stayNsleep project is a hypothetical company on which I worked for my final project for the PMC course I enrolled for in the Product School.
Final Project Scenarios & Objectives
Product Brief: Business to Consumer (B2C) New Feature Launch
You are a product manager at Stay-N-Sleep (Similar to Airbnb) — an American vacation rental online marketplace company based in New York City, NY, United States. Their mission is to enable every traveler, to build a community of lifelong travelers, and allow the travel community to experience what matters. And their vision is to connect people, enrich communities, and open minds to new experiences and cultures.
Stay-N-Sleep offers arrangements for lodging and tourism experiences. They have one of the world’s largest marketplaces for unique, authentic places to stay and things to do, offering over 2 million accommodations and tens of thousands of handcrafted activities, all powered by local hosts. Since its inception, Stay-N-Sleep has served 20M+ guest arrivals and they have 200+ local experiences launched since March 2020.
The average Stay-N-Sleep guest spends 5.5 days and spends up to $1,045. Tokyo, Paris, and New York City are the most popular cities for Stay-N-Sleep booking experiences. The Stay-N-Sleep’s average per night price for reservations is $80. Currently, the fastest-growing Stay-N-Sleep guests are business travelers. Stay-N-Sleep empowers businesses to reimagine how their employees travel and explore each city during their non-business hours. Business travelers using Stay-N-Sleep have access to features like price alerts and payment groups to help manage company.
travel spend. Stay-N-Sleep is giving companies a new perspective on how they manage business travel. A hotel may offer large conference rooms and a pool for a strategy day, but Stay-N-Sleep provides a more unique and memorable option.
During the last 6 months, Stay-N-Sleep has seen a massive spike in the number of guests inquiring about a loyalty program and getting rewarded for choosing Stay-N-Sleep for their trips. Additionally, Stay-N-Sleep has seen increased interest in its corporate benefits for business travelers. Benefits include a free admin dashboard that makes it easier to book and manage company trips on Stay-N-Sleep. This dashboard gives admins better awareness and accurate reporting on employee trips. The Stay-N-Sleep executive team also believes they can leverage a well-designed loyalty program to increase their repeat business and customer lifetime value. The executive team knows that it costs them five times more to acquire new customers than it does to retain current customers. And, existing customers are 50% more likely to try their new products and experiences as well as spend 31% more than new customers. So, they want a loyalty program that encourages their customers to return and conduct more business with Stay-N-Sleep.
Stay-N-Sleep Business Rewards empowers corporate teams to connect in person to develop stronger relationships and build lasting memories through the power of shared experiences
To strategically promote customer loyalty and drive CLV the product aims to:
•Reward customers for investing in the power of human connection. •Recognize guests are unique and deliver personalized services.
•Reduce time consuming aspects of business travel like booking trips and managing finances.
Airbnb Rewards Hub feature (Product School final presentation)Svet Yanachkov
As part of my final presentation for Product School, I was tasked with selecting an existing product and creating a new feature for that product. I have chosen to create a new feature for Airbnb that established the foundation for a loyalty and incentives program in the app.
The document describes a Tours and Travel Management System project called "TRAVEL". It has the following key points:
- The project was created by 5 members to help people easily plan trips, book hotels, transportation, and other travel arrangements.
- The system has features for administrators to manage customer and package details, and for users to book/cancel packages, update their profile, and make payments.
- Design documents include DFD diagrams, ER diagrams, screenshots, and details on the database tables created.
- The goals are to reduce human effort in travel planning, maintain efficient records in an Access database, and improve system security, speed and future features over time.
Booking.com Hackathon All Women Edition - She's Safe by The NomadsSophia Perl
Based on validated safety concerns and travel trends, we believe that changing the booking and trip experience to being more focused on personal safety for female travelers will increase use. Personal safety-focused features where users: make informed decisions, create a personal safety net, and provide worry-free updates
Booking.com targets customers aged 25 to 44 looking for leisure or business trips. It allows users to search and filter hotels by stars, amenities, and location. Users can read reviews from past travelers, view photos and maps, and book hotels directly on the site. While Expedia offers more services like flights and cars, Booking.com focuses only on hotels and provides more contextual information about nearby attractions. It aims to guide users to highly reviewed hotels and shows recent bookings of searched properties.
This document discusses Tripomatic, a travel planning website that aims to allow users to plan trips in 15 minutes by integrating multiple travel sources onto a map-based interface. It notes the large travel market and planning problems users currently face. The business model involves affiliate marketing revenue from travel providers. Goals include worldwide coverage, mobile apps, user acquisition, and revenue of €20k/month by September 2012. Competitors include other trip planning sites, and advantages are an easy interface and handpicked content.
Journey Maps are a popular and important method in customer and user experience optimization. Here are some best practices for creating Journey Maps that will be effective in transforming your customer’s experience. The infographic discusses:
-What journey maps are and why create them
-The high-level steps to create a customer journey map
-The essentials of effective customer journey maps
-The different types of journey maps (ex: Customer Lifecycle, Service Blueprint)
-An example customer journey.
