Consumer Expectations and the Great TransitionVivastream
This document summarizes research from First Data Corporation on consumer expectations in payments. Key findings include:
1) Consumers want seamless online and offline experiences when shopping and managing finances.
2) Beyond transactions, consumers want personalized experiences through loyalty programs, tailored offers, and brands that understand their needs.
3) Consumers actively manage their money and expect real-time access and control over finances on their mobile devices.
4) Mobile devices are increasingly central to how consumers shop and bank, with rising expectations of convenience.
1. The email marketing industry is performing strongly, with email bringing in $40.56 for every dollar spent on it.
2. Marketers are capturing opt-ins and customer data everywhere through techniques like popovers, social media signups, QR codes, and in-store kiosks.
3. Marketers are shifting from broadcast messaging to more automated and personalized campaigns triggered by customer behavior and preferences in order to improve engagement rates.
PostCon: Email Part 8- 10 Cool Ideas to Test or StealVivastream
The document outlines 10 cool ideas for email marketing campaigns, as presented by Stephanie Miller, VP of Member Engagement at DMA. The ideas include: 1) being shocking in subject lines, 2) not believing initial test results and being data-driven, 3) sending welcome series emails, 4) keeping customer data clean by combining online and offline sources, 5) celebrating best customers, 6) avoiding overly serious tones, 7) personalizing content, 8) hyping holiday seasons, 9) investing in employee training, and 10) questioning conventional wisdom. Examples and statistics are provided for many of the ideas.
This document discusses initiatives around mobile communities and collaboration at Penton. It identifies obstacles such as siloed thinking, finding data talent, and changing employee behaviors. Recommendations include limiting stakeholders, breaking down barriers, benchmarking startups, getting projects out fast without perfection, and building a social network for projects. Fostering new user behaviors through valuable content, easy usage, and discussion is also suggested.
4 Steps to Better Obtain and Nurture New B2B RelationshipsVivastream
This document provides a 4-step process for onboarding B2B customers: 1) Take it slow when starting conversations with prospects, 2) Use data wisely to engage and stay connected with prospects and customers, 3) Contact people on their terms based on their needs and buying cycle, and 4) Know when the right time is to close the deal. It emphasizes tailoring communications based on insights gleaned from customer data to move prospects through the sales funnel.
Harnessing Human Behavior: 13 Steps to Must-Read MailingsVivastream
This document discusses 13 steps for creating effective direct mail campaigns based on human behavior. It notes that $55.7 billion was spent on direct mail in 2010 and people are bombarded with over 5,000 marketing messages per day. Some of the 13 factors that influence purchase decisions discussed include that people respect authority figures, are naturally curious, make assumptions based on who mail is from, are drawn to certain words, may say "no" when interested to learn more, and are motivated by both rational and emotional reasons.
Direct Marketing Is Not Dead in the Face of SocialVivastream
The document discusses the continued importance of email marketing despite the rise of social media. It provides statistics that show:
1) While social media usage is increasing across various age groups, people still use email regularly and it drives high rates of purchases and conversions.
2) Email marketing spending continues to increase each year as businesses recognize its effectiveness.
3) Two case studies demonstrate how combining targeted email campaigns with social media exposure can significantly increase engagement with a contest and promotions, driving revenue and other important metrics.
Notes Version: Paradigm Shift The Changing Face of LoyaltyVivastream
The document discusses how four trends - disintermediation, socialization, gamification, and monetization - are changing loyalty marketing. Disintermediation refers to the elimination of intermediaries between companies and customers, allowing for more direct relationships. Social media and mobile platforms are uniquely suited to play a major role in loyalty programs by allowing customization and engagement. Programs are increasingly rewarding customers based on actual spending levels rather than proxies, improving marketing efficiency and the customer experience. These trends are driving more industries to launch loyalty programs with direct customer relationships.
Consumer Expectations and the Great TransitionVivastream
This document summarizes research from First Data Corporation on consumer expectations in payments. Key findings include:
1) Consumers want seamless online and offline experiences when shopping and managing finances.
2) Beyond transactions, consumers want personalized experiences through loyalty programs, tailored offers, and brands that understand their needs.
3) Consumers actively manage their money and expect real-time access and control over finances on their mobile devices.
4) Mobile devices are increasingly central to how consumers shop and bank, with rising expectations of convenience.
1. The email marketing industry is performing strongly, with email bringing in $40.56 for every dollar spent on it.
2. Marketers are capturing opt-ins and customer data everywhere through techniques like popovers, social media signups, QR codes, and in-store kiosks.
3. Marketers are shifting from broadcast messaging to more automated and personalized campaigns triggered by customer behavior and preferences in order to improve engagement rates.
