In May 2012 Tuitele introduced for the very first time in Spain the measurement of Social TV. A new way of watching and enjoying TV was emerging among Spanish viewers, whom are shifting gradually from being passive viewers to become active viewers, social viewers who watch TV with their smartphones and tablets in their hands, tweeting and posting about a TV show whilst watching it, looking for other viewers’ comments, visiting the show’s profile on a social network or an advertiser’s web site.
TV ratings and Social TV analytics do not measure the same things; people meters measure how many viewers are watching a given show, whilst Social TV analytics measure what part of those viewers interact with the TV show through social networks, analysing their engagement, opinions and feelings about the TV show. Because of that, the relationship between TV ratings and Social TV analytics depends on the show, its genre, target, topics, etc.
Through Social TV analytics, Tuitele brings to TV networks and producers, agencies and advertisers a new way to analyse TV audience. Since the birth of Tuitele, close to 4 million Spaniards have tweeted about a TV show while on air. Social TV in Spain has experienced an outstanding growth, from 600,000 social viewers in September 2012 to 1.5 million in June 2013.
With this report, we aim to show the current picture of Social TV in Spain through the analysis of the first complete TV season with Social TV analytics available, both about TV shows and TV advertising.
This document summarizes the results of a news consumption survey of 301 respondents in South Africa. It finds that radio is the most commonly used source for first news of the day, followed by television. Social media and websites are the most commonly consulted other news sources. When there is a major news story, most respondents check news sources 2-3 times per day.
The document discusses how to add shadow to lettering on advertisements to make the text stand out from the background. It states that while the artist's name is written in the same font across products, a drop shadow is used to pull it away from the background since color alone cannot separate it. It provides an example of how adding a drop shadow can transform flat, boring text into text that stands out due to the shadow effect.
Unit cells describe the repeating arrangements of atoms or molecules in crystalline solids. A unit cell contains the smallest group of particles that can be repeated to form the entire crystal structure. Common unit cell types include cubic, hexagonal, and body-centered cubic, with the specific arrangement depending on the bonding and packing of particles within the solid material.
The document discusses avoiding plagiarism by properly citing direct quotes and paraphrasing others' work instead of copying word-for-word. It provides examples to distinguish between plagiarism and acceptable paraphrasing by changing around a few words or summarizing the key ideas in your own words with citation. Sources should only be used for information not considered common knowledge or widely available from multiple sources.
Dokumen tersebut membahas tentang kebutuhan sistem, use case model, actor, use case, relasi antar use case, dan use case diagram. Secara ringkas, dokumen tersebut menjelaskan bahwa use case diagram digunakan untuk menggambarkan fungsionalitas sistem berdasarkan interaksi antara actor dengan use case, serta hubungan antar komponen yang ada dalam diagram tersebut.
This document summarizes the results of a news consumption survey of 301 respondents in South Africa. It finds that radio is the most commonly used source for first news of the day, followed by television. Social media and websites are the most commonly consulted other news sources. When there is a major news story, most respondents check news sources 2-3 times per day.
The document discusses how to add shadow to lettering on advertisements to make the text stand out from the background. It states that while the artist's name is written in the same font across products, a drop shadow is used to pull it away from the background since color alone cannot separate it. It provides an example of how adding a drop shadow can transform flat, boring text into text that stands out due to the shadow effect.
Unit cells describe the repeating arrangements of atoms or molecules in crystalline solids. A unit cell contains the smallest group of particles that can be repeated to form the entire crystal structure. Common unit cell types include cubic, hexagonal, and body-centered cubic, with the specific arrangement depending on the bonding and packing of particles within the solid material.
The document discusses avoiding plagiarism by properly citing direct quotes and paraphrasing others' work instead of copying word-for-word. It provides examples to distinguish between plagiarism and acceptable paraphrasing by changing around a few words or summarizing the key ideas in your own words with citation. Sources should only be used for information not considered common knowledge or widely available from multiple sources.
Dokumen tersebut membahas tentang kebutuhan sistem, use case model, actor, use case, relasi antar use case, dan use case diagram. Secara ringkas, dokumen tersebut menjelaskan bahwa use case diagram digunakan untuk menggambarkan fungsionalitas sistem berdasarkan interaksi antara actor dengan use case, serta hubungan antar komponen yang ada dalam diagram tersebut.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
This document discusses the preliminary editing process for a work. It mentions preliminary editing was done repeatedly, with the goal of developing the work through multiple rounds of editing before reaching a first rough cut. The bulk of the document simply lists "Preliminary Editing" multiple times, indicating heavy revision at the development stage.
Editing our teaser trailer, poster and magazineGS6142
We are currently editing our teaser trailer, movie poster, and magazine cover to promote our upcoming film. The teaser trailer and poster aim to build excitement and intrigue around the central story and characters. Our goal is to craft compelling marketing materials that will attract audiences and drive ticket sales for the film's release.
This document contains evidence of video editing work done on shots from the Lightening Café. The editor removed blur from multiple clips or shots from the Lightening Café in order to improve video quality.
The document discusses the development of Logo 1 and lists potential titles and credits for a film project including Deadline Studios, Scream Productions, Seek, titles focused on individuals involved like Helena Thomson, and standard film credits like Directed by and Costume Designer.
Rekaman adalah tipe data terstruktur yang terdiri dari beberapa elemen dengan tipe data yang tidak harus sama. Elemen dalam rekaman disebut medan. Rekaman sering digunakan untuk merekam informasi seperti kartu pasien di rumah sakit atau data pengguna di sistem komputer. Rekaman dapat memiliki bentuk tetap maupun bebas, di mana bagian bebasnya dapat bervariasi tergantung kondisi.
Assalamualaikum...di ruangan ini adik-adik akan mengasah minda bagi menjawab soalan-soalan yang berkaitan topik 3 iaitu faktor mempengaruhi pembinaan rumah..Selamat Mencuba..^_^..good luck..
This document discusses ways for professionals to connect with others in business settings through the use of an NFC-enabled cufflink bracelet product called Connect. The Connect cufflink bracelet allows users to easily exchange contact information with others they meet by simply shaking hands, as it contains NFC technology that is synced to the owner's smartphone, avoiding the need to exchange business cards. This helps professionals more easily stay connected to and find people they meet for potential collaborations or opportunities.
