Hong
The document discusses how social media can both positively and negatively impact interpersonal relationships. It notes that social media allows people to stay connected with distant friends and family, meet new people with shared interests, and find support in online communities. However, it also argues that social media acts as a distraction that takes away from real-life interactions. Constant social media use can increase feelings of envy, loneliness, and social comparison. The document concludes that while social media enables relationship building, overuse presents risks like criticism from others and links to issues like divorce.
This document provides an agenda for a class on social media that includes discussions on various social media terms and concepts. It outlines activities for students, such as defining social media and discussing the differences between social media "visitors" and "residents". It also lists various readings and resources for students to explore key topics in social media research, such as network analysis, tie strength, and strategic planning for social media initiatives. The document provides links to external resources and materials to support the activities and assignments for the class.
The document provides an overview of online social networking. It discusses the rise in popularity of social networking sites and some of the key factors driving their use, including the ability for users to connect with others who share common interests and freely create and share content. The document also examines how people are using social networking sites, categorizes different types of social networks, discusses opportunities and barriers to use, and reviews literature on potential harms from social networking site use. The executive summary highlights that social networking sites allow easy profile creation and contact networks, and that their rapid growth indicates they are now mainstream. It also summarizes findings on user behaviors and attitudes.
This document summarizes research on a large Finnish virtual community called BAP (Baby and Pregnancy community) and discusses factors that attract people to virtual communities and how hostility affects them. The researchers conducted a case study of BAP using narratives, interviews and observation. They found that BAP meets members' needs for interest, relationships, fantasy and transactions. It attracts a large member base by meeting multiple needs simultaneously. The researchers also suggest that occasional hostility among members may be natural and acceptable in emotionally-oriented interactions like BAP. From the organizers' perspective, some level of hostility may increase the community's "street credibility" and perceived genuineness.
CIM – 21st Century Tools, Technologies and Processes for Infrastructure Projects / Fernanda Leite. Presented at the 2016 CTR Symposium: http://ctr.utexas.edu/ctr-symp/
Intelligent Digital Marketing In Travel - Focus On The CustomerSagittarius
The document outlines an agenda for an event on intelligent digital marketing and focusing on the customer. It includes presentations on customer profiling, social retention strategies, and conversion optimization. There will be a Q&A panel and drinks reception. Various hashtags and Twitter handles are included related to the event hosted by Sagittarius Marketing and focusing on understanding customer journeys and improving conversion rates through a mobile-first approach.
Here are some key benefits of digital marketing:
- Increased reach and exposure. Digital marketing allows you to reach a wider audience through various online channels like websites, social media, search engines, etc.
- Measurable results. Most digital marketing campaigns are highly trackable, making it easy to measure ROI and see which tactics are most effective. You can track metrics like clicks, leads, sales.
- Lower costs. While developing quality digital content and campaigns requires upfront costs, the overall cost of customer acquisition through digital channels tends to be lower than traditional marketing methods.
- Higher engagement and interactivity. Digital marketing fosters two-way communication and engagement through comments, shares, likes etc. Customers can interact
The slides from my presentation to the CIM Digital PR Bootcamp held at MMU in Manchester on 5/11/15 discussing business blogging best practice, blog writing & managing the process.
The slides from my presentation to the CIM Digital PR Bootcamp held at MMU in Manchester on 5/11/15 discussing better distribution and reach of PR & content marketing.
Next Level Marketing. Our focus: the digital customer experienceIan Finn FCIM, M IDM
This document provides attribution information for three photos used under Creative Commons licenses on Flickr. The photos are credited to @Doug88888, stevendepolo, and colemama respectively and note the specific Creative Commons licenses applied to each photo, either Attribution-NonCommercial-ShareAlike or Attribution.
Daniel has been working in Digital Marketing for the past 17 years, with extensive experience working both client side and within the agency environment. He is CEO of TargetInternet.com, a Course Director for the CIM and a lecturer at Imperial College and Cranfield School of Management. He is the voice of the Digital Marketing Podcast, a worldwide top-ten business podcast in iTunes, and an award winning author for publisher Kogan Page (Mobile Marketing 2013, Digital Branding 2014, Building Digital Culture 2016). Daniel has helped organisations of all types to use digital marketing effectively, working with a wide range of businesses, from startups through to global clients like the BBC, Sony, Tesco, Vodafone, Mercedes, L’Oreal and Accenture.