[Webinar] How to earn on travel in the new normal with klookTravelpayouts
Watch full video: https://www.youtube.com/watch?v=JT9XarUsIsE
As the world is slowly approaching a new normal in travel, it’s time to introduce a new partner program in Travelpayouts — welcome Klook!
The company has a team of travel experts that handpick the best experiences in over 400 destinations all over the world. And with over 5M reviews on the website, Klook is one the most trusted online booking platform for Travel & Leisure services.
Join experts from Klook and Travelpayouts for a free live webinar and learn how to earn up to a 5% commission on each sale!
AGENDA:
About Klook: Characteristics, USP, High-level numbers on purchasing behaviour
New Normal: Domestic & Regional Travel: Adjustments made on supply, trends market insights
The Klook’s Affiliate Program in Travelpayouts: Program features, integration tools, partnerships examples and best practices
Tips on tricks for travel affiliates: How to promote Klook’s services like a pro
Klook Affiliate Program updates
SPEAKERS:
· Queenie Wu, Partnerships & Affiliate Manager, Klook
· Dasha Arzamaskina, Senior Marketing Manager (Russia), Klook
· Daria Sukhoroslova, Senior Partner Relations Manager, Travelpayouts
**************************
➡ Video: https://www.youtube.com/watch?v=JT9XarUsIsE
➡ Blogpost: https://tp.click/1e6
**************************
MENTIONED IN THIS VIDEO:
✅ October 5-9, join TPAS2020 and learn how to make money with affiliate marketing in the travel niche! Register free by this link: https://tp.click/1dF
✅ New offers in Travelpayouts: CheapOair: https://tp.click/1dG, Tripadvisor: https://tp.click/1dH and Aviasales B2B: https://tp.click/1dI
✅ Travelpayouts Global YouTube page is up and running! Subscribe here: https://tp.click/1dK
✅ Let’s be friends on Twitter! Follow us by this link: https://tp.click/1dL
✅ Get the promo code from Klook: https://tp.click/1dM
✅ Just some actual articles:
- flying after COVID: https://tp.click/1dN
- theme parks after COVID: https://tp.click/1dO
**************************
SOCIAL / LINKS
➡ Register at Travelpayouts: https://tp.click/113
➡ Facebook: https://www.facebook.com/travelpayouts
➡ LinkedIn: https://www.linkedin.com/company/travelpayouts
➡ Twitter: https://twitter.com/travelpayouts
➡ Support: support@travelpayouts.com
Stay-N-Sleep Business Rewards empowers corporate teams to connect in person to develop stronger relationships and build lasting memories through the power of shared experiences
To strategically promote customer loyalty and drive CLV the product aims to:
•Reward customers for investing in the power of human connection. •Recognize guests are unique and deliver personalized services.
•Reduce time consuming aspects of business travel like booking trips and managing finances.
Airbnb Rewards Hub feature (Product School final presentation)Svet Yanachkov
As part of my final presentation for Product School, I was tasked with selecting an existing product and creating a new feature for that product. I have chosen to create a new feature for Airbnb that established the foundation for a loyalty and incentives program in the app.
The document describes a Tours and Travel Management System project called "TRAVEL". It has the following key points:
- The project was created by 5 members to help people easily plan trips, book hotels, transportation, and other travel arrangements.
- The system has features for administrators to manage customer and package details, and for users to book/cancel packages, update their profile, and make payments.
- Design documents include DFD diagrams, ER diagrams, screenshots, and details on the database tables created.
- The goals are to reduce human effort in travel planning, maintain efficient records in an Access database, and improve system security, speed and future features over time.
Booking.com Hackathon All Women Edition - She's Safe by The NomadsSophia Perl
Based on validated safety concerns and travel trends, we believe that changing the booking and trip experience to being more focused on personal safety for female travelers will increase use. Personal safety-focused features where users: make informed decisions, create a personal safety net, and provide worry-free updates
Booking.com targets customers aged 25 to 44 looking for leisure or business trips. It allows users to search and filter hotels by stars, amenities, and location. Users can read reviews from past travelers, view photos and maps, and book hotels directly on the site. While Expedia offers more services like flights and cars, Booking.com focuses only on hotels and provides more contextual information about nearby attractions. It aims to guide users to highly reviewed hotels and shows recent bookings of searched properties.
This document discusses Tripomatic, a travel planning website that aims to allow users to plan trips in 15 minutes by integrating multiple travel sources onto a map-based interface. It notes the large travel market and planning problems users currently face. The business model involves affiliate marketing revenue from travel providers. Goals include worldwide coverage, mobile apps, user acquisition, and revenue of €20k/month by September 2012. Competitors include other trip planning sites, and advantages are an easy interface and handpicked content.
Journey Maps are a popular and important method in customer and user experience optimization. Here are some best practices for creating Journey Maps that will be effective in transforming your customer’s experience. The infographic discusses:
-What journey maps are and why create them
-The high-level steps to create a customer journey map
-The essentials of effective customer journey maps
-The different types of journey maps (ex: Customer Lifecycle, Service Blueprint)
-An example customer journey.
