In June 2015, Cleverwood will celebrate 6 years of the #noemail program. Olivier Beaujean has been invited by Elia to share this experience during 2 lunch sessions.
Why be better managers: An Introduction to Management 3.0Isman Tanuri
You realised that the usual ways of managing and leading people aren't working anymore. Situations at work and with other people are becoming more complex and unpredictable.
What do you do?
Management 3.0 is an evolving set of practical games and tools to help people leaders and organisational managers develop and evolve their organisations and teams to be more effective, productive and, ultimately, healthier.
This presentation discusses the whys of considering alternative ways of leading and managing in complex environments.
Friday Session #71 - Storytelling behind the hype by Jelle Annaars Cleverwood Belgium
Look into any marketing blog or book from the last few years, and you're bound to read something about storytelling. Content professional Jelle Annaars will take us beyond the buzzword and all the way back to Aristoteles, explaining hands on how storytelling techniques can make your communications more effective.
Just like improv is all about creating powerful performances that amaze audiences on the fly, real-time marketing revolves around creating the powerful content that connects with consumers in a specific context.
Listening, acting fast and being relevant are key elements to incite a wow-effect among your audience. But what happens if your efforts aren’t well orchestrated?
Candice Vanhacht, our very own star of improv, shows how hugely effective great ideas can be if done well, but also how embarrassing they can be if not executed correctly.
Do you sometimes feel like Scheherazade telling story after story in One Thousand and One Nights? Welcome to the modern world of marketers, where we daily face the continuous demand for compelling stories in order to keep the voracious content monster satisfied. People constantly crave for fresh content and brands are virtually obliged to keep providing it so as to drive people to their website.
So how do you feed the content monster? Cristina Palmiotto and Stéphanie Desmet, digital consultants at Cleverwood, share their experiences with content creation and curation, showing practical examples on how useful tools can help you win the daily content challenge.
During the New Year Event 2011, Cleverwood invited the audience to gather a few New Media Predictions for 2011. Here is a summary of what has been presented by the Cleverwood Consultants.
1) O caminhoneiro Elenilson José Lopes foi o primeiro paranaense a renovar sua Carteira Nacional de Habilitação (CNH) com o exame toxicológico obrigatório.
2) A Associação Comercial e Industrial de Campo Mourão (Acicam) realizará eleição para sua nova diretoria em 6 de abril, com chapa única.
3) O número de empresas participantes do 16o Feirão Queima de Estoque de Campo Mourão é recorde, com cerca de 15 lojas participando pela primeira vez.
Why be better managers: An Introduction to Management 3.0Isman Tanuri
You realised that the usual ways of managing and leading people aren't working anymore. Situations at work and with other people are becoming more complex and unpredictable.
What do you do?
Management 3.0 is an evolving set of practical games and tools to help people leaders and organisational managers develop and evolve their organisations and teams to be more effective, productive and, ultimately, healthier.
This presentation discusses the whys of considering alternative ways of leading and managing in complex environments.
Friday Session #71 - Storytelling behind the hype by Jelle Annaars Cleverwood Belgium
Look into any marketing blog or book from the last few years, and you're bound to read something about storytelling. Content professional Jelle Annaars will take us beyond the buzzword and all the way back to Aristoteles, explaining hands on how storytelling techniques can make your communications more effective.
Just like improv is all about creating powerful performances that amaze audiences on the fly, real-time marketing revolves around creating the powerful content that connects with consumers in a specific context.
Listening, acting fast and being relevant are key elements to incite a wow-effect among your audience. But what happens if your efforts aren’t well orchestrated?
Candice Vanhacht, our very own star of improv, shows how hugely effective great ideas can be if done well, but also how embarrassing they can be if not executed correctly.
Do you sometimes feel like Scheherazade telling story after story in One Thousand and One Nights? Welcome to the modern world of marketers, where we daily face the continuous demand for compelling stories in order to keep the voracious content monster satisfied. People constantly crave for fresh content and brands are virtually obliged to keep providing it so as to drive people to their website.
So how do you feed the content monster? Cristina Palmiotto and Stéphanie Desmet, digital consultants at Cleverwood, share their experiences with content creation and curation, showing practical examples on how useful tools can help you win the daily content challenge.
During the New Year Event 2011, Cleverwood invited the audience to gather a few New Media Predictions for 2011. Here is a summary of what has been presented by the Cleverwood Consultants.
