This document provides a general background for understanding social network websites and the study of online matchmaking websites and business network websites
This study is only the first step. Distributed under creative commons license, it should be completed and improved through the contribution of external experts, firms and web users as major moves in the industry are expected to occur in the coming months
by Fritz Kunstler, Sr. Security Consultant, AWS
AWS Organizations offers policy-based management for multiple AWS Accounts. Learn how Organizations helps you more easily manage policies for groups of accounts and automate account creation.
This document discusses AWS Organizations and best practices for managing multiple AWS accounts. It provides an overview of AWS Organizations, including how to create and group accounts, apply organizational policies, and simplify billing. Best practices are presented such as monitoring the master account, assigning least privilege, and testing controls on a single account first. A case study describes how Geoscience Australia used AWS Organizations to improve their process for creating new AWS accounts.
Plan Advanced AWS Networking Architectures - SRV323 - Chicago AWS SummitAmazon Web Services
Networking is the foundation supporting many applications and services on AWS. As such, it is one of the first and most important things to consider when architecting with AWS. In this session, we discuss planning for your advanced AWS networking architectures.
Learning Objectives:
- Learn how to make decisions about the service and share best practices and useful tips for success
- Learn about Content based routing, HTTP/2, WebSockets
- Secure your web applications using TLS termination, AWS WAF on Application Load Balancer
AWS Elastic Beanstalk is a service that allows developers to quickly deploy and manage applications in the AWS cloud without worrying about the underlying infrastructure. It provides an easy way to launch applications developed in Java or other languages and have them automatically scaled across Amazon EC2 instances. Key features include automated provisioning and deployment, easy management of settings, built-in monitoring, and troubleshooting tools. Developers retain full control over their AWS resources while taking advantage of Elastic Beanstalk's management capabilities.
Introduction to AWS VPC, Guidelines, and Best PracticesGary Silverman
I crafted this presentation for the AWS Chicago Meetup. This deck covers the rationale, building blocks, guidelines, and several best practices for Amazon Web Services Virtual Private Cloud. I classify it as a somewhere between a 101 and 201 level presentation.
If you like the presentation, I would appreciate you clicking the Like button.
Cloudwatch: Monitoring your AWS services with Metrics and AlarmsFelipe
Brief intro to AWS Cloudwatch. Motivation, examples and use cases. Shows how you can collect and monitors metrics for all your AWS services to better control your applications and infrastructure. #cloud-computing #aws #amazon-web-services
by Fritz Kunstler, Sr. Security Consultant, AWS
AWS Organizations offers policy-based management for multiple AWS Accounts. Learn how Organizations helps you more easily manage policies for groups of accounts and automate account creation.
This document discusses AWS Organizations and best practices for managing multiple AWS accounts. It provides an overview of AWS Organizations, including how to create and group accounts, apply organizational policies, and simplify billing. Best practices are presented such as monitoring the master account, assigning least privilege, and testing controls on a single account first. A case study describes how Geoscience Australia used AWS Organizations to improve their process for creating new AWS accounts.
Plan Advanced AWS Networking Architectures - SRV323 - Chicago AWS SummitAmazon Web Services
Networking is the foundation supporting many applications and services on AWS. As such, it is one of the first and most important things to consider when architecting with AWS. In this session, we discuss planning for your advanced AWS networking architectures.
Learning Objectives:
- Learn how to make decisions about the service and share best practices and useful tips for success
- Learn about Content based routing, HTTP/2, WebSockets
- Secure your web applications using TLS termination, AWS WAF on Application Load Balancer
AWS Elastic Beanstalk is a service that allows developers to quickly deploy and manage applications in the AWS cloud without worrying about the underlying infrastructure. It provides an easy way to launch applications developed in Java or other languages and have them automatically scaled across Amazon EC2 instances. Key features include automated provisioning and deployment, easy management of settings, built-in monitoring, and troubleshooting tools. Developers retain full control over their AWS resources while taking advantage of Elastic Beanstalk's management capabilities.
Introduction to AWS VPC, Guidelines, and Best PracticesGary Silverman
I crafted this presentation for the AWS Chicago Meetup. This deck covers the rationale, building blocks, guidelines, and several best practices for Amazon Web Services Virtual Private Cloud. I classify it as a somewhere between a 101 and 201 level presentation.
If you like the presentation, I would appreciate you clicking the Like button.
Cloudwatch: Monitoring your AWS services with Metrics and AlarmsFelipe
Brief intro to AWS Cloudwatch. Motivation, examples and use cases. Shows how you can collect and monitors metrics for all your AWS services to better control your applications and infrastructure. #cloud-computing #aws #amazon-web-services
Threat detection on AWS: An introduction to Amazon GuardDuty - FND216 - AWS r...Amazon Web Services
Amazon GuardDuty is a threat detection system that is reimagined and purpose-built for the cloud. Once enabled, GuardDuty immediately starts analyzing continuous streams of account and network activity in near real-time and at scale. You do not have to deploy or manage any additional security software, sensors, or network appliances. Threat intelligence is pre-integrated into the service and is continuously updated and maintained. This session introduces you to GuardDuty, walks you through the detection of an event, and discusses the various ways you can react and remediate.
AWS is hosting the first FSI Cloud Symposium in Hong Kong, which will take place on Thursday, March 23, 2017 at Grand Hyatt Hotel. The event will bring together FSI customers, industry professional and AWS experts, to explore how to turn the dream of transformation, innovation and acceleration into reality by exploiting Cloud, Voice to Text and IoT technologies. The packed agenda includes expert sessions on a host of pressing issues, such as security and compliance, as well as customer experience sharing on how cloud computing is benefiting the industry.
Speaker: Brian Wagner, Security Consultant, Professional Services, AWS
Using AWS Control Tower to govern multi-account AWS environments at scale - G...Amazon Web Services
AWS Control Tower is a new AWS service that cloud administrators can use to set up and govern their secure, compliant, multi-account environments on AWS. In this session, we show you how Control Tower automates the creation of a secure and compliant landing zone with best-practice blueprints for a multi-account structure, identity and federated access management, a central log archive, cross-account security audits, and workflows for provisioning accounts with pre-approved configurations. We also discuss guardrails—pre-packaged governance rules created for security, operations, and compliance that you can apply enterprise-wide or to groups of accounts to enforce policies or detect violations. Finally, we show you how to easily manage and monitor all this through the Control Tower dashboard.
AWS Control Tower is a new AWS service that cloud administrators can use to set up and govern their secure, compliant, multi-account environments on AWS. In this session, we show you how Control Tower automates the creation of a secure and compliant landing zone with best-practice blueprints for a multi-account structure, identity and federated access management, a central log archive, cross-account security audits, and workflows for provisioning accounts with pre-approved configurations. We also discuss guardrails—pre-packaged governance rules created for security, operations, and compliance that you can apply enterprise-wide or to groups of accounts to enforce policies or detect violations. Finally, we show you how to easily manage and monitor all this through the Control Tower dashboard.
Identity and Access Management: The First Step in AWS SecurityAmazon Web Services
Identity and Access Management (IAM) is first step towards AWS cloud adoption because in the cloud, first you grant access and only then can you provision infrastructure (the opposite approach of on-premises). In this session, you will learn how to define fine-grained access to AWS resources via users, roles, and groups; design privileged user and multi-factor authentication mechanisms; and operate IAM at scale.
Level: 100
Speaker: Don Edwards - Sr. Technical Delivery Manager, AWS
AWS re:Invent 2016: Workshop: Choose Your Own SAML Adventure: A Self-Directed...Amazon Web Services
AWS supports identity federation using SAML (Security Assertion Markup Language) 2.0. Using SAML, you can configure your AWS accounts to integrate with your identity provider (IdP). Your federated users then are authenticated and authorized by your organization's IdP, and they can use single sign-on (SSO) to access AWS.
In this workshop, you choose your own path through the exercises to direct yourself to the technologies and use cases that matter to you. We start by guiding you through deploying an IdP and configuring SAML federation for AWS, including federated CLI access. We will then continue to walk you through a number of advanced SAML use cases, including how to:
Write S3 bucket policies for specific federated users.
Use SAML attributes to enforce additional authorization requirements.
Automate federation configurations across a large number of AWS accounts.
Implement other advanced SAML use cases for AWS.
Security at Scale: Security Hub and the Well Architected Framework - AWS Summ...Amazon Web Services
In this session you will learn how to align your AWS environment to industry standard best practices for security. This session covers AWS' prescriptive recommendations for securing cloud workloads, including the the Well-Architected Framework for Security. In addition, see how AWS Security Hub simplifies the task of measuring the security of your workloads.
This document discusses AWS Organizations and strategies for managing accounts and resources across multiple accounts in an AWS Organization. It recommends creating a master account to manage the organization structure and policies. It also recommends separate development, production, and shared accounts. It describes using AWS Organizations, AWS Control Tower, CloudFormation StackSets, and custom tools to automate the provisioning of cross-account resources and apply configurations consistently. It emphasizes using service control policies, AWS CloudTrail, and AWS Config for governance and auditing across accounts in the organization.
SmartChat WhatsApp-clone using AWS Amplify AppSyncThanh Nguyen
The document describes a WhatsApp clone called SmartChat that was built using AWS Amplify and AppSync. It allows for real-time and offline messaging across mobile and web apps. Key features include authentication, chat rooms with text, images, audio and video sharing, question and answer functionality, and integration with other applications. The architecture utilizes AWS services like Cognito for authentication, AppSync for the GraphQL API, DynamoDB for storage, and Lambda functions. It was developed following agile methodologies over a 2 month period and includes customizable UI components and handling of offline data.
Many Windows shops want to move to the cloud, but are overwhelmed by the numerous options. In this talk we will take a look at how to move your Active Directory environment into AWS and provide some tips and tricks on how to make the most of the options available.
This document provides an overview of AWS networking fundamentals including VPC concepts such as IP addressing, subnets, routing, security groups, and connecting VPCs. It discusses choosing IP address ranges and creating subnets across availability zones. It also covers routing and traffic flow, DNS options, network security using security groups and network ACLs, and VPC flow logs. Methods for connecting VPCs like VPC peering, Transit Gateway, VPN connections, and Direct Connect are also summarized.
Automated Compliance and Governance with AWS Config and AWS CloudTrail - June...Amazon Web Services
Learning Objectives:
- Reduce the complexity of governance
- Embed compliance in the development process
- Learn about AWS Management Tools
As your cloud operations evolve, complexity of governance, compliance, and risk auditing of your AWS account increases. With AWS Config and AWS CloudTrail you can automate your controls and compliance efforts so that they scale with your cloud footprint. You can discover resources that exist in your account, capture changes in configurations, and create alerts for out-of-compliance events.In this session, we will help you use AWS Config, AWS CloudTrail, and other AWS Management Tools to automate configuration governance so that compliance is embedded in the development process.
AWS Networking – Advanced Concepts and new capabilities | AWS Summit Tel Aviv...Amazon Web Services
Amazon Virtual Private Cloud (Amazon VPC) enables you to have complete control over your AWS virtual networking environment. In this session, we will work through the process and features involved to build an advanced hybrid and connected architecture exploring the new capabilities including VPC Shared Subnets, AWS Transit Gateway, Route 53 Resolver and AWS Global Accelerator. We dive into how they work and how you might use them.