How to Focus your Digital Marketing Strategy - by Keith Boswell from PerceptintKeith Boswell
This deck is from a workshop "How to Focus your Digital Marketing Strategy" that I presented on September 17th, 2014 at Start Garden. I share the lessons I've learned working in digital marketing for the past 19 years as a strategist and client lead.
I'm hopeful some of these lessons will help you too.
The document discusses various metrics for measuring influence on blogs and social media. It provides numerous websites and resources for measuring basic metrics like traffic, links, and engagement. It also discusses more advanced metrics for measuring influence, including the spread of ideas, participation, relationships and connections between users, relevance of content, and sentiment/tone. The conclusion recommends that influence metrics need to consider combinations of factors rather than single metrics, as there are no standards, and influence can be measured both automatically and manually.
This document summarizes a presentation about using digital marketing data to improve business performance. The presentation discusses how digital marketing is about understanding customers through data insights rather than just numbers. It provides examples of how to analyze data from Google, social media listening, website analytics and more to inform decisions around keywords, landing pages, content, promotions and other aspects of the business. The overall message is that digital marketing should be at the heart of a company's strategy and data can be leveraged to continuously improve performance.
The document is a digital marketing plan produced for UK Football Academy. It includes a summary of the digital marketing audit which identified key issues such as improving the website, using social media channels like Facebook and Twitter more effectively, adding an e-newsletter, and using YouTube. The plan then outlines objectives, strategy, tactics and actions to address these issues and achieve the overall goal of building an online community to support business development. Tactics include redesigning the website, increasing social media activity on platforms like Facebook and Twitter, creating an e-newsletter, and producing YouTube videos. Responsibilities and timings are assigned for each action.
George is a Founding Partner of The Brooklyn Brothers and also Global Innovations Officer & ECD London. He oversees the agency’s ‘Make It Up’ team of multi-disciplinary creatives, designers and strategists and is passionate about ideas that change things for the better. George has led the modernisation of brands as diverse as The Olympics, Orange, Guinness, Tate Modern and the country of Iceland whilst his previous roles include Head of Strategy at Mother London and TBWA LA. He has been widely published and recognised in Campaign’s A list every year since its inception.
Folks, when Google send its algorithm changes, they’re not always sending the best. They’re bringing bugs, they’re bringing spline. They’re matrix, and some, I assume, are graph theory. And yet, when those changes come tumbling down, in Jersey City, thousands and thousands of people are cheering. And the guy who writes these algorithms… His father was with Lee Harvey Oswald prior to him being shot. Maybe we should call for a total and complete shutdown of algorithms entering the search space until our country's representatives can figure out what the hell is going on?
Discover the truth about what’s really happening in search from industry pioneer Mike Grehan. Everything in this presentation appeared on the internet. So you can be assured that it is completely fact checked and indisputably correct.
The document discusses social networking sites and their evolution and use. It defines social networking sites as web-based services that allow users to construct a public profile, identify other users they are connected to, and view their connections. The document then traces the origins of social networking concepts back to ancient Greece and provides a history of developments in social network analysis in fields like psychology, anthropology and mathematics in the 1930s. It discusses current uses of social networking sites for communication, education, activism, professional networking and more. It also outlines advantages and disadvantages of social media use.
Social capital and virtual communitiesMiia Kosonen
This document discusses social capital and virtual communities. It defines social capital as the resources available through social networks, including trust, norms, and information sharing. Virtual communities are groups of people who interact online through repeated contact on a shared platform. Prior research indicates that social capital can exist in online communities through networks, norms, and volunteerism. However, more research is needed on how technology and social processes can encourage active participation and community commitment. The author plans to study several online gaming and interest-based communities to understand how site features and social interactions influence social capital building. Preliminary results suggest subgroups, norms, identity policies, and recognition contribute to successful communities for social activity focused on shared interests.
The document discusses several key theories related to social networking and media effects. It summarizes:
1) Three commonly used media effects theories in political communication: framing theory, agenda-setting theory, and priming theory.
2) Four narrative persuasion theories: social judgement theory, elaboration likelihood model, cognitive dissonance theory, and narrative paradigm.
3) A brief history of major social networking sites from their inception in the 1970s to modern platforms like Facebook, Twitter, and Snapchat.