1) O caminhoneiro Elenilson José Lopes foi o primeiro paranaense a renovar sua Carteira Nacional de Habilitação (CNH) com o exame toxicológico obrigatório.
2) A Associação Comercial e Industrial de Campo Mourão (Acicam) realizará eleição para sua nova diretoria em 6 de abril, com chapa única.
3) O número de empresas participantes do 16o Feirão Queima de Estoque de Campo Mourão é recorde, com cerca de 15 lojas participando pela primeira vez.
How Email is Revolutionising Performance Marketing - Mark Ash, TeradataPerformanceIN
Email has long been accepted as one of the most powerful and cost effective digital channels available. However, the emergence of disruptive technologies and programmatic buying as well as the increased drive towards an omni-channel marketing strategy has massively enhanced the role that email plays in the marketing ecosystem.
Mark Ash discusses why email is the key to a data-driven marketing strategy that is revolutionising performance marketing.
Consumer Internet Lessons for Enterprise Product ManagersMichael Korcuska
A track keynote presentation I gave at the 2014 NASSCOM Product Conclave in Bangalore. I convey a few lessons I learned while transitioning from a career in enterprise software to a consumer internet company (LinkedIn).
This document summarizes a presentation given at a digital marketing event about using email and automation as linchpins in modern marketing success. The presentation discusses how email has become a central bridge between digital channels due to its ability to collect user data across devices. It provides two case studies showing how using engagement scores and behavioral data in email personalized the messaging and increased click-through rates, and how matching email addresses to digital profiles allowed targeted Facebook ads that achieved a 60x return on ad spend. The key takeaway is that email and automation can drive significant growth when used to innovate beyond traditional lead generation.
#DWCAU 2018 The importance of Digital Literacy on the Digital Workplace in Of...Tracy Van der Schyff
Just in the last 5 years, technology has evolved so fast that most people are struggling to keep up. Simply sending your users the Office.com URL won't cut it either. In this session I'll cover:
Literacy statistics and ROI on training
How Office 365 supports and grows digital literacy skills
Some of the amazing features released in the last couple of years in Office (that you most probably didn’t even know about)
Where and how to keep up to date with new features and releases
How IT, End User & Training roles should change
Realizing the value that Office 365 brings you will not only enable your users, but also help with changing company cultures into flourishing, creative and collaborative places to work.
Social Collaboration: Opportunities, Best Practices and the FutureStefanie Heyduck
A presentation on IBM's point of view in social collaboration, social business, transformation of the workplace and how business should leverage the power of social to create new opportunities. I show some best in class examples and close with some impulses on where digital transformation be five years from now.
#MWCP2018 How to empower and support your Citizen DevelopersTracy Van der Schyff
How to empower and support your Citizen Developers for Modern Workplace Conference in Paris 18/10/2018
"With Microsoft and Office 365, your end users now have the tools to create wonderful solutions. However, simply giving them access is not enough. In this session Tracy will share the following to ensure that you are equipped for the change ahead:
· Suggested changes to your IT Support and Back Office
· How to inspire a culture of self and lifelong learners
· Impact on Job Descriptions and KPI's across your company · Soft skill investment for your new super users
· How to stay up to date
· Overview of all apps and services and examples of quick wins
Investing in your Users, will ensure that your investment in Technology pays off AND will impact your company culture positively."
The document discusses how to empower and support citizen developers. It defines citizen developers as ordinary people without coding skills who engage in app development. It notes citizen developers now make up the majority of developers. The document discusses how technology has changed and increased digital literacy. It provides tips for supporting citizen developers, such as knowing your products, providing mentorship programs, and staying up to date on new features. Links to additional resources on the topics are also included.
The document discusses how to empower and support citizen developers. It defines citizen developers as ordinary people without formal coding skills who engage in app development. It notes citizen developers now make up the majority of developers. The document discusses how technology has changed and increased digital literacy. It provides tips for supporting citizen developers, such as knowing your products, providing mentorship programs, and staying up to date on new features. Links to additional resources on the topics are also included.
Successful business change - whether it's a new process or a new software application - relies on user adoption. But organizations often encounter hurdles along the way.
Are you rolling out new technology to your users? Revamping your current processes? Want to help your users quickly adapt to what's new and different? Learn how to clear 3 hurdles on your way to the user adoption finish line.
The gap in skills needed to compete in an increasingly digital world is a major issue for most organisations. Recognising this gap is one thing, doing something about it is a much bigger challenge.