The document describes a money changer forex business called MCFX Network that invests in foreign exchange markets on behalf of investors. It offers various investment packages from $200 to $4000 with guaranteed returns. The business uses fundamental and technical analysis to project trading systems and strategies. It also has an affiliate program that provides bonuses including unilevel, development, and introductory bonuses to participants who sponsor new members.
The document recommends a pilot program to modernize computer science education using a motivation-first curriculum. It provides an overview of the current CS education state focusing on programming syntax and outlines the proposed curriculum, schedule, and $6,000 budget. The recommendation is to fund the pilot program which could help students love STEM, modernize education, and train future innovators to benefit the sponsor, Google.
The document discusses four types of film openings: 1) Discrete openings provide separate, edited footage that gives context about the film's themes without revealing the plot. 2) Narrative openings introduce key elements and characters to set the scene and entice viewers. 3) Credits over a blank screen convey ideas through font, music and design. 4) Stylized openings use heavy editing to emulate the subject matter, like fast wipes suggesting trains in "The Taking of Pelham 123".
The document outlines three steps taken in the development of a project in Final Cut: 1) All original video clips were imported and named appropriately, 2) Good shots were separated from outtakes, 3) Shots were arranged in the correct order.
Akut Kasım Ayı Basın Bülteni ,
Bu ay atletizim grubumuzun yer aldığı sportif etkinler
Adım adım Takım Maratonu
n 11 koşusu
Şanlıurfa Yarı Maratonu
10 Kasım Atatürk 'ü Anma Koşusu
Maraton Fuarı
İstanbul Maratonu
Avrasya Bağış Listesi
FashionTV is a leader in New Media and Broadcasting. Partner with the brand for higher brand visibility, higher turnover, more customers and higher brand value.
Political Opinion Barometer - CEO (July 2015)Miqui Mel
This document provides technical specifications and main results from a political opinion barometer survey conducted in Catalonia, Spain. It details the survey methodology, including a sample size of 2,000 respondents stratified across Catalonia's four provinces. Key findings summarized include that over 50% of respondents feel Catalonia does not receive fair treatment from the Spanish government, and around 42-43% of respondents want Catalonia to become an independent state.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
This document discusses the preliminary editing process for a work. It mentions preliminary editing was done repeatedly, with the goal of developing the work through multiple rounds of editing before reaching a first rough cut. The bulk of the document simply lists "Preliminary Editing" multiple times, indicating heavy revision at the development stage.
Editing our teaser trailer, poster and magazineGS6142
We are currently editing our teaser trailer, movie poster, and magazine cover to promote our upcoming film. The teaser trailer and poster aim to build excitement and intrigue around the central story and characters. Our goal is to craft compelling marketing materials that will attract audiences and drive ticket sales for the film's release.
This document contains evidence of video editing work done on shots from the Lightening Café. The editor removed blur from multiple clips or shots from the Lightening Café in order to improve video quality.
The document discusses the development of Logo 1 and lists potential titles and credits for a film project including Deadline Studios, Scream Productions, Seek, titles focused on individuals involved like Helena Thomson, and standard film credits like Directed by and Costume Designer.
Rekaman adalah tipe data terstruktur yang terdiri dari beberapa elemen dengan tipe data yang tidak harus sama. Elemen dalam rekaman disebut medan. Rekaman sering digunakan untuk merekam informasi seperti kartu pasien di rumah sakit atau data pengguna di sistem komputer. Rekaman dapat memiliki bentuk tetap maupun bebas, di mana bagian bebasnya dapat bervariasi tergantung kondisi.
Assalamualaikum...di ruangan ini adik-adik akan mengasah minda bagi menjawab soalan-soalan yang berkaitan topik 3 iaitu faktor mempengaruhi pembinaan rumah..Selamat Mencuba..^_^..good luck..
This document discusses ways for professionals to connect with others in business settings through the use of an NFC-enabled cufflink bracelet product called Connect. The Connect cufflink bracelet allows users to easily exchange contact information with others they meet by simply shaking hands, as it contains NFC technology that is synced to the owner's smartphone, avoiding the need to exchange business cards. This helps professionals more easily stay connected to and find people they meet for potential collaborations or opportunities.
The document describes a money changer forex business called MCFX Network that invests in foreign exchange markets on behalf of investors. It offers various investment packages from $200 to $4000 with guaranteed returns. The business uses fundamental and technical analysis to project trading systems and strategies. It also has an affiliate program that provides bonuses including unilevel, development, and introductory bonuses to participants who sponsor new members.
The document recommends a pilot program to modernize computer science education using a motivation-first curriculum. It provides an overview of the current CS education state focusing on programming syntax and outlines the proposed curriculum, schedule, and $6,000 budget. The recommendation is to fund the pilot program which could help students love STEM, modernize education, and train future innovators to benefit the sponsor, Google.
The document discusses four types of film openings: 1) Discrete openings provide separate, edited footage that gives context about the film's themes without revealing the plot. 2) Narrative openings introduce key elements and characters to set the scene and entice viewers. 3) Credits over a blank screen convey ideas through font, music and design. 4) Stylized openings use heavy editing to emulate the subject matter, like fast wipes suggesting trains in "The Taking of Pelham 123".
The document outlines three steps taken in the development of a project in Final Cut: 1) All original video clips were imported and named appropriately, 2) Good shots were separated from outtakes, 3) Shots were arranged in the correct order.
Akut Kasım Ayı Basın Bülteni ,
Bu ay atletizim grubumuzun yer aldığı sportif etkinler
Adım adım Takım Maratonu
n 11 koşusu
Şanlıurfa Yarı Maratonu
10 Kasım Atatürk 'ü Anma Koşusu
Maraton Fuarı
İstanbul Maratonu
Avrasya Bağış Listesi
FashionTV is a leader in New Media and Broadcasting. Partner with the brand for higher brand visibility, higher turnover, more customers and higher brand value.
Political Opinion Barometer - CEO (July 2015)Miqui Mel
This document provides technical specifications and main results from a political opinion barometer survey conducted in Catalonia, Spain. It details the survey methodology, including a sample size of 2,000 respondents stratified across Catalonia's four provinces. Key findings summarized include that over 50% of respondents feel Catalonia does not receive fair treatment from the Spanish government, and around 42-43% of respondents want Catalonia to become an independent state.