[Webinar] How to earn on travel in the new normal with klookTravelpayouts
Watch full video: https://www.youtube.com/watch?v=JT9XarUsIsE
As the world is slowly approaching a new normal in travel, it’s time to introduce a new partner program in Travelpayouts — welcome Klook!
The company has a team of travel experts that handpick the best experiences in over 400 destinations all over the world. And with over 5M reviews on the website, Klook is one the most trusted online booking platform for Travel & Leisure services.
Join experts from Klook and Travelpayouts for a free live webinar and learn how to earn up to a 5% commission on each sale!
AGENDA:
About Klook: Characteristics, USP, High-level numbers on purchasing behaviour
New Normal: Domestic & Regional Travel: Adjustments made on supply, trends market insights
The Klook’s Affiliate Program in Travelpayouts: Program features, integration tools, partnerships examples and best practices
Tips on tricks for travel affiliates: How to promote Klook’s services like a pro
Klook Affiliate Program updates
SPEAKERS:
· Queenie Wu, Partnerships & Affiliate Manager, Klook
· Dasha Arzamaskina, Senior Marketing Manager (Russia), Klook
· Daria Sukhoroslova, Senior Partner Relations Manager, Travelpayouts
**************************
➡ Video: https://www.youtube.com/watch?v=JT9XarUsIsE
➡ Blogpost: https://tp.click/1e6
**************************
MENTIONED IN THIS VIDEO:
✅ October 5-9, join TPAS2020 and learn how to make money with affiliate marketing in the travel niche! Register free by this link: https://tp.click/1dF
✅ New offers in Travelpayouts: CheapOair: https://tp.click/1dG, Tripadvisor: https://tp.click/1dH and Aviasales B2B: https://tp.click/1dI
✅ Travelpayouts Global YouTube page is up and running! Subscribe here: https://tp.click/1dK
✅ Let’s be friends on Twitter! Follow us by this link: https://tp.click/1dL
✅ Get the promo code from Klook: https://tp.click/1dM
✅ Just some actual articles:
- flying after COVID: https://tp.click/1dN
- theme parks after COVID: https://tp.click/1dO
**************************
SOCIAL / LINKS
➡ Register at Travelpayouts: https://tp.click/113
➡ Facebook: https://www.facebook.com/travelpayouts
➡ LinkedIn: https://www.linkedin.com/company/travelpayouts
➡ Twitter: https://twitter.com/travelpayouts
➡ Support: support@travelpayouts.com
Google Search Console is a free tool that allows website owners to monitor and optimize their site's performance in Google search results. It provides insights into how Google sees the site through data on indexing, errors, and search queries. To get started, users simply enter their website URL which links their site to the Search Console dashboard for ongoing access and reporting.
A good SEO strategy has the potential to attract quality traffic to your website. It helps improve your website rankings and can funnel new visitors to your website, which can have a dramatic impact on your business thus increasing the traffic leads to an increase in sales. We create a custom made a strong SEO strategy that helps grow your business revenue. Leverage the power of SEO.
This document proposes revamping the website for Seawoods Grand Central Mall. It includes an audit of competitor websites, recommendations to improve the user experience and navigation, and suggested new features. Key points include making the site more responsive, categorizing offers and content, optimizing page loading, adding filters and maps, implementing schema and XML sitemaps for SEO, and potentially using a React framework. The proposed changes aim to increase user engagement, enhance discoverability of products and events, and improve the site overall.
This document provides an overview of the peer-to-peer accommodation marketplace Airbnb. It discusses how collaborative consumption allows people to share access to goods and services rather than individual ownership. Airbnb allows people to list, discover, and book unique accommodations around the world. The process for booking is described in a few steps. Benefits include reduced costs and carbon footprint as well as positive social interactions. Safety concerns are mentioned regarding guarantees for guests and hosts. Airbnb aims to provide a more personal travel experience compared to hotels.
The document summarizes the findings of a usability test conducted on the XXXXX.gov website. It identifies 4 main problems: (1) poor search results and lack of highlighted search terms, (2) unclear purpose and intended audience of the site, (3) accessibility issues violating Section 508, and (4) confusion about which links were internal/external. It provides recommendations for addressing each problem and improving the user experience and accessibility of the site. The document reports an overall task success rate of XX% and that X users participated in the usability testing.
Content Marketing Strategies for Travel IndustryPoonam Mathur
Content Marketing on digital platforms ca help any travel business to reach skies. Content marketing can be used on all social media platforms and reach greater audience.
An experienced professional in PR and communications with over 10 years of successful project leading, seven of them dedicated to marketing and communications support to 5* international hotel groups.
- The SEO report summarizes work done in January to improve the website's on-site SEO issues like fixing duplicate pages and improving page speed. Ten new keyword pages were added.
- Backlink profile analysis of competitors found their primary link source is organizing events. No active link building was done this month.
- Organic traffic and keywords increased steadily despite no new content or links, due to some natural backlinks from new pages. Next steps include image optimization and launching a link building outreach campaign.
The Tour management system allows the user of the system access all the details such as weather, location, events, etc. Travelopro is one of the most well-designed and high-performing travel management systems in the market. We offer high-end travel domain-specific solution which can ensure your business grows at its peak potential.