Cosine similarity-based algorithm for social networking recommendationIJECEIAES
Social media have become a discussion platform for individuals and groups. Hence, users belonging to different groups can communicate together. Positive and negative messages as well as media are circulated between those users. Users can form special groups with people who they already know in real life or meet through social networking after being suggested by the system. In this article, we propose a framework for recommending communities to users based on their preferences; for example, a community for people who are interested in certain sports, art, hobbies, diseases, age, case, and so on. The framework is based on a feature extraction algorithm that utilizes user profiling and combines the cosine similarity measure with term frequency to recommend groups or communities. Once the data is received from the user, the system tracks their behavior, the relationships are identified, and then the system recommends one or more communities based on their preferences. Finally, experimental studies are conducted using a prototype developed to test the proposed framework, and results show the importance of our framework in recommending people to communities.
Social networks allow individuals to construct public profiles, connect with other users, and view and navigate connections. They include sites like Facebook, Twitter, and LinkedIn. While originally intended for relationship initiation, they are now commonly used to communicate with existing connections. Pros include easier communication and formation of online communities, while cons involve privacy/security risks and potential for overuse distracting from productivity. Social networks can be applied to communicate globally, construct an online presence, and support future work through networking and identifying training needs. They are currently used for both personal and professional networking as well as accessing information remotely.
This document discusses social capital and social networks. It defines social capital as positive effects from social networking that create virtual networks for bonding and bridging relationships. Social networks are described as online networks that connect people with similar interests. The document also discusses how social network analysis maps relationships between connected entities and how social networks both enable connections between distant people but may diminish offline social gatherings.
This document discusses social media and its positive and negative effects. It defines social media as online communications channels for community input, interaction and sharing content. Popular social media sites mentioned include Facebook, Twitter, Google+, LinkedIn and Wikipedia. Potential positive effects are maintaining relationships, reducing communication barriers, and opportunities for businesses. However, overuse can lead to addiction, isolation and reduced productivity. In conclusion, social media has both benefits and drawbacks so it is neither entirely good nor bad.
Social networks allow people to connect and share information online. They have evolved from basic forums and blogs to complex sites like Facebook and Twitter. Some key facts about social networks include that they allow people to meet new friends, find old friends, and connect with others who share similar interests or problems. However, social networks also present safety risks like cyberbullying and stalking that require users to be cautious about sharing private information online. Popular social networking sites in India include Facebook, WhatsApp, Instagram, and LinkedIn.
Social Networking Project (website) full documentation Tenzin Tendar
This document discusses the scope and requirements for developing a social networking site called Netlink. It will include features for profile management, friend organization, photo sharing, communities, and messaging. The system will allow users to create profiles, manage friend lists, upload photos to personal albums, join interest-based communities, and communicate with friends. It will be developed by SYSINNOVA InfoTech, an ISO-certified software company based in Bangalore, India specializing in web and enterprise applications. Functional requirements include classes for user accounts, profiles, privacy settings, chat, events, links, notes, and pages to support the key social networking features.
The document provides an overview of social networking sites (SNSs), including a definition, history, and scholarly context. It defines SNSs as web services that allow users to create public profiles, identify other users they are connected to, and view their own and others' connections. The history discusses early sites in the late 1990s like SixDegrees and the growth of popular sites in the 2000s like Friendster, MySpace and Facebook. It also reviews scholarly research on topics like impression management, networks and structure using data from SNSs. The purpose is to provide context for articles in the special issue on analyzing SNSs using different methods.
Free Chapter Conversation And CommunityAnne Gentle
Writers and content creators are witnesses to a shift from the age of information to the age of interaction. The volume of information available is huge and the ways in which people access that information, communicate, and collaborate are changing constantly. This book addresses strategies for technical communicators to experiment with techniques for working with social media and social networking tools. This chapter specifically talks about communities and collaborative events like Book Sprints, writing a user manual in a week's time.
The Rise of Social Event Hubs in Building Community and Connecting Like-Minde...The Thandur
In the dynamic landscape of event planning and execution, the only constant is change. As technology evolves, societal preferences shift, and global dynamics transform, the events industry continues to adapt and innovate to meet the evolving needs and expectations of participants.
6Social NetworksNo inventions of the 20th Century surpas.docxevonnehoggarth79783
6
Social Networks
No inventions of the 20th Century surpass the Internet, which is a modern-day vessel for communication, information, and entertainment, all rolled into one! It has greatly improved humanity’s ability to communicate effectively by time to response; it is often the principle source of information on any possible topic from baby care to auto mechanics. If you are seeking entertainment, just click on one of the million websites available. Now the Internet has entered a new realm, social networking with services which are said to enable their users to maintain and dissolve friendships online. Traditionally, an individual’s social networking needs, which date back to the beginning of mankind, were dependent on the individuals’ immediate environment and their interactions within (out) it; how they interacted with people in their community, school, or workplace. Online social networking has changed by expanding the environment for interaction from those named above to large and extensive networks that cover the world.