This document lists various media publications, TV programs, celebrities, sponsors, and partners associated with Fresh Faces 2014, a modeling competition. It mentions magazines, blogs, and newspapers from countries like Spain, Portugal, Italy, and France that covered the event. It also lists TV appearances on Spanish channels like Corazon TV1 promoting the competition. Major sponsors included shopping center La Maquinista and hostel Generator Barcelona. Partners included modeling agency ModelManagement.com, fashion school ModaFad, and photography school IEFC. Winners received prizes like appearing in Showcase magazine and a hair campaign by Montibello.
The document discusses 10 trends for social TV in 2013 based on an analysis of the most social TV premieres from September to December 2012. Some of the key trends mentioned include:
1) Talent shows like The Voice were among the most social formats due to their young audiences, music focus, and opportunities for participation and competition.
2) Reality soap operas engaged loyal followers through their serialized stories, ensemble casts with fan bases, and sometimes opportunities for participation.
3) Awards shows were well-suited for social media buzz due to their star-studded lineups, immediate competition and reactions, and live shared viewing experiences.
4) One-off event TV around topics like crashes or trash
“The key is to build a sustainable business model that allows you to focus on your core talent and skills, while leveraging others to handle administration, sales, operations, etc. An SME allows you to grow your impact and develop new revenue streams through specialization and economies of scale.”
Political Opinion Barometer (CEO) 1st Wave 2015 Miqui Mel
The document provides technical specifications for a political opinion barometer survey conducted in Catalonia, Spain. It details the sample size of 2,000 interviews, stratified by province and quotas for age, sex, and place of birth. The margin of error is +/- 2.69% with a 95% confidence level. The main results section shows responses to questions about political values and opinions regarding Catalan autonomy and independence.
Crispin Porter + Bogusky'nin eski kreatif direktörü, şimdiki ajans başkanı Chuck Porter'ın Virutic'in misafiri olarak geldiği İstanbul'da gerçekleştirdiği sunum..
Rome International Film Fest 2015,
in the contest of MIA MARKET, during the CHINA DAY,
a fast view,
curated by Rosario Di Girolamo (doc/it)
with
Federica D'Urso (Anica, IT),
Vivien Sha (Nielsen CCData, China),
Davide Bennato (Catania University, IT)
and a friendly help by Buzzdetector (IT)
Planning advertising mail into an integrated campaignRachel Aldighieri
- New tool-new insight puts mail at the heart of the media ecosystem by applying the same metrics used for other media channels like reach and dwell time.
- It creates a new understanding of how factors like consumer mood, location, and concurrent behaviors impact consumer experience and commercial returns.
- The insights show mail is well-suited for advertising because people spend significant dwell time with it in relaxed settings at home, finding it informative, memorable, and not intrusive.
This document summarizes a market discovery session focused on Latin America that took place on November 19th, 2014 in Cancun, Mexico. It discusses trends in the Latin American television market including the strong potential of entertainment brands and series as a driving genre. Fiction programming dominates new launches and local entertainment attracts family audiences while international formats continue to spread globally. Content consumption is moving beyond traditional television to new platforms and a growing digital generation is embracing multi-screen and on-demand viewing.
Political Opinion Barometer Catalonia - 3rd Wave 2015Miqui Mel
This document provides the technical specifications and main results of the 3rd wave of 2015 of the Political Opinion Barometer survey conducted in Catalonia. It details the sample size of 2,000 interviews, methodology used, margins of error, and key findings. The main results show that 65% of respondents believe Catalonia has an insufficient level of autonomy, 41.1% believe it should be an independent state, and 46.7% want Catalonia to become an independent state.
Google has created a journalism emergency relief fund to provide support for local newsrooms covering the coronavirus pandemic. Heinz launched a direct-to-consumer website in 3 weeks to offer bundles of core products to locked-down customers with free shipping for NHS workers. Singapore Press Holdings aggregated content from its media titles on a new website to help readers stay entertained and safe at home during Singapore's circuit breaker period.
Google has created a journalism emergency relief fund to provide support for local newsrooms covering the coronavirus pandemic. Heinz launched a direct-to-consumer website in 3 weeks to offer bundles of core products to locked-down customers, with free shipping for NHS workers. Singapore Press Holdings aggregated content from its media titles on a new website to help readers stay entertained and safe at home during Singapore's circuit breaker period.
1) TV rules the media day for most adults, accounting for 34% of their media consumption, while younger people aged 16-34 have a more diverse media day, spending 19% of their time on broadcaster TV.
2) Paid media categories include television, newspapers, magazines, radio, and out of home advertising. Television delivers the largest scale in terms of adults reached per week.
3) Brand TV is the most cost-efficient longer-term advertising channel, driving brand metrics more effectively than online display, direct response TV, radio, print, outdoor and other media. TV ads are also more likely to evoke emotion than ads in other media.
Television remains the primary screen for viewing, but people are increasingly engaging in "multi-screening" by using other connected devices like smartphones and tablets while watching TV. Statistics from across Europe show that multi-screening is now mainstream, with over half of viewers in several countries using a second screen. While watching TV, people use other devices both to comment about the program on social media and to find additional information, such as content related to the TV show or details about advertised brands. Advertisers have an opportunity to reach these engaged viewers across multiple screens.
Dutch media landscape 2014 Q3 update by StarcomstarcomNL
This document provides an overview of media trends in the Netherlands as of Q3 2014. It discusses the Dutch population and economic indicators, breakdowns of media spending, and trends in different media sectors. Television still claims the largest share of gross media spending, though online/internet spending is growing steadily. Retail dominates advertising spending, while FMCG and government also rank highly as advertisers.
Similaire à Tuitele - One Year of Social TV in Spain (20)
Tuitele - Informe audiencias sociales octubre 2013 tuiteletv
Nuestro informe mensual de audiencias sociales para septiembre de 2013 cubrió varios temas clave. Asistencia a eventos comunitarios, incluidas ferias del empleo y reuniones vecinales. Se realizaron encuestas a residentes sobre servicios sociales y necesidades. Se proporcionó asesoramiento a personas sin hogar sobre recursos disponibles.
Tuitele - Un año de televisión social en Españatuiteletv
En mayo de 2012 Tuitele introdujo por primera vez en España la medición de la audiencia social de la televisión. Desde entonces, cerca de cuatro millones de españoles han comentado en Twitter algún programa de televisión mientras se emitía, con una evolución imparable, desde los poco menos de 600.000 que lo hicieron en septiembre de 2012 hasta los 1,5 millones que lo hicieron en junio de 2013. Una nueva forma de ver y disfrutar de la televisión está emergiendo entre los espectadores españoles,
que han pasado cada vez en mayor número de ver la televisión de forma pasiva a convertirse en espectadores activos, en espectadores sociales que consumen televisión con sus smartphones y tablets en la mano.