A request for more information.
An excuse.
A buying signal.
A counter tactic to encounter a push.
MOST COMMON OBJECTIONS:
1.Google AdWords is too expensive
2.How can you assure that the ROI is good?
3.Am I competitive with a small budget?
4.No more marketing budget
5.My product / service is very niche
6. Isn’t the market too saturated?
7. I’m already in the Organic Listings
8.Had bad experience earlier
9.Doing it myself, no need to outsource
10.My business is Word of Mouth
11.My business is seasonal, bad time now
12. I want to have the top position
13. I don’t want to pay for irrelevant click
14. I / My customers don’t click on ads
Travel and tourism management it project pptMadhukar Kumar
This document describes a travel and tourism management system with modules for administration and users. The administration module allows administrators to track sites, maintain vehicle and booking details, and generate various reports. The user module enables users to generate itineraries, vehicle allocation schedules, and cost breakdowns. The system aims to simplify travel management, provide fast and secure processing, and minimize human effort through cost-efficient databases.
This document describes a travel portal called "Travel with Glance" that aims to provide an easy way for users to book trips and accommodations. It has modules for users, hotels, transportation, packages, and more. The portal allows 3 types of users - guests, registered users, and administrators. Administrators can manage all site activities and records. The objectives are to provide search and booking services for travelers, and connect users to various travel-related events and services through an intuitive interface. The portal was designed using technologies like .NET, ASP, C#, and SQL Server.
360 Degree View Of Customer Powerpoint Presentation SlidesSlideTeam
Increase consumer satisfaction and drive sales using these 360 Degree View Of Customer PowerPoint Presentation Slides. Take the assistance of our attention-grabbing customer mapping PowerPoint slideshow to drive ROI through various means like acquiring leads, increasing customer retention, etc. By utilizing these customer relationships PowerPoint templates you can elucidate the process of customer architecture that consists of consumer clustering, CRM analysis, real-time analytics, etc. Take advantage of these consumer lifecycle PPT visuals to reveal the components of 360 frameworks like CRM systems, DBMS, support ticketing, etc. Unveil the constituents of the customer lifecycle such as data visualization, data streaming, data integration, data science, etc. using our content-ready consumer engagement PowerPoint slide deck. Adopt a holistic customer view and interact with them through face-to-face communication, email, phone amongst others. Hence, without any further delay download this customer support PPT slide designs to engage effectively with your current as well as prospective clients. https://bit.ly/2OixhJT
Amadeus is an IT solutions company that provides solutions to the travel and tourism industry. It offers distribution and content, sales and e-commerce, business management, and consulting services. Nearly 75,000 travel agencies and over 11,000 airline sales offices use Amadeus systems to run their businesses. Amadeus books flights on nearly 500 airlines and makes reservations at hotels, car rentals, cruises, and tours. It has over 75 local and regional offices worldwide. Amadeus provides a central reservations system and software used widely in the global travel industry.
"Digital Transformation for European Tourism: How the future will be shaped" ...Giuseppe Taranto
"Digital Transformation for European Tourism: How the future will be shaped" - Giuseppe Taranto - Speech as Guest Speaker for mini MBA in World Class Enterprises focused on Digital Transformation in Tourism organized by Khon Kaen University and Payap University in Thailand. March 06, 2021
This document discusses the effects of the internet on travel and how consumers, intermediaries, and suppliers have adapted. Some key points:
- The internet has changed how people search for and book travel, with many now booking directly online rather than through travel agents.
- Online travel agencies like Expedia have seen significant growth and now compete directly with airlines and hotels for bookings.
- Travel suppliers have had to develop an online presence to reach customers searching and booking online. Working with sites like Expedia gives suppliers global distribution and access to their customer base.
- Data shows a "billboard effect" where being listed on Expedia and other sites drives additional direct bookings to the supplier's own
So what is UX Writing?
How UX Writers fit in a product team
Test’em all: A/B Testing
Copy principles
How to incorporate psychology and emotions into copywriting
One piece of copy, 43 languages and + cultures
How to write to infinity: variables
This document discusses disruptive customer experiences and the evolving customer decision journey. It notes that customer experience is defined by the emotions and thoughts generated from interactions between a brand and consumer. When a consumer becomes an advocate for a brand, it shows a memorable customer experience. The document then discusses how personas represent major user groups, how to collect and analyze customer data, and the need to map touchpoints to each step of the customer decision journey. It also notes how automation, personalization, contextualization, and innovation are changing the customer decision process and making it more independent. The document advocates for aligning communication and campaigns to the customer journey, with the right metrics for each phase.
Social media and reviews are changing the landscape of revenue managementKevin May
An in-depth look at how the hospitality industry is evolving when it comes to social media, reputation and revenue management. By Kathick Prabu, general manager for Asia-Pacific at Tnooz.
Google Search Console is a free tool that allows website owners to monitor and optimize their site's performance in Google search results. It provides insights into how Google sees the site through data on indexing, errors, and search queries. To get started, users simply enter their website URL which links their site to the Search Console dashboard for ongoing access and reporting.