This White Paper contains a structured approach that has been learned across different businesses over 17 years.
The gap in skills needed to compete in an increasingly digital world is a major issue for most organisations. Recognising this gap is one thing, doing something about it is a much bigger challenge.
This White Paper contains a structured approach
that has been learned across different businesses
over 17 years.
1) The document discusses transforming email marketing and marketing automation. It provides examples of measuring email marketing success, optimizing email targeting and content, and maximizing the use of automation through various touchpoint strategies and sequences.
2) Advanced techniques discussed include using predictive analytics to score leads, layered targeting with dynamic content, and options for incorporating marketing AI like chatbots and automated copywriting.
3) The presentation encourages attendees to assess their own capabilities and gaps to optimize their integrated marketing approaches.
[DSC Europe 23] Branislava Sandrih Todorovic & Mirella Miskic - Impact of NLP...DataScienceConferenc1
This document discusses NLB DigIT's use of natural language processing (NLP) models to classify and prioritize customer emails for their contact center. Key points:
- NLB DigIT developed NLP models to analyze customer emails in real-time, identifying the topic, sentiment, and priority to efficiently route emails to the appropriate consultants.
- The models helped improve email management and customer experience metrics like response times and NPS. 90% of emails are now automatically assigned and 85% responded to within 24 hours.
- Future areas of focus include improving spam and sarcasm detection, making the models more adaptable, and exploring chatbots and generative AI to support customer service. Collaboration between business and AI
Ana02. Making Sense of Data Analytics: Work Smarter, Not Necessarily Harderpanagenda
Whether you are in HR, Sales, IT, Security, Marketing and Communications or Business Transformation, you know that one of today’s major business problems is that one of Employee Engagement, or, to be more precise, of employee disengagement. When only 13% of the global workforce is engaged at work (Cf. Gallup 2013 - https://hbr.org/2013/10/map-the-sad-state-of-global-workplace-engagement), one has got to question whether we have got a rather catastrophic business problem, or an unprecedented business opportunity to transform the way we collaborate and get work done.
What if we could use data analytics to make sense of what’s happening around us? To seek out the different business opportunities that may be laying around out there dormant in order to influence a shift of behaviours on how employees get work done more effectively by enabling a more open, public and transparent work environment where open knowledge sharing, cooperation, coopetition and collaboration would help transform our work culture(s).
What if each life of business embarks on a journey to identify new business opportunities, new markets, by making sense of data analytics to help us work smarter, not necessarily harder? Whether it’s data coming out of traditional tools like email and applications, or whether it’s data coming out of your own Enterprise Social Networking platform (i.e. IBM Connections), there is always an opportunity to seek > sense > share what we know, and use, to eventually transform the way we work.
What if you could make use of smart data analytics to influence the increase and further growth of the overall levels of employee engagement, talent retention, sales (by becoming a customer centric organisation), existing or new marketing goals as well as fine tuning more effectively your entire IT infrastructure. Would you also want to work smarter, not necessarily harder?
Come and join us then to find out how we could help you AND your business transform the way you work and interact with your customers using data analytics to inspire and influence smarter work!
How Proper E-mail Usage Policies Cultivate Worker Productivity Gains In A Sta...NoSnowMan
The document discusses how implementing proper email usage policies in businesses can increase worker productivity, especially during economic downturns. It notes that on average, workers spend over 75% of their day on email, which reduces productivity. The document recommends setting clear rules for email use, such as only using bullet points and concise subject lines. It provides examples of companies that have saved thousands per employee by limiting unproductive email habits. Overall, the document advocates for email usage guidelines to maximize the benefits of email while avoiding addictive behaviors that hamper productivity.
ESPC18 The Impact of Digital Literacy on Office 365 User AdoptionTracy Van der Schyff
Session delivered at ESPC18 in Copenhagen
The Impact of Digital Literacy on Office 365 User Adoption
In this age of digital disruption, we should take a step back and have the digital literacy discussion. The elephant in the room, so to speak. We might have to change our thought process around training and empowering people. This session covers:
1. PC literacy
2. Literacy statistics and ROI on training
3. Eight pillars of digital literacy
4. How Microsoft Office 365 supports digital literacy
Benefits of Attending this Session:
Get a better understanding of the requirements for user adoption
See insights and statistics on training ROI
Discover creative ideas for campaigns / Office 365 Roadmaps
The document discusses how social media was used to rescue Iceland's tourism industry after a volcanic eruption in 2010 negatively impacted visitor numbers. Travel to Iceland was predicted to decrease by 30% and cost £180 million in lost revenue. To address this, Iceland used social media platforms like Facebook, Twitter, and video to tell personal stories from visitors and change negative perceptions of Iceland as a tourist destination. This social media campaign increased actual visitors by 79,252 above forecasts, resulted in total revenue of £138.7 million, and improved perceptions of Iceland in its three main tourist markets by 48%, 25%, and 24% respectively. The campaign demonstrated that mass social participation and personal stories on social media can boost tourism.