The following research paper attempts to explore the advent and evolution of social networking sites, their benefits and the dangers of online social networking sites as it relates to human relations. It also aims to determine whether social networking sites enable people to form effective bonds, or is it actually the destroyer of human interactions by reducing man to man contact, as well as the erosion of privacy.
The dictionary definition of the word “effective” is “successful in producing a desired or intended result” also defined as “existing in fact, though not formally acknowledged as such (Oxford dictionaries, 2011).” To effectively achieve a desired goal or result, all the necessary conditions must be availed and adhered to, failure to which, this goal will not be accomplished. For example for one’s studies to be effective, the learner should be focused in all ways, right from attending lessons, timely completion and submission of assignments.
Various issues demand some conditions so as to achieve a given goal. This seems sometimes as part of the main idea, that is the lack of it implies part of the deal is not there hence partial accomplishment. An example of this is a vehicle for one to effectively travel; all the components of the vehicle, such as fuel, tire, and other parts of the vehicle must be in good condition for the journey to be a success. Therefore effectiveness is reached after accomplishing these stipulations.
As for the research topic, it is evident that for people to meet and communicate effectively they must exist social networks, that will help link and bring them together to a site where they can exchange ideas in the process of knowing each other, something which takes place with time. For effective communication in these websites, a lot need to be availed, so as to enable these individuals communicate effectively. Such components include, an open minded person, ready to fully discuss .
Social networking involves connecting with others through online communities to share interests and activities. It allows for connecting with many people worldwide through social media platforms like Facebook, Twitter, YouTube and more. While social networking allows maintaining connections with friends and classmates, it also raises privacy and safety concerns as personal information is shared publicly. Overall, social networking has revolutionized communication and has significant future potential, but also risks in exposing personal details online.
This document is a guide to networking for academics produced by REDS (Researcher Enterprise Development Salford). It discusses the importance of networking for opportunities and collaborations. The guide provides advice on in-person and online networking, including using social media platforms like Twitter, LinkedIn, and blogs. It also summarizes various networking theories and stresses the importance of reciprocity in professional relationships.
Social capital refers to the benefits obtained from social networks and relationships, including shared norms and values. Building social capital through networking can provide economic advantages but also risks of insularity. Effective social networks depend on factors like trust, reciprocity, and the strength and diversity of ties. While social media enables widespread networking, it also raises issues regarding privacy, identity, legal responsibilities, and technological vulnerabilities that require prudent management.
This document defines social media as computer-mediated tools that allow people to create, share, and exchange information virtually. It provides examples of popular social media platforms and discusses common reasons for using social media, such as staying connected with friends, finding entertainment, and meeting new people. The document also outlines several types of social media, including personal networks, online reviews, social publishing, bookmarking sites, media sharing networks, e-commerce platforms, and interest-based networks. Finally, it discusses both the positive and negative impacts of social media, highlighting how it can help users socialize but also presents risks like reduced productivity, privacy issues, cyberbullying, and fostering superficial relationships.
This document discusses social groups and networks. It begins by defining dyads as groups of two and triads as groups of three or more. George Simmel argued that group size affects how people behave in that group. Dyads are the most intimate as they rely on each other, while triads can have politics as a third person is added.
As group size increases, the number of relationships increases which can lead to problems. Networks are sets of relationships between individuals. Strong ties within a social network come from indirect connections, while weak ties provide new opportunities. Organizations are social networks with common purposes that distinguish members from non-members. Organizational culture and structure influence member behaviors and authority.
The document concludes
This document discusses the characteristics and structures of online communities. It defines online communities as groups of people who come together online for a specific purpose. It describes how social networks form the underlying structure of communities, with nodes (people/organizations) connected by relationships and experiencing interactions. It outlines key characteristics of online communities like conversations, presence, democracy, standards of behavior, and levels of participation. It also discusses how ideas and memes spread through communities via opinion leaders and the two-step flow model of communication.