A good SEO strategy has the potential to attract quality traffic to your website. It helps improve your website rankings and can funnel new visitors to your website, which can have a dramatic impact on your business thus increasing the traffic leads to an increase in sales. We create a custom made a strong SEO strategy that helps grow your business revenue. Leverage the power of SEO.
This document proposes revamping the website for Seawoods Grand Central Mall. It includes an audit of competitor websites, recommendations to improve the user experience and navigation, and suggested new features. Key points include making the site more responsive, categorizing offers and content, optimizing page loading, adding filters and maps, implementing schema and XML sitemaps for SEO, and potentially using a React framework. The proposed changes aim to increase user engagement, enhance discoverability of products and events, and improve the site overall.
This document provides an overview of the peer-to-peer accommodation marketplace Airbnb. It discusses how collaborative consumption allows people to share access to goods and services rather than individual ownership. Airbnb allows people to list, discover, and book unique accommodations around the world. The process for booking is described in a few steps. Benefits include reduced costs and carbon footprint as well as positive social interactions. Safety concerns are mentioned regarding guarantees for guests and hosts. Airbnb aims to provide a more personal travel experience compared to hotels.
The document summarizes the findings of a usability test conducted on the XXXXX.gov website. It identifies 4 main problems: (1) poor search results and lack of highlighted search terms, (2) unclear purpose and intended audience of the site, (3) accessibility issues violating Section 508, and (4) confusion about which links were internal/external. It provides recommendations for addressing each problem and improving the user experience and accessibility of the site. The document reports an overall task success rate of XX% and that X users participated in the usability testing.
Content Marketing Strategies for Travel IndustryPoonam Mathur
Content Marketing on digital platforms ca help any travel business to reach skies. Content marketing can be used on all social media platforms and reach greater audience.
An experienced professional in PR and communications with over 10 years of successful project leading, seven of them dedicated to marketing and communications support to 5* international hotel groups.
- The SEO report summarizes work done in January to improve the website's on-site SEO issues like fixing duplicate pages and improving page speed. Ten new keyword pages were added.
- Backlink profile analysis of competitors found their primary link source is organizing events. No active link building was done this month.
- Organic traffic and keywords increased steadily despite no new content or links, due to some natural backlinks from new pages. Next steps include image optimization and launching a link building outreach campaign.
The Tour management system allows the user of the system access all the details such as weather, location, events, etc. Travelopro is one of the most well-designed and high-performing travel management systems in the market. We offer high-end travel domain-specific solution which can ensure your business grows at its peak potential.
A request for more information.
An excuse.
A buying signal.
A counter tactic to encounter a push.
MOST COMMON OBJECTIONS:
1.Google AdWords is too expensive
2.How can you assure that the ROI is good?
3.Am I competitive with a small budget?
4.No more marketing budget
5.My product / service is very niche
6. Isn’t the market too saturated?
7. I’m already in the Organic Listings
8.Had bad experience earlier
9.Doing it myself, no need to outsource
10.My business is Word of Mouth
11.My business is seasonal, bad time now
12. I want to have the top position
13. I don’t want to pay for irrelevant click
14. I / My customers don’t click on ads
Travel and tourism management it project pptMadhukar Kumar
This document describes a travel and tourism management system with modules for administration and users. The administration module allows administrators to track sites, maintain vehicle and booking details, and generate various reports. The user module enables users to generate itineraries, vehicle allocation schedules, and cost breakdowns. The system aims to simplify travel management, provide fast and secure processing, and minimize human effort through cost-efficient databases.
This document describes a travel portal called "Travel with Glance" that aims to provide an easy way for users to book trips and accommodations. It has modules for users, hotels, transportation, packages, and more. The portal allows 3 types of users - guests, registered users, and administrators. Administrators can manage all site activities and records. The objectives are to provide search and booking services for travelers, and connect users to various travel-related events and services through an intuitive interface. The portal was designed using technologies like .NET, ASP, C#, and SQL Server.
360 Degree View Of Customer Powerpoint Presentation SlidesSlideTeam
Increase consumer satisfaction and drive sales using these 360 Degree View Of Customer PowerPoint Presentation Slides. Take the assistance of our attention-grabbing customer mapping PowerPoint slideshow to drive ROI through various means like acquiring leads, increasing customer retention, etc. By utilizing these customer relationships PowerPoint templates you can elucidate the process of customer architecture that consists of consumer clustering, CRM analysis, real-time analytics, etc. Take advantage of these consumer lifecycle PPT visuals to reveal the components of 360 frameworks like CRM systems, DBMS, support ticketing, etc. Unveil the constituents of the customer lifecycle such as data visualization, data streaming, data integration, data science, etc. using our content-ready consumer engagement PowerPoint slide deck. Adopt a holistic customer view and interact with them through face-to-face communication, email, phone amongst others. Hence, without any further delay download this customer support PPT slide designs to engage effectively with your current as well as prospective clients. https://bit.ly/2OixhJT
Amadeus is an IT solutions company that provides solutions to the travel and tourism industry. It offers distribution and content, sales and e-commerce, business management, and consulting services. Nearly 75,000 travel agencies and over 11,000 airline sales offices use Amadeus systems to run their businesses. Amadeus books flights on nearly 500 airlines and makes reservations at hotels, car rentals, cruises, and tours. It has over 75 local and regional offices worldwide. Amadeus provides a central reservations system and software used widely in the global travel industry.