How Email is Revolutionising Performance Marketing - Mark Ash, TeradataPerformanceIN
Email has long been accepted as one of the most powerful and cost effective digital channels available. However, the emergence of disruptive technologies and programmatic buying as well as the increased drive towards an omni-channel marketing strategy has massively enhanced the role that email plays in the marketing ecosystem.
Mark Ash discusses why email is the key to a data-driven marketing strategy that is revolutionising performance marketing.
Consumer Internet Lessons for Enterprise Product ManagersMichael Korcuska
A track keynote presentation I gave at the 2014 NASSCOM Product Conclave in Bangalore. I convey a few lessons I learned while transitioning from a career in enterprise software to a consumer internet company (LinkedIn).
This document summarizes a presentation given at a digital marketing event about using email and automation as linchpins in modern marketing success. The presentation discusses how email has become a central bridge between digital channels due to its ability to collect user data across devices. It provides two case studies showing how using engagement scores and behavioral data in email personalized the messaging and increased click-through rates, and how matching email addresses to digital profiles allowed targeted Facebook ads that achieved a 60x return on ad spend. The key takeaway is that email and automation can drive significant growth when used to innovate beyond traditional lead generation.
#DWCAU 2018 The importance of Digital Literacy on the Digital Workplace in Of...Tracy Van der Schyff
Just in the last 5 years, technology has evolved so fast that most people are struggling to keep up. Simply sending your users the Office.com URL won't cut it either. In this session I'll cover:
Literacy statistics and ROI on training
How Office 365 supports and grows digital literacy skills
Some of the amazing features released in the last couple of years in Office (that you most probably didn’t even know about)
Where and how to keep up to date with new features and releases
How IT, End User & Training roles should change
Realizing the value that Office 365 brings you will not only enable your users, but also help with changing company cultures into flourishing, creative and collaborative places to work.
Social Collaboration: Opportunities, Best Practices and the FutureStefanie Heyduck
A presentation on IBM's point of view in social collaboration, social business, transformation of the workplace and how business should leverage the power of social to create new opportunities. I show some best in class examples and close with some impulses on where digital transformation be five years from now.
#MWCP2018 How to empower and support your Citizen DevelopersTracy Van der Schyff
How to empower and support your Citizen Developers for Modern Workplace Conference in Paris 18/10/2018
"With Microsoft and Office 365, your end users now have the tools to create wonderful solutions. However, simply giving them access is not enough. In this session Tracy will share the following to ensure that you are equipped for the change ahead:
· Suggested changes to your IT Support and Back Office
· How to inspire a culture of self and lifelong learners
· Impact on Job Descriptions and KPI's across your company · Soft skill investment for your new super users
· How to stay up to date
· Overview of all apps and services and examples of quick wins
Investing in your Users, will ensure that your investment in Technology pays off AND will impact your company culture positively."
The document discusses how to empower and support citizen developers. It defines citizen developers as ordinary people without coding skills who engage in app development. It notes citizen developers now make up the majority of developers. The document discusses how technology has changed and increased digital literacy. It provides tips for supporting citizen developers, such as knowing your products, providing mentorship programs, and staying up to date on new features. Links to additional resources on the topics are also included.
The document discusses how to empower and support citizen developers. It defines citizen developers as ordinary people without formal coding skills who engage in app development. It notes citizen developers now make up the majority of developers. The document discusses how technology has changed and increased digital literacy. It provides tips for supporting citizen developers, such as knowing your products, providing mentorship programs, and staying up to date on new features. Links to additional resources on the topics are also included.
Successful business change - whether it's a new process or a new software application - relies on user adoption. But organizations often encounter hurdles along the way.
Are you rolling out new technology to your users? Revamping your current processes? Want to help your users quickly adapt to what's new and different? Learn how to clear 3 hurdles on your way to the user adoption finish line.