Firebase is a backend-as-a-service platform that allows developers to build apps faster without needing their own backend server. It provides real-time data syncing across devices, a NoSQL database for faster access than traditional web services, and social network authentication with only a few lines of code. Integrating Firebase into a Flutter app requires some basic configuration for Android, iOS, and web platforms to set up Firebase services and features like authentication.
Elastic Load Balancing Deep Dive and Best Practices - NET402 - re:Invent 2017Amazon Web Services
Elastic Load Balancing automatically distributes incoming application traffic across multiple Amazon EC2 instances for fault tolerance and load distribution. In this session, we go into detail about Elastic Load Balancing configuration and day-to-day management, and also its use with Auto Scaling. We explain how to make decisions about the service and share best practices and useful tips for success.
Here's the slide deck from my session titled "Secure your Access to Cloud Apps using Microsoft Defender for Cloud Apps" which was presented on the Modern Workplace Conference Paris 2022 Virtual event.
The AWS Command Line Interface (CLI) is a unified tool to manage your AWS services. In this session, we introduce the AWS CLI and how to use it to automate common administrative tasks in AWS. We cover several features and usage patterns including Amazon EBS snapshot management and Amazon S3 backups. We show how to combine AWS CLI features to create powerful tools for automation. See how to develop, debug, and deploy these examples in several live, end-to-end examples.
by Jeet Shangari, Sr. Technical Account Manager, AWS
Software release cycles are now measured in days instead of months. Cutting edge companies are continuously delivering high-quality software at a fast pace. In this session, we will cover how you can begin your DevOps journey by sharing best practices and tools used by the engineering teams at Amazon. We will showcase how you can accelerate developer productivity by implementing continuous Integration and delivery workflows. We will also cover an introduction to AWS CodeStar, AWS CodeCommit, AWS CodeBuild, AWS CodePipeline, AWS CodeDeploy, AWS Cloud9, and AWS X-Ray the services inspired by Amazon's internal developer tools and DevOps practice. Level 200
Understand use cases for Auto Scaling
Understand benefits and drawbacks of Auto Scaling
Determine if and where Auto Scaling a fit for existing Infrastructure
Implement Auto Scaling!
Websites are meant to help you meet your business goals. This presentation walks through 5-steps every website should take when building their website.
Snap: 10 facts about the human brain to help you create a better websiteSnap
Understanding the human brain and your consumers' wants and needs could help you create and manage a more effective website.
Discover the mindsets of your consumers with these 10 facts.
Threat detection on AWS: An introduction to Amazon GuardDuty - FND216 - AWS r...Amazon Web Services
Amazon GuardDuty is a threat detection system that is reimagined and purpose-built for the cloud. Once enabled, GuardDuty immediately starts analyzing continuous streams of account and network activity in near real-time and at scale. You do not have to deploy or manage any additional security software, sensors, or network appliances. Threat intelligence is pre-integrated into the service and is continuously updated and maintained. This session introduces you to GuardDuty, walks you through the detection of an event, and discusses the various ways you can react and remediate.
AWS is hosting the first FSI Cloud Symposium in Hong Kong, which will take place on Thursday, March 23, 2017 at Grand Hyatt Hotel. The event will bring together FSI customers, industry professional and AWS experts, to explore how to turn the dream of transformation, innovation and acceleration into reality by exploiting Cloud, Voice to Text and IoT technologies. The packed agenda includes expert sessions on a host of pressing issues, such as security and compliance, as well as customer experience sharing on how cloud computing is benefiting the industry.
Speaker: Brian Wagner, Security Consultant, Professional Services, AWS
Using AWS Control Tower to govern multi-account AWS environments at scale - G...Amazon Web Services
AWS Control Tower is a new AWS service that cloud administrators can use to set up and govern their secure, compliant, multi-account environments on AWS. In this session, we show you how Control Tower automates the creation of a secure and compliant landing zone with best-practice blueprints for a multi-account structure, identity and federated access management, a central log archive, cross-account security audits, and workflows for provisioning accounts with pre-approved configurations. We also discuss guardrails—pre-packaged governance rules created for security, operations, and compliance that you can apply enterprise-wide or to groups of accounts to enforce policies or detect violations. Finally, we show you how to easily manage and monitor all this through the Control Tower dashboard.
AWS Control Tower is a new AWS service that cloud administrators can use to set up and govern their secure, compliant, multi-account environments on AWS. In this session, we show you how Control Tower automates the creation of a secure and compliant landing zone with best-practice blueprints for a multi-account structure, identity and federated access management, a central log archive, cross-account security audits, and workflows for provisioning accounts with pre-approved configurations. We also discuss guardrails—pre-packaged governance rules created for security, operations, and compliance that you can apply enterprise-wide or to groups of accounts to enforce policies or detect violations. Finally, we show you how to easily manage and monitor all this through the Control Tower dashboard.
Identity and Access Management: The First Step in AWS SecurityAmazon Web Services
Identity and Access Management (IAM) is first step towards AWS cloud adoption because in the cloud, first you grant access and only then can you provision infrastructure (the opposite approach of on-premises). In this session, you will learn how to define fine-grained access to AWS resources via users, roles, and groups; design privileged user and multi-factor authentication mechanisms; and operate IAM at scale.
Level: 100
Speaker: Don Edwards - Sr. Technical Delivery Manager, AWS
AWS re:Invent 2016: Workshop: Choose Your Own SAML Adventure: A Self-Directed...Amazon Web Services
AWS supports identity federation using SAML (Security Assertion Markup Language) 2.0. Using SAML, you can configure your AWS accounts to integrate with your identity provider (IdP). Your federated users then are authenticated and authorized by your organization's IdP, and they can use single sign-on (SSO) to access AWS.
In this workshop, you choose your own path through the exercises to direct yourself to the technologies and use cases that matter to you. We start by guiding you through deploying an IdP and configuring SAML federation for AWS, including federated CLI access. We will then continue to walk you through a number of advanced SAML use cases, including how to:
Write S3 bucket policies for specific federated users.
Use SAML attributes to enforce additional authorization requirements.
Automate federation configurations across a large number of AWS accounts.
Implement other advanced SAML use cases for AWS.
Security at Scale: Security Hub and the Well Architected Framework - AWS Summ...Amazon Web Services
In this session you will learn how to align your AWS environment to industry standard best practices for security. This session covers AWS' prescriptive recommendations for securing cloud workloads, including the the Well-Architected Framework for Security. In addition, see how AWS Security Hub simplifies the task of measuring the security of your workloads.
This document discusses AWS Organizations and strategies for managing accounts and resources across multiple accounts in an AWS Organization. It recommends creating a master account to manage the organization structure and policies. It also recommends separate development, production, and shared accounts. It describes using AWS Organizations, AWS Control Tower, CloudFormation StackSets, and custom tools to automate the provisioning of cross-account resources and apply configurations consistently. It emphasizes using service control policies, AWS CloudTrail, and AWS Config for governance and auditing across accounts in the organization.
SmartChat WhatsApp-clone using AWS Amplify AppSyncThanh Nguyen
The document describes a WhatsApp clone called SmartChat that was built using AWS Amplify and AppSync. It allows for real-time and offline messaging across mobile and web apps. Key features include authentication, chat rooms with text, images, audio and video sharing, question and answer functionality, and integration with other applications. The architecture utilizes AWS services like Cognito for authentication, AppSync for the GraphQL API, DynamoDB for storage, and Lambda functions. It was developed following agile methodologies over a 2 month period and includes customizable UI components and handling of offline data.
Many Windows shops want to move to the cloud, but are overwhelmed by the numerous options. In this talk we will take a look at how to move your Active Directory environment into AWS and provide some tips and tricks on how to make the most of the options available.
This document provides an overview of AWS networking fundamentals including VPC concepts such as IP addressing, subnets, routing, security groups, and connecting VPCs. It discusses choosing IP address ranges and creating subnets across availability zones. It also covers routing and traffic flow, DNS options, network security using security groups and network ACLs, and VPC flow logs. Methods for connecting VPCs like VPC peering, Transit Gateway, VPN connections, and Direct Connect are also summarized.
Automated Compliance and Governance with AWS Config and AWS CloudTrail - June...Amazon Web Services
Learning Objectives:
- Reduce the complexity of governance
- Embed compliance in the development process
- Learn about AWS Management Tools
As your cloud operations evolve, complexity of governance, compliance, and risk auditing of your AWS account increases. With AWS Config and AWS CloudTrail you can automate your controls and compliance efforts so that they scale with your cloud footprint. You can discover resources that exist in your account, capture changes in configurations, and create alerts for out-of-compliance events.In this session, we will help you use AWS Config, AWS CloudTrail, and other AWS Management Tools to automate configuration governance so that compliance is embedded in the development process.
AWS Networking – Advanced Concepts and new capabilities | AWS Summit Tel Aviv...Amazon Web Services
Amazon Virtual Private Cloud (Amazon VPC) enables you to have complete control over your AWS virtual networking environment. In this session, we will work through the process and features involved to build an advanced hybrid and connected architecture exploring the new capabilities including VPC Shared Subnets, AWS Transit Gateway, Route 53 Resolver and AWS Global Accelerator. We dive into how they work and how you might use them.
Firebase is a backend-as-a-service platform that allows developers to build apps faster without needing their own backend server. It provides real-time data syncing across devices, a NoSQL database for faster access than traditional web services, and social network authentication with only a few lines of code. Integrating Firebase into a Flutter app requires some basic configuration for Android, iOS, and web platforms to set up Firebase services and features like authentication.
Elastic Load Balancing Deep Dive and Best Practices - NET402 - re:Invent 2017Amazon Web Services
Elastic Load Balancing automatically distributes incoming application traffic across multiple Amazon EC2 instances for fault tolerance and load distribution. In this session, we go into detail about Elastic Load Balancing configuration and day-to-day management, and also its use with Auto Scaling. We explain how to make decisions about the service and share best practices and useful tips for success.
Here's the slide deck from my session titled "Secure your Access to Cloud Apps using Microsoft Defender for Cloud Apps" which was presented on the Modern Workplace Conference Paris 2022 Virtual event.
The AWS Command Line Interface (CLI) is a unified tool to manage your AWS services. In this session, we introduce the AWS CLI and how to use it to automate common administrative tasks in AWS. We cover several features and usage patterns including Amazon EBS snapshot management and Amazon S3 backups. We show how to combine AWS CLI features to create powerful tools for automation. See how to develop, debug, and deploy these examples in several live, end-to-end examples.
by Jeet Shangari, Sr. Technical Account Manager, AWS
Software release cycles are now measured in days instead of months. Cutting edge companies are continuously delivering high-quality software at a fast pace. In this session, we will cover how you can begin your DevOps journey by sharing best practices and tools used by the engineering teams at Amazon. We will showcase how you can accelerate developer productivity by implementing continuous Integration and delivery workflows. We will also cover an introduction to AWS CodeStar, AWS CodeCommit, AWS CodeBuild, AWS CodePipeline, AWS CodeDeploy, AWS Cloud9, and AWS X-Ray the services inspired by Amazon's internal developer tools and DevOps practice. Level 200
Understand use cases for Auto Scaling
Understand benefits and drawbacks of Auto Scaling
Determine if and where Auto Scaling a fit for existing Infrastructure
Implement Auto Scaling!
Websites are meant to help you meet your business goals. This presentation walks through 5-steps every website should take when building their website.
Snap: 10 facts about the human brain to help you create a better websiteSnap
Understanding the human brain and your consumers' wants and needs could help you create and manage a more effective website.