"Digital Transformation for European Tourism: How the future will be shaped" ...Giuseppe Taranto
"Digital Transformation for European Tourism: How the future will be shaped" - Giuseppe Taranto - Speech as Guest Speaker for mini MBA in World Class Enterprises focused on Digital Transformation in Tourism organized by Khon Kaen University and Payap University in Thailand. March 06, 2021
This document discusses the effects of the internet on travel and how consumers, intermediaries, and suppliers have adapted. Some key points:
- The internet has changed how people search for and book travel, with many now booking directly online rather than through travel agents.
- Online travel agencies like Expedia have seen significant growth and now compete directly with airlines and hotels for bookings.
- Travel suppliers have had to develop an online presence to reach customers searching and booking online. Working with sites like Expedia gives suppliers global distribution and access to their customer base.
- Data shows a "billboard effect" where being listed on Expedia and other sites drives additional direct bookings to the supplier's own
So what is UX Writing?
How UX Writers fit in a product team
Test’em all: A/B Testing
Copy principles
How to incorporate psychology and emotions into copywriting
One piece of copy, 43 languages and + cultures
How to write to infinity: variables
This document discusses disruptive customer experiences and the evolving customer decision journey. It notes that customer experience is defined by the emotions and thoughts generated from interactions between a brand and consumer. When a consumer becomes an advocate for a brand, it shows a memorable customer experience. The document then discusses how personas represent major user groups, how to collect and analyze customer data, and the need to map touchpoints to each step of the customer decision journey. It also notes how automation, personalization, contextualization, and innovation are changing the customer decision process and making it more independent. The document advocates for aligning communication and campaigns to the customer journey, with the right metrics for each phase.
Social media and reviews are changing the landscape of revenue managementKevin May
An in-depth look at how the hospitality industry is evolving when it comes to social media, reputation and revenue management. By Kathick Prabu, general manager for Asia-Pacific at Tnooz.
Learn to maximize programmatic advertising in a volatile, uncertain, complex and ambiguous (VUCA) business environment. Hear from Jonathan Wan, former Director of Customer Experience, Data Analytics and Global Marketing at Japan Airlines, about how programmatic advertising was used to meet revenue targets during the COVID-19 pandemic. Uncover tried and true best practices to adopt, pitfalls to avoid and plan for the future with the latest developments in programmatic advertising.
Celebrate and Nurture Your Guests: Drive Loyalty Through a Personalized Journ...Nancy Huang
This document summarizes a webinar about driving loyalty through personalized guest experiences. The webinar discussed how guest expectations have changed and personalization now shapes hospitality. It also discussed how Hersha Hotels uses behavioral mapping and integrations between its CRM, booking engine and property systems to recognize repeat guests and provide personalized perks. Travel Tripper and Pegasus discussed how their expertise in integrating loyalty programs with booking engines allows for personalized online loyalty experiences, such as welcoming guests by name and showing tiered rates. The webinar emphasized that a seamless, personalized experience throughout the entire guest journey is key to driving loyalty.
Personalize Customer Engagements Through Smarter Analytics & MarketingCapillary Technologies
Here are some ways customer analytics can help address these scenarios:
1. For fixed line customers likely to lapse, analyze tenure, spend patterns, complaints to identify at-risk customers. Offer bundles, discounts or loyalty programs tailored to their profile to boost retention.
2. For IPTV customers, analyze content viewing behavior, device usage to segment by engagement levels. Offer recommendations, content/device deals, rewards based on their interests to deepen engagement.
3. For broadband users likely to churn, examine usage trends, speed, complaints. Identify pain-points and address them proactively. Analyze usage to see who can be upsold higher speeds/plans. Offer trials/discounts on related services like streaming.
Spot Light on Revenue Management for Small & Independent Hotelsguest13f367
This presentations shares the best practices which yielded results for properties in New York City...
This was presented in a recent Eye For Travel conference.
Demonstrating the benefits of a Customer Experience strategy & the ROI of cus...Darren Choo SlideShare
This document discusses how StarHub, a telecommunications company in Singapore, demonstrated the benefits of adopting a customer-centric strategy through their social customer relationship management (SCRM) initiatives. It provides examples of how StarHub used social listening, community engagement, idea crowdsourcing, and customer advocacy to improve customer loyalty, reduce costs, and increase brand perception. Metrics are presented showing the return on investment achieved through these SCRM programs in areas like call volume reduction and self-service adoption.
Hoteliers are under pressure to extract insights from vast amounts of customer data to optimize strategies and experiences. While marketing and revenue management collaborate better when sharing data, questions remain around what data to share, how to share it in real-time, and how predictive analytics can drive profits. This session aims to address these questions and advance the intersection of revenue management and digital marketing analytics.
