This document discusses new paradigms for startups, including focusing on entrepreneurship rather than business administration, modular entrepreneurship where tasks are outsourced, and concept-creative startups based on innovative concepts rather than technologies. It emphasizes attracting attention through unconventional approaches, pursuing ideas aligned with personal values, and the importance of culture and the "Medici effect" of cross-pollination of ideas. The message is that entrepreneurs should take a different view than traditional business managers and be curious and flexible rather than constrained by conventions.