Con este informe mostramos la radiografía actual de la televisión social en España mediante el análisis de la primera temporada completa en la que se ha dispuesto de medición de la audiencia social, tanto de los programas como de la publicidad en televisión.
En Tuitele desde hace ya tiempo venimos trabajando en entender la relación consumidor-televisión analizando la audiencia social de los programas de televisión. En esa relación, no debemos olvidar que gran parte de los programas se emiten gracias a que las marcas invierten en publicidad, de ahí que hayamos dado un paso más, incorporando a nuestra medición los comentarios que los consumidores realizan sobre las 400 marcas más relevantes en España y analizando cuántos de estos comentarios hacen referencia explícita a la publicidad de esas marcas.
Tuitele - Informe audiencias sociales agosto 2013tuiteletv
El mes de agosto ha experimentado un crecimiento en relación al mes de julio, pero sobre todo ha confirmado el impresionante crecimiento de la televisión social en España y es que el número de espectadores sociales únicos que comentaron programas de televisión en agosto de 2013 es cuatro veces superior a la cifra de agosto de 2012. En cuanto a los programas más comentadas, el deporte ha copado el ranking, con ocho de los 10 más comentados siendo retransmisiones deportivas.
Tuitele - Campaña Volkswagen Golf GTI #mitoGTI - Análisis de la eficaciatuiteletv
"El spot en televisión del nuevo Volkswagen Golf GTI incrementa en más de 40 veces los comentarios sobre la marca en Twitter"
Tuitele ha analizado los comentarios de la campaña en televisión del nuevo Volkswagen Golf GTI para el periodo del 8 al 24 de junio de 2013. La campaña incorporaba la integración en Twitter mediante el uso de un hashtag en el spot y de tweets promocionados asociados a programas de televisión, como parte de la estrategia digital diseñada por Volkswagen y DDB.
Según se desprende del estudio, los pases del spot en televisión han llegado a multiplicar las conversaciones alrededor de Volkswagen Golf en Twitter en más de 40 veces lo habitual respecto a cuando no hay publicidad en televisión.
Hacer un tweet promocionado asociado a las conversaciones sobre un programa de audiencia social media-alta y simultáneo al pase del spot en TV ha multiplicado por 10 el promedio de conversaciones sobre el spot durante la campaña.
Tuitele - Copa confederaciones 2013: Audiencia social y patrociniostuiteletv
La pasada edición de la Copa Confederaciones logró colocar dos de los partidos de la Selección entre las tres emisiones comentadas por un mayor número de espectadores sociales en España desde mayo de 2012. Ese éxito de audiencia social tiene un impacto directo sobre los patrocinadores que se han vinculado al evento; marcas que han desplegado campañas directamente asociadas al fútbol, al torneo, a la Selección española y a sus futbolistas. Con este informe, analizamos la audiencia social de la Copa Confederaciones y específicamente la eficacia de los patrocinios de marcas com Cruzcampo, Iberdrola, Movistar, Hyundai o Coca-Cola entre otras.
Tuitele - Informe audiencias sociales mayo 2013tuiteletv
La televisión social sigue sin tocar techo en España y durante el mes de mayo se batió un nuevo récord de espectadores sociales con cerca de 1,5 millones de usuarios únicos comentando programas de televisión. Esta cifra representa ya el 25% del total de cuentas de Twitter en España. Por programas, la final de la Copa del Rey entre el Real Madrid y el Atlético de Madrid ha sido la emisión más comentada del mes con más de 418.000 comentarios. Por su parte, "Gran Hermano Catorce" repite como programa de mayor audiencia social, colocando cuatro de sus emisiones entre las 10 más comentadas del mes. De entre los rostros de la televisión, Jordi Évole repite al frente del ranking por encima de Mercedes Milá y destaca la irrupción de Alaska y Mario Vaquerizo gracias a la tercera temporada del reality en MTV.
Tuitele - Informe audiencias sociales abril 2013tuiteletv
Este informe mensual sobre audiencias sociales de abril de 2013 incluye rankings de programas de televisión, emisiones, nivel de engagement, géneros, cadenas y presentadores más populares en redes sociales durante ese mes, además de datos sobre el crecimiento continuo del consumo de televisión social y el aumento del porcentaje de hombres que participan.
Tuitele - Informe audiencias sociales marzo 2013tuiteletv
Marzo ha registrado un nuevo crecimiento de la televisión social en España en el número de espectadores sociales únicos que comentaron programas de televisión en Twitter. Por cadenas, el éxito de Gran Hermano Catorce ha aupado a Telecinco nuevamente como la cadena con un mayor número de comentarios y espectadores sociales, seguida por Antena 3. Por su parte, Teledeporte y laSexta 3 experimentaron un gran crecimiento. La Fórmula 1 y los partidos de clasificación para el Mundial 2014 de la selección española refuerzan la importancia de los deportes en la televisión social.
Las cadenas y programas más comentados del mes
La televisión social sigue creciendo en España y en febrero se registró la cifra récord de 845.000 espectadores sociales únicos que comentaron programas de televisión en Twitter. Por cadenas, el estreno de Gran Hermano Catorce ha propiciado que Telecinco fuera la cadena con un mayor número de comentarios y espectadores sociales, seguida por Antena 3. Por su parte, Canal+ y La 1 experimentaron un gran crecimiento gracias al éxito social de la gala de los Oscar y de los Goya, gala ésta última que se quedó al borde de los 400.000 comentarios.
Una de las potencialidades de la televisión social es el análisis en profundidad de los comentarios que realizan los espectadores sociales sobre los programas de televisión. Conocer qué concursantes, invitados o colaboradores generan mayor conversación, mayor o menor interés, más críticas o más admiración, así como entender qué secciones o bloques del programa tienen un mayor impacto entre la audiencia social es posible con informes en profundidad, a medida de las necesidades de investigación de cadenas y productoras, como los que hacemos en Tuitele.
El pasado 11 de febrero más de 43.000 espectadores sociales generaron 105.000 comentarios sobre la final de "Tu cara me suena" en Antena 3 y este informe nos muestra qué conversaciones, opiniones y emociones suscitó entre la audiencia social del programa.