Discover the mindsets of your consumers with these 10 facts.
Startup Recruiting Trends identifies where startups go wrong in recruiting and makes recommendations on how startups should approach hiring.
What's Included:
-Insights into recruiting best practices, diversity, and people programs.
-Recommendations on allocating resources.
-Benchmarking data on important hiring metrics: Recruiting team makeup, Hiring Goals, Reporting Structure and Pipeline Metrics.
Get ahead in 2015 with LinkedIn's latest insights on sourcing, talent brand, and future recruiting trends. Download the full report: http://lnkd.in/2015recruitingtrends
Oorjit ‘The Perfect Platform to Engage Customers & Merchants’. We provide total solution for all kinds of e-commerce businesses. If your business idea is still nascent, we help you develop it and convert it into a successful business in the right sense.
Linkedin global recruiting trends report 2017Pierre Bernard
Why read this ?
In order to plan for the future, you need to understand where
you stand compared to your peers. The goal of this report
is exactly that -- to help talent leaders like you benchmark
against teams across the globe when it comes to the most
important recruiting metrics and trends.
About this survey
This report is based on the survey responses of nearly 4,000
corporate talent acquisition leaders across 35 countries. All
respondents are at the manager level or higher.
This document provides an overview of how to write a research paper. It begins by explaining why learning to write research papers is important for college students. It then outlines the typical structure of a research paper, including sections like the abstract, introduction, literature review, methodology, results, discussion, and conclusion. The document discusses how to choose a research topic and gather materials. It provides guidance on writing each section and emphasizes using a consistent format for citations and references. The goal is to teach students the key components of a successful research paper.
20 Ideas for your Website Homepage ContentBarry Feldman
Perplexed about what to put on your website home? Every company deals with this tough challenge. The 20 ideas in this presentation should give you a strong starting point.
Best Practices in Recruiting Today - High-Impact Talent AcquisitionJosh Bersin
This document summarizes the key findings from research on high-impact talent acquisition practices. The research found that the most effective organizations focus on building a strong talent brand, developing talent communities, leveraging assessment science, implementing global governance structures, and utilizing talent analytics. These organizations were much more likely to improve quality of hire, reduce time to fill positions, and better align their talent acquisition processes with business goals. The document outlines strategies in each of these areas that leading companies employ to transform their talent acquisition functions into competitive advantages.
The document is an email from AI RDesign Studio, an architecture, interior design, and project management firm. It introduces their services and provides their email address for contact. The bulk of the document consists of a signature line that is repeated 15 times with the date of September 1, 2009.
The document discusses the benefits of majoring in business management and how it can prepare students for entrepreneurship. It outlines key skills needed for entrepreneurs like leadership, problem solving, communication, and financial management. These skills can be developed through a business management program by taking classes in areas like marketing, finance, and human resources. The coursework also involves liberal arts classes and teaches techniques for starting a business, motivating employees, budgeting, and overcoming challenges. Overall, a business management degree provides a strong foundation for students interested in becoming entrepreneurs.
Presentation of the strategy I had to apply for 2016 about Meetic & Match mobile plateforme, following user reseach and business needs.
This is only my research work as an attempt to develop the Meetic mobile plateform and do not represent the final strategy applied for Meetic in 2016.
This document contains slides from a presentation on user experience (UX) design. It discusses UX principles and processes, design mantras, and hands-on experience with UX. Various slides pose questions about usability, how to improve a product's usability, and how to evaluate products. Other slides discuss user-centric design, thinking from the user's perspective, and designing for errors rather than just success.
A group of 4 Marketing/MBA students and I worked on a live project for a local business looking to determine a way to increase sales to students at UTD. This marketing research project utilized data gathering techniques, analytics tools, and critical thinking in order to make conclusions based on our primary data.
Marketing Research Paper Final Draft- Jessica Carroll & Kara ReynoldsJessica Carroll
This document provides a summary of a research proposal to evaluate event concepts for a non-profit organization in Kingston, Ontario. The research will involve interviews with 10 event professionals and an online survey of 100 event managers. The goal is to determine successful event themes, budgets, marketing tactics, obstacles and other factors. Preliminary results from 38 respondents found that fundraising events averaging 4-6 hours were most common. The highest costs and funds raised were for non-traditional industry events. Key obstacles included attendance and budget issues. Event costs had a significant impact on funds raised.
This document discusses how social media data and analytics are increasingly important for market segmentation. It explores how new data sources and analytical techniques allow companies to better understand customer attributes and behaviors to develop more precise segmentation models. While social media provides valuable insights, companies must ensure they use the data appropriately and comply with privacy regulations. Effective use of social media data can enhance relationship building with customers and improve targeting.
Presentasi Tekkim, Bioproses, Tekfis, SITH, dan PertanianBuka Mata 2017
Pemerintah mengumumkan rencana untuk membangun pusat perbelanjaan baru di pusat kota untuk mendukung pertumbuhan ekonomi. Rencana ini mendapat dukungan dari kalangan bisnis tetapi ditentang oleh kelompok lingkungan karena khawatir akan mengganggu ekosistem setempat. Perdebatan masih berlanjut mengenai dampak sosial ekonomi dan lingkungan dari rencana pembangunan tersebut.
This document presents the advertising strategy of Bharti Televentures Ltd (Airtel) and summarizes a study on Airtel's advertising effectiveness. It discusses that Airtel is India's largest cellular service provider with over 88 million subscribers. The study aimed to analyze Airtel's advertising impact, customer satisfaction, and identify opportunities to improve services and increase market share. Primary research was conducted through questionnaires and interviews with customers and retailers in East Delhi. The conclusion is that Airtel's advertising, celebrity endorsements, and wide network have significantly impacted users and helped Airtel achieve a large market share.
International Marketing Strategies - Research PaperVikas Sonwane
This document provides a comparison of the international marketing strategies of Nestle, Unilever, and Procter & Gamble. It begins with an analysis of how globalization has impacted strategy and a discussion of different strategic approaches. It then profiles each company's historical strategy using an EPRG framework and describes their current hybrid strategies. Nestle uses customization and niche markets, Unilever focuses on developing local managers, and Procter & Gamble emphasizes innovation. Finally, it discusses theoretical frameworks for international strategy and conceiving strategies based on segmentation, targeting, and positioning.
The document provides an overview of social networking websites and an introduction to analyzing them. It discusses five key principles: network organization, basic economic effects, network externalities and congestion points, the role of information, and typologies of social networks. The document also presents brief case studies of two social networking categories: online matchmaking sites like Meetic and Match.com, and business networking sites like Xing and LinkedIn.
The document analyzes social networking websites and provides case studies of online matchmaking and business networking sites. It summarizes key principles for understanding social networks, including their network organization, economic effects, identity aspects, relevant metrics. Case studies of Meetic and LinkedIn are presented to illustrate online matchmaking and business networking respectively.
1. The document discusses a study on using social and semantic web applications to support innovation within cooperative organizations.
2. It proposes that social web applications can improve collaboration both within and outside organizations, and that collaboration is key to innovation.
3. The study aims to develop an innovation management system using social and semantic web technologies, pilot the system within cooperatives, and assess the benefits of such applications for supporting innovation processes.
This document summarizes trends and best practices in adopting social media, or Web 2.0, technologies in organizations in 2008. Key findings include that employers are increasingly allowing social media use for business purposes, finding benefits like improved branding and communication, and are taking steps to integrate these technologies into their corporate culture. Some organizations create internal communities to foster knowledge sharing and collaboration among employees, while others focus on external-facing communities to engage customers. Best practices for organizations include encouraging participation, managing communities with appropriate oversight, and using wikis more for internal audiences.
The document discusses principles and best practices for harnessing collective intelligence through Web 2.0 architectures. It describes how Web 2.0 is user-centered, decentralized, and collaborative. Two principles for successful participation architectures are that users add value directly through content or indirectly through their actions, and that network effects magnify this value. Harnessing collective intelligence provides benefits like rapid growth, trust-building, and improved products as the user base grows.
Deriving Business Value from Social NetworksInfosys
How do some people sway public opinion where others fail? What's the secret behind personal influence? How important are connections? These have become all-important questions in our age of social networking. Social networks have expanded the influence of connections to unimaginable proportions. Clearly, there is business value to be derived from networks. It's no wonder then that the science of social networks has kindled interest among industry think tanks and corporate executives.Read more: http://bit.ly/Njs9MX
An Empirical Study On IMDb And Its Communities Based On The Network Of Co-Rev...Rick Vogel
The document presents an empirical study on the online movie database IMDb and its social network of movie reviewers. Data was collected on movies and reviews from IMDb and a social network was constructed based on common reviewers between movies. Analysis of the network showed it exhibited power-law degree distribution, small average path length, high clustering coefficient, and scale-free and small-world properties, indicating strongly connected communities. Community detection algorithms identified tightly knit subgroups with diverse interests beyond movie genres.
1. Advancing technologies are rapidly disrupting traditional business models. Senior executives must think strategically about how to prepare their organizations for this new environment.
2. Ten emerging technology-enabled business trends are profoundly reshaping industries: distributed cocreation, networks as organizations, deeper collaboration, the Internet of Things, experimentation with big data, wiring for a sustainable world, anything-as-a-service models, multisided platforms, innovation from emerging markets, and using technology for social good.
3. To exploit these trends, leaders must track their evolution, be alert to adoption rates, guide strategic adaptations, and use "test and learn" methods to avoid disruptions from overly rapid technology adoption
Ten tech-enabled business trands to watch - August 10Carl Terrantroy
1. Advancing technologies are rapidly disrupting traditional business models and forcing strategic changes. Ten emerging tech-enabled business trends were identified that executives need to understand and adapt to, including distributed cocreation, networks as organizations, collaboration at scale, the growing 'Internet of Things', experimenting with big data, and wiring for a sustainable world.
2. To guide strategies in this changing environment, leaders should track the evolution of new technologies, monitor adoption rates, assign accountability for implications across functions, catalyze collaboration across silos, and use "test and learn" methods when implementing technologies to avoid disruptions. Fully exploiting these trends will require transforming organizations into learning laboratories.
An effective on-site social optimization strategy consists of three key components: social connectivity, the connected experience, and social analytics. Social connectivity involves connecting a site to social networks like Facebook, Twitter, and LinkedIn using their APIs. This allows users to register using their social identities and share content back to their networks. The connected experience enhances how users can share and interact socially on the site. Social analytics analyzes the results to improve the social business strategy and see returns from socially-referred traffic.
An effective on-site social optimization strategy consists of three key components: social connectivity, the connected experience, and social analytics. Social connectivity involves connecting a site to social networks like Facebook, Twitter, and LinkedIn using their APIs. This allows users to register using their social identities and share content. The connected experience enhances how users can share and interact socially on the site. Social analytics analyzes the results to improve the social business strategy and see returns from increased traffic, sales, and brand awareness.
The document discusses social models and trusted clouds. It summarizes that social models and trusted clouds can enable organizations to become knowledge-based by leveraging social tools and cloud platforms. However, barriers like legacy IT systems have made data integration difficult. The document advocates for the use of social models and clouds to break down these barriers and transform organizations. It emphasizes that trust and security are essential for cloud adoption.
Enterprise Social Media: Trends and Best Practices in Adopting Web 2.0 in 2008white paper
The document discusses trends in enterprise social media adoption in 2008. Key findings include:
1) Employers are becoming more open to allowing social media participation for business purposes, with 69% allowing it in 2008 compared to 37% in 2007.