The gap in skills needed to compete in an increasingly digital world is a major issue for most organisations. Recognising this gap is one thing, doing something about it is a much bigger challenge.
This White Paper contains a structured approach that has been learned across different businesses over 17 years.
The gap in skills needed to compete in an increasingly digital world is a major issue for most organisations. Recognising this gap is one thing, doing something about it is a much bigger challenge.
This White Paper contains a structured approach
that has been learned across different businesses
over 17 years.
1) The document discusses transforming email marketing and marketing automation. It provides examples of measuring email marketing success, optimizing email targeting and content, and maximizing the use of automation through various touchpoint strategies and sequences.
2) Advanced techniques discussed include using predictive analytics to score leads, layered targeting with dynamic content, and options for incorporating marketing AI like chatbots and automated copywriting.
3) The presentation encourages attendees to assess their own capabilities and gaps to optimize their integrated marketing approaches.
[DSC Europe 23] Branislava Sandrih Todorovic & Mirella Miskic - Impact of NLP...DataScienceConferenc1
This document discusses NLB DigIT's use of natural language processing (NLP) models to classify and prioritize customer emails for their contact center. Key points:
- NLB DigIT developed NLP models to analyze customer emails in real-time, identifying the topic, sentiment, and priority to efficiently route emails to the appropriate consultants.
- The models helped improve email management and customer experience metrics like response times and NPS. 90% of emails are now automatically assigned and 85% responded to within 24 hours.
- Future areas of focus include improving spam and sarcasm detection, making the models more adaptable, and exploring chatbots and generative AI to support customer service. Collaboration between business and AI
Ana02. Making Sense of Data Analytics: Work Smarter, Not Necessarily Harderpanagenda
Whether you are in HR, Sales, IT, Security, Marketing and Communications or Business Transformation, you know that one of today’s major business problems is that one of Employee Engagement, or, to be more precise, of employee disengagement. When only 13% of the global workforce is engaged at work (Cf. Gallup 2013 - https://hbr.org/2013/10/map-the-sad-state-of-global-workplace-engagement), one has got to question whether we have got a rather catastrophic business problem, or an unprecedented business opportunity to transform the way we collaborate and get work done.
What if we could use data analytics to make sense of what’s happening around us? To seek out the different business opportunities that may be laying around out there dormant in order to influence a shift of behaviours on how employees get work done more effectively by enabling a more open, public and transparent work environment where open knowledge sharing, cooperation, coopetition and collaboration would help transform our work culture(s).
What if each life of business embarks on a journey to identify new business opportunities, new markets, by making sense of data analytics to help us work smarter, not necessarily harder? Whether it’s data coming out of traditional tools like email and applications, or whether it’s data coming out of your own Enterprise Social Networking platform (i.e. IBM Connections), there is always an opportunity to seek > sense > share what we know, and use, to eventually transform the way we work.
What if you could make use of smart data analytics to influence the increase and further growth of the overall levels of employee engagement, talent retention, sales (by becoming a customer centric organisation), existing or new marketing goals as well as fine tuning more effectively your entire IT infrastructure. Would you also want to work smarter, not necessarily harder?
Come and join us then to find out how we could help you AND your business transform the way you work and interact with your customers using data analytics to inspire and influence smarter work!
How Proper E-mail Usage Policies Cultivate Worker Productivity Gains In A Sta...NoSnowMan
The document discusses how implementing proper email usage policies in businesses can increase worker productivity, especially during economic downturns. It notes that on average, workers spend over 75% of their day on email, which reduces productivity. The document recommends setting clear rules for email use, such as only using bullet points and concise subject lines. It provides examples of companies that have saved thousands per employee by limiting unproductive email habits. Overall, the document advocates for email usage guidelines to maximize the benefits of email while avoiding addictive behaviors that hamper productivity.