Telecinco lidera tanto el ránking de cadenas más comentadas en noviembre con casi 1,5 millones de comentarios, como el número de espectadores sociales con casi 800,000. La MTV también destaca en la TDT con casi 300,000 comentarios y más de 164,000 espectadores sociales. Los hombres representaron el 52,5% de la audiencia social total en noviembre.
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
Garments ERP Software in Bangladesh _ Pridesys IT Ltd.pdfPridesys IT Ltd.
Pridesys Garments ERP is one of the leading ERP solution provider, especially for Garments industries which is integrated with
different modules that cover all the aspects of your Garments Business. This solution supports multi-currency and multi-location
based operations. It aims at keeping track of all the activities including receiving an order from buyer, costing of order, resource
planning, procurement of raw materials, production management, inventory management, import-export process, order
reconciliation process etc. It’s also integrated with other modules of Pridesys ERP including finance, accounts, HR, supply-chain etc.
With this automated solution you can easily track your business activities and entire operations of your garments manufacturing
proces
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
Discover innovative uses of Revit in urban planning and design, enhancing city landscapes with advanced architectural solutions. Understand how architectural firms are using Revit to transform how processes and outcomes within urban planning and design fields look. They are supplementing work and putting in value through speed and imagination that the architects and planners are placing into composing progressive urban areas that are not only colorful but also pragmatic.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
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Tuitele - One Year of Social TV in Spain
1. ONE YEAR OF
SEPTEMBER 2012 – AUGUST 2013
IN SPAIN
SOCIAL
TV
www.tuitele.tv · twitter.com/tuiteletv
2. Contact:
Barcelona.
C/ Almogàvers 165, Oficina 208.
Madrid.
C/ Rodríguez San Pedro 2, Oficina 1004.
Email: info@tuitele.tv
Twitter: @tuiteletv
Tuitele (www.tuitele.tv ) is a product of The Data Republic (www.thedatarepublic.com)
3. INDEX
3
01
02 02.1
02.2
02.3
03
INTRODUCTION
TV SHOWS
WHAT’S NEW ABOUT
SOCIAL TV ANALYTICS?
THE FIGURES
SOCIAL TV RANKINGS
SOCIAL TV IS ABOUT SENTIMENT
03.1
03.2
03.3
THE FIGURES
SOCIAL TV AND COMMERCIAL BREAKS
SOCIAL TV ANALYTICS TO MEASURE
ADVERTISING EFFECTIVENESS
ADVERTISING
04 WHAT’S NEXT
FOR SOCIAL TV IN SPAIN?
4. TUITELE | One year of Social TV in Spain
INTRODUCTION01
WHAT’S NEW ABOUT SOCIAL TV ANALYTICS?
In May 2012 Tuitele introduced for the very first time in Spain the
measurement of Social TV. A new way of watching and enjoying TV
was emerging among Spanish viewers, whom are shifting gradually
from being passive viewers to become active viewers, social
viewers who watch TV with their smartphones and tablets in their
hands, tweeting and posting about a TV show whilst watching it,
looking for other viewers’ comments, visiting the show’s profile on
a social network or an advertiser’s web site.
TV ratings and Social TV analytics do not measure the same
things; people meters measure how many viewers are watching
a given show, whilst Social TV analytics measure what part of
those viewers interact with the TV show through social networks,
analysing their engagement, opinions and feelings about the TV
show. Because of that, the relationship between TV ratings and
Social TV analytics depends on the show, its genre, target, topics,
etc.
Through Social TV analytics, Tuitele brings to TV networks and
producers, agencies and advertisers a new way to analyse TV
audience. Since the birth of Tuitele, close to 4 million Spaniards
have tweeted about a TV show while on air. Social TV in Spain has
experienced an outstanding growth, from 600,000 social viewers
in September 2012 to 1.5 million in June 2013.
With this report, we aim to show the current picture of Social
TV in Spain through the analysis of the first complete TV season
with Social TV analytics available, both about TV shows and TV
advertising.
04
5. MAY 2012
Tuitele introduced for the
very first time in Spain the
measurement of Social TV
SEPTEMBER 2012
Social viewers:
600,000
AUGUST 2013
Social viewers:
1,500,000
05
One year of Social TV in Spain | TUITELE
6. TUITELE | One year of Social TV in Spain
2.1. THE FIGURES
TV SHOWS02
32%
67%
61% 39%
06
Source: Comscore. Tuitele
3,900,000
Spaniards have tweeted in
the last year about TV shows
while watching them
of Twitter’s accounts
in Spain
are
men
are
women
of all Spain’s Twitter traffic around peak time
is about TV shows
7. One year of Social TV in Spain | TUITELE
DEVICE
TRENDS
52.6% iPad
20.3% 12.6% 12.2% 1.8% 0.3% 0.2%Android Laptop -
Desktop
Windows
Phone
OthersBlackberry iPhone
Unique users
Comments
20132012
07
July
June
M
ay
Apr.
M
ar.
Feb.
Jan.
Dec.
Aug.
N
ov.
Oct.
Sept.