2) Employers are finding benefits to using social media like building their brand, improving communication, and increasing consumer engagement.
3) Some employers are using internal social networks rather than public sites like Facebook, while others use external or blended networks.
3 iaetsd semantic web page recommender systemIaetsd Iaetsd
This document discusses a semantic web-page recommender system that aims to improve upon traditional recommender systems. It proposes two novel knowledge representation models: 1) a semantic network that represents domain knowledge through terms, webpages, and relationships automatically constructed from website data, and 2) a conceptual prediction model that integrates semantic knowledge with web usage data to create a weighted semantic network for making recommendations. The system seeks to overcome limitations of prior systems by automating knowledge base construction and addressing the "new-item problem" through incorporation of semantic information. Evaluation shows the proposed approach yields better performance than existing web usage-based recommender systems.
This document discusses the major shift towards Web 2.0 and its implications. It summarizes the key concepts of Web 2.0 like user participation, social networking, and enriched interfaces. It then discusses some of the reasons for this shift like the new generation of internet users and commoditization of technology. Finally, it examines the implications of this shift for business models, interactions, and organizations and provides recommendations for Vietnam to better adopt Web 2.0.
What is the role of cloud computing, web 2.0, and web 3.0 semantic technologi...Mills Davis
The US has a new administration that values transparency, citizen participation, collaboration, information sharing, and internet technology. This presentation maps the role of information and communication technologies (specifically, cloud computing, Web 2.0, and Web 3.0 semantic technologies) in the evolution of government information systems from e-gov (silos with web front ends) to connected governance (e.g. distributed social computing environments for collaborative work, information sharing, knowledge management, and participatory decision-making.)
Enabling Innovators for the Era of the Social Enterprise: presented to Triple Helix 9 conference at Stanford University to address the opportunities for expanding the Silicon Valley model to emerging economies
How Social Networks are Delivering on the Failed Promise of Knowledge ManagementPaul Gillin
Organizations are inherently social, and when they enable people to reach out and find each other, connections are formed and discoveries are made that transcend org charts. But Intranet 2.0 isn't a zero-sum game. Open communication challenges traditional lines of authority and may be seen as a threat to those who are invested in existing structures. In fact, the biggest barriers to internal social network adoption are political, not technical. In an economy that demands innovation, resourcefulness and knowledge efficiency, do we really have any choice but to change? This presentation looks at how social networks are transforming the way businesses operate and at the bitter medicine some companies must swallow in order to realize their potential.
- Large corporations are increasingly adopting Web 2.0 technologies like blogs, wikis, and online communities.
- A survey of over 400 senior executives found that 31% think Web 2.0 collaboration tools will impact all parts of their business. Nearly 60% plan to invite customers to contribute online content.
- Companies see Web 2.0 as a way to increase revenue through new customers and product innovations. They also expect it to reduce costs in areas like customer service and marketing.
Similaire à Social network websites: best practices from leading services (20)
GAFAnomics Tesla Volume 2 - Is Tesla the disruptor we need?Fabernovel
Valued at 210 billion dollars, that is to say the valuations of Ford, GM, Draimler, PSA and Uber combined, Tesla, the leading company in electric car sales, recently became the world's leading manufacturer ahead of Toyota. It is because the company has succeeded in breaking the codes of a century-old industry, symbol of the industrial model of the 20th century, that Tesla deserves its place at the top of the list of the most disruptive companies. Fabernovel presents its new study "Is Tesla the disruptor we need? which reveals the secrets of its success but also provides thought on the future of mobility, which the company has not disrupted to date.
Lancement de ReCOVery - Sortie de crise - Les nouveaux raisonnablesFabernovel
La crise que le monde traverse atteint individus et acteurs économiques avec une puissance inédite et nécessite de repenser en profondeur nos modèles de développement, sur la base de solutions véritablement actionnables.
Plusieurs entreprises et associations d’entreprises s’unissent donc pour lancer reCOVery, une initiative collaborative visant à faire redémarrer l’économie selon un modèle plus durable, plus juste et plus résilient. Voici la présentation donnée lors de lancement de cette plateforme pour échanger sur une mutation appelée de toutes parts, et redémarrer en mettant en œuvre la transformation vers les "nouveaux raisonnables".
We are pleased to release the second volume of our new KPIs report series. This study is dedicated to the new value creation levers in the digital era and in particular on the talent pillar: why it is a critical asset, how to monitor it, assess it and optimize valuation.
This comes jointly with an index to assess one’s company maturity on talent capital.
If you want to get a full version or have any question about this study, please email us: kpi@fabernovel.com.
You can find our first study Customer KPIs here : https://www.slideshare.net/faberNovel/fabernovel-study-new-economy-new-kpi-the-customer-era
Fabernovel analyse les tendances publicitaires du super bowl de 2020Fabernovel
Aux États-Unis le Super Bowl est le plus grand événement sportif de l’année, suivi par près d'un américain sur trois. La compétition n'y est pas seulement sportive, elle est également publicitaire. À 5,6 millions de dollars les 30 secondes d'antenne, les marques ne regardent pas à la dépense et font de leur campagne de véritables spectacles. Si bien que pour 23% des américains, les publicités sont devenues la partie la plus importante du Super Bowl, contre 35% pour le jeu et 9% pour le show de mi-temps. Cette 54ème édition n'a pas dérogé à la règle !
Alors, pourquoi tant d’engouement autour des campagnes publicitaires du Super Bowl ?
Et quelles sont les tendances 2020 ?
À découvrir dans notre analyse.
Amazon: friend or foe?
This presentation looks at the ways to work with Amazon, its opportunities and threats for brands and the winning distribution strategies for you.
Fabernovel is pleased to release this new edition of “Gafanomics Quarterly”, our publication which offers you every quarter a transversal review of the earnings releases and strategic announcements of the disruptive Tech giants.
This last quarter was somewhat special in our view, ushering in new times at several levels : a new fiscal year, a new decade and the accelerating change towards new value patterns.
After a challenging Q3, the Tech segment outperformed all other sectors on the Street with an impressive cumulated market cap gain of more than $1,300bn for our sample of 20 firms (i.e. the equivalent of Microsoft market value or the annual GDP of Spain). This was underpinned by the robust quarterly delivery of most of the Tech leaders with a value pattern still favouring user and top-line growth pattern compared to margin expansion. Our sample of Tech disruptors posted a median revenue growth of 23% and 17% EBIT growth in Q4 19, with very similar figures for FY19.
Is this outperformance set to last?
Beyond their economic power, the Tech leaders face several challenges. Facing rising maturity and competition, they are increasingly criticized on their dark side and their Achilles heel: Corporate and Social Responsibility. Several of them recorded in the last months the departures of their founders (Travis Kalanick at Uber, Jack Ma from Alibaba, Larry Page and Sergey Brin at Google, Adam Neumann at WeWork). Softbank has seen the arrival of activist investors in their capital.
The Green tide was the most striking new theme emerging from Q4 releases. Many tech players (Microsoft, Amazon, …) have started to communicate on the environmental impact. Greenwashing or strategic reality? Probably both. But we hope that the latter will prevail! Given their deep pockets, innovation culture and infrastructure power, Tech giants are probably among the few Corporates that can save the planet. The Coronavirus crisis has shown that software can help adapt in critical situation with new practices (more remote work) that can reduce carbon emissions.
In a new world where transparency and responsibility will increasingly drive valuation, we are convinced that this Green horizon can be a structuring value path for GAFAM & Co but also an area where they can join forces with other Corporates.
Kereitsu of modern times, Softbank has pioneered with its Vision Fund an Innovation at scale strategy powered by an agressive venture investments. It has thus opened an alternative way to GAFAM’s model that relied primarily on an organic technology model amplified by some bolt-on M&A.
SoftBank’s transformation case is in our view particularly interesting at a time when the European startups and innovation ecosystems need to catch-up with their American and Asian and many Corporates are entering in « coopetition » with Investment funds, launching or reinventing their ventures set-up in order to address their innovation at scale challenge.
For sure, like all disruptors Softbank has been somewhat extreme in its approach (especially in terms of risk aversion, fundraising, inflationary valuation) and not always exemplary in its practices (CSR, governance, financial disclosure...). Nevertheless we are witnessing some interesting read-across for European players, especially as vision, risk taking and entrepreneurial approaches are in our view critical success factors in the new economy.
Thus one of our wishes for 2020 is that some European Softbank may emerge and create a new way for innovation at scale.
Retail Apocalypse. Voilà comment Business Insider qualifiait il y a quelques semaines la situation actuelle (et future ?) du retail. Et à raison : aux US plus de 8600 magasins physiques doivent fermer en 2019. La France n’est pas épargnée - en témoignent les fermetures de huit enseignes Gap et plus de 30 Conforama cet été, pour n'en citer que quelques unes.
Dans le même temps, les Digitally Native Vertical Brands - ces ovnis du e-commerce devenus leaders aussi inspirants qu’anxiogènes - envahissent les rues. Littéralement : sur les 84 DNVB à fort potentiel identifiées en 2016 par Andy Dunn dans son article phare, 44 comptent désormais au moins un magasin physique. Ici aussi : difficile de se balader dans Paris aujourd’hui sans passer devant une boutique Sezane, Le Slip Français ou Jimmy Fairly.
Pour passer à l'échelle, il semblerait que les DNVB doivent faire tomber le “D”. “Halo effect” disent les Américains pour décrire ce phénomène qui consiste à ouvrir une boutique physique pour considérablement augmenter les ventes online. Mais alors...
Entre apocalypse et terre promise, à quoi ressemble vraiment le retail de demain ?
Quel modèle, quels KPIs et quelles conditions pour émerger ?
Présentée lors du MobileOne 2019 par Benoît AUDOUARD, responsable projet myCANAL chez Canal+ et Julie ROLLIN-MOUSTÉOU, Senior Product Manager chez Fabernovel.
Fabernovel is pleased to share this playbook reviewing various offerings of
WeChat advertising and the possibilities for brands to reach and engage the tech
savvy consumers.
Since the inception of WeChat, Tencent has been very cautious about introducing
promotional messages on its platform. The Super APP is envisioned more as a
productive toolkit for the users' daily life than a source of media revenue stream itself.
On contrary to 1 ad for every 10 posts on Facebook, the Shenzhen tech giant makes
sure its users exposed to maximum 2 ads per day.
That being said, WeChat advertising offerings have become so comprehensive and
impactful to capture the attention of Chinese consumers from both home and
abroad. To build successful WeChat strategies, it is now crucial for business to master
these various ad formats, ad touch points, ad features, bidding tactics and audience
targeting possibilities.
Let’s discover more with this playbook!
[Extract] Study The We Company: is real estate a disruptable industry?Fabernovel
1. Meet WeWork, the company setting new coworking standards by providing flexible office space in over 100 cities globally and popularizing the coworking model.
2. WeWork bundles and unbundles real estate like other companies, leasing spaces from landlords and subleasing to members, while also focusing on building community.
3. Coworking is becoming a real market as workforce trends change and WeWork has helped grow demand, but questions remain about successfully scaling in real estate long-term.
Insight Report by Fabernovel - The Hidden consumption force of Overseas Chine...Fabernovel
Fabernovel, the global innovation agency operating in Europe, US and China, is pleased to share its latest in-depth study analyzing Overseas Chinese Residents, “The hidden consumption force”.