Know more about Changing landscape of Real Estate Industry with Digital Marketing and Technology from Vikram Kotnis's presentation from Amura Marketing Technologies at the Evolve- biggest Real Estate Marketing Conference by Amura @ JW Marriott, Pune.
Snipp Webinar With Loyalty360 - The State of Loyalty in 2017Snipp Interactive
Loyalty in the US is at a tipping point. With the number of companies entering the marketplace and competing for consumer attention skyrocketing, capturing consumer loyalty is not an option - it is essential to the survival of brands. In fact, according to eMarketer, the majority of US marketers intend to allocate more of their budgets to customer loyalty in 2017, with many anticipating significant increases in spending on loyalty.
However, knowing how to spend your budget on loyalty is part in parcel to succeeding in the market place. Join Snipp and Loyalty360 as we examine the state of loyalty in 2017, bringing brands the information they need to ensure loyalty initiatives are focused, strategic, and ultimately, will win over consumers for the long term.
In this webinar, you will learn:
• Key trends for loyalty in 2017, such as the importance of “Lifestyle Loyalty”
• Best practices for setting up winning programs. Want to know how to incorporate the Internet of Things into your own loyalty program? We’ve got you covered!
• A specially developed model & framework developed by our industry leading loyalty consultants to keep you on track as you plan for and manage your loyalty initiatives
The Canadian Gaming Summit: My Presentation on Allan Petrilli
The document discusses building a balanced marketing ecosystem using both traditional and digital marketing channels. It recommends starting with existing internal assets and customer data, then diversifying the acquisition strategy to include more digital channels like SEO, PPC, affiliates, social media and apps. The strategy should integrate new and existing channels, test campaigns, track performance on all channels, and constantly re-evaluate and optimize based on results. The goal is to increase reach, engagement and accessibility through an integrated approach combining online and offline tactics for new customer acquisition, cross-platform marketing and retention.
This document is a pre-project for "Santa Coxinha" that includes an audit of other brands in related industries and discussions around visual identity, brand positioning, values, and strategic goals. Key points analyzed include logos, slogans, current identity, competition, price points, promotional actions, and references for identity and promotion. Next steps discussed are defining the value proposition, target customers, and strategy to achieve recognition and become an established reference within one year.
Verified Lead Generation provides a full-service lead generation process with four key steps:
1. They understand the client's brand and target audience through research to develop messaging and campaigns tailored to audience behaviors and preferences.
2. They create marketing plans, landing pages, ads, and creative content to attract and engage the target audience across multiple digital channels.
3. Campaigns are executed and optimized based on performance metrics like lead volume and conversion rates.
4. All leads are verified by calling prospects to confirm identity and intent before being passed to clients, ensuring only qualified leads are delivered.
Dass sich eine Investition in Gamification lohnt, das versucht Scott Schnaars (Badgeville) anhand verschiedener Beispiele erfolgreicher Gamification-Programme zu zeigen. »Heutzutage tun die Kunden nicht das, was ich mir als Unternehmen wünsche, also muss ich ihr Verhalten ändern, um Waren zu verkaufen und sie an mich zu binden und genau das gelingt mir mit Hilfe von Gamification«, ist sich Schnaars sicher.
This document discusses building an online marketing presence through affiliate marketing. It defines affiliate marketing and explains that it is part of a larger marketing strategy including pay per click advertising, media buys, social media, search engine optimization, and email marketing. It provides details on each of these marketing channels and emphasizes measuring return on investment to optimize campaigns. The document also provides considerations for running a successful affiliate program, such as building relationships with affiliates and providing tools, promotions, and tracking/reporting. It stresses evaluating an existing affiliate program to improve performance.
The document discusses how businesses can compete in the digital economy. It covers topics like using big data and analytics to gain insights, delivering superior customer experiences, and the need to act on data insights. It provides examples of how various industries like healthcare, retail, automotive and insurance can leverage digital technologies and data to improve operations and customer value. The key message is that competing in the digital world involves using data and technology to improve quality of service while maintaining operational simplicity and price competitiveness.
Discover the basics and how to start with Google AdWords. How Google AdWords works? How to build your Google AdWords strategy? What are the evolutions?
Expert: Gerald Claessens, Knewledge
Level: All levels
Objectives
Know how to evaluate the opportunities of Google AdWords
Discover concrete examples of successful projects in SEA
Learn how to manage an Adwords budget
Lean Launchpad Tucson - Customer RelationshipsAaron Eden
The document outlines an agenda for an Aaron Eden workshop on business model development. It lists topics to be covered from May to July, including first pitches, experiment day, value propositions, customers, distribution channels, and lessons learned presentations. It also lists some discussion topics like customer relationships, value propositions, and channel diagrams. The source is noted as coming from Steve Blank's Aaron Eden workshop website.
Hoteliers are under pressure to extract insights from vast data to enhance strategies and optimize the customer experience. Revenue management and digital marketing need to collaborate more closely by sharing and utilizing data in real time through predictive analytics. This session aims to discuss how to better integrate revenue management and digital marketing analytics by exploring what data should be shared, how systems can seamlessly exchange data, and how predictive analytics can drive profits across the customer journey.
