To create the best mobile applications possible we have to look at the design from a user perspective before we start programming a single line of code. And the design process doesn’t stop after the first deployment. When an application has been submitted to a marketplace or appstore we can start monitoring the usage and study the end-user reviews. The following topics are covered in this slidedeck: 1. Creating awareness on the importance of app strategy and design. 2. What should be happening before we start developing mobile apps? 3. What should be done once the mobile app has been deployed? 4. Wrap up and next steps.