ESPC18 The Impact of Digital Literacy on Office 365 User AdoptionTracy Van der Schyff
Session delivered at ESPC18 in Copenhagen
The Impact of Digital Literacy on Office 365 User Adoption
In this age of digital disruption, we should take a step back and have the digital literacy discussion. The elephant in the room, so to speak. We might have to change our thought process around training and empowering people. This session covers:
1. PC literacy
2. Literacy statistics and ROI on training
3. Eight pillars of digital literacy
4. How Microsoft Office 365 supports digital literacy
Benefits of Attending this Session:
Get a better understanding of the requirements for user adoption
See insights and statistics on training ROI
Discover creative ideas for campaigns / Office 365 Roadmaps
Similaire à Testimonial 6 years noemail at cleverwood for Elia (20)
The document discusses how social media was used to rescue Iceland's tourism industry after a volcanic eruption in 2010 negatively impacted visitor numbers. Travel to Iceland was predicted to decrease by 30% and cost £180 million in lost revenue. To address this, Iceland used social media platforms like Facebook, Twitter, and video to tell personal stories from visitors and change negative perceptions of Iceland as a tourist destination. This social media campaign increased actual visitors by 79,252 above forecasts, resulted in total revenue of £138.7 million, and improved perceptions of Iceland in its three main tourist markets by 48%, 25%, and 24% respectively. The campaign demonstrated that mass social participation and personal stories on social media can boost tourism.
Comment un rse peut renforcer la performance d’une entreprise : exemple de cl...Cleverwood Belgium
Olivier Beaujean a partagé lors d'un petit déjeuner organisé par EFE le cas concret de Cleverwood. Il a expliqué en quoi l'utilisation d'un réseau social d'entreprise permet de booster la performance d'une organisation.
This document presents summaries and sources for various claims and studies related to the impact of social media on business sales and customer engagement. It discusses findings that only a small percentage of website traffic and conversions come from social media, but that social media interactions like pins on Pinterest can generate revenue. It also notes that social media may build loyalty but that its impact on short-term sales is difficult to measure directly. The document aims to shed light on both positive and uncertain effects of social media on business performance.
Friday Session #64: Key Recipes For Killer InfographicsCleverwood Belgium
A slidedeck presented at the 64th Cleverwood Friday Session. Feel free to visit our website for various other courses in digital media http://www.cleverwood.be/learning-hub
Friday Session #63: Monitoring, Managing or Customer Service Cleverwood Belgium
How to choose the right social media tool for your business?
The world of monitoring tools is complex and varied. During our FAS #63, Cleverwood consultant Kim Recour introduced us to the most interesting tools, complete with valuable examples and simulated tests.
Friday Session #59: The Freaky Friday of a Community ManagerCleverwood Belgium
This document summarizes four cases of community managers facing challenges on social media. For Carrefour, an informal response to a complaint avoided escalation. Ter Zake faced criticism for an arrogant response, which became a trending topic until an apology. Monoprix's community manager addressed complaints about a sandwich politely and proposed a solution. Finally, guidelines restricting negative student speech about their school were sensationalized by the national press.
Cleverwood Trends Session 8: Who's the King? Content, context or community? H...Cleverwood Belgium
This document discusses Choqoa, a new world of cocoa that contains a variety of flavors. It mentions that along with the varieties and flavors, this new cocoa world also contains nightmares. It then lists some channels like blogs, online shop, and social media accounts to engage with Choqoa and share content about their cocoa products.
Cleverwood Trends Session 8: Who's the King? Content, context or community? H...Cleverwood Belgium
KBC Banking & Insurance launched a campaign called "Gap in the Market" to help local entrepreneurs fill needs in their communities. The campaign involved 3 phases: 1) Identifying gaps in the market, 2) Asking entrepreneurs to fill those gaps, and 3) A competition for entrepreneurs who filled gaps. KBC provided a platform for the community to create content about gaps and ideas to fill them. Over 300,000 unique visitors used the platform, 177,000 gaps were identified, and 1,427 entrepreneurial ideas were submitted. The campaign successfully engaged the community and local businesses.
The document provides tips for connecting with customers through strategic planning and an omnichannel approach. It recommends developing a content plan to tell your story, finding shareable stories, focusing on benefits, and being present across different channels like web, store, social media, and mobile. It also suggests listening to customers, personalizing experiences, providing ongoing customer service, and using social media to engage customers after a sale.
Thanks to the social amplification, strong blogs get noticed much easier and much faster than before, which helped reviving the blogosphere.
Bloggers attract readers with good content, personal opinion, criticism and full transparency. That is why brands consider bloggers more reliable than journalists. Brands become more interested in the engaged audiences of strong blogs which offer them numerous business opportunities.
Friday Session #52: Translating complex media briefings into media plansCleverwood Belgium
Answering a briefing often feels like trying to solve a puzzling case or cracking a code. It's a complex science mixing number crunching, logic, creativity, but also sociology, anthropology, epistemology. Philippe Deltenre presents the methodology he's using to adress complex briefings and big pitches: from briefing to storyline, from storyline to KPIs, from KPIs to execution plan.
