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Hot or Not: What's Sizzling in Online Fundraising?<br />August 31, 2010<br />Steve MacLaughlin, Director – Internet Soluti...
What’s Hot or Not with Online Giving<br />What’s Hot or Not with Mobile and Social<br />What’s Hot or Not with Online Annu...
Steve MacLaughlinBlackbaud<br />
Online Giving is Still Hot<br />Index of Online Giving looks at trends from 1,700+ nonprofits<br />Online giving up 11.7% ...
Multichannel Giving is Hot<br />donorCentrics Internet Giving Benchmarking group meeting held by Target Analytics.14 large...
Waiting Until December is Not Hot<br />46% of online revenue is processed in the last three months of the year<br />High v...
Donna WilkinsCharity Dynamics<br />
Mobile approaches<br />Text messaging<br />Text to give<br />Mobile ready site content<br />Mobile apps<br />Platform prio...
Social Media now the norm – without a strategy Not Hot<br />
Convergence of Email, Social Media, and Mobile – Red Hot<br />
Jason WoodThe Salvation Army<br />
The Salvation Army – Online Annual Report <br />The Salvation Army Annual Report is now<br />produced and distributed as o...
Plans already finalized for holiday 2010 Ad Spend<br />2009 Analysis complete and sites with high return have been renewed...
Questions & Answers<br />Steve MacLaughlin, Director – Internet Solutions | Blackbaud<br />Blog: www.blackbaud.com/connect...
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Hot or Not: What's Sizzling in Online Fundraising?

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Care2 webinar presented by Steve MacLaughlin, Director of Internet Solutions - Blackbaud, with Donna Wilkins, President of Charity Dynamics, Jason Wood, Director of Internet Services, The Salvation Army National Headquarters, and Eric Glader, Care2, Director of Nonprofit Services.

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Hot or Not: What's Sizzling in Online Fundraising?

  1. Hot or Not: What's Sizzling in Online Fundraising?<br />August 31, 2010<br />Steve MacLaughlin, Director – Internet Solutions | Blackbaud<br />Donna Wilkins, President | Charity Dynamics<br />Jason Wood, Director of Internet Services | The Salvation Army National Headquarters <br />/ /<br />
  2. What’s Hot or Not with Online Giving<br />What’s Hot or Not with Mobile and Social<br />What’s Hot or Not with Online Annual Reports and Advertising<br />Questions & Answers<br />Agenda<br />
  3. Steve MacLaughlinBlackbaud<br />
  4. Online Giving is Still Hot<br />Index of Online Giving looks at trends from 1,700+ nonprofits<br />Online giving up 11.7% YOY in June based on a three month average<br />Large orgs are up 14.9% YOY in June based on a three month average<br />Medium orgs are up 9.2% YOY in June based on a three month average<br />Small orgs are up 8.0% YOY in June based on a three month average<br />Source: Blackbaud Index of Online Givingwww.blackbaud.com/blackbaudindex<br />Large Organizations – $10+ million in revenue<br />Medium Organizations – $1 to $10 million in revenue<br />Small Organizations – Less than $1 million in revenue<br />
  5. Multichannel Giving is Hot<br />donorCentrics Internet Giving Benchmarking group meeting held by Target Analytics.14 large nonprofit organizations with online and offline data analyzed<br />Multichannel donors are a small but very valuable group for nonprofits<br />Median revenue per donor for multichannel supporters was $339 compared to $88 for offline and $170 for online<br />13% of multichannel donors are new and 28% have given in 5+ years<br />First year retention for multichannel donors was 51% compared to 30% for offline donors and 22% for online donors. Multi-year multichannel donors are retained 75% versus 59% for offline and 52% for online<br />The reactivation rate for multichannel donors was 16% compared to just 7% for both online and offline donors<br />Source: Target Analytics donorCentric Internet Giving Benchmarking Group, 2010<br />
  6. Waiting Until December is Not Hot<br />46% of online revenue is processed in the last three months of the year<br />High volume of email marketing from retailers and nonprofits at same time<br />Avoid a “me too” approach during this very busy time of year<br />Use targeted campaigns for lapsed donors, single gift donors, and other unique constituent groups<br />Use scheduled email campaigns that ramp up and down over 120 days<br />Source: Blackbaud<br />
  7. Donna WilkinsCharity Dynamics<br />
  8. Mobile approaches<br />Text messaging<br />Text to give<br />Mobile ready site content<br />Mobile apps<br />Platform priorities shifting<br />Understanding mobile users<br />Mobile is Hot<br />
  9. Social Media now the norm – without a strategy Not Hot<br />
  10. Convergence of Email, Social Media, and Mobile – Red Hot<br />
  11. Jason WoodThe Salvation Army<br />
  12. The Salvation Army – Online Annual Report <br />The Salvation Army Annual Report is now<br />produced and distributed as on online digital<br />site. <br /><ul><li>Printing and snail mailing of annual </li></ul> report has been eliminated. <br /><ul><li>All social channels are utilized to promote</li></ul> the annual report and spread the word.<br /><ul><li>Direct calls to donate now </li></ul>Targeted e-mail blasts used to announcethe 2010 Annual Report<br />Facebook page updates<br />
  13. Plans already finalized for holiday 2010 Ad Spend<br />2009 Analysis complete and sites with high return have been renewed.<br />Testing new networks with unique targeting capabilities<br />Focus specific events with online advertising as well.<br />Meebo social networking site and partner affiliates used for TSA Peer to Peer fundraising event (Online Red Kettle) advertising.<br />Strong emphasis on Facebook advertising to utilize social network to promote peer to peer event<br />Eliminate all print advertising cost and use online advertising to promote an online event<br />Targeting the right donors.<br />Behavioral targeting – Allows us to target people who have a propensity to donate<br />Retargeting – Allows us to target people who have been to SalvationArmyUSA.org but have not donated<br />The Salvation Army – Internet Advertising is Sizzling<br />
  14. Questions & Answers<br />Steve MacLaughlin, Director – Internet Solutions | Blackbaud<br />Blog: www.blackbaud.com/connections | Twitter: smaclaughlin<br />Donna Wilkins, President | Charity Dynamics<br />Web: www.charitydynamics.com | Twitter: CharityDynamics<br />Jason Wood, Director of Internet Services | The Salvation Army National Headquarters<br />Web: www.salvationarmyusa.org<br />

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