1,132,025
6,364,744
589,058
2,474,348
747,689
3,380,637
734,562
3,610,250
856,332
4,474,490
1,539,920
8,838,532
770,829
4,337,315
844,484
4,402,176
1,415,569
7,944,656
743,867
3,578,207
1,190,263
6,836,037
1,062,862
5,524,535
Source: Tuitele
8. TUITELE | One year of Social TV in Spain
TOP 10 OF
SOCIAL TV SHOWS
Show Network Unique Users
(average per episode)
Comments
(average per episode)
Users
(all episodes)
Comments
(all episodes)
Comments per
unique user
La Voz Telecinco 92,870 234,524 1,300,185 3,283,330 2.4
Gran Hermano Catorce Telecinco 82,402 241,134 1,730,439 5,063,823 2.9
Un príncipe para Corina Cuatro 76,120 173,681 608,959 1,389,451 2.3
Pulseras rojas Antena 3 62,758 118,711 376,550 712,264 1.9
La que se avecina Telecinco 52,140 79,477 729,961 1,112,680 1.5
Splash! Famosos al agua Antena 3 40,266 82,850 322,128 662,798 1.8
El barco Antena 3 37,449 65,511 599,178 1,048,168 1.6
Gandía Shore MTV 35,811 59,149 572,979 946,389 1.6
Tu cara me suena Antena 3 33,618 77,696 571,499 1,320,838 2.3
¿Quién quiere casarse con mi hijo? Cuatro 24,812 57,743 223,308 519,687 2.3
Show Network % Positive % Negative % Neutral % men % women
La Voz Telecinco 19.9 12.3 67.8 43.4 56.6
Gran Hermano Catorce Telecinco 19.5 15.4 65.1 42.7 57.3
Un príncipe para Corina Cuatro 34.4 7.3 58.4 52.4 47.6
Pulseras rojas Antena 3 22.8 10.6 66.6 36.2 63.8
La que se avecina Telecinco 11.6 12.1 76.3 64.2 35.8
Splash! Famosos al agua Antena 3 21.1 11.9 67.0 63.0 37.0
El barco Antena 3 12.5 11.5 76.0 40.5 59.5
Gandía Shore MTV 13.2 14.1 72.7 53.6 46.4
Tu cara me suena Antena 3 23.3 11.1 65.6 48.7 51.3
¿Quién quiere casarse con mi hijo? Cuatro 15.6 13.6 70.7 49.0 51.0
08
2.2. SOCIAL TV RANKINGS
Source: Tuitele
9. One year of Social TV in Spain | TUITELE
TOP 15 OF
SOCIAL TV BROADCASTINGS
Broadcasting Network Date
Unique
users
Comments
%
men
%
women
Copa Confederaciones (España - Italia) Telecinco 27/06/13 194,638 404,444 74.7 25.3
Copa Confederaciones (Brasil - España) Telecinco 30/06/13 194,613 324,660 73.3 26.7
Copa del Rey (Final: R. Madrid - Atl. de Madrid) La1 17/05/13 190,610 418,405 74.2 25.8
Gran Hermano Catorce Telecinco 18/06/13 183,814 560,243 43.8 56.3
La Voz Telecinco 19/12/12 178,574 546,229 45.1 54.9
Gran Hermano Catorce Telecinco 11/02/13 172,805 430,054 52.3 47.7
Cine Antena 3 (Tres metros sobre el cielo) Antena 3 23/07/13 170,374 378,707 45.4 54.6
Supercopa de España (Barça - Atlético) La 1 / TV3 28/08/13 162,530 412,965 80 20
Copa Confederaciones (España-Uruguay) Telecinco 16/06/13 153,599 287,122 81.9 18.1
UEFA Champions League (R. Madrid - B. Dortmund) La 1 / TV3 30/04/13 152,736 273,052 78.4 21.6
Splash! Famosos al agua Antena 3 04/03/13 137,444 318,738 65.5 34.5
Supercopa de España (Atlético - Barça) La 1 / TV3 21/08/13 132,322 308,787 79.2 20.8
Un príncipe para Corina Cuatro 08/07/13 129,169 316,109 54.2 45.9
Trofeo Santiago Bernabéu (R. Madrid - Al Sadd) Antena 3 22/08/13 122,798 289,535 76.4 23.6
Premios Goya La1 17/02/13 121,755 398,551 55.7 44.3
09
Source: Tuitele
10. TUITELE | One year of Social TV in Spain
Cultural shows / Children’s series / Others
Special news / News / Documentaries
Contests
Music shows
Reporters shows
Ceremonies
Coaching shows
Magazines
Comedy shows
Foreign series
Docushow
Current affairs shows
Sports shows
Reality shows
Docurealitys
Talent shows
10
TOP SOCIAL TV GENRES
Sports broadcasting
Talk Shows
Movies
Spanish series
14.0%
12.4%
9.3%
7.1%
8.7%
7.3%
22.4%
23.5%
Comments
Unique users
Source: Tuitele
>2%
2.1 %
2.3 %
2.3 %
2.8
%
2.8
%
4.3% 7.2%
7.5%
7.9
%
>2%
2 %
1.7 %
1.7 %
2.7
%
3.2
%
3.6
%
10.7%
7.5%
9.9
%
11. One year of Social TV in Spain | TUITELE
11
TOP SOCIAL TV NETWORKS
SPANISH SERIES
Antena 3
Telecinco
La1
Otras
47.7%
44.0%
6.3%
2.0%
51.9%
40.2%
5.6%
2.3%
MOVIES
Antena 3
La1
Cuatro
laSexta
laSexta3
Paramount Ch.
Telecinco
Otras
44.4%
14.5%
12.4%
9.3%
6.5%
3.5%
2.3%
7.0%
48.6%
13.6%
11.6%
9.4%
5.7%
3.0%
2.0%
6.1%
REALITYS
Telecinco
MTV
Cuatro
Antena 3
Otras
46.2%
21.1%
20.9%
6.7%
5.1%
55.7%
13.6%
19.7%
5.9%
5.0%
TALENT SHOWS
Telecinco
Antena 3
La1
Otras
60.0%
28.9%
10.9%
0.2%
60.3%
28.7%
10.8%
0.2%
Source: Tuitele
12. TUITELE | One year of Social TV in Spain
12
The analysis of the content of thousands of comments about TV
shows allows us to know instantly the interest, impact and level
of satisfaction that TV contents generate among the TV audience.
What hosts, contestants, guests, sections or topics like and dislike,
provoke feelings, disappoint or bore. At Tuitele we have developed
a proprietary algorithm that allows us to analyse in real time
the sentiment within Social TV comments, beyond the classical
positive, neutral and negative approach, unveiling feelings such
as joy, disappointment, criticism or admiration that TV shows
generate among viewers.