Study Ardian & Fabernovel - The Augmented Infrastructure: Digital for climate?Fabernovel
Foreword:
2020 is tomorrow. Once a synonym for “future”,
this key date is a symbol for new dawn where
the issue of long term value can not be but linked
to digital sobriety and technological responsibility.
At Fabernovel, that is why when working on transformation projects, services design or engineering, we follow a triple approach: entrepreneurial, digital but first and foremost responsible.
I am convinced that this approach can be applied
to infrastructures. Regarding carbon impact issue, beyond mitigation measures and energy recycling,
we need to act upstream by rethinking the way we design services and technology.
Innovation more than ever, has to be thought in a global ecosystem perspective to prevent drifts and limit impact.
Let’s build this inclusive future together.
Stéphane Distinguin, CEO & Co-founder at Fabernovel
Services urbains : faut il vraiment penser utilisateur ?Fabernovel
Ils investissent l'espace, orchestrent les flux, bouleversent les usages et uniformisent nos villes : les géants du numérique saisissent l'espace urbain et nous forcent à requestionner notre façon de concevoir les services urbains.
A quoi doit ressembler une ville à l'ère du numérique ?
Peut-on vraiment "penser utilisateur" dans un contexte urbain ?
Comment réconcilier besoins individuels et communautaires ?
Nous sommes convaincus que c'est par le design que nous répondrons à ces nouveaux enjeux.
Pour échanger avec nous sur ces questions essentielles, nous avons eu le plaisir de recevoir Agnes Kwek, ambassadrice Design pour la ville de Singapour et Dominique Sciamma, Directeur et Doyen de Strate Ecole de Design et Président de l'APCI.
Découvrez dans cette keynote les nouveaux paradigmes de la Ville moderne, et contactez-nous pour échanger davantage sur ce sujet passionnant !
[Fabernovel study] New economy, new KPI: the customer eraFabernovel
By creating some disruption in value chains and favouring the emergence of new models, the digital revolution has induced deep changes in the way value is created and shared. It is more and more decorrelated from short term financial performance. That should push organizations and investors to review their monitoring and valuation of innovative projects, as well as pay attention to the value of some intangible assets, such as customer capital, talent capital, ecosystem, software or societal and environmental impact.
Customer centricity was at the heart of the digital revolution, which explains why among these assets, customer capital is the easiest to value by investors. However, if we’ve focused our analysis in this presentation on this asset, this should not overshadow the other key levers that organizations need now for their transformation to be more and more systemic.
Digital native economic models have been built by design according to an extra-financial approach with monitoring and communication already focused on customer KPIs, and sometimes on talent or ecosystem metrics. By contrast, if players other than digital natives have initiated a deep transformation of their model, they have not yet adapted their reporting styles, even though this would enable them to better allocate resources and value the customer acquisition strategy.
Combined with this document, we are launching a new index dedicated to testing your own maturity regarding customer capital (how you’ve integrated this approach, how customer-centric your reporting is, how you use it). Once this assessment has been completed, this presentation will help drive you along the path towards a new reporting approach. Additionally, it will help you harness your organization's potential, which we've identified at both the internal and external levels, while focusing on stakeholder engagement and value creation levers.
Gafanomics - The Quarterly - Episode 2 (Q2FY19)Fabernovel
Financial analysis of some of the most disruptive Tech companies in the world. This document aims to provide you with some major insights concerning the financial markets and the most disruptive innovations for the second quarter of the financial year 2019.
The Future of Corporate Learning: from Training to Learning ExperienceFabernovel
With innovation cycles becoming ever shorter, companies are faced with a new challenge: keeping their key skills up to date in real time. This strategic dimension of ‘workforce planning’ cannot rely solely on recruitment; existing employees must be able to continuously learn new things. As such, the number one skill companies now look for is the capacity to learn, and companies are particularly looking for ‘learning animals’, a term coined by Google.
To download the full report: http://eepurl.com/guJvA5
Gafanomics - The Quarterly - Episode 1 (Q1FY19)Fabernovel
Financial analysis of some of the most disruptive Tech companies in the world. This document aims to provide you with some major insights concerning the financial markets and the most disruptive innovations for the first quarter of the financial year 2019.
Vers une nouvelle ère de vos expériencesFabernovel
L’exposition Vasarely en cours actuellement au Centre Pompidou à Paris nous le rappelle : l’art est aussi affaire de méthode, de système, de programme. L’oeuvre de l’artiste hongrois-français ne doit rien au hasard : dès sa première période artistique, il met au point un alphabet plastique, lui permettant des combinaisons infinies de couleurs et de formes - garantissant une harmonie entre toutes ses créations, tout en rendant possible leur “industrialisation”. Digression ? Non, car les enjeux du design d’expérience aujourd’hui sont précisément ceux-là.
Cinquante-neuf ans après “Alphabet VR”, ce sont les expériences qui doivent passer à l’échelle. Et c’est exactement le propos du design system : une sorte de “toolbox” digitale à destination des designers, mais aussi des développeurs, chefs de projets et quiconque serait engagé de près ou de loin dans la conception d’une nouvelle expérience. Fini de bricoler des bouts d’expérience par-ci, par-là : le design system permet d’assurer la cohérence et l’harmonie sur tous les pans d’expérience d’une marque. Un outil plus qu’essentiel à l’ère de l’expérience.
In this study Gafanomics by Fabernovel, you’ll discover what is, to us – FABERNOVEL is among Slack’s early adopters, using it since 2014 –, Slack’s secret sauce and what makes it so special.
Slack is surely an incredible company with tremendous growth perspectives. But what does it mean in terms of work ideology? How can a single application transform culture, work relationships and, ultimately, entire organizations?
There is a (work) life before Slack... and another one after it: let’s see how Slack has impacted the corporate world.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Top 10 Free Accounting and Bookkeeping Apps for Small BusinessesYourLegal Accounting
Maintaining a proper record of your money is important for any business whether it is small or large. It helps you stay one step ahead in the financial race and be aware of your earnings and any tax obligations.
However, managing finances without an entire accounting staff can be challenging for small businesses.
Accounting apps can help with that! They resemble your private money manager.
They organize all of your transactions automatically as soon as you link them to your corporate bank account. Additionally, they are compatible with your phone, allowing you to monitor your finances from anywhere. Cool, right?
Thus, we’ll be looking at several fantastic accounting apps in this blog that will help you develop your business and save time.
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Social network websites: best practices from leading services
1. Research paper 2007
Social Network websites:
best practices from leading services
faberNovel Consulting 2007
28.11.2007 – Research paper Public document
2. This work is licensed under the Creative Commons Attribution-
NonCommercial-ShareAlike 3.0 Unported license. To view a copy of this
license, visit http://creativecommons.org/licenses/by-nc-sa/3.0/ or send a
letter to Creative Commons, 171 2nd Street, Suite 300, San Francisco,
California, 94105, USA.
2
28. 11. 2007 – Research paper
3. About the study
Amid the growing number of online “social” feature offers, many companies, from major
actors to start-ups, may ask themselves:
How online social features can impact their customer relationship policy
Which social features and practices bring value to their activities
What the best candidate for an acquisitions is
This study aims at answering part or the totality of these questions by:
Providing a social networking website typology and understanding the specificities of these
different categories
Identifying social networking website best practices and trends and proposing specific
analyses for each site
Assessing the profitability for firms to be involved in online social networking activities,
under which conditions and regarding what type of investments
This document provides a general background for understanding social network websites
and the study of online matchmaking websites and business network websites
This study is only the first step. Distributed under creative commons license, it should be
completed and improved through the contribution of external experts, firms and web users
as major moves in the industry are expected to occur in the coming months
3
28. 11. 2007 – Research paper
4. Summary
Some broad principles for understanding social networking websites
Case study: online matchmaking websites
Meetic
Match.com
Case study: business network websites
Xing
LinkedIn
4
28. 11. 2007 – Research paper
5. Summary
Some broad principles for understanding social networking websites
Case study: online matchmaking websites
Meetic
Match.com
Case study: business network websites
Xing
LinkedIn
5
28. 11. 2007 – Research paper
6. Social networking websites are
extensively used worldwide
Source : Ipsos 2007
6
28. 11. 2007 – Research paper
7. An introduction to social networking website analysis
requires the presentation of a set of five principles
Network
organization
Basic
Virtual
economic
Identity
effects
Social
networking
websites
Typology of
Relevant
social
metrics
network
7
28. 11. 2007 – Research paper
8. Social network business generally Basic economic effects
generates economies of scale
Economies of scale imply that the
operating costs of the website are
less than proportional to the number
of users on the platform, e.g the more
users the website has the less it has
to spend per user
This effect depends mainly on: Example of economies of scale
The centralization and the independence of the website users: if the community functioning is
strongly decentralized and relies on peer to peer relations, the CRM costs and monitoring costs will
increase less than proportionally with the number of users. By contrast, if there is a strong need for
monitoring and managing users’ interactions (e.g: moderation), the costs will tend to be strictly
proportional
The existence of viral marketing: if viral marketing is strong in the segment of the market where
the social networking website operates, the acquisition cost of new subscribers will be lower since
users are going to ensure the advertising instead of the website
Strong
Decentralisation
economies
Viral marketing
of user relations
of scale
8
28. 11. 2007 – Research paper
9. Networks are characterised by « network Basic economic effects
externalities » and congestion point
Networks display two effects:
Network externalities: the interest in being a member of a network increases
more than proportionally with the number of users
Congestion point: an increase occurs up to the point where the network cannot
support the number of users which depletes the service provided
The challenge for managers of networks is to reach the « critical mass » where
there are enough users to produce this network effect, which implies to:
Ask a low price when the network begins to grow
Make users pay for the use of the services provided by the network, not the
access to it
Congestion point
Price/
Price/
revenues
revenues If price is too high If price is low
Offer Offer
« Sponsor the access,
Critical mass
Demand
charge the use »
Demand
(Principle to manage a network)
Size Size
If the price is too high, the network does not reach If the price is low enough, the network reaches its
its critical mass since the demand is too low critical mass and grows up to its congestion point
9
28. 11. 2007 – Research paper
10. Information plays a fundamental role in Basic economic effects
managing social networks
Managing social networking websites also requires alleviation of the mistrust of
potential users :
Evaluating the interest of a network before joining it
1)
Q: How can you be sure that
is very diffcult
registered members in online
Knowing if the services will meet users’ matchmatchmaking websites
are not all ugly ?
expectations is hard, even if they can estimate the A: Allow free registration and free
profile base checking
value of the services promoted 2)
Managers have different tools to tackle these issues. For instance in online
matchmaking they can:
Offer free registration that allows users to look at the profiles (or some of the
profiles) of other registered users
Broadly communicate about their balanced user base between men and women
1) Internet services are what economists call « experiment goods »: goods that you cannot valuate until you have used it
2) This is known as « asymetric information ». Potential users know little about the network whereas managers know a lot
10
28. 11. 2007 – Research paper
11. Network organization
Social networks have a specific structure
Many online social networks are « scale free networks »
They are organized around some central nodes
They grow through the principle of « preferencial attachment »: the more a node
has connexions, the more chance it has to add new connections
Example of random network Example of scale free network
11
28. 11. 2007 – Research paper
12. Social website growth depends on the Network organization
network’s structure
Two classic levers of growth for scale free networks
Backing a viral adoption of the network, relying on its« scale free network »
structure: every new user of a network is potentially a new « node » of the
social network structure, websites have to induce them to bring all their
« real » connections into the virtual community
Supporting the animation of the network: since a « connexion-node » (e.g
a user that has brought a lot of people to the site) may not be an animator
Animation on the website is essential to keep the network growing
Websites have to provide multiple and intuitive tools to interact with other users
Sources: Facebook, faberNovel analyses
12
28. 11. 2007 – Research paper
13. Social networking platforms change the Virtual identity
concept of identity
Identity: “sameness of essential or generic character in different instances”
(Merriam-Webster). Identity in the real world is how one is described either by self-
assertions or by the assertions of another
Digital identity is a set of characteristics asserted “by one digital subject about itself
or by another digital subject, in a digital realm.” (Microsoft). This identity is
comprised of multiple pieces of formal and informal data, real or fantasized
Digital identity has three particularities:
Fragmentation: the identity is broken up
between several networks and websites and
these different pieces of identity might not be
coherent
Fantasy: digital identity can be easily fantasized
Temporality: identity might not evolve over time
( a comment or an old profile is not automatically
removed)
Sources: Cavazza website, faberNovel analyses
13
28. 11. 2007 – Research paper
14. The applications managers have to develop Virtual identity
depend on the type of network proposed
Real identity
Example: according to its position,
what kind of applications should be
developed by my site ?