This presentation is an introduction to SoLoMo, which is a term to describe a significant change in consumer behavior and marketing opportunities. The social mobile local concept supports the theory that only relevant and meaningful content makes sense to specific users who are at a specifc time on a specific location.
In order to be able to deliver these marketing messages, it's necesaary to understand how exactly this works, and what technologies and mechanisms are behind it.
It moves the consumer even further down the scale of empowerment, allowing them to be active online at almost any time or location, while connecting them in real time to their social graph, their network, peer opinions and advice.
The implications for marketers are dramatic, in terms of targeting, data, measurement and pure disruptive power.
This document provides an overview of writing social media guidelines for companies. It begins with definitions of policies, codes of conduct, and guidelines. It then discusses why companies need social media guidelines, using examples of employees damaging brands and the need for conversation guidelines. The document outlines challenges in developing guidelines, including format, implementation, education, and ensuring pertinence. It provides basics that should be covered, such as distinguishing professional versus private use and ensuring data protection and responsibility. The document presents examples of guidelines from Meltwater Group and for employees. It concludes that guidelines should be simple, fun, make employees proud to work there, and avoid issues.
Following the major changes Facebook recently implemented, Cleverwood guides you through a practical framework that helps you making the right choice to promote your brand via Facebook advertising.
This document summarizes how Facebook pages have evolved over time and the key changes introduced with Facebook's new timeline feature. It outlines 8 important facts about the timeline layout for brands, including a larger cover photo and profile picture, changes to tabs and apps, and new features like pinned posts. It then discusses the motives behind frictionless sharing across apps and the potential positive and negative consequences for brands, advertising, and user privacy. The document raises questions about how these changes might impact engagement and targeting on Facebook.
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
4 Benefits of Partnering with an OnlyFans Agency for Content Creators.pdfonlyfansmanagedau
In the competitive world of content creation, standing out and maximising revenue on platforms like OnlyFans can be challenging. This is where partnering with an OnlyFans agency can make a significant difference. Here are five key benefits for content creators considering this option:
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
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Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
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3. 3
« As discussed during the team
meeting, this is my last email to you…
You will receive in a few minutes your
login to the new social collaboration
platform and, from now on, you will
find me there »
4.
5.
6. “By the end of 2014 close to
65% of large European
enterprises in the business
sector will have adopted
social media tools for
business purposes, with
projected adoption for
European SMEs of just
under one in two.”
7. “108 billion business
emails are sent daily,
requiring employees
to check their inbox 36
times an hour and spend
up to four hours each day
on email alone. Only 14
percent of those emails
are of critical importance,
but you have to scan them
all to know which ones
might be hiding in that 14
percent.”
IBM : https://www.linkedin.com/pulse/20141118165633-133994-freedom-
how-ibm-verse-is-changing-the-email-game-for-small-businesses
8. “87% of the knowledge
workers feel disengaged.”
Gallup®, oct 2013
http://www.gallup.com/poll/165269/worldwide-employees-engaged-
work.aspx
9.
10. Email
is a problem
2-3 hours per day 41 years old…
Meta info?
Date and time…
Knowledge in mailbox
To? CC? BCC? Reply to all?
Attachments
… forward emails to forward knowledge
12. 10 Use cases (+1 bonus)
1. Continuous evaluation
2. Meeting management
3. CRM
4. R&D
5. #essentials
6. Homeworking check-in
7. Holiday handover
8. Lunch
9. Virtual assistant
10. No important info in the inbox
11. (even this is a result of a #socbiz process)
12
29. Email good practices continues…
Manage To: CC: BCC:
Email title
Inbox <> todolist
Empty inbox at the end of the day
No notifications, no push
Check only a few times per day
Email body : Actions / questions
No attachments
Unsubscribe, challenge notifications
29
31. Practical Exercise
Switch off all notifications, start checking
emails only once in a while
Don’t fetch any email before 11 am (10
am)
Measure how many mails you sent each
day during 10 days
Unsubscribe from 10 sources
Don’t send any email on 5/5
31
32. Thank you !
32
Olivier Beaujean
Managing Director
+32 475 75 85 90
@olbow
www.cleverwood.be
Join us https://www.facebook.com/cleverwood
Curious ? http://www.scoop.it/t/the-quest-for-zero-email-social-business