2.3. SOCIAL TV IS ABOUT SENTIMENT
14. TUITELE | One year of Social TV in Spain
14
GRAN HERMANO CATORCE
FINALE – JUNE 18 2013
SPLASH! FAMOSOS AL AGUA
PREMIERE – MARCH 4 2013
2.6%
Insults
20.8% 22.6% 34.5% 5.5% 3.3% 0.3% 10.4%
Sadness Laughs Expectation Disappointment JoyCriticism Admiration
1.4% 43.1% 13.8% 24.9% 5.6% 3.0% 0.2% 8.0%
22:00 Show starts
22:30 Raki is thrown out
22:59 Desi is thrown out
00:17 Susana is the winner
22:40 Show starts
23:31 Toñi Salazar jumps and following
criticized by member of jury
Anna Tarrés
00:34 Falete jumps
4,500
4,000
3,500
3,000
2,500
2,000
1,500
1,000
500
0
1,800
1,600
1,400
1,200
1,000
800
600
400
200
0
22:00 22:30 22:59 00:17
22:40 23:31 00:34
Source: Tuitele
InsultsSadness Laughs Expectation Disappointment JoyCriticism Admiration
15. One year of Social TV in Spain | TUITELE
15
MASTERCHEF
FINALE – JULY 2 2013
EL BARCO
FINALE – FEBRUARY 21 2013
4.4% 15.2% 11.0% 48.2% 1.6% 4.8% 0.1% 14.7%
12.1% 20.8% 25.2% 22.3% 6.6% 2.8% 1.0% 9.1%
22:44 Episode starts
22:55 Ulises, character played by
Mario Casas, is back
00:34 Mario Casas’ character is shot
and apparently dead
00:46 Episode ends with the final phrase
“it has begun again”
22:30 Show starts
23:34 Fabián is out of the final
00:32 Juan Manuel is the winner
3,000
2,500
2,000
1,500
1,000
500
0
2,500
2,000
1,500
1,000
500
0
22:30 23:34 00:32
22:44 00:3422:55 00:46
Source: Tuitele
InsultsSadness Laughs Expectation Disappointment JoyCriticism Admiration
InsultsSadness Laughs Expectation Disappointment JoyCriticism Admiration
16. TUITELE | One year of Social TV in Spain
3.1. THE FIGURES
(BETWEEN JULY AND AUGUST 2013)
03
DEVICE
40.4% iPad
30.6% 16.0% 9.8% 2.5% 0.6% 0.1%Android Laptop -
Desktop
Windows
Phone
OthersiPhone Blackberry
16
3,070,000
68% are
men 32% are
women
53% of Twitter’s accounts
in Spain
unique Twitter users
have tweeted about
a brand
ADVERTISING
Source: Comscore, Tuitele
17. One year of Social TV in Spain | TUITELE
DEVICE
53.6% iPad
23.7% 13.9% 6.1% 2.1% 0.5% 0.1%Android Laptop -
Desktop
Windows
Phone
OthersiPhone Blackberry
17
234,000
64% are
men 36% are
women
unique Twitter users
have tweet about ads
seen on TV
Source: Tuitele
8% of unique users who
tweeted about a brand
18. TUITELE | One year of Social TV in Spain
18
Sometimes, social viewers comment the show during the
commercial break, while other times they don’t. The fact is that
there might be a larger or lower volume of comments during
commercial breaks depending on what happened on the show just
before the break and, most of it, depending on the genre, format or
contents of the TV show.
The finale of the first season of “La Voz” (December 19 2012) in
Telecinco shows a clear pattern of conversation associated with
the live broadcasting of the show. As it is seen in the image below,
comments about the show increase at the start of the show and
decrease during commercial breaks. TV viewers comment what’s
going on the show while they are watching the show.
This TV show is a great example of how TV contents generate
conversation far beyond contents and broadcasting. In this case
(November 11 2012), comments about the show increase during
the commercial break, being a time for opinions and debate
around the topic treated on the show earlier. The TV audience is
pushed to share their opinions about the content of the show and
the topics it presents.
3.2. SOCIAL TV
AND COMMERCIAL BREAKS
19. One year of Social TV in Spain | TUITELE
19
LA VOZ – FINALE
DECEMBER 19 2012
Commercial break
Comments
Viewers (000)
Start8,000
7,000
6,000
5,000
4,000
3,000
2,000
1,000
0
End
SALVADOS – DEDOCRACIA
NOVEMBER 11 2012
Commercial break
Comments
Viewers (000)
800
700
600
500
400
300
200
100
0
Start
Secretary runs out
of answers
Firefihgter on strike
phone call
(1)
(1)
(2)
(2) End
21:30
21:38
21:46
21:54
22:02
22:10
22:18
22:26
22:34
22:42
22:50
22:58
23:06
23:14
23:22
23:30
23:38
23:46
23:54
00:02
00:10
00:18
00:26
00:34
00:42
00:50
00:58
01:06
01:14
01:22
01:30
01:38
01:46
01:54
02:02
02:10
21:00
21:03
21:06
21:09
21:12
21:15
21:18
21:21
21:24
21:27
21:30
21:33
21:36
21:39
21:42
21:45
21:48
21:51
21:54
21:57
22:00
22:03
22:06
22:09
22:12
22:15
22:18
22:21
22:24
22:27
22:30
22:33
Source: Kantar Media, Tuitele
20. TUITELE | One year of Social TV in Spain
3.3. SOCIAL TV ANALYTICS TO MEASURE
ADVERTISING EFFECTIVENESS
Social TV analytics, that is to say, comments posted by viewers in
social networks about the TV shows they are watching also include
the presence of advertisers. Spots, TV promotions or any other
advertising action on TV lead viewers to share their comments.
In that context, Social TV analytics applied to TV advertising
appears as a new approach to analyse advertising effectiveness,
both in a quantitatively and qualitatively way.
20
22. TUITELE | One year of Social TV in Spain
TV AND TWITTER INTEGRATION
VOLKSWAGEN GOLF GTI
22
In this case study, Tuitele analysed the TV campaign
of the new Volkswagen Golf GTI. In addition to
the spots aired on TV, which included the hashtag
#mitoGTI on screen to spread conversation, the
brand also bought several promoted tweets during
the broadcasting of different TV shows.
In the first place, it is seen how those spots aired
within shows with high social audience, such as
Roland Garros, Formula 1 or “Cuarto Milenio”,
maximize the number of conversations about the ad
and also about the brand.
Infographic “Spots Integration / Hour Analysis
June 9 2013”
In the second place, considering the average number
of comments per hour about Volkswagen Golf as
a measure of effectiveness, it is seen that without
ads aired on TV the result is an average of 4.7
comments per hour. This figure doubles when the
spot is aired on a low social audience show. Airing
spots on medium social audience shows multiplies
conversations by 4.4 and with the case of high social
audience shows gets 5 times more comments.
With the integration of TV spots and promoted
tweets, conversations about the brand multiply by
41 in the case of integration with medium social
audience and high affinity shows (which is the case
of Motorbikes Championship), or by 29 in the case
of airing ad on a high social audience show.
Infographic “ VW Golf Buzz / Average per Hour
June 8 to 24 2013”
En general, por cada Grp se obtienen tres
comentarios sobre la publicidad de Volkswagen Golf
y seis sobre Volkswagen Golf sin discriminar si son o
no publicitarias.