•Network expansion tools
•Self-promotion
•Recommandations and profile certification
Qualitative
Public contacts
•Privacy/intimacy protection
exposition
•“Relationship certificates”
•Improvement of user’s
public profile
•Enhancement of the
image displayed to the
rest of the community
Fantasized identity
14
28. 11. 2007 – Research paper
15. Virtual identity
The way users manage their identity and the
functionalities available on the site are closely linked
MySpace vs. Facebook
MySpace
Presentation of a desired identity
Meeting of new friends based on center of interests
« Monolog » space: additional applications are limited
to personal space
Facebook
Presentation of a real identity
Extension of real friendships
« Dialog » space: additional applications are
developed to interact with other users
15
28. 11. 2007 – Research paper
16. Social networks have all their Typology of social networks
specificities: four criteria can be identified
Degree of • How far are interactions between users and profiles
monitored and how “open” is the platform ? (for
decentralisation of
instance can users develop their own applications ?)
the network
Number of different • Is the network dedicated to a unique type of service
types of (such as online matchmaking) or does it allow many
more kinds of services ?
interactions allowed
• Is the identity developed on the network close to the
Type of identity real identity of the user or is it a fantasized identity ?
Potential size of the • What part of the Internet population might join the
network ? Niche vs mainstream network
network
16
28. 11. 2007 – Research paper
17. Typology of social networks
Four types of networks can be identified
Goal: socializing Goal: career and Goal: soulmate Goal: getting back in
business opportunities touch
Online communities Business networks Online matchmaking Alumni networks
Facebook is currently moving from an « alumni network » to an« online community »
17
28. 11. 2007 – Research paper
18. Example of a representation of social Typology of social networks
networking websites
Potential size of the network
Number of
Distance
different types
from real
of interactions
identity
allowed
Facebook
Meetic
Match.com
LinkedIn
Myspace Degree of decentralization of the network
18
28. 11. 2007 – Research paper
19. Classic metrics are not always relevant for analyzing Relevant metrics
the success of a social networking website
The emergence of social networks highlights the need for new metrics
Traditional metrics are limited Differentiating the metrics is necessary
For business networks (Xing, LinkedIn):
Traditional metrics still applied:
Irrelevant but used metrics (examples):
Number of unique users
Number of pages
Number of pages viewed
Time spent by users
Average time spent
Relevant metrics (examples):
Number of registered / active users
Number of requests transmitted or
Number of profiles created
accepted
As well as geo-socio-demographic metrics :
Number of useful active users
Gender
For online matchmaking websites (Meetic,
Age
Match.com):
Household revenue
Irrelevant but used metrics (examples):
Geographical data
Number of profiles
But they are not relevant for every social networking
Number of pages viewed
website
Relevant metrics (examples):
Number of subscribers
Number of active users
Churn rate and its components
19
Sources: faberNovel analyses 28. 11. 2007 – Research paper
20. Summary
Some broad principles for understanding social networking websites
Case study: online matchmaking websites
Meetic
Match.com
Case study: business network websites
Xing
LinkedIn
20
28. 11. 2007 – Research paper
21. Summary
Some broad principles for understanding social networking websites
Case study: online matchmaking websites
Meetic
Match.com
Case study: business network websites
Xing
LinkedIn
21
28. 11. 2007 – Research paper
23. Brief presentation of the company
Meetic was founded by Marc Simoncini, the current CEO, in November 2001
Meetic has been profitable since 2003 and in five years, it has become the
leader in online dating in Europe
Meetic realized an IPO in October 2005, its market capitalization was 508,491
million euros November 16th 2007
Meetic is active in 16 countries after a large campaign of acquisitions in 2006
and 2007
In 2007 Meetic launched its new version Meetic 2.0
23
28. 11. 2007 – Research paper
24. Meetic is the leading company in online
matchmaking in Europe
Language Website translated into 12 languages
Number of profiles [M] 2006 28,5
Number of subscribers 2006 426 000
Audience share1) of online
matchmaking websites in Europe 19,49 % (number one in Europe)
(November 2006)
2)
Turnover [M$] 2006 107
2)
Operating income [M$] 2006 18,65
Number of employees 200
18,83
2)
ARFU [$/subscriber] 2006
2)
ARPU [$/subscriber] 2006 20,93
1): Audience share is calculated as follows: (number of unique visitors to the site x time spent on the site) / (number of unique
visitors under the category “dating” x time spent on this subcategory) x 100
2) : Converted at 0,734 € per $
Sources: Meetic, NielsenNet Rating faberNovel analyses
24
28. 11. 2007 – Research paper
25. Meetic offers several subscription
formulas
Pass
Pass Pass Pass
Select +
Free offer Meetic Premium Select
Premium
Same fees as
Three subscription Three subscription Three subscription
No subscription
fee Pass Premium
offers: offers: offers:
Enables Monthly subscription: Monthly subscription: Monthly subscription:
The pass has all
€29,99/month €44,89/month €54,79/month
members to
Pass Meetic
($40,86/month) ($54,35/month) ($67,83/month)
access the limited
functionalities and
Trimester subscription : Trimester subscription : Trimester subscription:
profiles of the
€19,95/month €44,75/month
subscribers can
#34,85/month
other members ($27,18/month) ($40,64/month) ($53,16/month)
check profiles
Semester subscription : Semester subscription : Semester subscription:
without triggering
€16,95/month €29,85/month €39,75/month
an alert and
($20,37/month) ($33,86/month) ($47,34/month
define authorized
The pass enables The pass has all The functionalities
contacts
them to contact Pass Meetic are those of Pass
members and use functionalities and select and
meetic phone all registered users Premium
can contact
premium members
Subscription fees are highly progressive to induce members to subscribe for the longest
period possible
1) All the offers are converted at 0,734 € per $
25
28. 11. 2007 – Research paper
Sources : Meetic, faberNovel analyses
26. Meetic offers multiple additional services
Improvement of meetic messenger
based on MSN Messenger, with a visio
chat with secured mode
Photograph album
“Meetic test”: allows the subscribers to
create their own questions
Meetic search engine with multiple
criteria selection
“Meetic live”: events for meetic
subscribers (Live oenology, salsa, …)
“Meetic phone”: allows a user to call a
subscriber without disclosing his
phone number with an “available /
unavailable” presence function
26
28. 11. 2007 – Research paper
27. Meetic provides its customers with
multiple tools to manage their identities
Contracts offered:
« Pass Meetic »: contact by email, visio, meetic phone and see video and photograph album
« Pass Premium »: Pass Meetic functionalities plus allows registered users to contact premium
members
« Pass Select »: Pass Meetic functionalities plus checking profiles without sending an alert and
defining authorized contacts
Identity management tools:
Nickname commonly used
Multiple identities possible, although uncommon and closely watched by Meetic employees
Common information, physical and psychological description. Between 10 to 80 criteria available
Five photos per profile
Personal video advertisement
Profile availability
Information available to others:
Full profile available to other subscribers and very
Subscriber
limited profile available to registered users
Registered
Profiles of “Pass premium” subscribers can be
accessed by all registered users Public
No public profile (e.g. available through search Limited Profil Full Profil
engine)
27
28. 11. 2007 – Research paper
Sources : Meetic, faberNovel analyses
28. Meetic business model depends on three
central mecanisms
Monetized its user
base (turning users
into subscribers)
Business
model
Providing an
Recruiting new
efficient service to
clients to replace
its clients (finding
those who find their
his soulmate) while
soulmate and stop
capping the churn
using Meetic
rate of its
service
subscribers.