Similaire à Stay N Sleep - Loyalty Program_CaseStudy(Hypothetical) (20)
Gender and Mental Health - Counselling and Family Therapy Applications and In...PsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
Communicating effectively and consistently with students can help them feel at ease during their learning experience and provide the instructor with a communication trail to track the course's progress. This workshop will take you through constructing an engaging course container to facilitate effective communication.
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
Leveraging Generative AI to Drive Nonprofit InnovationTechSoup
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxEduSkills OECD
Iván Bornacelly, Policy Analyst at the OECD Centre for Skills, OECD, presents at the webinar 'Tackling job market gaps with a skills-first approach' on 12 June 2024
spot a liar (Haiqa 146).pptx Technical writhing and presentation skills
Stay N Sleep - Loyalty Program_CaseStudy(Hypothetical)
1.
2. To enable every traveler, to
build a community of lifelong
travelers, and allow the travel
community to experience
what matters
Create Focus → Get Directions → Define Behaviour
Connect people, enrich
communities, and open
minds to new experiences
and cultures
● Empowerment &
Accessibility
● Curiosity and Discovery
● Innovation and
Adaptability
● Authenticity and Integrity
3. Strong Market Presence Internationally
● Offers 2M accomodations and 10,000+ Local activities
● Served 20M+ guests
● 200+ local activities hosted till date
● Avg number of days spent by a guest are 5.5 days
● Avg expenditure done by guest is $1045
● Avg per night price for reservations is $80
● Tokyo, Paris and New York City are the
most popular cities for booking experiences
4. Customer Retention is more profitable than Customer
Acquisition
Costs 5 times more to acquire
a new customer
50% of existing customer tend
to try new feature
31% of existing customer likely
to spend more
5.
6. Supplier Power : Hosts - High
Multiple and varied network of
hosts
Cost varies and is dependent on
the willingness of the host
Analysis of the industry structure
Buyer Power : Guests -
Low
No group buying
Bargaining power is
low
Price sensitivity is high
Threat of new entry : Moderate
Need a huge network of host
Strict legal policies for renting
Huge competition
Lucrative offers
Threat of substitute :
High
Wide range of
alternatives - Hotels,
Home swaps, Hostels,
BnB
Offers discounts or perks
Competitive Rivalry :
High
Strong rivals - Airbnb,
Booking, Expedia,
HomeAway, HouseTrips,
Tripadvisor
Offers discounts or
perks
10. Using the value proposition canvas to identify
opportunities for differentiation
11. Finding any missing feature
INVESTMENT
USER
SATISFACTION
PERFORMANCE
(MORE IS BETTER)
USER
DISSATISFACTION
LESS INVESTMENT
- Sign up for free
- Book a stay
- Book an event
- Online payment
- Safe place to stay
- Discounts/Offers
- Easy Cancellation
Policy
- Connect to host
- Rate & Review
system
- Flexible check-in
and check-out
- Exclusive and
personalized offers
on luxury stays
- Recommendations
12. Engage and retain users through habit formation
1.Internal: Curiosity and
Desire
2.External: Notifications,
digital marketing,
Campaigns
5. User profiles / wishlist /
feedback and reviews /
membership or loyalty
program
4. Unique experience / Social
Rewards / Personalized
service / Upgrades
3. Ease of use / Welcoming
environment
13.
14. Gauging the criticality of the feature request
INVESTMENT
USER SATISFACTION
PERFORMANCE (MORE
IS BETTER)
USER
DISSATISFACTION
LESS INVESTMENT
15. Is working on Customer Loyalty Program worth
it?
STRENGTHS WEAKNESSES OPPORTUNITIES THREATS
● Network Effect
● Diverse Inventory
● Community and
Trust
● Global Brand
Recognition
● Unaffordable prices
during holiday
season
● Competitors have
the loyalty program
● Bad reviews
● Price reduction by
offering discounts or
exclusive deals
● Personalising the
search
● Increased
Competition
● No motivators
● Negative guest
experience
● Macroeconomic
conditions
20. Motivation to come back
Enhanced customer experience
Recognition and appreciation
Convenience and ease of use
Community and Networking
Feedback and Influence
Increase repeat business
Increase customer lifetime value
Enhance brand perception and loyalty
Competitive advantage
Enhance customer engagement
Increase customer frequency
Acquire new customer
21. How can I drive sustainable growth while nurturing customer relationships?
32. Measuring the success of MVP
- What % of the target audience has acquired
the MVP?
- What is the positivity of the feedback from the
target audience?
- What revenue is the MVP delivering?
- What profit is the MVP returning?
- Whats % of users intend to use the product
as it develops beyond being a MVP?
- No of bookings completed post the launch
- No of referrals
- No of booking done via referrals (conversion rate)
- No of recommendations sent
- No of reviews posted
- No of followers increased post launch
- No of tags increased post launch
- No of stories posted
- NPS
- Revenue
Overall Success Metrics
33. Go-To-Market Plan
Pre- Launch
- Soft Launch
- Test the message in the campaigns
- Survey
- Banners in mobile apps/website
Promotions
- Social Media promotions
- In-app notifications
- Email campaigns