PostCon: Email Part 8- 10 Cool Ideas to Test or StealVivastream
The document outlines 10 cool ideas for email marketing campaigns, as presented by Stephanie Miller, VP of Member Engagement at DMA. The ideas include: 1) being shocking in subject lines, 2) not believing initial test results and being data-driven, 3) sending welcome series emails, 4) keeping customer data clean by combining online and offline sources, 5) celebrating best customers, 6) avoiding overly serious tones, 7) personalizing content, 8) hyping holiday seasons, 9) investing in employee training, and 10) questioning conventional wisdom. Examples and statistics are provided for many of the ideas.
This document discusses initiatives around mobile communities and collaboration at Penton. It identifies obstacles such as siloed thinking, finding data talent, and changing employee behaviors. Recommendations include limiting stakeholders, breaking down barriers, benchmarking startups, getting projects out fast without perfection, and building a social network for projects. Fostering new user behaviors through valuable content, easy usage, and discussion is also suggested.
4 Steps to Better Obtain and Nurture New B2B RelationshipsVivastream
This document provides a 4-step process for onboarding B2B customers: 1) Take it slow when starting conversations with prospects, 2) Use data wisely to engage and stay connected with prospects and customers, 3) Contact people on their terms based on their needs and buying cycle, and 4) Know when the right time is to close the deal. It emphasizes tailoring communications based on insights gleaned from customer data to move prospects through the sales funnel.
Harnessing Human Behavior: 13 Steps to Must-Read MailingsVivastream
This document discusses 13 steps for creating effective direct mail campaigns based on human behavior. It notes that $55.7 billion was spent on direct mail in 2010 and people are bombarded with over 5,000 marketing messages per day. Some of the 13 factors that influence purchase decisions discussed include that people respect authority figures, are naturally curious, make assumptions based on who mail is from, are drawn to certain words, may say "no" when interested to learn more, and are motivated by both rational and emotional reasons.
Direct Marketing Is Not Dead in the Face of SocialVivastream
The document discusses the continued importance of email marketing despite the rise of social media. It provides statistics that show:
1) While social media usage is increasing across various age groups, people still use email regularly and it drives high rates of purchases and conversions.
2) Email marketing spending continues to increase each year as businesses recognize its effectiveness.
3) Two case studies demonstrate how combining targeted email campaigns with social media exposure can significantly increase engagement with a contest and promotions, driving revenue and other important metrics.
Notes Version: Paradigm Shift The Changing Face of LoyaltyVivastream
The document discusses how four trends - disintermediation, socialization, gamification, and monetization - are changing loyalty marketing. Disintermediation refers to the elimination of intermediaries between companies and customers, allowing for more direct relationships. Social media and mobile platforms are uniquely suited to play a major role in loyalty programs by allowing customization and engagement. Programs are increasingly rewarding customers based on actual spending levels rather than proxies, improving marketing efficiency and the customer experience. These trends are driving more industries to launch loyalty programs with direct customer relationships.
Notes Version: Paradigm Shift The Changing Face of Loyalty
Trompe l oeil_02_ds1
1. Carrément incroyable !
Se jouer de la perspective, de la lumière, donc des ombres…
Quel talent !
L'artiste John Pugh au travail.
2. Main Street, Los Gatos, California
Tout ce que vous voyez est peint sur un mur ! Même la femme qui jette un coup d ’oeil...
3. Taylor Hall, California State University, Chico, California
Les colonnes, style dorique, sont peintes sur un mur plat...
4. Honolulu, Hawaii
Pour peindre ce mur il a fallu à l'artiste deux mois de travail dans un studio pour faire le plan.
Ensuite il a fallu six mois de peinture et l'assistance de 11 autres peintres pour arriver au résultat que
vous voyez. Les personnes représentent la reine Liliuokalani, dernière reine du Hawaii, et le duc
Kahanamoku, que l'on appelle le père du surfing.
5. "Café Trompe L’oeil", San Jose , California
Peinture murale qui s'appelle : "L'Art qui imite la vie qui à son tour imite l'Art qui imite la vie".
La cliente à la table est peinte, et... elle ne quitte pas sa place à l'heure de fermeture.
7. Santa Cruz , California
Baie dans une bouteille : même le spectateur fait partie de la peinture
8. Sarasota County Health Center, Florida
Ceci semble une agréable aire de repos le long de la promenade pour tes pauvres pieds.
Eh non, ce n'est qu'un peinture murale, parfaitement plate...
9. Winslow, Arizona
Tout est faux. Tout est peint sur un mur plat et sans fenêtres !
Cette oeuvre s'appelle "Slowin' Down To Take a Look" (ralentissez pour jeter un oeil).
10. Winslow, Arizona
Tout est faux. Tout est peint sur un mur plat et sans fenêtres !
Cette oeuvre s'appelle "Slowin' Down To Take a Look" (ralentissez pour jeter un oeil).