28
28. 11. 2007 – Research paper
29. Meetic’s strong conversion rate is
achieved through four levers
Charging for every service, except now to contact premium members
Payment systems adapted to each country’s culture or custom (for instance
credit card for French clients, direct debit for German)
A contract menu with four different subscriptions (“pass Meetic”, “pass
premium”, “pass select”, “pass premium + select”) to meet all the clients’
needs
A low churn rate due to an important CRM strategy (37% of Meetic employees
are devoted to customer relationship management)
29
Sources : Meetic, faberNovel analyses 28. 11. 2007 – Research paper
30. Meetic business development strategy is
based on three pillars
Service extensions:
Mobile version that represents 7% of the traffic
Thematic website for young people (Superlov), people over 35 years old in search of a long-term
relationship (Ulteem) and gay (Cleargay)
External growth:
In 2006 Meetic acquired Yeeyoo (China, 10 million registered users) for around 31 million dollars*, Lexa
(the Netherlands, 30.000 subscribers) for 15,67 million dollars* and Perperfeito (Brazil, 8 million profiles
created) for 29,42 million dollars*
In 2007 Meetic acquired DatingDirect (4,5 million members) for £ 27,3M and Cleargay (undisclosed
amount)
Partnerships:
Meetic has developed around 120 internet
distribution partnerships on internet portals such
as Alice, AOL, Orange, Lycos, Yahoo!, Lastminute
and around 20 mobile partnerships (notably
Orange, Bouygues, SFR, Vodafone)
Partnerships accounted for 37% of Meetic’s new
profiles and for 25% of sales in 2006
*: Converted at 0,734 € per $
30
Sources : Meetic, faberNovel analyses
28. 11. 2007 – Research paper
31. Some best practices can be drawn from
Meetic functioning
BEST PRACTICES
Providing a secure Focusing on keeping a Understanding the specificities
environment balanced user base between of its market(s)
men and women
Meetic has a churn rate twice as Free registration and free Absence of viral marketing:
low as its competitors because: consultation of limited profiles Meetic invests heavily in
employees devoted to CRM and allow potential users to try Meetic advertising campaigns
moderation of the website are the and check the number of
Diversity of users’ needs:
two biggest contributors to interesting profiles
Meetic draws a clear
headcount
Subscription for women was free segmentation of the market with
Moderators make human controls before 2007 and at a lower price four websites (Superlove, Meetic,
for each new profile created from 2007, ensuring women Ulteem, Cleargay) to guarantee
(notice and photos) and semi account for around 50% of client their clients they will find exactly
automatic controls based on key base the profiles for which they are
words for writing communications searching
Meetic constantly communicates
The counterpart is the absence of this statistic which reassures Diversity of local markets:
economies of scale in Meetic women about the reliability of the Meetic proposes different versions
business model since it has to service of its website and acquires online
keep its number of employees matchmaking firms that are
proportional to its number of users already well implemented in the
countries within which the firm
Meetic does not give public profile
wants to develop
to respect user privacy
31
28. 11. 2007 – Research paper
32. Summary
Some broad principles for understanding social networking websites
Case study: online matchmaking websites
Meetic
Match.com
Case study: business network websites
Xing
LinkedIn
32
28. 11. 2007 – Research paper
34. Presentation of Match.com
Launched on the Web on April 21, 1995, Match.com was a pioneer in online
dating and is considered as having taken this service mainstream
Match.com is an operating business of IAC/InterActiveCorp quoted on Nasdaq
Match.com is today the world’s number one dating and relationship site
34
28. 11. 2007 – Research paper
35. Match.com is operating worldwide
Language 30 localized international dating sites in 18 languages
Number of profiles [M] 2007 Over 20 million
Number of subscribers [M] June
1,313
2007
Number of Unique Visitors in the
3970000 (number three in the US)
US* (Dec. 2006)
Turnover [M$] 2006 311,2
Operating income [M$] 2006 58,4
Number of employees 2006 275
ARFU [$/user] 2006 18,37
ARPU [$/user] 2006 20,42
* : Excludes traffic from sites powered by Match.com, such as Love@AOL (1.0
million unique visitors) and MSN Personals (635,000 unique visitors)
Sources : Match.com, Comscore, faberNovel analyses
35
28. 11. 2007 – Research paper
36. Match.com has one simple offer for its main
product but numerous additional services
Match.com has a single two contract offer:
Free offer enables members to access the profiles of the other members
(Monthly subscription: € 29.95/month ($34,99/month), Trimester subscription : €19,95/month
Premium offer
($19,99/month), Semester subscription : €16,50/month ($16,99/month)) enables members to contact other members ,block
profiles, check members who have looked at their profile
Premium offer + MindFindBind (for English, American and Canadian
subscribers): subscribers can benefit from Dr. Phil’s advice (through the
MindFindBind program) about how to determine good action plans, dating
insights and related strategies and so forth. This service charges $9,99
Match.com proposes numerous additional services:
Matchmobile: a free service allows members to consult their alerts. A premium offer ($4,99 per month) allows members
to use mobile phones for anonymous and secure wireless matching and online dating services (write and answer
emails)
MatchPlatinium: a custom tailored online matchmaking site
Matchtravel.com: a travel agency for singletons
MatchLive.com: a subscription-based service offering a variety of social events and parties for single adults
Match.com Advisors: a network of trained dating, relationship and marriage experts accessible through the Match.com
site
Happen Magazine™: a dating advice and information magazine
Profile Assistance: a service providing a network of writers skilled in creating and tailoring online profiles for members.
Sources : Match.com, faberNovel analyses
36
28. 11. 2007 – Research paper
37. Match.com provides its customers with
multiple tools to manage their identities
Contracts offered:
« Members »: search others profiles, download photos and send/receive « winks »
« Subscribers »: contact by email, block profiles, check members who have looked at their
profile
Identity management tools:
Nickname commonly used
Mutliple identities possible, although uncommon
Common information (Height, bodytype, astrological sign, daily diet, income, …)
Twenty five photos possible
« Catcher » available but no video presentation
Description of the ideal partner
Profile availability
Information available to others:
Subscriber
Full profile available to other subscribers and
registered users, which is a big difference in Registered
comparison with Meetic
Public
No public profile (e.g. not available through
Limited Profil Full Profil
search engine)
37
Sources : Match.com, faberNovel analyses 28. 11. 2007 – Research paper
38. Match.com has developed both generic and
specific search tools
Match.com search engine offers roughly the same
functionalities as those provided by Meetic search
The firm has developed two alternative and original tools:
The « matchWords »: every profile can list a number of key words.
Then registered members can browse through these key words
The « double compatibility » tool: for each profile visited by,
members can see this mutliple criteria spreadsheet, gibing the
compatibility details for the different criteria of the two profiles
38
Sources : Match.com, faberNovel analyses 28. 11. 2007 – Research paper
39. Match.com succeeds in monetizing its
user base thanks to four levers
Home Page Match.com (China) Home Page Match.com (India)
A strong differentiation of its local websites,
which allows Match.com to perfectly match
the specificities of the countries where it
operates
Permanent help at every different step during the use of Match.com services (when users want
to fill their profile, make a search, …)
The creation of Dr. Phil (which provides advice about
how to get ready to have a good relationship, how to
bind its couple, …):
Provide an original service
Reassure potential users who might be reluctant to
use online matchmaking
Different strategies to « tease » the users and convince them to subscribe to Match.com’s offer:
Match.com sends compatible profiles by email on a daily/weekly basis even to those who have not
subscribed
Match.com provides access to the full profile but charges if users want to contact by email or by
« phone » (the MatchMobile)
Match.com enables users to send « wink » for free. Thus if a user is winked at he will have a greater
incentive to subscribe so that he can develop his contacts
39
Sources : Match.com, faberNovel analyses
28. 11. 2007 – Research paper
40. Match business development strategy is
based on 4 axes
International development through acquisitions Diversification of its revenues
of local well established actors
In February 2007, Match.com acquires leading online In 2005 Match.com signed an agreement with Deal
dating and relationship companies in France and Group Media to put advertising on its website for the
China: first time
Netclub in France (number 3 dating and relationship In the summer of 2007 Match.com launched its mobile
platform in the US, the UK and Canada. It would be
site, 4 million members)
expanded to 9 other countries at the end of 2007. This
eDodo in China (more than 180.000 subscribers) service is charged at $4,99 per month
Match.com
Match.com
business
business
development
development
Recruitment of new paying
strategy
strategy Intensive marketing campaigns
members through a very efficient
partnership policy
Match.com powers MSN dating services on all Advertising campaigns account for a large part of
continents (which accounts for more than 30 million Match.com costs
visitors per month) and AOL for its Love@AOL
This firm often uses grand marketing campaigns:
service (1 million unique visitors in Dec. 2006), BET
In 2005, Match.com spent more than £3 million in the UK
Interactive, Tiscali (France, Spain, Italy) and so
forth In 2006 Match.com was third in terms of spending on online advertising
for dating services in the US (16% of the total between January and
In 2006 Match.com struck a partnership with
November)
Yahoo! to provide its dating services in England
and Germany Match.com strategy is clear: concentrate its marketing
expenditures early in the year to drive subscriber
growth
40
28. 11. 2007 – Research paper
41. Some best practices can be drawn from
Match.com functioning
BEST PRACTICES
Adopting an efficient “teasing
Providing a secure and simple Understanding the specificities
strategy”
environment of its market(s)
Monitoring the profiles of its users: Match.com allows full access to its Absence of viral marketing:
texts, photos and “ambiguous” users’ profiles: potential subscribers
Match.com strongly invests in
profiles. Moderators provide human can be sure of the service
controls (not only automatic ones) Match.com provides advertising campaigns
Every user can receive a “wink” but
This guarantee results in:
must subscribe if they want to
User base is 50% women communicate
Diversity of local markets:
Different simple and explicit
60% of new subscribers are
“compatibility tools” (the double Match.com proposes different
women, even if they have had to
compatibility spreadsheet or the versions of its websites
pay since 2006 matchWords) underline the
usefulness of the service Match.com acquires online
The counterpart is the absence of
matchmaking firms that are
economies of scale in Match.com Match.com sends compatible
business model: employees are to already well implemented in the
profiles regularly
be kept proportional to the number
countries within which the firm
of users If all the most compatible profiles
wants to develop its activities
Match.com also provides services have already been sent, the firm
to ease the use of Match.com
sends the same again in a
website and to give confidence to
non usual users (especially with Dr. different order
Phil’s advice)
This gives the illusion that new
interesting profiles register all the
time
41
28. 11. 2007 – Research paper
42. Summary
Some broad principles for understanding social networking websites
Case study: online matchmaking websites
Meetic
Match.com
Case study: business network websites
Xing
LinkedIn
42
28. 11. 2007 – Research paper
43. Summary
Some broad principles for understanding social networking websites
Case study: online matchmaking websites
Meetic
Match.com
Case study: business network websites
Xing
LinkedIn
43
28. 11. 2007 – Research paper
45. Brief presentation of the company
XING AG was founded in August 2003 as a German limited liability company
by Lars Hinrichs. It was first called Open Business Club AG
The platform was officially launched on November 1st, 2003
In 2005, Open Business Club launched a multilingual platform in 16 languages
and became one of the leaders of online professional networks
In December 2006, Open Business Club AG was the first Web 2.0 company
to go public, floating in the Prime Standard segment of the Frankfurt Stock
Exchange. It changed its name and became Xing for the IPO
Its market capitalization on November 23th 2007 was 290 million dollars
45
28. 11. 2007 – Research paper
46. Xing is one of the leading company in
business networks in Europe
Language Website translated in 16 languages
Number of profiles [M] September 4 (1)
2007
Number of subscribers March 2007 258 000
Number of unique visitors (December 1,186,000 (number two) (2)
2006, worldwide)
Turnover [M$] 2006 3) 8,4
Operating income [M$] 2006 3) - 1,26
Number of employees 20063) 73
ARFU [$/user] 20063) 52,88
ARPU [$/user] 20063) 48,65
1) Including members from Neurona (over 1 million) and eConozco (360,000)
2) Includung unique visitors from Neurona (240,000)
3) Converted at 0,734 € per $
Sources: Xing, NielsenNet Rating faberNovel analyses
46
28. 11. 2007 – Research paper
47. Xing has been experiencing strong
growth
CAGR: 182%
CAGR: 304%
* : converted at 0,734 € per $
Sources: Xing, faberNovel analyses
47
28. 11. 2007 – Research paper
48. Xing has a simple contract offer
Xing has a single two contract offer:
Free offer enables members to access limited profiles of the other
members, invite other users to join their network (which allows them
to send a message), make basic searches, receive private messages,
join groups, organize one meeting per month, research job offers
Premium offer (€5,95 ($8,12*) per month) enables members to
receive and send private messages, make advanced searches, post
job offers, organize unlimited meeting and conferences, check
members who have looked at their profiles and have access to the
« premium world » (discounts ofr airline tickets, hotels, etc.)