Similaire à Social Media, Blogs and Social Influence (20)
The document discusses the business of digital and new media, from individual content creators to solo newsletter publishers. It explores how the business of old media has transformed into the new business models of digital media, with repeated references to both the new and old forms of media business. The document concludes by thanking the reader.
Social Media Optimization (SMO) involves implementing changes on websites and building a presence on social media to make content more shareable and visible. SMO includes on-site activities like making content easy to share and embed, as well as off-site activities like submitting content to other sites, rewarding helpful users, and joining online conversations to spread messages further. The goal of SMO is to drive traffic and links back to websites through social media presence and engagement.
Мојата кратка иницирачка презентција претставена на тркалезна маса за уредувачката етика во онлајн медиумите одржана во просториите на МИМ на 8ми јуни 2009 година
This document provides guidance on how to use Twitter effectively. It suggests tweeting about what has your attention, what you're thinking about, how to help others, and what made you laugh recently. It explains how to reply, mention other users, and retweet using @, d, and RT. The document also recommends engaging with new followers by saying hi and having a sense of humor. It lists tools for managing multiple accounts, posting photos and files, tracking metrics, and RSS/tweet syndication.
This document describes a new approach to news aggregation and summarization developed by Prof. Igor Trajkovski. It involves crawling news sites, extracting articles, clustering similar stories, classifying stories by topic, and scoring articles and clusters. The goal is to provide personalized news recommendations by topic rather than requiring readers to choose a single publication. The system has been implemented on a news site called TIME.mk and may be expanded to other countries.
Internet Chance and ChallengePerspectives of Participation in SocietyDarko Buldioski
The document discusses the impact of the internet on social change and participation. It argues that the internet serves as a new model of social relations, allowing for the exchange of roles and new structures of public discourse. Both the opportunities and challenges of internet participation are discussed, including the need for media literacy, intercultural competence, and developing new models of civic engagement through alternative and community media.
The document summarizes the results of an online survey of 601 Macedonian internet users about their blogging and social media usage. Some key findings include:
- Most respondents spend 1-2 hours online per day and get their news primarily from the internet rather than traditional media.
- A majority read blogs daily, primarily from Macedonian bloggers, for reasons like transparent opinions, links, and news not found elsewhere.
- The typical Macedonian blogger is male aged 21-40 with a university degree who writes about culture, daily life or politics for a general audience.
- Blogging motivations include self-expression of opinions and documenting life, as well as socialization and sharing information with others.
The document summarizes the results of an online survey of 601 Macedonian internet users about their blogging and social media usage. Some key findings include:
- Most respondents spend 1-2 hours online per day and get their news primarily from the internet rather than traditional media.
- A majority read blogs daily, primarily from Macedonian bloggers, for reasons like transparent opinions, links, and news not found elsewhere.
- The typical Macedonian blogger is male aged 21-40 with a university degree who writes about culture, daily life or politics for a general audience.
- Blogging motivations include self-expression of opinions and documenting life, as well as socialization and sharing information with others.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Leveraging Generative AI to Drive Nonprofit InnovationTechSoup
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
Temple of Asclepius in Thrace. Excavation resultsKrassimira Luka
The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).
Communicating effectively and consistently with students can help them feel at ease during their learning experience and provide the instructor with a communication trail to track the course's progress. This workshop will take you through constructing an engaging course container to facilitate effective communication.
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
2. Social networks
} Social networks have existed as long as we've been
humans -- in fact, the ability to socialize is a large part,
maybe the most important part, of what distinguishes
homo Sapiens from other primates. And at least since the
advent of writing, we've used external symbol-making
technologies to extend, strengthen, manipulate our social
networks.
} DISCUSSON: Name a few pre-internet social networks
3. Social networks
} However, since the telegraph began to wire the world,
and the telephone and the Internet made it possible for
most people in the world to communicate with most
other people, online social networks have taken on
particular significance.
4. Social networks
} Wellman et al point out a small fact of contemporary life:
making a telephone call in the wired age meant making a
connection with a place, but making a phone call in the
wireless age means making a connection with a person.
} Now that so many people are able to carry instant access to
their social networks in their pockets, what do we know about
how they think about themselves, about where they are, about
what "where" means?
} Does the historical shift from virtual communities to personal
social networks, what Wellman calls "networked individualism"
mean that we are not just seeing new literacies, but new kinds
of people who regard themselves in new ways, especially in
relationship to their social ties?