Generally speaking, for each GRP, 3 tweets about
VW Golf’s ad and 6 about VW Golf are obtained. The
highest performance is obtained in the case of spot’s
airings on shows with high social audience and high
affinity, when ad’s conversations multiplied by 14.
Infographic “Campaign Effectiveness /
June 8 to 24 2013”
Source: Tuitele
23. One year of Social TV in Spain | TUITELE
23
(1)
(2)
(3)
SPOTS INTEGRATION
HOUR ANALYSIS JUNE 9 2013
GRPS
Tweets VW Golf no ads
Airing on Telecinco, Roland Garros,
high social audience show
Airing on Antena 3, Formula 1,
high social audience show
Airing on Cuatro, “Cuarto Milenio”,
medium social audience show
Airing on Antena 3, “Cine Antena 3”,
low social audience but high affinity
show
Grps in
show
mid
social
+ promo
tweet
Grps in
show
mid
social
+ promo
tweet
Grps in
show
high
social
+ promo
tweet
Show
low
social
Show
high
social
Show
mid
social
Grps in
show
high
social
+ promo
tweet
Grps in
show
low
social
+ promo
tweet
Show
low
social
+ promo
tweet
Grps in
show
high
social
Grps in
show
mid
social
Grps in
show
low
social
No ads
aired
VW GOLF BUZZ
AVERAGE PER HOUR JUNE 8 TO 24 2013
CAMPAIGN EFFECTIVENESS
JUNE 8 TO 24 2013
Tweets VW Golf Tweets about ad VW Golf/Grp
Tweets VW Golf/Grp
(1) (2)
(3)03:00
04:00
05:00
06:00
07:00
08:00
09:00
10:00
11:00
12:00
13:00
14:00
15:00
16:00
17:00
18:00
19:00
20:00
21:00
22:00
23:00
00:00
01:00
02:00
120
100
80
60
40
20
0
203.0
46.6
15.9
1.7 2.4 1.9
48.2
17.8
6.1
3.5 3.3
140.0
70.0
21.4
116.0
27.9
14.2 13.2
Tweets ads VW Golf
24. TUITELE | One year of Social TV in Spain
THE IMPACT OF ADVERTISING
OVER THE BRANDS SENTIMENT
SPONSORSHIPS AT THE CONFEDERATIONS CUP 2013
24
During the second half of June 2013, some
of the Spanish football national team and the
Confederations Cup 2013 sponsors focused part
of their commercial communication on this event
through different actions. These advertisers linked
their brands to football, the Spanish national team or
the championship, and as it is seen in our analysis
this association generated a direct and significant
impact over the sentiment and perception that
consumers had on these brands.
In the first place, comments about the sponsors and
football obtained their highest volume during Spain’s
matches. Besides the final, the Spain vs. Tahiti
match, in which Hyundai held a communication
action, was the match with the highest volume of
conversations around sponsors. However, Cruzcampo
was the brand with the best performance during the
whole championship thanks to its communication
strategy that combined TV and Twitter.
Infographic “Comments about Sponsors
Associated with Football / June 15 to 30 2013”
In terms of impact over the brands sentiment,
Twitter users positively rated communication
actions associated with the event, as in almost
all cases the ratio of positive comments for every
negative one was clearly higher compared to non-
advertising brand conversations. Adidas and Sony’s
cases are remarkable, but in the case of Movistar,
its #nosolojugamosbienalfutbol campaign almost
multiplied by five this indicator.
Infographic “Ratio +/- Sponsors / Confederations
Cup 2013”
Source: Tuitele
25. One year of Social TV in Spain | TUITELE
25
COMMENTS ABOUT SPONSORS
ASSOCIATED WITH FOOTBALL
JUNE 15 TO 30 2013
Visa
Sony
Playsation
Movistar
McDonald’s
Kia
Iberdrola
Hyundai
Emirates
Cruzcampo
Coca Cola
Castrol
Budweiser
Banesto
Adidas
RATIO +/- SPONSORS
CONFEDERATIONS CUP 2013
Football comments
General brand comments
M
cDonald’s
Castrol
Budweiser
Visa
PlayStation
Sony
H
yundai
Coca-Cola
Adidas
M
ovistar
Iberdrola
Cruzcam
po
7.7
3.8
5.0
18.7
5.2
9.1
15.2
9.0
1.8
4.54.8
3.0
1.4
3.4
2.5
6.4
4.0 4.4
2.1
4.9
12.7
2.9
1,400
1,200
1,000
800
600
400
200
0
15
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26. TUITELE | One year of Social TV in Spain
WHAT’S NEXT
FOR SOCIAL TV IN SPAIN?
04
26
There is no doubt that in the last 12 months we have witnessed the
great irruption of Social TV in Spain. Real-time social conversations
by TV viewers are now part of live TV contents, especially for
talent and reality shows. Networks are not just fighting for ratings
but for social share, which has become the key variable to show
engagement between TV audience and contents. TV viewers love to
take part into their entertainment creation process, that is why TV
networks make this participation easier and fight for social share
through the spread of hashtags and the design of second screen
apps, which allows viewers to obtain additional information and
contents.
It is now clear that TV networks take the highest benefit from this
new way of watching and producing television, but we must not
forget that in a commercial TV environment, advertisers play a key
role, sustaining this environment with their investment. In this
context, we might think that a highly engaged TV audience might
pay less attention to advertising, but this is not the case. Beyond
branded content and sponsorships in highly engaged TV shows
where brands take advantage of this engagement, conventional
spots get viewers attention if same recipe is applied, that is to
say, advertisers give consumers an easy way to say what they think
about a brand and its advertising. Today this way is the use of
hashtags in TV communication, integrating the TV strategy with
actions in social networks, especially in Twitter.
27. One year of Social TV in Spain | TUITELE
27
This is how, in the upcoming months, we will see a massive use
of hashtags in brands communication. Currently, agencies and
advertisers are increasingly using Social TV real-time data to make
decisions and measure the effectiveness of their commercial
communication.
Also, the year 2014 is likely to witness Facebook becoming the
relevant player that is meant to be in the Social TV environment,
capturing some of the advertising business that Twitter is starting
to generate. Last but not least, we should not forget connected TV,
which is already here. Smart TVs are growing in number at Spanish
households and TV networks are already launching their services,
such is the case of RTVE’s “Botón Rojo”, which with no doubt will
be followed by many other.