Subscription offer gives premium members access to all the
functionalities provided by Xing, which makes Xing offer one of the
simplest and most readable offer of social networking websites
* : converted at 0,734 € per $
Sources: Xing, faberNovel analyses
48
28. 11. 2007 – Research paper
49. Xing offers several additional services
Xing mobile allows members to view messages or manage and
search for contacts on their mobile phones, Blackberry or PDA
Xing paying members can benefit from the exclusive offers
available in the PremiumWorld (Avis, Radisson,…)
Xing allows members to communicate about events they organize
Xing members can join different types of groups:
Alumni networks (ENAss alumni club, Coastal Carolina University)
Professional (English job offer and demand, Worldwide legal practitioners)
Thematic (Green electricity, patrimony and taxation)
The Marketplace allows members
to access job offers and premium
members to post three job offers
at the same time
Sources: Xing, faberNovel analyses
49
28. 11. 2007 – Research paper
50. Xing provides its customers with multiple
tools to manage their identities
Contracts offered:
« Free members »: access to limited or full profiles of other members, search other profiles,
receive private messages
« Premium members »: access to full or limited profiles of other members, send and receive
private messages, check members who have looked at their profile
Identity management tools:
Real name used
Mutliple identities possible, although extremely uncommon
Common information (Surname, name, skype, company, previous company, study,…) and photo
Interests and group/association participations
Information available to others:
The users can choose to make public their profile Profile availability
(available on search engines) or not
Subscriber or
Only premium members can decide whether their
or
Registered
full profiles are available to other members or only
to their contacts (except for the contact list, all the Public or
users can choose to make it available or not to
Limited Profile Full Profile
others)
50
28. 11. 2007 – Research paper
Sources: Xing, faberNovel analyses
51. Xing business model relies on three
mechanisms
Leveraging
economies of
scale
Attracting
new
members
Monetizing its
user base
51
28. 11. 2007 – Research paper
52. The increase in Xing monetization rate is
achieved thanks to five levers
Adaptation to
local
specificities
Specific offers
A readable
for premium
offer
members
Monetization
of user base
Discrete but
A high quality
efficient
of services
advertising
52
28. 11. 2007 – Research paper
53. Xing offer is readable and well adapted
A clear and extremely readable offer (the
subscription covers all the functionnalities proposed
by the website) which encourages users to
subscribe:
They are not afraid of being « over charged »
They can use premium functionalities any time they
want and see a clear difference between these ones
and the simple functionalities
Xing in Chinese
It encourages Xing users to use the website
extensively
The adaptation of Xing website to
local specificities:
The website is available in 16
languages
Premium subscription tariffs
evolve depending on the country
to reflect the differences in
purchasing power
Sources: Xing, faberNovel analyses
53
28. 11. 2007 – Research paper
54. Xing smartly advertises its offer
Xing provides permanent, changing and discrete advertising for the different
services offered by its premium contract on the user home page
This window changes any time
Xing regularly offers subscription to the premium contract
the user refreshes its webpage
54
28. 11. 2007 – Research paper
55. Xing offers a high quality service
Xing has been experiencing a very
low churn rate thanks to a high
quality of services: the “member
relation team” accounts for two thirds
of Xing employees
Premium members benefit from multiple special advantages with appropriate
services (Financial Times, Radisson Hotels, …):
It contributes to creating a specific environment around them
It pampers them and proves how special and important they are for Xing
Sources: Xing, faberNovel analyses
55
28. 11. 2007 – Research paper
56. Xing has a very efficient strategy for
recruiting new users
Marketing expenses*/paying members recruited
during the period [$/paying members] (2004-2006
Xing succeeds in
experiencing strong growth
of its premium members
while spending few in
marketing
It greatly encourages its existing members to recruit new users:
The website offers a very powerful tool to easily import its address book
Members win one month subscription for free for each person they invite and who
subscribes to the premium contract
Xing proposes « premium groups » for institutions and companies:
They ease the identification and the coordination of the members of these institutions ; each
member has the logo of the institution he belongs to on his home page
Institutions will benefit for free from these groups if they agree to promote Xing among their
members (otherwise they have to pay to create their group)
They can obtain a commission if they recruit a certan number of members
Members can benefit from a discount if enough members subscribe at the same time
In September 2006, Xing counted that 26 Premium groups (Accenture, the University of
* : converted at 0,734 €
Hamburg) accounted for 72,000 members
per $
56
Sources: Xing, faberNovel analyses 28. 11. 2007 – Research paper
57. Xing viral marketing strategy enables the
firm to benefit from economies of scale
Avereage revenues*/Average marketing expenses
[$/paying members] (2004-2006)
While Xing spends little in
marketing for each new premium
member, it enjoys an increasing
average revenue per paying
member
Share of operating costs [000€] (2004-2006)
It strongly contributes to the 105%
important economies of scale in
Xing business model
120%
248%
* : converted at 0,734 € per $
57
Sources: Xing, faberNovel analyses 28. 11. 2007 – Research paper
58. Xing business development strategy is
based on four pillars
International development through acquisitions Diversification of its offer
of local well implanted actors
In 2005, acquisition of the Swiss company First Xing wants to increase its number of paying members
Tuesday AG by offering more services
In 2007, Xing acquires leading business network Additional services are numerous:
companies in Spain and Latin America: Development of PDA versions
eConozco: 150,000 members in March
Additional criteria to manage user profiles and to add
Neurona: 835,000 members in June links to other profiles on Flickr, Twitter, eBay or Digg
Xing has joined Open Social Plateform
Match.com
Xing business
business
development
development
strategy
Recruitment of new paying
strategy Promotion of viral marketing
members through a very efficient
partnership policy
Non-employee Premium Members who serve as Numerous tools encourage existing members to
country representatives in different countries. They easily add their contacts
are well-connected individuals who voluntarily use
Incitation to add new members through the offering of
their local and regional contacts to add new
the subscription fees during a few months (depending
members
on the number of new users bring on Xing)
Huge institutions such as Universities or
multinational firms which promote the Xing website
58
28. 11. 2007 – Research paper
59. Best practices can be drawn from the
Xing case
BEST PRACTICES
Promoting viral marketing Creating a pleasant Understanding the specificities
environment of the markets it operates
Xing’s offer is extremely readable Xing website is translated into 16
The premium groups encourage
and subscribers do not have to pay languages
Xing members to invite
attention to how much they use
connections who work in the same Price policy reflects the diversity of
Xing
organization but who are not using purchasing power among countries
Xing services yet The subscription covers all the
The firm acquired business
Xing makes alliances to incite big services provided networks that were already well
institutions to promote their implemented in the countries within
Xing members are more prone to
services to their employes which the firm wanted to develop
subscribe and to intensively use
Xing endeavours to ally with
the services
persons who are able to be
efficient relays for their product.
Xing subscribers can feel they are
Their multiple connections and “special” for the company:
central positions enable them to
Premium advantages pamper
“prime the pump” of viral
marketing them
Xing has developed tools to ease Xing ensures a high quality service
the importations of all user
in allocating more than the
contacts
majority of its employes to
Xing incites their members to be
member relations
promoters of the website by
offering subscription fee for those
who attract new members
59
28. 11. 2007 – Research paper
60. Summary
Some broad principles for understanding social networking websites
Case study: online matchmaking websites
Meetic
Match.com
Case study: business network websites
Xing
LinkedIn
60
28. 11. 2007 – Research paper
62. Brief presentation of the company
LinkedIn was founded in May 2003 by Reid Hoffman, former CEO and now
Chairman and President
LinkedIn has become profitable since March 2006, and has $30 million in
backing from venture firms such as Sequoia Capital ($4,7 million in November
2003), Greylock ($10 million in October 2004), Bessemer Venture Partners
and European Founders ($12,8 million in January 2007), valuing the company
at $250 million
LinkedIn is the largest online professional network worldwide, with more than
16 million users
The website is only available in English, but has raised funds in prevision of
an international expansion in the near future
62
28. 11. 2007 – Research paper
63. LinkedIn is the world’s leading company
in business network
Language Website only available in English
Number of profiles [M] November 16
2007
Number of Unique Visitors [M] 1,5
(Dec.2006)
Turnover [M$] 2006 6,5 (1)
Operating income [M$] 2006 1
Number of employees 2006 70
ARFU [$/user] 2006 0,62 (1)
ARPU [$/user] 2006 20,63 (1)
1) : Estimates
Sources: NielsenNet Ratings, Thomson Financial, LinkedIn
63
28. 11. 2007 – Research paper
64. LinkedIn boasts an impressive growth
More than 16 million users as of November 2007
Around 9 million members at the start of the year
All members are professionnals, meaning the site’s target audience is restricted
LinkedIn was the fastest growing social networking website in the US in 2007:
up 189% between October 2006 and October 2007
Top 10 Social Networking Websites for October 2007
(US, Home and Work)
Unique Audience (000)
Social Networking Site
Oct-06 Oct-07 % Change
Myspace 49,516 58,843 19%
Facebook 8,682 19,519 125%
Classmates Online 13,564 13,278 -2%
7,795 10,261 32%
Windows Live Spaces
9,298 7,923 -15%
AOL Hometown (TWX)
LinkedIn 1,705 4,919 189%
5,849 4,084 -30%
AOL People Connection
4,723 4,082 -14%
Reunion.com
1,512 3,880 157%
Club Penguin
1,104 2,397 117%
Buzznet.com
Sources: LinkedIn, Nielsen Online
64
28. 11. 2007 – Research paper
65. LinkedIn gives users a high level of control over
their digital identity and their personal information
LinkedIn users that know someone to the third
degree can see his/her profile in full
Information displayed in a profile includes:
Full name and picture
Current and past positions
Education
Connections
Recommendations
E-mail adress (only for direct connections)
Other users will only see a limited profile
This profile can be customized to display only
Profile availability
what one wishes to make publicly available
Subscriber up to
This profile can be found using search
Registered
engines (a feature that can be turned off)
Public
The ‟Invitation Block” feature lets users block
invitations from people they do not know well Limited Profile Full Profile
65
Sources: LinkedIn 28. 11. 2007 – Research paper
66. LinkedIn’s business model is based on
three mechanisms
Gain adhesion
from LinkedIn
users by providing
additional
services
Providing
free services
Attracting
intensive
users
Offering a
Attract users
willing to pay for valuable service
specialized
Offer services that
features that let
tap into the user
them extend their
base’s knowledge
connections
and connections
66
28. 11. 2007 – Research paper
67. LinkedIn provides users with multiple free
services
Free offer: allows users to manage their network, send request introductions (but not
inmails), see the profiles of their network members and check out job offers
LinkedIn Service Recommandations: LinkedIn users can search service providers of all
types (Financial & Legal Services, Health & Medical, Consulting, …), who are ranked by
number of recommandations (even if they are not LinkedIn members) and look up service
providers recommanded specifically by their network. Each user can ask members of
his/her network to recommand them.
LinkedIn Groups: any
user can create a
group, which makes
relations between
members of a same
organization easier to
manage. More than
1000 such groups
currently exist on
LinkedIn.
67
Sources: LinkedIn 28. 11. 2007 – Research paper
68. LinkedIn provides an array of free tools to better integrate the
information available in the users’ everyday life and uses
Linkedn Outlook Toolbar
Manages contacts and
Helps the user build Integrates LinkedIn
communications in
his/her network services
Outlook
• Create an Outlook contact from • Direct access to LinkedIn
• See which people you e-mail
text with the Grab feature features
often, and invite them to your
• Update Outlook contacts with • Search LinkedIn by keyword,
LinkedIn network
LinkedIn information name, title or company
• Fast one-click invites
• Manage contacts and • button displays profile
•Upload your Outlook contacts in
communications with the LinkedIn information for every e-mail
LinkedIn
Dashboard received
Linkedn Browser Toolbar*
Provides extensive Integrates LinkedIn Features the LinkedIn
search features services JobsInsider
• Direct access to LinkedIn • See what people in your
• Search LinkedIn by keyword,
features connections can help you with job
name, title or company
• Save profiles of interest as offers displayed on job sites
• Highlight any text and right click
bookmarks for future references (Craigslist, Monster, etc.)
to search LinkedIn
• • Request an introduction, additional
button displays profile
• Save search results as
information for every webmail information or help to get hired from
bookmarks for future references
received these people
*For FireFox / Internet Explorer
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28. 11. 2007 – Research paper
Sources: LinkedIn, faberNovel analyses