} http://bit.ly/17gekMl
5. Social Network Sites
Definition
Social network sites are internet-based services that allow
individuals to (1) construct a public or semi-public profile
within a bounded system, (2) articulate a list of other users
with whom they share a connection, and (3) view and traverse
their list of connections and those made by others within the
system.The nature and nomenclature of these connections may
vary from site to site.
6. Social Network Sites
} SNSs enable users to articulate and make visible their
social networks
} Users are primarily communicating with people who are
already a part of their extended social network
} Most SNSs require bi-directional confirmation for
Friendship
} Social network sites reinforce everyday networks
7. Social Network Sites
} DISCUSSION
} What networks do you use?
} Who do you communicate with?
} What do you share?
} Are you the same you online and offline?
8. Social Network Sites
} "“Are you my friend? Yes or no?” This question, while
fundamentally odd, is a key component of social network
sites. Participants must select who on the system they
deem to be ‘Friends.’ Their choice is publicly displayed
for all to see and becomes the backbone for networked
participation.
danah boyd
http://bit.ly/1JoPoDS
9. Social Network Sites
} The linked structures of social networks do not reveal
actual interactions among people. Scarcity of attention
and the daily rhythms of life and work makes people
default to interacting with those few that matter and that
reciprocate their attention. A study of social interactions
within Twitter reveals that the driver of usage is a sparse
and hidden network of connections underlying the
“declared” set of friends and followers.
} A link between any two people does not necessarily imply
an interaction between them
http://bit.ly/1E4DKK0
10. Social Network Sites - Twitter
} Social Networks have created a parallel friend/follower
archetype that injects a homologous top-down network
where individuals not only connect with those they
know, but also with those who are interested in following
their online activity, and not necessarily with the
expectation of reciprocation.This injects a new dynamic
into online social relationships, one that facilitates and
fosters a less personal, but still meaningful engagement,
creating an ambient, persona-audience interconnection.
http://0.mk/5859
11. Social Network Sites
} A social network is not necessarily bound by relationships
as much as it is driven by the exchange of shared ideas
and information through a one-to-one and one-to-many
conversation that is inclusive of top-down, bottom-up,
inside-out, and outside-in peer-to-peer interaction.
} Many of us forge relationships and engage in online
conversations unlike those we maintain in the real world.
http://0.mk/5859
12. Social Network Sites
} The term "Friends" can be misleading, because the
connection does not necessarily mean friendship in the
everyday vernacular sense
13. Social Network Sites
} DISCUSSION: How are these different?
} Facebook
} Twitter
} Instagram
} LinkedIn
} Pinterest
} Snapchat
} Tumblr
} Vine
15. Blogs
} DISCUSSION: What is blog?
} Share your favorite blogs…
} What blogging platforms do you know?
} Do you know medium.com? What is different there?
16. Blogs
} The blogs are dead? Or are they?
} What is dying is the idea of the blog as a news source. In
the old days, as a reader, you would have a favorite
blogger, who would write many frequent posts
throughout the day.
17. Blogs
} The incentives of the social web make a threat to the
conversational web – social media vs. blog
} But blogging is a conversation, and conversations don't go
viral. People share things their friends will understand, not
things that you need to have read six other posts to
understand. Blogging encourages interjections into
conversations, and it thrives off of familiarity. Social media
encourages content that can travel all on its own.
19. Blogs
} Structure & characteristics
} Identity is created through content
} Blog posts are conversation starters
} Blog posts are personal, often short, provocative, even
contraversal
20. Social Capital
WE ARE MEASURED BY WHAT WE SAY
WHAT WORKS AGAINSTYOU
ALSO WORKS FORYOU!
21. Social Capital
} The term broadly refers to ‘resources’ that accrue to an
individual or group through the maintenance of a network
of social ties. It is more often associated with intangible
resources representative of social cohesion (e.g., trust,
reciprocity, mutual support).
22. Social Capital
} Your stature within a community is based on your
investment in it.
} Social capital can be measured by the amount of trust and
"reciprocity" in a community or between individuals
- Robert Putnam
} Measures:
} Trust
} Relationships
} Reciprocity
} Authority
} Popularity
} Recognition
23. Social Capital
THE CURRENCY OF
SOCIAL MEDIA IS ACTION
} Influence is the ability to cause desirable and measurable
actions and outcomes
24.
25. Social Capital
} DISCUSSION:
} What are you influential about?
} How big is your social capital?
} Who in your network (no need to know him personally) has
biggest social capital? How do you know that?